Victory Redevelopment

April 25, 2013

TIF Board Update

Due Diligence Summary

Trademark Property Company

Manage Design & Technical feasibility studies; Market leasing presence Cushman & Wakefield Assist Trademark in their efforts throughout the Design & Technical Studies Manage City communication and TIF compliance Stantec (w/Belle Firma) Explore design concepts for Victory Park Lane, Olive Street and the Park Develop concepts for a family of coordinated signage, wayfinding, pageantry and identity elements that define the District Develop strategies for identifying and distinguishing the District from the areas and uses surrounding it RTKL Associates, Inc. Using Block D as an example, define a conceptual approach for ground floor faade articulation, building materials, tenant signage location, lighting effects, tenant storefront character and tenant servicing Develop recommended conceptual designs for a temporary retail building that can be used throughout the district to activate vacant parcels Halff Associates, Inc. (w/Savant Group, HWA Parking) Assess the effects on the Victory Park development of the 1999 Parking Agreement Develop a shared parking analysis Explore design concepts for Victory Park Lane, Houston Street, Victory Avenue & Olive Street Perform district wide Traffic Impact Analysis for non-event and event circulation Prepare Traffic Management Plan for events in the Victory District Prepare bicycle access plan with concepts for bicycle access between Katy Trail & the park in Victory CityDesign Studio Provide peer review to consultants throughout design studies

Team & Assignment Summary

Due Diligence Summary

Design Workshop August 14-16, 2012 Continued City Discussions on Workshop Results, Planned Next Steps and Compliance September 2012 Finalize Proposed Redevelopment Plans and Design Workshop Package October 2012 Block D/Cinema Design Workshop - October 2, 2012 Victory Technical Studies Discussion with Halff & Hillwood November 9, 2012 Released Design & Technical Consultants November 28, 2012 Marketing Alliance Meeting with Victory Tenants December 4,2012 TIF Board Meeting/Update December 19, 2012 Consultants Present Preliminary Concept Ideas January 10, 2013 Consultant & Stakeholder Meeting January 15-16, 2013 Meeting with LAZ to discuss Valet & Parking Management January 25, 2013 Consultants Present Concept Development Ideas February 7, 2013 Event Traffic Observation at Dallas Mavericks Game February 11, 2013 CityDesign Studio Meeting to Review Progress & Procurement Office Check-In February 19, 2013 Weekly Calls & Check-Ins with Consultants March 2013 Present Recommended Budget to Consultants March 6, 2013 Parking Meters Meeting with City of Dallas Staff March 20, 2013 Review Draft Technical Memorandum with COC March 27, 2013 Update City of Dallas staff on progress of Design & Technical Studies March 28, 2013

Highlights of Process To Date

Key Initiatives
Circulation
Two-way Traffic Bicycle Access Pedestrian Access

Parking
Current & Future Parking Shared Parking Analysis

Retail Analysis

Tenant Storefront Redesign/Program Complete Block D Retail & Activate Vacant Lots Merchandise Strategy & Program

Urban Neighborhood Design

Placemaking & Redesign Victory Park Lane Park Redesign Signage & Wayfinding Elements
4

Circulation

Victory

AAC

Current One-Way Traffic

Circulation

Two-Way Traffic - Non Event

Circulation

Two-Way Traffic Event

Circulation

Two-Way Traffic Event

Circulation
Improve Bicycle Circulation focused on Victory Park Linkage

Bicycle Access

Circulation

Pedestrian Access Katy Trail Terminus

10

Circulation
Seek Operational and Traffic Calming improvements on Olive St.

Pedestrian Access - Olive Street Connection

11

Parking

Current & Future Parking

12

Parking

Shared Parking Analysis

13

Retail Analysis
Tenants thrive when they can express their own brand / identity The base building architecture needs to frame the tenant storefront expression Both need to co-exist to create an interesting and vibrant downtown at the base of the building Office entries should take minimal frontage, but utilize portals, canopies and building identity/ address to stand out among the storefronts

A tenant design criteria will guide retailers on what is required to create a high quality storefront within the frame created by the base building The overall goal is to prevent uniformity in expression, to legislate serendipity to ensure that stores are different from one another, but adhere to an overall high quality standard Standard glass storefronts need not be provided by the landlord

Tenant Storefront Redesign/Program

14

Retail Analysis

Tenant Storefront Redesign/Program

15

Retail Analysis

Tenant Storefront Redesign/Program

16

Retail Analysis

Tenant Storefront Redesign/Program

17

Retail Analysis

Complete Block D Retail

18

Retail Analysis

Activate Vacant Lots

19

Urban Neighborhood Design

Placemaking & Redesign Victory Park Lane

20

Urban Neighborhood Design

Placemaking & Redesign Victory Park Lane

21

Urban Neighborhood Design

Park Redesign

22

Urban Neighborhood Design

Park Redesign

23

Urban Neighborhood Design

Signage & Wayfinding Elements

24

Urban Neighborhood Design

Signage & Wayfinding Elements

25

Urban Neighborhood Design

Signage & Wayfinding Elements

26

Questions & Answers

27