MIT Media Lab!

Digital Understanding! ! Changing objectives in a! Changing world!

April, 2013!

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Where we are today!

! In the next three to ve years, 5 billion people will have a smart device as good as the Blackberry of today, and the top end may not be vastly different;! In the next ve years, the world itself will pulse with as much as three orders of magnitude more autonomous, communicating sensors that human conversations;! The supporting elements of every industry -- production, distribution, marketing, and venturing -- will likely become universal commodities; Where will nance, risk and time go?! The potential for conjoint analysis of the seemingly innite ow of data will allow ready modeling of the social, economic, and physical world in which we live.! We are understanding people and places better, via behavioral economics, evolutionary psychology, network analysis, physical biology!

Digital Understanding = maturation of sensing, psychological, spatial and analytical techniques

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Theshold Events!
What are the social and technical milestones that change the world, or might if we understood them better?! Reading on a screen! Keyboards in living rooms! National credit cards! SSL! App Stores! !
Virtual/digital transformations

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Rates of change!
The rate of change of society is a function of the age at which youth are introduced to the dominant technology of the time! 1900 s automobile: 16 year cycle! 2000 s communications: 4 year cycle!
Generational change versus evolution

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Part one: Digital Understanding!

Analytics: Data in scope and time! People: learning, psychology! Sensing: bits of activity from us and the world! Spaces: from bodies to cities! !
! ! ! ! !
The second wave

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Big Data!
Resolution on a new scale! Extends beyond the purpose for which it is collected! Realtime! Ubiquitous! Wedded to advanced representations! Collected autonomously! ! ! ! !
Scope, not size

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Value Networks!

Value Networks!

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CA Hidalgo, B Klinger, A-L Barabasi, R Hausmann. Science (2007)

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Value Networks!

2009!
CA Hidalgo, B Klinger, A-L Barabasi, R Hausmann. Science (2007)

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Value Networks!

2009
CA Hidalgo, B Klinger, A-L Barabasi, R Hausmann. Science (2007)

Play with these and more interac5ve apps at atlas.media.mit.edu

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Human Networks!

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Sensing Organizations!
Czech Bank

Branch 1

Branch 2

Branch 3

Ben Waber, Sociometric Solutions

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Sensing Organizations!

Branch 1

Branch 2

Branch 3

2
Ben Waber, Sociometric Solutions

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Understanding People!
! Direct measurement: Electro-dermal! ! Vision analysis for affect, heartbeat! !! !! !! !! ! ! !
Affectiva, Roz Picard

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Speaking through the skin!

! ! ! ! ! !

Wearing this for life

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Sensing!
Ubiquitous after 15 years! Networked! More than temperature!!

1000 phones in the garbage!

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Understanding Places!
Technology interacting with the physical environment! Inuencing Space! Inuencing technology!

Sleep no More, Diane Paulus

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Understanding Places!
! ! ! ! ! !
20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min 20 min

20 min

Paris

Kent Larson, Sensible Cities

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Information and mobility!

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Examples!
Autonomous vehicles! BBC Click emergency response without knowing about the wife! Content-based media! !

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Audio, Video, Petabytes!

! ! ! ! ! !

Deb Roy: Center for Future Banking

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Signals, Spaces and Data!

Bluen: Every program in the US

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What people are saying!

Published information

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Cognitive Space!
Correlations between what is said and what is watched or heard!

Bluen and Echonest Consumer interfaces

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Part three: Directions!

! ! ! ! ! ! ! Mobility! Proximal Networks! Who is the Media?! Learning societies!

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Mobile Devices!
Tapering power! Increasing penetration! Integration with spaces! Third cloud!

World of the thin client

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Proximal Networking!
Fluid interconnection between diverse wireless networks is becoming the norm! Sometimes being near is more important than knowing where!

Social services

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Spatial Interactions!

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Perfect Markets!
System
Real-time, proximal listing! Driven by wants & haves! Algorithmic matching!

Transaction
Anonymous calling! Integrated messaging!

Trust
Social proximity! Veried users! Anonymous activity!

Geo-Social two-way markets

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Barter A Market-incented Wisdom Exchange!

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Barter A Market-incented Wisdom Exchange!

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The Imperative!
Then they become gradually less interesting and constructive! Except a professors! When her work becomes boring, she re-invents it! Thats how she learns.!
INTEREST / CREATIVITY

Many activities are most challenging at the start.!

Professor

Airline Pilot

Our job is to make everything we do like a professors ! a chance to learn and re-invent !

Cashier
TIME
The metric is attentiveness, creativity, engagement!

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People Ampliers!

Sixth Sense! Pranav Mistry

Third arm Stellarc

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Tools to understand the World!

$5.00 spectrometer! Andy Bardagjy

VR-Codes! Grace Woo

$5.00 spectrometer! Andy Bardagjy

Sensors that reveal what is under the hood!

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Designs that Reveal!

Eyering! Roy Shilkrot and Suranga! Nanayakkara

Augmenting actions!

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Things to consider!
Mertons retirement plan! Barter versus afnity! A mobile world! Battleships versus Chess Roy Johnson, Lockheed CTO!

Digital Understanding = maturation of sensing, psychological, spatial and analytical techniques

MIT Media Lab!

Case Study: Shipping (2004)!

US shipping imports and exports = $2.23Trillion! $948.7Billion was waterborne; $521.4Billion on packets, approximately $1.3Billion/day Plus roll-on-roll-off cargo such as automobiles! Packet count is 20Million TEUs, 20 foot containers! 2 TEUs is 20,000 dolls, 3600 mens suits, 6600 dresses, or 6000 shoes. ! 23.5 Million TEUs, 1050 ships (routers), 18000 port calls, 22000 including smaller ships (VPNs and enterprise routing.)! Net cost of all goods (Brazilan coffee and Chinese imports) = $130/household less than internet! !
Packet shipping is at least as signicant as packet data