Agency Credentials 2013 Agency Credentials

OPENINGCREDITS
Our agenda for today

Facts about us
Our coverage Our clients

QB services
Case studies

FACTSABOUTus
Our way of thinking

FACTSABOUTus
fast, flexible and highly involved

FACTSABOUTus
Value Proposition We are flexible and fast professionals, using our creative efficiency for any type of budget !

Mission Statement QB Promotion is a long term partner for all its clients, offering a complete range of BTL advertising services of the highest quality. Our success is based on the customer trust built through understanding and meeting their local and regional needs, on the quality and efficiency of all the delivered services. In the same time, we recognize and motivate the talent, the confidence, the fidelity and the commitment of our employees.

FACTSABOUTus
ISO 9001:2008

FACTSABOUTus
ANSPDCP data operator accreditation

FACTSABOUTus
History 2001 we opened our Bucharest office 2004 our fist caravan project Sprite, fiare pentru fiara din tine! 2005 first synthetic ice ring from Europe for Coca-Cola 2007 our first main music event CokeLive 2009 partnership with Tempo Creative Group 2010 our first National Sampling Project 2011 our first regional clients : Western Union Bulgaria Deutsche Telekom Germany CitiBank Europe - Czech Republic Coca-Cola Imbuteliere Chisinau Moldavia Republic 2012 our first big trade program project in all the KA channels 2013 promises to be even more challenging

FACTSABOUTus
Regional network

Head office in Bucharest for Romania and Chisinau for Moldavia 6 Country Area Managers: Pitesti (Centre), Timisoara (W), ClujNapoca (N-W), Iasi (N-E), Constanta (S-E) , Craiova (S) with a dedicated City Manager for each county seat from the 6 specific areas local human resources database (promoters, hostesses, team leaders)
Logistical input logistical support for transportation (3.5 t VAN, 7.5 t VAN, 3.5 t and 7.5 t frigorific VAN), install & uninstall service own warehouse for clients projects (furniture, sound & lights equipments, promo materials, prizes, POSMs) daily online reporting platform

OURCOVERAGE

BTR Logistic
CARAVAN

In-store Activation
Special Event

Trade Print BTL

Drop mail

FIELD Educational

Corporate Event

Road Show PRODUCTION

WEB
KV

BRAND EVENT

Branding
PRIZES
TRANSPORT
Direct Mailing

things we do with passion

Mystery Shopping
CONCEPTS CONFERENCE HeadLine

sampling

POSM

Field ACTIVATION Marketing CONCERT

PROMOTION
DT

Door-to-door

OURCLIENTS

OURCLIENTS

2012

OURCLIENTS
Recommendation Letters

2012

QBSERVICES

QBSERVICES
Field & Direct Marketing Special Events

BTL

Creative & Production

QBSERVICES
Field & Direct Marketing Services
QB

In-Store Activations Sampling Programs BTR Activations Active Selling Programs Mystery Shopping Programs Educational Programs (ONG) CSR Programs (ONG) Merchandising Door-to-Door , Drop Mail SMS , Emailing

OURSERVICES
Special Events Services
QB

Brand Events Conferences Corporate Events Concerts Road Shows Caravans PR Blitz Management & Logistics for Events

OURSERVICES
Creative & Production Services
QB

Concept & Strategy Design, Art & Copywriting DTP Services Production Services POSM Production Special Set-Up Print Services Prizes

CASESTUDIES
Some of our work
Over the following slides, you can find some mini case studies for a range of our clients. Its just a taster so you can see what were all about and some of the results of our work.

Field & Direct Marketing Services

EURO2012TAILOREDACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Timing 31st May 27th June 2012: METRO 30th May 12th June 2012: SELGROS 7th 20th June 2012: REAL 12th 25th June 2012: CORA Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms

In-store activation mechanics with focus on driving sales

Promo Team : 1 girl & 1 team leader / location

EURO2012TAILOREDACTIVATION
Communication Materials

EURO2012TAILOREDACTIVATION
Results

MILLIIN-STOREACTIVATION
The Brief Client: Friesland Campina Timing 11th June 29th July 2012 Locations: Real, Auchan, Carrefour,Cora,Kaufland, Billa, Mega Image Communication Materials: promo stand, flyers, scratch cards, base wraps, prizes, uniforms In-store activation mechanics : Buy at least 3 liters of Milli milk and youll received a guaranteed prizes

Promo Team : 2 girls & 1 team leader / location

MILLIIN-STOREACTIVATION
Results

OLYMPICSTAILOREDACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Timing 9th 15th August 2012: CARREFOUR 2nd 15th August 2012: REAL 31st July 13th August 2012: CORA 2nd 15th August 2012: BILLA Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms

In-store activation mechanics with focus on driving sales

Promo Team : 2 girls & 1 team leader / location

OLYMPICSTAILOREDACTIVATION
Communication Materials

OLYMPICSTAILOREDACTIVATION
Results

NESTEAGREENTEASAMPLING
The Brief Client: Coca-Cola Hellenic Romania Timing March-April : Hypermarkets Activation April-May : Supermarkets Activation April : Offices Activation Target urban 25-39 years, female & male, urban Samples - Nestea Green Tea Strawberry Aloe 250ml PET Hypermarkets (Cora, Auchan, Real) Supermarkets (Kaufland, Mega Image, Billa) Offices In-store activation & sampling mechanics with focus on driving sales Supermarkets binding & merchandising Offices - sampling mechanics

NESTEAGREENTEASAMPLING
Communication Materials

NESTEAGREENTEASAMPLING
Results Supermarkets Activations >50.000 hits

Offices Activations
>25.000 hits

>200.000
hits

Hypermarkets Activation >125.000 hits

NESTEAGREENTEASAMPLING
Results

CAPPYWHOLEFRUITSAMPLING
The Brief Client: Coca-Cola Hellenic Romania Project: Cappy Toata Portocala Sampling Timing April-May: Hypermarket & Supermarket Activation (Cora, Real, Carrefour, Auchan & Kaufland) Target Urban, male & female - 20-45 years Samples: 200 ml cups

In-store activation & mechanics with focus on driving sales

CAPPYWHOLEFRUITSAMPLING
Communication Materials

CAPPYWHOLEFRUITSAMPLING
Results
Channel Carrefour Auchan Cora Real Kaufland Total Hits 51.079 16.654 13.72 51.48 105.569 238.502

CAPPYWHOLEFRUITSAMPLING
Results

NESTEAEXPERIENTIALSAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Sampling Nestea Lemon 0.5L 2011 Timing June Campuses activation June-July 2011 IKA&OOH activation August 2011 Seaside Carnival Target Urban, 16-49 years-old, male&female Samples: Nestea Lemon 0.5l PET Mechanics sampling Locations Universities Campuses, parks, public squares, international key-accounts, seaside resorts

NESTEAEXPERIENTIALSAMPLING
Communication Materials

NESTEAEXPERIENTIALSAMPLING
Results

CAMPUSES

OUTDOOR

>28.000 hits

>146.000 hits

SEASIDE >29.000 hits

IKA

> 400.000 hits

>200.000 hits

NESTEAEXPERIENTIALSAMPLING
Results

NESTEAD2DSAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Sampling Nestea Lemon 1L 2012 Timing 20th June 24th July 2012 Sampling Method & Pack: One-to-one communication Door to door sampling 1L Nestea Lemon & Peach PET specific product temperature: should not exceed 3oC Locations: Bucharest neighborhoods: Stefan cel Mare, Baneasa, Crangasi, Grivita, Tineretului, Cotroceni, Mosilor, Timpuri Noi, Unirii, Dr. Taberei, Victoriei, Militari, 13 Septembrie Contacts: 87 732 apartments visited; 49 933 samples offered.

NESTEAD2DSAMPLING
Communication Materials

NESTEAD2DSAMPLING
Results

POWERADESAMPLING
The Brief Client: Coca-Cola HBC Romania Project: Powerade Winter Sampling Timing December 2008 February 2009 December 2009 February 2010 Locations Ski Resorts: Poiana Brasov, Predeal, Azuga, Busteni, Bran Samples: Powerade 0.5l PET Total hits: 30 000 hits in 2008-2009 40 000 hits in 2009 2010

Timing: Fridays, Saturdays and Sundays

POWERADESAMPLING
Results

MARTINIPHOTOSTUDIO
The Brief Client: BDG Project: Martini Photo Studio Timing 11th June 2010 23rd September 2010 Cities: Bucuresti, Brasov, Sibiu, Timisoara, Mamaia No. of events: 38 Estimated no. of contacts / event: 200 in Bucharest 100 in the country Total estimated no. of contacts: 2000 Bucharest 2800 countryside Timing: Fridays, Saturdays and Sundays

MARTINIPHOTOSTUDIO
Results

HILTON Activation
8th June 1st July 2012

EURO2012BTRACTIVATION
The Brief Client: Coca-Cola Hellenic Romania Project: Euro 2012 BTR Program Timing 8th June 1st July 2012 Location : Hilton Hotel (La Strada Terrace & English Bar) Estimated no. of contacts / event: 200 in weekends 150 in week days Message: Let's Get CRAZY The Team: 2 hostess and 1 supervisor

Mechanic: The Hostesses had Table PCs and invited the consumers to play an interactive game. Those who finish it in the given time won a guaranteed prize which was automatically generated by the Table PC.

EURO2012BTRACTIVATION
Results

TFGCLAIMETOFAME
The Brief Client: BDG/ The Famous Grouse Project: Claim to fame Timing 20 April 9 August 2012 Cities: Bucuresti, Constanta No. of events: 15 Estimated no. of contacts / event: 1500 in Bucharest over 700 in Constanta Timing: Fridays and Saturdays

TFGCLAIMETOFAME
Results

ACTIVESELLINGTOSHIBA
The Brief Client: Skin Media Project: Active Selling Toshiba Timing: 30th November 23rd December 2012 Location: Real, Metro, Carrefour Mechanism: In-store activation: Selling Consultants. One promoter was present at the TV shelf area and one promoter was present at the PC shelf area. The promoters approached the customers that were interested in purchasing any of the above types of electronics, presenting the main advantages of Toshiba products. Promo Team: 2 promoters / location Carrefour & Metro 1 promoter / location - Real

ACTIVESELLINGTOSHIBA
Results

LGACTIVATIONS
The Brief Client: LG Electronics Romania Project: In Store Activation Timing: February: Hypermarkets Activation LED TV (Metro, Selgros, Carrefour) March: Hypermarket Activation Home Appliances (Metro) June-July: Hypermarket Activation Home Appliances (Carrefour) September-October: Hypermarket Activation Home Appliances (Carrefour) Target: urban & rural - 20-70 yo In-store activation & mechanics with focus on driving sales

LGACTIVATIONS
Communication Materials

LG ACTIVATIONS
Results

STOREPRODUCTIVITY
The Brief Client: Deutsche Telekom Client: International Market Research, EU Timing May 2011, August 2012 Target Romtelecom employees sales agents, info&cash desk agents Data-Entry sheets: Situation in Shop Cash Desk&Info Desk Customer Mission Windows Performance Selling Observation Mechanics during the stores schedule, two promoters observed and noted the activity of Romtelecom employees, focusing on their time of reaction regarding customers requests and their sales-ability Stores Brasov, Banu Manta, Dimitrov

STOREPRODUCTIVITY
Results - Romtelecom Store

RTCACTIVATIONS
The Brief Client: Romtelecom Projects: In Store & Outdoor Activations Timing January: In-Store Actiovation Drumul Taberei & Banu Manta February- March: In-Store Actiovation Banu Manta & Iasi March: Mall Activation AFI & BSC March & July: In-Store Activation Dorobanti & Bacau March-April: In-Store Activation - Iasi June-July: OOH Activation Craiova & Drobeta Turnu Severin August-September: In-Store Activation Buzau September:In-Store Activation Dorobanti, Sibiu & Bacau

In-store activation & mechanics with focus on driving sales

RTCACTIVATIONS
Communication materials

RTCACTIVATIONS
Pictures

DETTOLISD
The Brief

Client: Reckitt Benckiser Romania

Projects: Dettol In Store Demonstration : Octomber December 2011 Dettol In Store Active Selling : February April 2012 Location: Real, Auchan, Selgros, Billa, Mega Image Mechanism: In-store activation: demonstration and leafleting. Using a sampling stand, a Dettol device and the three refills, the promoters approached every customer passing by the Detergents District in the store, inviting them to witness how the device works, offering information about the properties of the soap and device.

DETTOLISD
Results

AIRWICK
The Brief Client: Reckitt Benckiser Romania Project: AirWick In-Store Activation Timing: 4st 14th of April, 2012 Location: Orhideea, Baneasa & Afi Shopping Galleries Mechanism: In-store activation: demonstration and leafleting. The customers passing by the Galleries were invited to witness how Airwick products can be used. The hostesses gave information about the whole range of Airwick products. Promo Team: 2 hostesses / location

AIRWICK
The Results

CILLITBANG
The Brief Client: Reckitt Benckiser Romania Project: Cillit Bang In-Store Activation Timing: 24th August - 23rd September 2012 Location: Real, Cora, Auchan Mechanism: In-store activation: demonstration and leafleting. The customers passing by the Detergents Department were approached by the promoter and invited to witness the efficiency of Cillit products Promo Team: 1 promoter / location

CILLITBANG
The Results

HARPIC
The Brief Client: Reckitt Benckiser Romania Project: Harpic In-Store Activation Timing: 23rd August - 2nd September 2012 Location: Carrefour Mechanism: In-store activation: lucky-draw and leafleting. The customers passing by the Detergents Department were approached by the promoter and invited to participate to the luckydraw, in order to win a LED TV, a dishwashing machine or an iron station Promo Team: 1 promoter / location

HARPIC
The Results

VEET
The Brief Client: Reckitt Benckiser Romania

Project: Veet In-Store Activation

Timing: 24.05.2012-10.08.2012 Location: Carrefour, Cora, Real, Auchan, Mega Image, Billa, Kaufland Mechanism: In-store activation: instant win, lucky-draw and leafleting. The customers passing by the Cosmetic Department were approached by the promoter and invited to buy any two Veet products in order to receive a silver pendant. Also, to participate to the lucky-draw, in order to win one of the prizes: a designer dress, a royal day, a trip to Cappadocia etc. Promo Team: 1 promoter+1 hostee/location

VEET
The Results

WUMISTERYSHOPPER
The Brief Client: Western Union Project: Integrated Mystery Shopper Program Teasing campaign to WU agents All year round communication campaign via newsletters MS program in 2 waves, nation wide Gala event for winners Target: selected locations from WU agents Banca Romaneasca including Credit Europe Bank Angelo Costa , Banca Transilvania , Raiffeisen Bank BRD , Posta Romana , Banc Post

Main objectives: Rewarding and motivating the FLAs that promote the WU money transfer, expose the 1000 flights to Home materials and promote the campaign.

WUMISTERYSHOPPER
The results 17 qualitative questions / questionnaire for the MS

814 locations 81 cities

336 received money transactions

330 sent money transactions

WUMISTERYSHOPPER
The results

HELPNETMISTERYSHOPPER
The Brief Client: Help Net Drugstore Project: Mystery Shopper for Help Net employees Location: Bucharest Target: 53 Help Net drugstores in Bucharest MS Program Objectives: 2 visits in 2 waves Employees evaluation for: Internal procedures Customer interaction Pro-activity Sales techniques Special offers promotion Help Net magazine & brochures recommendation Physical appearance

SUPRADYNMISTERYSHOPPER
The Brief Client: Bayer Consumer Care Romania Project: Mystery Shopper for Supradyn Adults & Junior Location: Bucharest Target: Drugstores chains from main Romanian cities Independent drugstores from main Romanian cities MS Program Objectives: Increase Supradyn recommendation Generate BA for Supradyn Verify the level of knowledge and pro-activity of drugstores employees Verify the placement of Supradyn and its POSM Reward and encourage the employees recommending Supradyn

IMPRESSIONENDROPMAIL
The Brief Client: TCM Project: Impressionen Catalog - Drop Mail Timing 25th 29th November 2008 Location residential areas from Bucharest Objectives Over 10000 active family from residential areas Promote the new catalog on Romanian market Awareness Sales results from the beginning Getting trust in the new products 3.000 active family hits

IMPRESSIONENDROPmail
Results

BESTFEST2011
The Brief Client: Coca-Cola Hellenic Romania Project: Coca-Cola Presents Bestfest Festival , 2011 Brand Objectives: build brand indicators - brand love, optimism, music association, refreshment engage by making the Bestfest festival experience the most memorable experience differentiate versus other activations/brands in site Business Objectives: reach the sales targets during the festival period for all My Coke Communication Objectives: Coke and Music: spontaneous awareness of the event Coke & Music relevant & differentiating message, consistently build through all the activities under music platform

BESTFEST2011
Email Newsletter Results 3,500 hits Coke national promo database Subject : Coca-Cola prezinta BESTFEST SUMMER CAMP 2011, 1-3 iulie, Pipera-Tunari Newsletter layout :

BESTFEST2011
SMS Results 35.000 hits Coke national promo database SMS Content : Coca-Cola iti aduce BESTFEST SUMMER CAMP 2011, 1-3 iulie in PiperaTunari! Te asteptam cu activarile Coca-Cola si multa distractie. Bilete pe www.myticket.ro

COKEZEROACTIVATION2012
The Brief Client: Coca-Cola Romania Project: Coke Zero Activation - Zero Banuieli @ RHCP SWAP movie, made at the Red Hot Chili Pepper concert in Bucharest Coke national promo database 700.000 contacts Results Reached over 200.000 views (youtube.com) , after only 4 weeks of digital campaign (newsletter push http://www.youtube.com/watch?v=AZjYGsmt-0k

COKEZEROACTIVATION2012
The Brief

Special Events Services

COCA-COLACONFERENCE
The Brief Client: Coca-Cola Hellenic Romania Project: COCA-COLA NATIONAL MARKETING & SALES CONFERENCE Timing 4th February 2008 Participants 1000 employers Location Cluj-Napoca National Theatre Party after conference Napoca Hotel Concept Football Concept Kick and Win

COCA-COLACONFERENCE
Results

CLIENTEXCELLENCE
The Brief Client: Citibank Europe PLC, Dublin Romania Branch Project : Client Excellence Values Leadership Program Timing: December 2010 January 2011 City: Bucharest Target : Citibank Romania employees F60%; M40% 24- 50 y.o. Integrated communication plan for Client First advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial); BTL events : Teasing campaign : online & BTL activations; internal training for Citibank Senior Managers - Octavios sessions ; Launch event for all staff ;

CLIENTEXCELLENCE
Marketing materials

CLIENTEXCELLENCE
www.12clues.ro

CLIENTEXCELLENCE
Internal Training

CLIENTEXCELLENCE
Launch Event

CLIENTEXCELLENCE
The Brief Client: Citibank Europe PLC, Dublin Czech Republic Branch Project : Client Excellence Values Leadership Program Timing: January 2011 February 2011 City: Prague Target : Citibank Czech employees F60%; M40% 24- 50 y.o. Integrated communication plan for Client First advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial); BTL events : Teasing campaign : online - www.12clues.cz ;

CLIENTEXCELLENCE
Marketing materials

CLIENTEXCELLENCE
www.12clues.cz

BaneasaShoppingCity Launching Event

BSCLAUNCHINGEVENT
The Brief Client: Baneasa Shopping City Project: Baneasa Launching Event Timing : 17th 20th April 2008 17th April VIP Launching Event 18th April 20th April Public Days

Activations : VIP Launching Event Public Days BTL Activations

BSCLAUNCHINGEVENT
Results

BaneasaShoppingCity Launching Event

BANCAROMANEASCAEVENT
The Brief Client: Banca Romaneasca Project: Padurea de sculpturi Simon Spierer Exhibiton Date : 10th of December, 2009 Location : MNAC, Bucharest Sponsors : Banca Romaneasca Domeniile Samburesti Media Partners : Romania Libera Jurnalul National Participants : over 500 persons

BANCAROMANEASCAEVENT
Results

HAPPINESSTRUCK
The Brief Client: Coca-Cola HBC Romania Project: Happiness Truck Caravan Branding: Happiness Truck Prizes: 8000 pcs (T-Shirts, Aprons, Six Pack, Balloons, Flowers, Notebooks, Skateboard) Sampling: 80.000 cans 250 ml Media Partners: Antena 1 Communication: www.camionulcoca-cola.ro, TV Neptun, ProTV , www.ghidulbacaului.ro, www.retail-fmcg.ro, www.jupitercity.ro

Audience: over 110.000 persons

HAPPINESSTRUCK
Results

HAPPINESSTRUCK
The Brief Client: Coca-Cola Imbuteliere Chisinau Project : Happiness Truck Caravan Location : Chisinau Moldova Republic Timing 30th 31st May 2011 Coca-Cola Prizes T-Shirts Six Pack Balloons Notebooks Posters

Sampling: over 3500 Coca-Cola 500 ml PET

HAPPINESSTRUCK
Results

DCJCARAVAN
The Brief Client: Mercedes-Benz Romania Project: DCJ Caravan Locations : Bucharest, Pitesti, Sibiu, Arad, Constanta, Cluj-Napoca, Targoviste, Oradea Timing 3rd July 29th July 2009 Communication Radio , posters , flyers Team 6 hostess 1 project manager from agency 2 project managers from client

DCJCARAVAN
Results

BURNCARAVAN
The Brief Client: Coca-Cola Hellenic Romania Project: Burn Students Tour Caravan Concerts Sampling BTR Activations City Parade Target: Students from Bucharest ,Brasov, Cluj-Napoca, Timisoara and Iasi Timing 21st May 6th June Communication Radio , posters , flyers , door hanger

BURNCARAVAN
Communication Materials

BURNCARAVAN
Branding

BURNCARAVAN
Results

5 cities

20 hostesses 17 activations days

over 50000 hits

1500 prizes

1500 posters
85 promoters
30000 flyers

over 25000 Burn samples

10000 door hangers

2 official cars

BURNCARAVAN
Results

X-MASCARAVAN
The Brief Client: CCHBC Romania & CCIC Moldova Project : X-mas Caravan Period : 12th 28th December 2011

Prizes : over 11.400 pcs Sampling: over 19.000 Coke CANS 330 ml Media Partners : Magic FM Communication : Flyers, Posters, Magic FM Site, QB Promotion Facebook Fanpage, SMS & Emailing Push Bluetooth hits : over 5.000 contacts GPS : over 5000 Logged Users Audience: over 250.000 persons

X-MASCARAVAN
Results

CAROLSINGINGMACHINE
The Brief Client: CCHBC Romania & CCIC Moldova Project : The Carol Singing Machine Period: 1st 23rd December 2012 Prizes: over 3.500 pcs Sampling: over 18.000 Coke CANS 330 ml Media Partners: Magic FM Communication: Flyers, Posters, Magic FM Site, QB Promotion, Facebook Fanpage Bluetooth hits : over 5.000 contacts GPS : over 5000 Logged Users Audience: over 385.000 persons

CAROLSINGINGMACHINE
The Brief We created the first vending machine that doesnt work on money, but on Christmas Carols. The vending machine that gives people a double reward: Coca-Cola Reasons to Believe bottles and prizes and the chance to convert their effort into credit for a charity cause. We installed an audio meter that calculated the decibels in the nearby proximity. The more people sung a carol asked by the machine, the more bottles of Coca-Cola, prizes and money for the charity cause it generated

CAROLSINGINGMACHINE
Results

COKELIVEfestival
The Brief Client: Coca-Cola Hellenic Romania Project: CokeLive Festival Timing 22nd 25th June 2007 Communication TV, radio, press, outdoors , posters , flyers, newsletters Branding flags, coolers, tents, banners, umbrellas, trailers, giant pillows, entrance gate, PA wings, lights tower, stage arcade, helium balloon, Ice Ring, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloon , glasses , promoters outfit.

COKELIVEfestival
Branding

COKELIVEfestival
Results

3 days

Over 1000 prizes (t-shirt and CD holders)

350 handymen
50 promoters 40 umbrellas 40 sell points 150 tents

2 stages
5 trailers

Over 40 bands and artists

Over 10000 newsletters 5 totems Over 6000 samples Coca-Cola

15 BTL Coca-Cola activations

1 central pavilion

Audience over 30000 persons

COKELIVEfestival
Results

COKELIVEPENINSULA2009
The Brief Client: Coca-Cola Hellenic Romania Project: CokeLive Peninsula Festival 2009 Timing: 23rd -26th July 2009 Location: Targu Mures Communication TV, radio, press, outdoors , posters , flyers, newsletters Branding flags, coolers, tents, banners, umbrellas, trailers, giant pillows, entrance gate, PA wings, lights tower, stage arcade, helium balloon, Bars, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloons , glasses , promoters outfit.

COKELIVEPENINSULA2009
Results

NIVEAVISAGE
The Brief

Client: Beiersdorf Romania Event: Launching Nivea Visage Expert Lift

Concept: Gravitation Free Location: Bamboo Ballroom Results: Launching date February 19th 2009 200 guests Violet velvet volumetric deco, violet touch catering, hosted by Monica Davidescu, Edi Stancu & Marius Urzica acrobathic ballet, 3D hologram product revealing

NIVEAVISAGE
Results

GALERIAREAL
The Brief Client: Galeria Real Project: Primavara a sosit in Galeria Real! Timing 1st march 14th april 2012 Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti Mechanism: tematic events for 1&8 march and for Easter, everyday activation for lucky draw (big prize: bikes for the whole family)

Team: 2 promoters, 1 mascot, 1 MC, 1 Team-Leader

GALERIAREAL
Results

GALERIAREAL
The Brief Client: Galeria Real Project: Impodobeste Craciunul in Galeria Real! Timing 6 23 december 2012 Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti Mechanism: tematic events for Christimas and kindergarten celebrations Team: 1 promoter as elf, 1 promoter girl as Mrs. Claus, 1 Santa Claus, 1 Team-Leader

GALERIAREAL
Results

BABYEXPO
The Brief Client: Coca Cola HBC Romania Project : Baby Expo by Dorna Izvorul Alb Closed Editions 10.03 - 13.03 Spring Edition 19.05 22.05 Summer Edition Current Edition 22.09 25.09 ( 4 days ) Autumn Edition Future Editions December 2011 Winter Edition Target: Pregnant women or young mothers; 20-35 years, medium to high level of education and income, young professionals who care about their childrens health Location: Sala Polivalenta ,Bucharest Results : Over 4,900 bottles of water offered* Over 19,000 persons visited the Expo* *Numbers refer to 2 out of 4 Editions

BABYEXPO
Communication & Branding materials

BABYEXPO
Results

POIANANEGRIEVENTS
The Brief Client: Coca Cola HBC Romania

Project : Baby Expo by Dorna Izvorul Alb

The International Festival Pomana Porcului -Covasna ( 2008,2009) The Fritters Festival - Prejmer / Brasov ( 2009 ) The International Festival Festivalul Bulzului Harghita ( 2008, 2009) The Harvest Festival Ampoita / Alba ( 2008, 2009 ) The National Trout Festival - Ciocanesti / Suceava ( 2008, 2009 ) Pies Festival - Hemeius & Faget / Bacau ( 2008, 2009 ) Pigs Trotters Festival Tismana / Gorj ( 2009 ) Sarmalelor Festival Praid / Harghita ( 2008 ) Masuratul laptelui Festival - Bran / Brasov (2008) Tamaioasei Festival - Pietroasele / Buzau ( 2008, 2009 ) Ravasitul Oilor Festival - Bran / Brasov ( 2008, 2009 ) The Forest Fruit Festival - Piatra Neamt / Neamt ( 2008, 2009 ) The Plescoi Sausage Festival - Berca / Buzau ( 2008, 2009 ) The House with the porch Sarata Monteoru / Buzau ( 2008, 2009 )

POIANANEGRIEVENTS
Results

CITIBANK0campaign
The Brief Client: Citibank Romania Project: 0 Campaign City : Bucharest, Timisoara, Ploiesti, Brasov BTL Campaign : Office Activation, partnership with Cumpana water provider Results : over 500.000 hits reached 42 days of activation 37 companies 4 cities

CITIBANK0campaign
The results

HAPPINESSMACHINE
The Brief Client: Coca-Cola HBC Romania Project: Coca-Cola Happiness Machine @ Trade Marketing Congress Howard Johnson , 22th February 2012 @ KFC Headquarter KFC Headquarter , 24th February 2012 @ Magazinul Progresiv Conference New Montana Hotel Sinaia , 15th March 2012 @ AFI Palace Cotroceni AFI Palace Cotroceni , 9th - 22th April 2012 @ Pallas Mall Iasi Palas Mall Iasi , 1st 2nd June 2012 @ Mega Image Prelungirea Ghencea Mega Image Ghencea , 26th 28th October 2012

HAPPINESSMACHINE
Results

HAPPINESSMACHINE
Results

FRIENDSHIPMACHINE
The Brief Client: Coca-Cola Imbuteliere Chisinau Project: Friendship Machine Timing 16th 17th November 2012 Location: MollDova Chisinau Participants: over 1500 persons / day Team: 2 promoters inside 2 promoters outside ( leafleting ) 1 hostess 1 team leader 1 cameraman / photographer

FRIENDSHIPMACHINE
Results

Creative & Production Services

BACARDIBOOK
The Brief Client: BDG Project: Bacardi Book Timing February 2010 Objectives Concept development Layout and text Production over 1000 pcs

BACARDIBOOK
Results

WU&YOU
The Brief Client: Western Union Project: Incentivation Program for Western Union All year round communication campaign via newsletters International coverage (Romania & Bulgaria) Program in 2 waves, international wide (April July 2011, September December 2011) Target: selected locations from Western Union agents: BRD, Banca Romaneasca, Garanti Bank, Raiffeisen Bank, BancPost, Millenium Bank, Carpatica (Romania) PostBank and Central Cooperative Bank PLC (Bulgaria) Prizes: travel vouchers

Main objectives: Rewarding and motivating the FLAs that promote WU money transfer

WU&YOU
Newsletters

MARTINIBRANDINGCONCEPT
The Brief Client: BDG Period: 01.01 - 31.08 Materials Boxes Banner up Menu Neck Hanger Tablet Tent Glasses Outdoor Branding

MARTINIBRANDINGCONCEPT
Martini Boxes & Banner up

MARTINIBRANDINGCONCEPT
Menu/ Neck Hanger/ Tablet Tent/ Glasses

MARTINIBRANDINGCONCEPT
Tan Tan Outdoor Branding

LVMH

LVMHCATALOG
The Brief Client: Louis Vuitton Moet Hennessy Project: Louis Vuitton Moet Hennessy Product Catalog Timing September 2008 Objectives Concept development Layout and text Production over 2000 pcs

LVMHCATALOG
Results

DOMOREBRANDING
The Brief Client: Domo Project: 2005 Re-branding branding materials production Cities : 42 cities Locations : 50 Domo Shops

Production : Light box Price label Wall painting Furniture Logo

DOMOREBRANDING
Results

EDYPRODUCTION
The Brief Client: Edy Spedition Project: Branding of headquarters City : Timisoara Creative Concept and production : Floor stickers Totems Panels Volumetrically letters Branded boards Furniture

EDYPRODUCTION
Results

EURO2012IN-STORESET-UP
The Brief Client: Coca-Cola HBC Romania Project: In-Store Spectacular Placement EURO 2012 Campaign Location: CORA Chain - National Creative Concept and production : The Golden Ball Volumetrically Tribune

EURO2012IN-STORESET-UP
Results

Contact Details
Tel: 021.230.55.53/54 Fax: 021.230.55.52 Mobil: 0720.070.458 Str. Biserica Floreasca , nr.6, sector 2, Bucuresti office@qbpromotion.ro www.qbpromotion.ro

Thank you!