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QUESTIONNAIRE ON CONSUMER BUYING BEHAVIOUR OF SAMSUNG AIR CONDITIONERS AT BIG BAZAAR

1. Which of the age group do you belong to? o o o o Less than 20 years 20-25 years 25-35 years Above 35 years

2. Your monthly income would be within the range of o o o o Less than 20000 20,000-30,000 30,000-50,000 Above 50,000

3. Do you use Air conditioners? o o Yes No

4. From which medium you gather information about Air conditioners? o o o o o Newspaper TV advertisements Internet Friends Retail outlets

5. Your purpose in mind while buying a Air conditioner o o o Necessity For enhancing ones status As a luxury

6. How do you make your purchase decision, Is it o o Aided ( with help) Unaided (without help)

7. Which Purchase pattern is followed at your place? o o Individual Family

8. Your Purchase decision is influenced by o o o o o Recommendation by friends and acquaintances Advertisements Displays in stores Talk with salesman Product availability

9. On what basis do you purchase Air Conditioners? o o o o o o Cooling ability Star rating After sales service Promotional activity Price Brand name

10. When you think of an Air conditioner, which brand strikes your mind first o o o o o o Blue star LG Samsung Hitachi Voltas O General

11. Do you know about Samsung air conditioners? o o Yes No

12. When you think of Samsung Air conditioner what strikes your mind first o o o o Powerful cooling Energy efficiency Good after sales service Value for money

13. Are you influenced by offers? o o o o o Always Often Occasionally Rarely Never

14. Does change in price affect your buying decision? o o Yes No

15. Offers that you would like avail during purchase? o o o o Exchange Discount Free gifts None

16. Mode of purchase: o o o Cash payment Consumer loans Credit / Debit cards

17. Preferred Place of purchase o o o Modern retail stores Brand shops Multi-brand shops

18. Rank the following as per your preference, which affects your Buying decision, on a scale from 1 to 7 (1-highest, 7-lowest)

PARAMETER Price Quality Brand Advertisement Availability Discount Durability

RANKING

19. Please rate the following brands of AC on a scale from 1 to 7 (1-highest, 7-lowest)

Parameter QUALITY FEATURES PRICE ENERGY EFFICIENCY BRAND NAME AFTER SALES SERVICE DESIGN

SAMSUNG

LG

BLUE STAR

VOLTAS

HITACHI

PANASONIC

DAIKIN

20. What impression do you have of Samsung Electronics as a brand for Air Conditioners? Reasons for the same o o Positive (Good) Negative (Poor)