The Maslows hierarchy of needs states that humans need a fulfilled life, food shelter and at the very

top self actualisation which is unobtainable. The business world know this to be a great way to get audience to buy their products, as audiences believe by buying the magazine that they are buying a piece of their dreams and aspirations due to the image of the famous singer Duffy. Duffy is an aspirational figure to young women as she is famous, glamorous and wealthy in her own right. Thus she is a good selling point for the consumers to momentarily buy into their aspirations and dreams from the magazine. The ear piece holds an additional incentive which is a common convention of a magazine as it attracts audiences to buy it. There are a range of content surrounding the main image in a variety of typographies of different sizes and colours to attract the intended demographic. This content is known as cover lines which will feature buzz words and other entertaining devices to further attract the audience. Conventionally, the magazine will use a heading and a subheading which will give more of meaning to the heading provided.

Social theorist Jean Baudrillaed explainend that the advances in media technology have changed the representations of reality, particularly in the way females are photographed, creating a simulation of idealised reality, rather than the reality itself. This is due to the internet and softwares such as photoshop which allow the media to change how women are percieved and treated within society. Women are mostly seen as an object rather than a humanbeing due to influences from the media creating a hyperreal reality. The close up shot of the singer Duffy has been airbrushed to make her teeth and eyes appear whiter, hair blonder and face free from blemeshes in order to create a hyper real image.

This cover line is the main feature story which relates to the main image and is traditionally positioned across the image to show the importance of the content. It is also usually the second biggest typography on the page, with the first being the masthead. The masthead is obscuring the image of the model as this magazine is not as well known as others, and therefore the audience do not recognise the codified mise en scene and mode of address thus relying on the typography alone. The typography relates to the semiotics of the name Clash as the letters A and S appear to be clashing against each other, which makes the magazine look quirky and entertaining.

Women are portrayed in ways that depicts them as vulnerable and submissve sexual objects within society and the media. They are photographed in ways to enchance there passive look which is consistent with the male gaze theory. The male gaze states that women are photographed with their bodies canted to be repseneted as submissve and therefore the audience and males domiant in comparson. This then reinforces the dominant ideology that in order to be succesfull, she must be subordinate to men which supports the hegemonic values of society. The close up of Duffy is photogrpahed with her head slightly canted and lips aparat to appeal to the male audience, and to make the female audience aspire to be deseriable to men like herself.

The uses and gratification theory explains why people consume magazines and other medias, and what they get from them. The Clash magazine provides information in the form of their cover lines as the information will interest the intended demographic. Through the cover lines entertainment is also provided to the audience by use of buss words such as new first lady which attracts the audience whilst being entertained. Due to the content audiences are able to achieve social interaction as they will talk about what they have read in the magazine. However, as a result of the developing technology audiences are using different kinds of media platforms which mean it is unlikely that they have all read or seen the same article. This has created the idea of exchange which is the ability to use the media interactively and become active consumers as content can be downloaded or streamed from online. Finally, from the magazine audiences achieve personal identification as from the magazine audiences aspire to be like the celebrity for their own desire to become successful.