Baalkalakaar

and Global Village

Media Plan & Student Outreach Plan
Duration: 1st November - 21st December Target Audience: NGOs, Youth (Age: 17 to 25), School Children (BMC, Age: 10 to 16), Corporates Tentative Date of Commencement: 1st week of November, 2011

Electronic Media:

Television Partnership

Ticker (on news channels) 15/20 times a day TVC, 30 second 2/3 times a day Static Image 5/10 times a day Social Media Updates via Company Profiles hour Feature Show about the event and talent among children (Tentative) Inventory of Ads regarding the main event 14 days prior to the event. Continuous Mentions by Radio Jockey 7 days prior to the main event. Radio channel will tag AIESEC Mumbai and Title Sponsor in all promos. RJ as compare at the main event. Live Event Coverage Social Media Updates via Company Profiles

Radio Partnership

Outdoor Media

Caf Partnerships - Mocha o Event Posters at atleast 8 Mocha Caf outlets 3 weeks prior to the event. DSN o 30 second TVC at 800 DSN screens around the city 2 weeks prior to the main event. Multiplex Parter o 14 Event Standees at 7 outlets 2 weeks prior to the main event. SMS Promotions o 10,00,000 cutom messages taggin AIESEC Mumbai and the Title Sponsor.

Print Media :
Featured section called Kalakaar of the Week showcasing a child with extraordinary talents at the session/workshops. Print articles (5/6 per week). Duration: Pre - 2 weeks, total = 5 During - 4 weeks, total = 10 Post - 2 weeks, total = 5 Social Media Updates via company Profiles. Print Ads 2 weeks before the event. Pre and Post Print Articles. Half page print ad before the event. Social Media Updates via Company Profiles.

Newspaper Partnership

Magazine Partnership

Online/ Digital/ Social Media :

Use of hashtags eg. #BKK2011 or #WhenIWasAKid and relating them to the campaign one month before the event. AIESEC Mumbai 1400 + followers Live tweeting at event with pictures and/or videos at all pre-events and main event. 10-12 tweets per day starting 2 weeks prior to the event. Constant engagement, using updates and topics based on the campaign starting a month before the event. AIESEC Mumbai Facebook Page 7000 Fans Notifications regarding workshops and with registration details linking it to the event website. Discuss relevant topics with users on a daily basis. All updates should be linked to the main website. Redirection to the website for the various case studies, and events pictures and details. Facebook questions and polls along with Facebook events option and other FB tools.

Twitter

Facebook

 Updates/day : 2-3 from the AIESEC Mumbai account as well as the Balakalakaar account.

Balakalakar.aies ecmumbai.org

Event Website

Detailed website featuring videos, information, blogs, pictures relating to the event. Logo space for all sponsors for companies. Static or Flash Company ADs on the website. 3 4 Online partners

Website Partnerships

3 pre-event articles and 2 post event articles per website.

Event Write up on myaiesec.net which holds a database of 50,000 students, 4,000 organizations and 8,00,000 alumni all across the world.

Benefits From AIESEC

Write up in the AIESEC Mumbai newsletter that goes out to a database of Students, Corporates, NGOs and Alumni. Mention in AIESEC Mumbais Annual General Report that goes out to our network of stakeholders including corporate partners, NGO partners, Board of Advisors, Students, and Parents. AIESEC Will partner with 10 major colleges in Mumbai for promotions and Volunteers. AIESEC will take a session at each of these colleges emphasizing on youth leadership. AIESEC will also promote the main event at these sessions in order to raise awareness for the cause. 1 company standee and 1 event standee at each college during the session.

Student Outreach Program