3.

2 Company Profile

Name
Bharati Airtel Limited.

History
Sunil Mittal founded the Bharati Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharati Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharati Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharati Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharati Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharati acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharati Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharati acquired control of Hexacom and entered Rajasthan. In 2005, Bharati extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom.In March 2012,Airtel launched a mobile operation in Rwanda. Today, Airtel is the largest cellular service provider in India and the third largest in the world. On 26 February 2013, Airtel announced that it had deployed Ericssons Mobile

Broadband Charging (MBC) solution and completely modernized its prepaid services for its subscribers in India. As a part of the deal, Ericssons multi service MBC suite allows prepaid customers to have personalized profile based data charging plans. Prepaid customers will be able to customize their data plans across mobility, fixed line and broadband by cross bundling across multiple domains (2G, 3G, 4G/LTE & Wi-Fi). It will also offer flexible multi service charging in geographical redundant mode, making Airtel the first operator to implement geographical redundancy at such a large scale.

Corporate Structure
Airtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different in-charges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organizational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharati Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations. The organisation has changed the style of the company as the company does not have any brand logo till the time.

Brand
Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven to seize the day with an ambition to become the most admired telecom service provider globally. Airtel, in just ten years of operations, rose to the pinnacle of achievement and continues to lead. As India's leading telecommunications company, Airtel brand has played the role of a major catalyst in India's reforms, contributing to its economic resurgence.

Today we touch people's lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service.

Vision & promise

By 2015 Airtel will be the most loved brand, enriching the lives of millions. Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."

Sustainability
The Indian economy has seen a significant development in the last two decades. Several hundred million people are benefiting from the country's progress. Concurrently, India's population too has risen to more than 1.2 billion, placing an increasing burden on existing resources; Access to basic services like education, health, financial services, banking etc. are often beyond the means of the common person. Airtel's sustainability journey endeavors to contribute further to our society and to our environment. It is our firm belief that not a single man, woman or child should be denied access to education, health and prosperity. We believe in social inclusion of people everywhere, and have made this the cornerstone of our sustainability programme. We leverage our network presence, reach and accessibility, through mobile telephony, direct-to-home television and broadband services, to contribute towards a sustainable future, not just for people everywhere but also for our planet and economy. We are confident that we can be a force of good, positive change, in society and also augment the efforts of the government, public-private groups, Bharati Foundation and NGOs in the area of sustainability. In 2011, we made a commitment to widen our sustainability journey. It will be our sincere endeavour to make rapid progress in the years to come.

Business Description
Bharati Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa, Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharati Airtel had over 269 million customers across its operations at the end of March 2013.

Established July 07, 1995, as a Public Limited Company. ISIN INE397D01024

Proportionate Revenue
Rs. 202,395 million (ended December 31, 2012-Audited) Rs. 184,767 million (ended December 31, 2011-Audited) As per IFRS Accounts

Proportionate EBITDA
Rs. 61,839 million (ended December 31, 2012 - Audited) Rs. 59,584 million (ended December 31, 2011- Audited) As per IFRS Accounts

Shares in issue
3,797,530,096 as at December 31, 2012

Listings
Bombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE)

Stock Exchange Symbol

NSE BHARATIARTL BSE 532454

Customer base
India & South Asia: 189,416,000 GSM mobile; 3,278,000 Tele media customers and 7,894,000- Digital TV Services (status as on December 31, 2012) Africa: 61,6877,000 GSM mobile customers. (Status as on December 31, 2012)

Bharati Airtel
Bharati Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa, Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharati Airtel had over 269 million customers across its operations at the end of March 2013.

Highlights

Pricing of US $ 500 million Tap of 5.125% Guaranteed Senior Notes due 2023 Bharati Airtel to Observe Silent period from March 31, 2013 Airtel launches 4G services in Chandigarh, Mohali & Panchkula Media Statement Bharati Airtel announces new organization structure for India operations Airtel Launches "Apna Chaupal" - India's First Voice Based One Stop Solution Portal For Value Added Services

Business divisions
Mobile Services Bharati Airtel offers GSM mobile services in all the 22-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. Tele Media Services The group offers high-speed broadband with the best in class network. With fixed line services in 87 cities, we help you stay in touch with your friends & family and keep you updated round the clock.

Airtel Business
Airtel business provides a broad portfolio of services to large Enterprise, Government, Small & Medium businesses and carrier customers. It is Indias leading and most trusted provider of communication and ICT services, offering services that include voice, data, network integration, data center & managed services, enterprise mobile applications and digital media.

Digital TV Services
Discover the magical experience of digital enterainment with Airtel. From DVD quality picture and sound, the best and widest variety of channels and programmes to the best ondemand content on Airtel Live, your TV viewing experience change forever with digital TV from Airtel!

Bharati Airtel limited Organization structure

Chairman Sunil Bharati Mittal

JMD & CEO (India) Gopal Vittal

MD & CEO (International) Manoj Kohli Executive Director Human Resources Krish Shankar Director Network Services Group Jagbir Singh Director Legal & Regulatory Jyoti Pawar CFO Nilanjan Roy Supply Chain*

DirectorConsumer Business# Director, Market Operations Ajai Puri

Director B2B# Director, Customer Experience Raghunath Mandava

Director IT TBD

*Moti Gyamlani (Global Head Supply Chain) reports to the MD of Bharati Airtel Ltd with direct responsibility for India SCM function

Awards and Recognition

2012-2013
Bharati Airtel Shared Services Team won two awards in categories of Value Creation and Innovation & Improvement at the SSON (Shared Services & Outsourcing Network) Excellence Awards 2012.

Bharati Airtel won four Effie awards at the Effie Awards 2012. Airtel's extremely popular 'Har ek friend zaroori hota hai' campaign conceptualized by Taproot India, stood out as a campaign amongst all nominations, winning three Gold Effie awards. Apart from a Gold in the 'Telecom & Related Services' category, the campaign won a Gold each in 'Digital Advertising' and 'Integrated Advertising'. Bharati Airtel also won one Silver Effie award for its 'Baat sirf paison ki nahin hai'campaign for Airtel moneyin the telecom category.

Sanjay Kapoor was awarded the "Telecom Person of the year 2012" at the "Voice & Data Telecom Leadership Awards 2012". The award was accorded by Honourable Minister of New and Renewable Energy, Dr. Farooq Abdullah.

Bharati Airtel won the QuEST Forum India Quality Award for the Top Telecom Service Provider. QuEST Forum is a unique collaboration of information and communication technologies (ICT) service providers and suppliers across the world, dedicated to improving operational and supply chain quality and performance.

Bharati Airtel was awarded the #1 Service brand in Brand Equity's List of "Most Trusted Brands".

Bharati Airtel was felicitated for 'Best Mobile Service Provider' and 'Innovation in mMoney' atAegis Graham Bell Awards held on November 1, 2012. The Aegis Graham Bell awards honor the best innovations in the field of TIME (Telecom, Internet, Media & Edutainment) recognizing the most exceptional contributions in the respective fields.

Bharati Airtel was awarded the 'Brand of the Year' at the CNBC TV18's flagship initiative, the India Business Leader Awards (IBLA) for its Har Ek Friend Zaroori Hota Hai campaign. The IBLA Brand of the Year Award seeks to recognize a brand mass media/ communication campaign based on its key message, popularity amongst the target audience and impact on the brand.

Bharati Airtel won the 'Excellence in First People Initiative' award at the first, People 2012 Awards. Airtel HR's multiple initiatives in enhancing the internal customer's experience through innovation and leveraging mobile technology helped us to win the prestigious award.

The Airtel Centre of Excellence (ACE) received the 'Excellence Award for Shared Service Centre Operations in India' in the 2nd National Shared Services Council by All India Management Association and Delhi Management Association in recognition of their outstanding efforts to identify key strategic drivers and implementing them to deliver value to all stakeholders.

Bharati Airtel won the highly prestigious Porter Prize in the 'Exploiting Tradeoffs' category. The Porter Prize Awards, named after Professor Michael Porter the father of modern strategic field, are the most coveted awards in the field of strategy and competitiveness. The award recognizes and honors Indian companies which have embraced the best strategic management practices.

Bharati Airtel Sri Lanka bagged silver at the prestigious HRM awards. Airtel Sri Lanka was recognized for their HR practices by HRM awards.

Bharati Airtel won the Star News Viewers Choice Best Mobile Network, Best Quality Mobile Network Service Provider, at the 6th National Telecom Awards 2012 hosted by CMAI in May 2012.

Bharati Airtel won 5 awards at the Telecom Operator Awards 2012, announced in March 2012 by Tele.net. Airtel bagged the 'Best National Mobile Operator', 'Best VAS Provider', 'Best Enterprise Services Provider', 'Best Ad Campaign by an Operator' and 'most innovative Solution' for Airtel money.

2011-2012
Won 5 awards at the Telecom Operator Awards 2012, announced in March 2012 by Tele.net, Airtel bagged the Best National Mobile Operator, Best VAS Provider, Best Enterprise Services Provider, Best Ad Campaign by an Operator and Most innovative Solution for Airtel money.

Golden Peacock National Quality Award for the year 2011. Recognized worldwide as the hallmark of corporate excellence because of their independence, integrity and transparency, the Golden Peacock Awards (GPA) is a set of prestigious national and global awards and was organized in Jan 2012 in Bangalore, designed to improve productivity and quality in organizations.

Bharati Airtel was conferred two awards at the prestigious NDTV Profit Business Leadership Awards 2011 organized in Mumbai in Jan 2012. Airtel was awarded the Business Leader Award in Telecom Sector for exceptional contribution to the industry. Mr. Sunil Bharati Mittal was awarded the 'Corporate Consciousness Award' for his relentless pursuit of excellence which has helped in fueling India's journey to the forefront of the world economy.

Awarded the Telecom Center of Excellence Award 2011 for Operator with Customer Focus and Best Network Quality in December 2012.

Organized by the National HRD Network, Bharati Airtel bagged 'The Most Impactful HR Practice Award for the 'use of mobile technologies for employee services' in Dec 2011.

Bharati Airtel Limited bagged the SSON excellence award under 'Excellence in Culture Creation' category for its Airtel Center of Excellence (Finance, HR, RA and SCM Shared Services) in Dec 2011.

2010-2011 Airtel has won the Most Preferred Cellular Service Provider Brand award at the CNBC Awaaz Consumer Awards in Mumbai. This is 6th year in a row that Airtel has won the award in this category. This year, the awards were based on an exhaustive consumer survey done by The Nielsen Company. Over 3,000 consumers, spanning 19 cities and 16 states in India, rated brands across different categories to choose brands which delivered true value for money. Bharati Airtel has received the prestigious Business world-FICCI-SEDF Corporate Social Responsibility Award 2009-2010. The FICCI Socio Economic Development Foundation (FICCI-SEDF) and Business world CSR award was instituted in 1999 to recognize exemplary responsible business practices by the Indian industry.

2010-2011 Airtel has won the Most Preferred Cellular Service Provider Brand award at the CNBC Awaaz Consumer Awards in Mumbai. This is 6th year in a row that Airtel has won the award in this category. This year, the awards were based on an exhaustive consumer survey done by The Nielsen Company. Over 3,000 consumers, spanning 19 cities and 16 states in India, rated brands across different categories to choose brands which delivered true value for money. Bharati Airtel has received the prestigious Business world-FICCI-SEDF Corporate Social Responsibility Award 2009-2010. The FICCI Socio Economic Development Foundation (FICCI-SEDF) and Business world CSR award was instituted in 1999 to recognize exemplary responsible business practices by the Indian industry. 2009-2010 Bharati Airtel rated as Indias Best Enterprise Connectivity Provider for 2009 at the Annual Users Choice Awards instituted by PC Quest.

Bharati Airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East by Terrapin.

Airtel was rated as the Strongest Brand in the Economic Times Brand Finance Brand Power Rating 2009. It is the only Corporate Brand to be awarded the AAA rating.

Sunil Bharati Mittal conferred with the Lal Bahadur Shastri National Award for Excellence in Public Administration, Academics and Management.

Airtel ranked second in the Economic Times-Brand Equity Most Trusted Brand Survey 2009.

Bharati Airtel ranked Indias second most valuable company, by Business Today in 2009. Bharati Airtel listed in Forbes Asias Fabulous 50 companies, 2009 on number sixth position.

Bharati Airtel was recognized as the Service Provider of the Year and Wireless Service Provider of the Year at the Frost & Sullivan Asia Pacific ICT Awards 2009.

Bharati Airtel bagged the Best Carrier India Award and the Ovum Telco-Transformation Award at the Telecom Asia Awards 2009.

Bharati Airtel was ranked sixth among the top 100 best performing technology companies in the world, compiled by Business Week for the year 2009. The company is placed ahead of global technology leaders like Apple (19), Microsoft (22) and Google (37) in this exclusive list.

Sunil Mittal received the Madras Management Association (MMA) Business Leadership Award for 2008-09 for revolutionizing Indian telecom.

Bharati Airtel was selected as one of the top 10 winners of the IDC Enterprise Innovation IT Awards 2009 across APAC region for its BSS Transformation Project.

Sunil Mittal was awarded the Global Economy Prize by The Kiel Institute (Germany).

Sunil Mittal was conferred with the degree of Doctor of Laws Honoris Causa by the University of Leeds, UK.

Bharati Airtel received the Best Content Service Award for the Airtel-IFFCO Farmer Information Dissemination Platform at the World Communications Awards in London.

Bharati Airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East. Telecoms World is one of the flagship annual awards by Terrapin, one of the leading business media organizations for international telecom carriers and service providers.

Bharati Airtels low cost computing device Airtel Net PC was recognized by Hindustan Times as one of the Top 9 Best Tech Products of 2009.

Bharati Airtel has been ranked among six best performing technology companies in the world by Business Week. Bharati Airtel was awarded the Most Preferred Cellular Service Provider Award at the CNBC Awaaz Consumer Awards 2009.

Bharati Airtel has been awarded the NDTV Profit Business Leadership Award 2009 in the Telecom Sector. NDTV Profit Business Leadership Awards have been instituted to award organizational excellence. The awards promise to acknowledge the best, the brightest and the most dynamic of Indian organizations that have emerged leaders in their respective verticals.

Bharati Airtel bagged top honours in the Voice & Data 100 Survey, winning five of the Voice & Data Telecom Awards 2009. Bharati Airtel was named the Top Telecom Services Provider of the Year 2009. Manoj Kohli, CEO and Joint MD of Bharati Airtel, was named the Voice & Data Telecom Person of the Year 2009. The Awards also named Bharati Airtel, the Top VSAT Player 2009, the Top NLD Player 2009 and Top Cellular Services Provider 2009.

Bharati Airtel has recently won multiple recognitions in the field of Information Technology such as Spamhaus Group Whitehat Network Star, Security Strategist Award

(Technology Senate 2009), Intelligent Enterprise Award (Technology Senate 2009) & CIO hall of fame.

2008-2009

Voted India's most innovative company in a survey conducted by The Wall Street Journal in 2008.

Winner of the "Gallup Great Workplace Award"- Gallup Consulting, 2008. "2nd Most Trusted Service Brand" - Annual Economic Times-Brand Equity, Most Trusted Brands survey 2008.

'Best Content Service Award' for its Farmer Information Dissemination Platform for Bharati Airtels joint venture with IFFCO, IKSL (IFFCO Kisan Samachar) - World Communications Awards 2008.

Best Project Management' Award for its Gujarat e-GRAM project - World Communications Awards 2008.

"Best Telecom Company" at the NDTV Profit Business Leadership Awards. Best Carrier India for innovative products & services and efficient cost models and the Ovum Telco-Transformation award recognizing philosophy and execution of a successful outsourcing strategy at the Telecom Asia Awards 2008.

Sunil Bharati Mittal was awarded the GSM Association Chairmans Award 2008. The highest honor in global telecom sector recognized his tremendous contribution to the development of India's telecom sector.

Sunil Bharati Mittal adjudged the Business Leader Transforming India, 2008" at the NDTV Profit Business Leadership Awards.

2007-2008 Sunil Bharati Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B. Pant University. Bharati Airtel Ranked 3rd on Shareholder Returns in Business Week IT 100 List. Bharati draws top honors at the NDTV Profit Business Leadership Awards 2007. Bharati Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding Company of the year, 2007.

2006-2007 Bharati draws top honors at the NDTV Profit Business Leadership Awards 2007. Bharati Airtel awarded the prestigious QCI-DL Shah Award on Economics of Quality. Sunil B. Mittal chosen for this years Padma Bhushan Awards Bharati Airtel is once again chosen for Indias most Customer Responsive Telecom Company Award Triple success for Akhil Gupta at CFO Awards for India Bharati Airtel is amongst Indias Most Admired Knowledge Enterprises in 2006 Sunil Bharati Mittal receives The Honorary Fellowship from IETE Bharati Airtel draws Top Honors at the MIS Asia IT Excellence Awards 2006 Bharati Airtel among the top 10 best performing companies in the world according to Business Week IT 100 list

Sunil Bharati Mittal is CEO of the Year at the Frost & Sullivan Asia Pacific ICT Awards 2006 & Bharati Airtel bags Wireless Service Provider of the Year and Competitive Service Provider of the Year.

2005-2006 Airtel chosen as Most Preferred Mobile Service by CNBC Awaaz Consumer Awards. Business Week features Bharati Tele-Ventures amongst the top technology companies in the world. Bharati Tele-Ventures amongst top three companies in the latest ET top 500 companies ranking. Bharati Tele-Ventures is the "Indian Mobile Operator of the Year 2005". Sunil Bharati Mittal Chairman and Managing Director Bharati Enterprises gets The Best Asian Telecom CEO award Bharati Tele-Ventures is Asias Best GSM Carrier.

2004-2005 Bharati has been adjudged as India's second best employer by Hewitt Associates. Business Week features Bharati tele-ventures amongst the top technology companies in the world. Bharati tele-ventures are the "Indian Mobile Operator of the Year 2005". Bharati tele-ventures amongst top three companies in the latest ET top 500 companies ranking. Sunil Bharati Mittal Chairman & Managing Director Bharati Enterprises gets The Best Asian Telecom CEO award. Bharati tele-ventures is Asia's Best GSM Carrier.

2003-2004 Bharati has been adjudged as India's second best employer by Hewitt Associates. Business Week features Bharati tele-ventures amongst the top technology companies in the world. Bharati tele-ventures amongst top three companies in the latest ET top 500 companies ranking. Bharati tele-ventures are the "Indian Mobile Operator of the Year 2005". Sunil Bharati Mittal Chairman & Managing Director Bharati Enterprises gets The Best Asian Telecom CEO award. Bharati tele-ventures is Asia's Best GSM Carrier.

2002-2003 Bharati has been adjudged as Indias second best employer by Hewitt Associates. Business Week features Bharati tele-ventures amongst the top technology companies in the world. Bharati tele-ventures amongst top three companies in the latest ET top 500 companies ranking. Bharati tele-ventures are the "Indian Mobile Operator of the Year 2005". Sunil Bharati Mittal Chairman & Managing Director Bharati Enterprises gets The Best Asian Telecom CEO award. Bharati tele-ventures is Asia's Best GSM Carrier.

2001-2002 Bharati has been adjudged as Indias second best employer by Hewitt Associates.

Business Week features Bharati tele-ventures amongst the top technology companies in the world.

Bharati tele-ventures amongst top three companies in the latest ET top 500 companies ranking.

Bharati tele-ventures are the "Indian Mobile Operator of the Year 2005". Sunil Bharati Mittal Chairman & Managing Director Bharati Enterprises gets The Best Asian Telecom CEO award. Bharati tele-ventures is Asia's Best GSM Carrier

Corporate governance
Board of Directors The board of directors of the company has an optimum mix of executive and nonexecutive directors, which consists of two executive and eleven non-executive directors. The chairman and managing director, Mr. Sunil Bharati Mittal, is an executive director and the number of independent directors on the board is more than 50% of the total board strength. The independence of a director is determined on the basis that such director does not have any material pecuniary relationship with the company, its promoters or its management, which may affect the independence of the judgment of a director. The board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the company. The composition of the board is as under:

Registered office
Bharati Airtel Limited (A Bharati Enterprise) Bharati Crescent, 1 Nelson Mandela Road,

Vasant Kunj, Phase II, New Delhi - 110 070. Tel. No.: +91 11 4666 6100 Fax No.: +91 11 4666 6411

Mobile Services
Airtel operates in all telecom circles of India. Its network is present in 5,121 census towns and 457,053 non-census towns and villages, covering approximately 86.6% of the countrys population as of September 2012. Airtel is the 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010. 3G On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Indian government 122.95 billion (US$2.2 billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka,Tamil Nadu, Uttar Pradesh (East), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir. Airtel also operates 3G services in Maharastra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. On 20 September 2010, Bharati Airtel said that it had given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors would plan, design, deploy and maintain 3GHSPA (third generation, high speed packet access) networks in 13 telecom circles where the company had won 3G licenses. While Airtel awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies was introduced as the third partner for three circles. On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to

launch its 3G services in the country following Tata Docomo and Reliance Communications. On 27 January 2011, Airtel launched 3G in Chennai and Coimbatore in Tamil Nadu. On 27 July 2011, 3G services were launched in Kerala's 3 largest cities - Kochi, and Thiruvananthapuram. Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012. 4G On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid 33.1436 billion (US$610 million) for spectrum in 4 circles: Maharashtra, Karnataka, Punjab and Kolkata.[28] The company was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata, Huawei in Karnataka, ZTEin Punjab and Nokia Maharashtra. On 10 April 2012, Airtel launched 4G services using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18 October 2012) and Chandigarh (25 March 2013). Airtel plans to provide voice services for its TD-LTE subscribers through its existing GSM network, which would make it the only operator in India to combine voice with TD-LTE services through GSM network. Airtel selected Nokia Siemens Networks to deploy its Circuit Switched Fall Back (CSFB) voice solution in Airtels TD-LTE network in Pune. With CSFB, the network can transfer customers to GSM platform to make and receive voice calls while retaining the TD-LTE network for data services. On 24 May 2012, Airtel announced an agreement to acquire a 49% stake in Qualcomm Asia Pacific (India). Qualcomm holds 4G spectrum and licenses in Delhi, Haryana, Kerala and Mumbai. As per the agreement, by the end of 2014, Airtel will assume full ownership and financial responsibility for 4G operations in these 4 circles. Siemens Networks in Kozhikode

Airtel had 3180 4G subscribers as of May 2012. WiFi Airtel has plans to launch WiFi services in India. It intends to start offering WiFi services in Delhi NCR, Mumbai and Bangalore in initial phase. All plans will be on secure wireless broadband internet with unlimited usage and will be session or time based. Users can use the service by finding a hotspot, selecting 'Airtel WiFi Zone', activating the voucher and then login to start browsing. Airtel intends to partner with establishments to set up hotspots which will be termed WiFi Hangout for an establishment owner and WiFi Partner for the cafe and restaurant owners. Airtel WiFi Partners can offer services at zero investments and can earn commission on every WiFi session sold.

Airtel Money Airtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and SmartTrust (now Giesecke & Devrient). The platform was launched on April 5, 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phone. Smart Drive Smart Drive is navigation app exclusive to Airtel customers. The app features voicebased turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route. According to Airtel, Smart Drive calculates the traffic on the basis of the number of GPS devices used on a particular road, their average speed, as well as historical trends of traffic on that route. Smart Drive also allows users to search for points of interest like restaurants, theatres and shopping malls. The app also allows users to keep a record of all trips they make when using voice navigation for later reference through the 'Trip Recorder' feature, Wikipedia information of places for which information is

available and the ability to add frequently visited locations to favorites, in addition to weather information about the place. Airtel will offer navigation at 10 per day or 99 per month. Live traffic will be cost 3 per day or 49 per month. Search and map viewer are available for free. The costs do not include data charges. Airtel states in Smart Drive's FAQ that data is only used when the user performs searches or calculates routes. The app is developed by Wisepilot, a mobile navigation solutions provider and uses Navteq Maps for location and traffic info.[38] It was launched on 12 September 2012. At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai. Service will be expanded to Pune and Hyderabad by December 2012.

Network Experience Centre Airtel has a Network Experience Centre (NEC) which observes end to end customer experience, in near real time, along with the standard network elements on Airtel's operations. The NEC is located in Manesar, Haryana and went live on 31 October 2012. It is the first such facility in India and will be able to monitor Airtel's network performance across mobile, fixed line, broadband, DTH, M-Commerce, enterprise services, International Cable Systems and internet peering points from a single location. It will monitor all Airtel and partner NOCs. In case of an emergency, the NEC will enable the operator to prioritize actions to restore normalcy and reduce resolution time. The NEC houses a video wall with 3600 square feet of solid state LED screen to monitor Airtel's telecom network. This is the world's biggest video wall for a telecom operator. Each cube in this wall is 1.6mx1.2 m and there are 175 cubes arranged in a 25x7 matrix. The clear span of the roof is 49 m x 18 m and the beams, which are fireproof and about 8 feet deep, have been specially designed to hold the structure without columns. The NEC was designed specifically to be used as a command center in case of national emergencies and natural catastrophes. The facility is earthquake proof and also provides for a single control of command and a fully redundant technology layout. iPhone

The iPhone 3G was rolled out in India in 2008 by Airtel. However, high prices and contract bonds discouraged consumers and it was not as successful as the iPhone is in other markets of the world. Airtel introduced the iPhone 4 on 27 May 2011 and the iPhone 5 on 2 November 2012. Telemedia Under the Telemedia segment, Airtel provides broadband internet access through DSL, internet leased lines as well as MPLS (multiprotocol label switching) solutions, as well as IPTV and fixed line telephone services. Until 18 September 2004, Bharati provided fixed line telephony and broadband services under the Touchtel brand. Bharati now provides all telecom services including fixed line services under a common brand Airtel. As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities. As on 30 November 2012, Airtel had 1.39 million broadband subscribers. Airtel Broadband provides broadband and IPTV services. Airtel provides both capped as well as unlimited download plans. However, Airtel's unlimited plans are subject to free usage policy (FUP), which reduces speed after the customer crosses a certain data usage limit. In some plans, Airtel provides only 256kbit/s beyond FUP, which is lower than the TRAI specified limit of half the subscriber's original speed. The maximum speed available for home users is 16Mbit/s. Airtel Broadband Blocking TPB In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked file sharing websites such as vimeo.com megavideo.com, thepiratebay.se etc. without giving any legal information to the customers. The block was due to a Madras High Court issued John Doe order taken by Chennai-based Copyright Lab.[48] In response to a petition filed by Vinay B, a resident of Shimoga, Karnataka, the District Consumer Disputes Redressal Forum ordered Airtel to pay 20,000 to the petitioner for "deficiency in internet service" thereby causing mental agony to the complainant. By misinterpreting the Madras High Court order, Airtel blocked entire websites. It is needless to say that the companys actions amount to deficiency in service as well as unfair trade practice, said the forum. Digital Television

The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. It started services on 9 October 2008 and had about 7.9 million customers at the end of December 2012. Enterprise The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos through its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it. Mobile data service The different services under mobile data are BlackBerry services, a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications, Airtel Data Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user.

Enterprise business solutions There are two kinds of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterprise, Track Mate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms, inbound call center solutions. Android-based tablet Beetel Teletech Ltd., a unit of Bharati Enterprises Ltd., on 18 August launched a 9,999 ($220) 7-inch tablet in India based on Google Inc.'s Android operating system. The offering is intended to capitalize on the expected demand for cheap computing devices in the world's fastest-growing and second-largest mobile phone market. International Operations

 Africa Bangladesh Sri Lanka

Channel Islands: Jersey and Guernsey On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly owned subsidiaries of the Bharati Group, announced they would launch mobile services in the British Crown Dependency islands of Jersey and Guernsey[53][54] under the brand name Airtel-Vodafone after signing an agreement with Vodafone. Airtel-Vodafone operates a 3G network in Jersey and Guernsey. Subscriber Base Bharati Airtel has about 243.336 million subscribers worldwide232.95 million in India and South Asia and 50.949 million in Africa as of the end of December 2011. The numbers include mobile services subscribers in 19 countries and Indian Telemedia services and Digital services subscribers. India The Airtel wireless subscriber base according to Telecom Regulatory Authority of India (TRAI) as of November 2012 was: Metros

Bangalore 9,999,999 Delhi 9,105,718 Mumbai 3,58,7060 Kolkata 3,606,616 Chennai 3,428,293

"A" Circle

Andhra Pradesh 18,041,904 Gujarat 6,927,459 Karnataka 16,044,964 Maharashtra 9,849,973 Tamil Nadu 10,094,293

"B" Circle

Haryana 2,267,166 Kerala 3,393,868 Madhya Pradesh 9,675,239 Punjab 6,851,338 Rajasthan 14,385,762 Uttar Pradesh (East) 15,105,455 Uttar Pradesh (West) 6,556,052 West Bengal 9,084,371

"C" Circle

Assam 3,809,218 Bihar 18,527,460 Himachal Pradesh 1,915,405 Jammu and Kashmir 2,300,268 North East India 2,551,134

Orissa 6,696,681

Airtel is the market leader in India with about 183 million wireless subscribers in India or about 20.62% market share at the end of November 2012. The Brand Trust Report [55] published by Trust Research Advisory, places Airtel as the only mobile operator in the top 10 most trusted brands in India. Airtel offers the service currently to its Africa customers traveling to any of the following 27 countries. In 8 of these countries, the One Network is operated in partnership with other mobile operators. Airtel plans to extend the service to its South Asia customers soon. Table No: S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Country Burkina Faso Bangladesh Chad Channels Islands: Jersey and Guernsey Democratic Republic of the Congo Gabon Ghana India Kenya Madagascar Malawi Niger Nigeria Republic of the Congo Sierra Leone Seychelles Sri Lanka Tanzania Uganda Network Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel Airtel

20 21 22 23 24 25 26 27

Bahrain Iraq Jordan Kuwait Saudi Arabia Sudan South Africa Egypt

Zain Zain Zain Zain Zain Zain Cell C Mobinil

Acquisitions and Mergers MTN Group In May 2008, it emerged that Bharati Airtel was exploring the possibility of buying the MTN Group, a South Africa-based telecommunications company with operations in 21 countries in Africa and the Middle East. The Financial Times reported that Bharati was considering offering US$45 billion for a 100% stake in MTN, which would be the largest overseas acquisition ever by an Indian firm. However, both sides emphasize the tentative nature of the talks. The Economist magazine noted, "If anything, Bharati would be marrying up," as MTN has more subscribers, higher revenues and broader geographic coverage. However, the talks fell apart as MTN group tried to reverse the negotiations by making Bharati almost a subsidiary of the new company. In May 2009, Bharati Airtel confirmed that it was again in talks with MTN and both companies agreed to discuss the potential transaction exclusively by 31 July 2009. Bharati Airtel said in a statement "Bharati Airtel Ltd is pleased to announce that it has renewed its effort for a significant partnership with MTN Group". The exclusivity period was extended twice up to 30 September 2009. Talks eventually ended without agreement and on 30 September 2009, Bharati released a statement saying that it had decided to disengage from discussions with the MTN

Group when the exclusivity period ended. Informa analyst Matthew Reed, noted that a reported factor in the failure was South Africas worry that control of MTN, which is perceived as a national champion, could pass into foreign hands. The South African government is MTNs biggest shareholder. Bharati said in a statement regarding the failure, "We hope the South African government will review its position in the future and allow both companies an opportunity to re-engage". Zain In March 2010, Bharati struck a deal to buy the Zain's mobile operations in 15 African countries, in India's second biggest overseas acquisition after Tata Steel's $13 billion buy of Corus in 2007. Bharati Airtel completed its $10.7 billion acquisition of African operations from Kuwaiti firm, making the Airtel the world's fifth largest wireless carrier by subscriber base. Airtel has reported that its revenues for the fourth quarter of 2010 grew by 53% to US$3.2 billion compared to the previous year; newly acquired Zain Africa division contributed US$911 million to the total. However, net profits dropped by 41% from US$470 million in 2009 to US$291 million 2010 due to a US$188 million increase in radio spectrum charges in India and an increase of US$106 million in debt interest.

Telecom Seychelles
On August 11, 2010, Bharati Airtel announced that it would acquire 100% stake in Telecom Seychelles for US$62 million taking its global presence to 19 countries. Telecom Seychelles began operations in 1998 and operates 3G, Fixed Line, ship to shore services satellite telephony, among value added services like VSAT and Gateways for International Traffic across the Seychelles under the Airtel brand. The company has over 57% share of the mobile market of Seychelles. Airtel announced plans to invest US$10 million in its fixed and mobile telecoms network in the Seychelles over three years, whilst also participating in the Seychelles East Africa submarine cable (SEAS) project. The US$34 million SEAS project is aimed at improving the Seychelles global connectivity by building a 2,000 km undersea high speed link to Dar es Salaam in Tanzania.

Joint Ventures
Airtel-Ericsson As per a five-year managed services agreement signed recently, Ericsson will manage and optimize Airtels mobile networks in Africa. Ericsson will modernize and upgrade Airtels mobile networks in Africa with the latest technology including its multi standard RBS 6000 base station. As part of the modernization, Ericsson will also provide technology consulting, network planning & design and network deployment. Ericsson has been the managed services and network technology partner in the Asian operations. Rebranding

Logo used by Airtel till November 2010 On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'Airtel' written in lower case. Designed by London-based brand agency, The Brand Union, the new logo is the letter 'a' in lowercase, with 'Airtel' written in lowercase under the logo. On 23 November 2010, Airtel's Africa operations were rebranded to 'Airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'Airtel' in Bangladesh.

Sponsorship On 9 May 2009 Airtel signed a major deal with Manchester United. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers.

Bharati Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 cricket tournament. But now the deal is terminated and karbon is sponsoring Champions League Twenty20 cricket." Airtel also signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season.

Signature Tune The signature tune of Airtel is composed by Indian musician A. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads.[67] A new version of the song was released on 18 November 2010, as part of the rebranding of the company.[67][68] This version too was composed by Rahman himself. Green Initiative Green Towers P7 program Bharati Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 million units of electricity every year. The Green Towers P7 program is scoped for 22,000 tower sites (primarily rural areas having low or no Grid Power availability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program. Once completed, the initiative will reduce diesel consumption by 66 million liters per year with a significant carbon dioxide reduction of around 150,000 MT per year. Bharati Infratel bagged the 2011 'Green Mobile Award ' at the GSMA Mobile World Congress at Barcelona and was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative. Bharati remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including the Harvard Business School.

Energy Conservation

The company has installed solar hot water generator at its main campus in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 8.5 lakh units of electricity per year. Airtel has embarked upon technology related initiatives like virtualization of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within its campus the Secure Print Solution' an automated queue management based secured printing solution has led to an annualized saving of about 8 metric tonnes of paper.

Alternate energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately 280 million.

Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million litres, leading to savings of 47 million across 900 sites.

Demand side management like Free Cooling Units (FCU) instead of air conditioners has been implemented across 3400+ sites, saving consumption of 4.1 million liters of diesel.