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THE OKLAHOMA EAGLE THURSDAY, APRIL 11, 2013

BUSINESS

NIELSEN GLOBAL SURVEY

Zero And Counting


By Cheryl Pearson-McNeil
Guest Contributor Are you a Zero-TV household? No, I don't mean restricting the kids' TV viewing to the weekends or until after they've completed homework. I mean do you watch TV the traditional way or Pearson-McNeil on any of the growing techy options available to us? So many of us are watching video content on our phones, computers, or tablets, that Nielsen designates this group of consumers: Zero-TV Households. This consumer segment is so significant; it will soon be included in our measured samples. For those of us who are hard-core holdouts or just plain tech-challenged, don't worry. Ninety-five percent of Americans still get entertainment and information the old-fashion way - via traditional TV. In fact, according to Nielsen's latest Cross-Platform report, American TV viewing time was up in late 2012 over the same period the previous year, averaging more than 41 hours a week. That makes sense. There were a few notable, life-altering events towards the end of 2012 which kept our eyes on the continued coverage. Several states along the East Coast suffered the catastrophic Hurricane Sandy. The Newtown, Conn. tragedy touched all of our hearts, and the highly anticipated 2012 Presidential Election was also noteworthy. Since you and I have been together in this space for a while now, you know that the black community tends to log more TV viewing hours a week than other demographic groups. The latest numbers show that African-Americans average 55 hours a week in front of the telly. The new kids in town, the Zero-TV households, do own televisions - about 75 percent of those in this category have at least one in the house, but they prefer to watch, or consume content, on other devices. The data shows that 36 percent of viewers feel cost and 31 percent of viewers say a lack of interest are reasons for their preferred choice. Right now, about five percent or five million American households fall into this Zero-TV category. AfricanAmerican consumers make up almost 10 percent of that number. Nielsen's latest African-American consumer report looks at our alternate traditional TV viewing numbers more closely. We enjoy our multiple-screen options. Thirty-one percent of us watch video online. I have to admit it took me a minute to get there, but I've learned to appreciate the charms (and convenience) of other screens. (I know, I know. In some instances, size does make a difference and only a nice, large, flat screen will do). These are our favorite video sites: YouTube (48%), Other (31%) Netflix (10%) Hulu (8%) VEVO (3%) Yahoo! (1%) Our technological world is spinning so rapidly, and the way we respond as consumers is having such a tremendous impact. Another adjustment could ultimately be made in the way TV ratings are measured. As much as we love to watch TV, we also love to let our fingers do some of the talking, too. A new Nielsen / SocialGuide study shows that 32 million people in the U.S.

Energy Study Shows Tulsa Major Player In The Energy Sector


A new report commissioned by the City of Tulsa shows that the energy sector has helped lift the Tulsa metro economy out of a significant recession and that the region is showing growth in jobs and personal income for the first time in four years. The bulk of the study, researched by economists at Oklahoma City University, is focused on Tulsa's dynamic energy sector. The 23page report provides a picture of the Tulsa energy industry that is "uniquely layered," to the extent that primary support activities provide more jobs than the traditional cornerstone segments of exploration, production and generation. "Tulsa's energy indus11111111111111 111111111111 21111111111111 111111111111

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ENERGY REPORT says the Tulsa metro boasts about 27,000 jobs in E&P plus power
generation (utilities) and oil/gas support (drilling, technical professions). However, the report indicates there are 29,000 jobs in what it calls primary support sectors, including pipelines, refining, energy manufacturing and more. (Contributed Photo)

See ENERGY STUD); P.7

KOKI-TV Welcomes Shae Rozzi To The FOX23 News Team As Evening Anchor
KOKI-TV FOX23 announced the hiring of Shae Rozzi to join FOX23 News, in the position of Evening Anchor. Shae comes to FOX23 from WSB-TV in Atlanta, where she has served as a reporter for Channel 2 Action News since October 2012. Prior to joining WSB-TV, Shae worked at WTVD-TV in Raleigh-Durham, NC, as a weekend anchor and investigative reporter for nearly twelve years. "Shae Rozzi is an outstanding journalist, whose knowledge and experience in covering major breaking news and investigations, will deliver tremendous value to the people of Tulsa, and to communities across Green Country." says Greg Bilte, Vice President and General Manager of KOKI-TV and KMYT-TV. "We are delighted to have Shae join the FOX23 News team, as part of our commitment to inform and alert our viewers about the events that affect their families every day." Shae has covered everything from presidential campaigns to crime, education and other community issues. She has also covered devastating hurricanes along the North Carolina coast and deadly tornadoes in the Raleigh area, with her stories airing on CNN and The Weather Channel.??One of the most difficult stories for Shae was the massacre at Vir-

Shae Rozzi

See SHAE ROZZI, P.7

AT&T Announces David Underwood As New Director Of Sales For Wireless Operations
OKLAHOMA CITY AT&T Inc. announced the appointment of David Underwood as AT&T director of sales (DOS) for wireless operations in Oklahoma. AS DOS, Underwood will oversee the company's retail operations in 31 company-owned stores and more than 50 dealer-owned locations across the state. "I am proud to have David leading our sales organization in Oklahoma," said Steve Gray, vice president and general manager for dren living with their married biological parents. "The work of this Committee will be in vain if our state does not act on these findings and recommendations," Lane said. "The citizens serving on this committee brought a lot of good old Oklahoma common sense to the table. They were deeply concerned that what we have with child abuse is far beyond just a DHS problem. It's an 'all of our' problem. We need to pay attention to what they had to say." In addition to the Special Review Committee's work, Lane and former Human Services CommisBush Administration pressured FDA review staff to enact an age limit on the pill for political reasons. On March 23, 2009, the Court ruled that the FDA "acted in bad faith and in response to political pressure," "departed in significant ways from the agency's normal procedures," and engaged in "repeated and unreasonable delays." The Court ordered the FDA to make Plan B available over-the-counter without a prescription to 17 year olds (the drug was previously limited to women ages 18 and up). The Court also ruled that the FDA had to reconsider whether to approve a Citizen Petition, filed by women's health and reproductive rights organizations in 2001, asking AT&T's wireless operations in Oklahoma and Arkansas. "David understands the wireless industry tremendously, and he's an accomplished leader at identifying complete solutions for our customers. I have no doubt that David will help elevate our brand and our customer experience in this new role." A graduate of the University of Texas at Arlington, Underwood began working for AT&T in 1997, most recently serving as director of organization to identify the many needs of the thousands of children involved with DHS in the greater Oklahoma City area and meet those needs with the help of thousands of citizens of good will. Our expectation is that this community partnership between DHS and Oklahoma citizens will accomplish things together for children that DHS alone could never have been able to do. These are all of our children," Lane said. "Count Me In 4 Kids" is a grass roots collaborative matching the needs of foster kids, foster families, adoptive kids, and adoptive families
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See ZERO AND COUNTING, P7


CURRENT TEACHER OR WISHING TO BECOME AN ARKANSAS TEACHER?

retail execution. "I have enjoyed working for AT&T for more than 15 years," Underwood said. Planned Investment to Expand Reach of Wireless and Wired Broadband AT&T recently launched Project Velocity IP (VIP), a three-year investmentinitiative to expand and enhance its wireless and wireline IP broadband networks. As part of Pro-

2013 Educators Career Fair


Saturday, April 20, 2013 9:00 a.m. - 12:00 p.m. Metroplex/Team Summit Event Center (Clear Channel Complex) 10800 Colonel Glenn Road, Little Rock, AR 72204 This exciting event provides a tremendous amount of information and assistance with: Arkansas School Districts Non-Traditional Programs - Employment - Master of Arts in Teaching - Arkansas Professional Pathway University Traditional Programs to Educator Licensure
To register, please visit: www.TeachArkansas.org .

Questions? Call 501-683-1088.

David Underwood

See UNDERWOOD, P.7


with those who want to help," Waddell said. "This is an organization where anyone in Oklahoma who wants to help kids and families can do so. We'll connect them to the right place or help them send a donation, sign up for respite care, be a foster parent, or read to a child. The needs are many and we're going to make sure that Oklahomans know who needs help and how to help them."
The public will be able to volunteer, donate tax deductible funds or other resources to Count Me in 4 Kids at: www.countmein4kids.org

CHILD ABUSE
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The committee's report also noted that in addition to improving the child protection system, Oklahoma must find a way to address unstable family and home environments, which contribute to occurrences of abuse and neglect. "The truth is, DHS may never be able to stop children from being murdered because many times the problem is upstream from them," said Lane. "Sadly enough, children are going to con-

tinue to die in unstable family environments. Just tweaking a government agency is not going to stop this." "As a state, we need to concentrate on building safe homes for our children and statistically the least-likely place for child abuse and neglect is in the home of the child's biological, married parents," Lane stated. National statistics show the highest rate of child abuse is for a child living with a single parent who is co-habitating with a non-biological partner. The incidence of abuse and neglect for those children is almost ten times greater than for chilWomen's Liberation (NWL) and 15 year-old Anaya Kelly in Tummino v. Hamburg, the lawsuit against the Food and Drug Administration and Health and Human Services to remove all restrictions on over-the-counter access to the Morning-After Pill (also known as Plan B One-Step or "emergency contraception") for all women and girls in the United States. As of the court's ruling today, emergency contraception was kept behind a counter, only available without a prescription for women age 17 and older, and government issued identification had to be shown to buy it. The lawsuit, originally filed on January 21, 2005, uncovered evidence that the

sioner Karen Waddell, have worked with prominent business and faith leaders in Oklahoma to form a clearinghouse matching needs, services, and people wanting to help abused and neglected children, called "Count Me in 4 Kids." "The Committee's report speaks to our belief that children suffering from abuse and neglect are not simply a DHS responsibility, but everyone's responsibility," said Lane. "Karen Waddell is modeling what we hope many other Oklahomans will do for at-risk children - see a piece of the problem and own it. She has launched an for unrestricted over-thecounter status for women and girls of all ages. In December 2011, the FDA finally decided to eliminate the unnecessary age restriction, but in an unprecedented move, HHS blocked the change with President Obama's support. The FDA then denied the Citizen Petition. On February 8, 2012, Plaintiffs moved to reopen the case, added HHS Secretary Kathleen Sebelius as a Defendant and filed a motion for preliminary injunction and for summary judgment. For more information about the case, following this link: http: / /www2.justiceonline.org / site / R?i=m1B -puy3kxvOjGguR4982g NWL has led the grass-

MORNING AFTER
Continued from P.5
"National Women's Liberation believes that any female old enough to get pregnant is old enough to decide that she doesn't want to be pregnant. This decision to grant immediate access to the Morning-After Pill is a huge step forward in the fight for women and girls to be able to control the course of their lives," said Plaintiff Stephanie Seguin, NWL-Gainesville Chapter organizer. The Partnership for Civil Justice Fund (PCJF) represents grassroots feminists activists with National

roots fight for unrestricted access to the Morning-After Pill in the U.S. From sitting in at the FDA, sending the FDA over 4,000 petition signatures, speaking out at HHS, to filing this lawsuit, NWL members have been at the forefront of this struggle, winning a huge victory in 2006 when the FDA decided to eliminate the prescription requirement for women ages 18 and up, and another in 2009 when the Judge ordered the FDA to eliminate the prescription requirement for girls aged 17. For more information, go to the National Women's Liberation website: http: / / www2.justiceonline.o rg / site / R?i=91j qnZZ1OBvYl_ fkVOlhIw. The Partnership for Civil

Justice Fund is a not-forprofit constitutional rights legal and educational organization that brings a unique and cutting edge approach dedicated to the defense of human and civil rights secured by law, the protection of free speech and dissent, and the elimination of prejudice and discrimination. The PCJF's work includes: constitutional law, civil rights, women's rights, economic justice matters and Freedom of Information Act cases.
For more information go to: www.JusticeOnline.org , you may read the court's full opinion here: http://www2.justiceonline.org/s ite/R?i=03GRXxCz116E3YsFm ofnPw