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INTRODUCTION: Unilever's corporate mission to add vitality to life shows how clearly the business understands 21st century-consumers

rs and their lives. But the spirit of this mission forms a thread that runs throughout our history, leading right back to the late 19th century. HISTORY: In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'. This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of our business. Even if their language - and the notion of only women doing housework has become outdated. In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people

get more out of life cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves. Balancing profit with responsible corporate behavior: In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples. Today, Unilever still believes that success means acting with 'the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live'. Over the years we've launched or participated in an evergrowing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more. Through this timeline you'll see how our brand portfolio has evolved. At the beginning of the 21st century, our Path to Growth strategy focused us on global high-potential brands and our Vitality mission is taking us into a new phase of development. More than ever, our brands are helping people 'feel good, look good and get more

out of life' a sentiment close to Lord Leverhulme's heart over a hundred years ago.

Timeline: 19th century Although Unilever wasn't formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century. 1900s:Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials. 1910s:Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests. 1920s:With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge - and so Unilever is created. 1930s:Unilever's first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business

rationalizes diversify.

operations,

it

also

continues

to

1940s:Unilever's operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development. 1950s:Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe. 1960s:As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition program. 1970s:Hard economic conditions and high inflation make the '70s a tough time for everyone, but things are particularly difficult in the Fast Moving Consumer Goods (FMCG) sector as the big retailers start to flex their muscles. 1980s:Unilever is now one of the world's biggest companies, but takes the decision to focus its portfolio, and rationalize its businesses to focus on core products and brands.

1990s:The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands. The 21st century The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission. What type of a Company is Unilever Bangladesh? Unilever Bangladesh is a Public Limited Company. What is the share split of the Company? The company is registered in Bangladesh with the Government holding 39.25% of shares and the rest owned by the parent company, Unilever .

How old is Unilever Bangladesh? The origin dates back to 1964, when the first Manufacturing Operations were set up as a part of Lever Brothers Pakistan operations. After independence, it was incorporated as a separate Company under the laws of Bangladesh. Later on the Company diversified into different categories.

Our own manufacturing operations are based in Chittagong where we have soap manufacturing unit and a state of the art Personal Product manufacturing plant. Besides, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are exclusively dedicated to Unilever Bangladesh . What businesses do you operate in? We have a wide range of branded products which include: Skin Cleansing - Lux and Lifebuoy Skin Care - Fair and Lovely and Ponds Oral Care - Pepsodent and Close Up Hair Care - Sunsilk, All Clear and Lifebouy Fabric Cleaning - Wheel, Surf Excel Household Care Vim Foods - Lipton Taaza Personal Grooming - Rexona Colours - Lakme How is Unilever Bangladesh governed? Unilever Bangladesh is a company established under the laws of Bangladesh and has its own Board of Directors. The Board also has representatives from the government. The day to day affairs are carried out under the supervision

and direction of the company's Management Committee Our products all have one thing in common. They help you get more out of life. Unilever Bangladesh Brands (Product):

Foods
In need of a delicious, thirst-quenching drink, guaranteed to bring a smile to your face? Our tea brands are here to help. Our foods brands Taaza

Taaza makes you smile as its unique tea refreshes you, invigorates you to get along

Home care
Whether you want fresh, soft clothes or sparklingly clean kitchenware, our home care brands can help. Our home care brands Surf Excel

Surf excel is great at cleaning and leaves a little extra change in your pocket.

Vim

instantly

For sparkling clean dishes and kitchen

Wheel

Wheel - for the best laundry experience.

Personal care
In need of hair care heroics? Wanting to relax with luxurious soaps? Our personal care brands have answers to all these questions and more. Personal care brands Clear

Clear now targets and removes dandruff from the first wash and prevents dandruff from coming back.

Close up

Close up - the ever fresh brand that is the most popular toothpaste in Bangladesh. Dove

Dove inspires women to take great care of themselves.

Lakme - on top of the World

Color cosmetics and skin care products that add new zest to your life!

Lifebuoy

100%! Lux

Your family protection against germs -

senses.

Everything about Lux is a delight to the

Pepsodent

The fastest growing oral brand in Bangladesh, with 12 hour absolute germ protection.

Fair and Lovely

Fair & Lovely is a complete skin care cream tailor-made for the needs of Asian skin Pond's

Helping to keep your skin looking and feeling naturally beautiful.

Rexona

Releasing extra protection as you need it, ensuring your deodorant won't let you down.

Sunsilk

needs. Vaseline

Providing solutions to everyday hair

Vaseline wants everybody to be able to enjoy great, healthy skin everyday.

Corporate Social Responsibility (CSR):

Education

Promoting equal opportunities: Faria Lara Foundation is a voluntary organistion working in the remote village of Halta Dawatala in Bamna Upozila, Barguna District, in the south of the country. FAL Foundation came forward to work with this organisation to assist semi-urban female students to acquire spoken/written English and basic Computer skills after their SSC Exam and help them to compete with their urban peers. Three month training programme In April 2005, UBL Chairman Sanjiv Mehta officially handed over a cheque of Taka 5 Lakh and 10 computers to Selina Hossain, Executive Director of the Faria Lara Foundation. Under this project 40 female SSC students from 16 secondary institutions in the district went through a three-month training program on basic computer skills, spoken and written English.

The courses were conducted by Certified IT professionals and English language professors. The effectiveness of the course was evaluated by a final exam conducted by Adcomm, UBLs agency for executing the various projects related to FAL Foundation. In 2007 May, Fair & Lovely Foundation again re-started the programme of providing Supplementary Education programme with Faria Lara Foundation. This program continues in 2008 as well. 20 SSC and 20 HSC Examinees were given the opportunity to train for three months in Borguna District.

Education for all: Working with SSKS Unilever came forward to support an institution that provides free primary education to children of lowest income families. There exist some institutions that provide education to these hapless children and one such organisation is Shathee Samaj Kalyan Samity (SSKS), an NGO working for the slum residents in the citys posh residential area- Banani. Free evening school Besides entrepreneurial training and other activities, SSKS runs a free evening school for children residing in slums

and was funded by an international NGO thus far. Towards the end of 2004, the supporting organisation wrapped up its activities from Bangladesh which left SSKS floundering for funds. With Education as one of UBLs primary focus in CSR, UBL felt that it would be a shame to see such a wonderful initiative, providing education to over 300 underprivileged children, close down. In January 2005, Unilever Bangladesh initiated the sponsorship of the school' major expenses. The sponsorship helps to cover salaries for the teachers and staff, uniforms and books for the students, and other administrative outflows. Getting more out of life Moreover, given the proximity of the school to UBL's corporate office, company managers volunteer to spend time with the children and take innovative learning sessions. These include Origami, Good behaviour, Electricity and safety etc. The children eagerly await such visits which inspire their creative thinking and is a break from the everyday school work. Unilever's Pepsodent Dentibus also visits the school premises to create awareness about good oral hygiene. Hygiene & health UBL volunteers also visits the school to demonstrate the importance of hygiene and health. Pop quizzes through which the children could win Lifebouy soaps, or a

Pepsodent toothpaste with each correct answer creates a flurry of eager hands to jumping up to answer that makes it a sight to see! The existence of the school is a great support for the children living in Banani, Gulshan, Badda slum areas and UBL provides support for opportunities such as training for teachers, and sports lessons for the students. Nurturing the intellect and development of the children coming to this school can help build a strong example of consciencious involvement of the privileged society in support of the needy.

Women's Empowerment

Fair & Lovely Foundation: Empowering Women In Bangladesh, like many other developing countries, women facing the same poverty issues as men are subject to additional social and policy biases. For this, they remain backward in terms of education and economic

independence. Therefore their need for a guide with a sincere mission to enhance the state of the Bangladeshi women is recognized by all quarters. Fair & Lovely Foundation Unilever strongly believes in the importance of empowering women in Bangladesh, because the progress of any society will be constrained if a significant part of its population is neglected and excluded from the benefits of development. It is therefore necessary that women be progressively brought into the main stream of economic activities. We believe, with economic and educational empowerment, women can become more vocal about their rights and become stronger in withstanding repression in any form. Keeping this mind and womens empowerment at the forefront, Fair & Lovely Foundation was set-up as a social initiative by Unilever Bangladesh Limited on 15 June 2004 under its leading skin care brand Fair & Lovely. The mission of the Foundation is to "Encourage economic empowerment of Bangladeshi women through information and resources in the areas of Education, Career and Enterprise" Education Even in the twenty-first century, Bangladeshi womens economic empowerment is looked upon as a luxury. While the economic growth of a country is dependent directly on the level of education of its general population, it will be

most unfortunate if a significant part of it is neglected and excluded from the benefits of development. It is this realization that has brought about the Fair & Lovely Foundation Scholarship Programme. Any Bangladeshi female student with good academic track record is eligible to apply for these scholarships. This programme aims at providing women with basic and higher education, as well as training and assistance. Supplementary scholarship programs are also ongoing in partnership with the Faria Lara Foundation. After the successful project entitled "Uttoroney Nari" in 2003 where 1,500 women students (at standard 10 level) received courses on basic IT from NIIT, in 2004, Fair & Lovely Foundation tailor-made yet another scholarship programme for women seeking higher education. Career Education is like a beacon for the right career. It hints at what one is good at. Yet, with so many choices that are available, it is easy to make a wrong decision. This led to the Fair & Lovely Foundations Career Guidance Programme. During its inception in 2004, the Fair & Lovely Foundation aired a 13-episode TV series in Channel i. Each episode showcased one particular career encapsulating detailed information about its prospects, means of undertaking it, and an inspiring success story to instigate interest. Career showcased in the programme were Law, Banking, Advertising, Defence, Graphic Designing, Engineering, Fashion Designing, Merchandising, IT, Architecture,

Journalism, Medicine and Business. The programme received a huge response in terms of viewer enquiries and letters. Enterprise We believe that small & medium enterprises are crucial to the economic development of a country like Bangladesh. The Fair & Lovely Foundation Entrepreneurship Programme was set up to explore the endless possibilities that lie in this sector for women. This Programme assists both urban and rural women by providing practical knowledge as well as business expertise.

Project Joyeeta: Project Joyeeta Joyeeta is a unique initiative of Unilever Bangladesh to provide sustainable opportunities for over 2900 women in rural Bangladesh to earn their livelihood. Joyeeta is derived from the Bengali word Joy which means Win. Joyeeta is the embodiment of a fearless female spirit trying to better her socio-economic condition by trying new options given her surroundings and ground realities. In recent times Non Government Organizations (NGO)s and government bodies are collaborating to establish self-help groups for the

development of rural women supported by micro-credit program. So, Project Joyeeta came out as a realistic venture of Unilever Bangladesh aimed at improving the lives of rural women bringing them into a sustainable income generation through entrepreneurial skills. Initiation of Joyeeta The project started in August 2003 in a nearby Thana of Manikgonj as a pilot for six months. From an initial twenty-five Joyeetas the number has now increased to over two thousand. The women termed as Joyeetas are given a task of selling Unilever products and communicating the brand values in the rural households of their village. Hence with a sizeable margin they would be able to generate sustainable income for themselves and hence be financially empowered. These women (Joyeetas) are serviced from the distributor through a third party agency at a regular interval. Forging Ahead The success story of Joyeeta is taken even further with a similar project named Aparajita with the support from CARE. Under this project, UBL will be able to expand initiative to reach 20 more Upazillas of the countrys northern and eastern districts. These Unilever led projects will continue to empower women all over the country and give them the opportunity to dream about a better future.

Scholarships for higher education: Rewarding talent Fair and Lovely Foundation undertook many initiatives to encourage women to become empowered with skills for economic independence in life and self fulfillment. The scholarship program was one such initiative that supported the dreams of talented women from economically disadvantaged families. Bringing out the best In the scholarship program FAL Foundation provides scholarship worth Taka 25,000 to female students to pursue 4 year under-graduate studies in the fields of Arts, Commerce, Science , Engineering, Higher AgroScience, and Medicine. More than 2000 applications are received each year for this scholarship program. After a rigorous need and merit assessment and a final interview conducted by renowned professionals from various fields, 375 females have been awaded the scholarship to continue their higher education. The scholarships are disbursed in instalments following submission of academic records showing good performance every year by each awardee.

Changing destinies The Foundation hopes that the scholarship will help to change the destiny of these young women seeking enlightenment and economic independence although coming from a family background that deprives them of many opportunities in life.

Nutrition, hygiene & personal care

Lifebouy floating hospital: Providing free health services Working with the Friendship charity, Unilever Bangladesh sponsored the complete transformation of a French oilbarge into a comfortable residential boat with proper amenities for medial procedures. Launched in 2002, the 38 metre Lifebouy Friendship Hospital plies up and down the 'char' regions with a full team of medical experts and a well stocked dispensary.

Facilities The hospital boat boasts an unprecedented array of onboard facilities, including

a patient observation ward, a gynecological and obstetrics room, an antenatal check-up clinic a small surgery for minor operations, a pathological lab, a dental surgery

Health education In addition, the hospital has a dedicated health education team. The team is responsible for running much needed education programmes on basic health issues, such as nutrition, sanitation and safe motherhood. Unique impact The floating hospital really is unique and its impact across the char regions is difficult to fully appreciate. To date, over 200,000 char-dwellers have had access to the hospitals free health services - many of whom have never had any kind of formal medical attention in their lives. The hospitals team of health professionals immunised 17,500 children against common water-born illnesses and other diseases.

Making a difference Imran Momin, Supply Chain Director for Unilever Bangladesh, is one of the managers who had the opportunity to see first-hand the difference that the floating hospital is making. Following a recent trip to the flood-stricken region of Gaibandha, Imran talks of seeing homesteads and fields under water. The plight of the char-dwellers was, in his own words, one of "untold misery". However he says "the pale of gloom evaporated the moment we saw the insignia of the Lifebouy Friendship Hospital at anchor". Touching lives Those who have visited the floating hospital have all commented that they felt there was a strong sense of pride hanging in the air - the pride associated with a company like Unilever Bangladesh which has literally touched the hearts of millions of Bangladeshis.

Better health for mother and child: Partnering with local health authorities Unilever Bangladesh sponsored the setting up of a modern operation facility at the Maa Shishu O General Hospital (Mother, child and General hospital) in the Port city of Chittagong. This facility was inaugurated on May 25th,

2004. In this endeavour, UBL has spent 6.5 Million Taka towards modernising the existing operating theatre and in setting up a new operating theatre together with an advanced Intensive Care unit. This was a much needed upgrade of the hospital which is one of the very few health care facilities in the city with a population of 2.5 million. Addressing local needs UBL was actively involved in this project, recognising the dire need in the region for good health care, and an opportunity to help provide access to world-class surgical facilities through this hospital that caters for less privileged citizens of Chittagong. Having its major manufacturing facilities in Chittagong, Unilever Bangladesh has a longstanding association with Maa Shishu O General Hospital and this initiative will radically enhance the services of the hospital. Enhancing capacities The Maa Shishu O General Hospital was set up in 1979 and is a popular reference in Chittagong for the treatment of mothers and infants. It treats around one and a half lakh patients annually providing Pediatric, Obstetric, Gynecology , Blood Transfusion, Diagnostic services etc. However due to insufficient resources it could not cater to all the requirements of the patients - despite the executive committees best intentions. This is where UBL came in as a sponsor and besides financial help extended personal involvement of UBL managers in ensuring speedy completion of the project. The new OT now has world class

surgical equipment including Life support, Anesthesia machines etc. Continued Commitment The involvement of UBL in bringing modern surgical facilities to this hospital did not stop at the OT. With regular assessment, new needs for equipment has led to further investment of another 1.5 million Taka in 2005 as well. UBL is working with the Hospital management to enhance the skills and capabilites of the hospital staff and management as well to be able to provide better health care to the patients. In 2007 again, a 3 month long Nurses Training Programme was organized at the Hospital. The programme covered several skill areas and had experts from outside the country help enhance nursing related skills. All these activities helped improve the emergency, critical treatment and recovery facilities for the port city residents and increased the hospitals ability to do surgery. The company not only sponsors projects at Maa Shishu O General Hospital but also actively supports and monitors its improvement. The management quarterly visits the hospital to take patients feedback and meet with the administration to review the quality of services and carry out need assessments to enhance the services of the hospital. It is the Companys firm believe that to help bring vitality everywhere, it must first take steps to improve the wellbeing in the community that it operates in.

Health awareness: Promoting hygiene awareness Bangladesh has a population of over 142 million and 80% of this population live in rural areas. Although there has been a lot of social progress and economic development in these areas since the countrys independence in 1971, there remains a general ignorance about the importance of hygiene. Campaigns Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated separate health awareness campaigns. Lifebouy concentrating on all rural communities has a team of trained personnel to visit neighbourhoods, market places, schools etc and communicate the importance of a healthy lifestyle through flipcharts and leaflets. This is then followed by demostrating the use of Lifebouy soaps which have been made available in small packs for people of all income groups. Oral hygiene The Pepsodent team concentrates on schools across the country and suburban localities to promote oral hygiene. Initiatives like the Dental Support Program and Dental

Health Awareness Week, both of which have been quantum leaps in developing good oral hygiene practices. The Dental Support Program is a mammoth community exercise that encompasses both direct and indirect dissemination of the need and importance of oral hygiene. Not only does a qualified dentist visit schools to educate school children; the Program reaches out to countless others indirectly by training primary and secondary school teachers. Furthermore, Unilever Bangladesh reached out to educate imams at mosques on dental hygiene, so that they can disseminate the message to their congregations. More than 3 million school children have been covered through this Program and Unilever is committed to continue providing this service to the community. Pepsodent - Bangladesh Dental Society Oral Health Day Unilever Bangladesh and Bangladesh Dental Society (BDS) have been working together for over a decade to promote oral health of Bangladeshi people. One of the major activities that is carried out in partnership is the Pepsodent - Bangladesh Dental Society Oral Health Day. In 2007, the day was organized on November 16. People called in for appointment at a stipulated time to have his or her teeth checked by dental professionals. 300 dentists at 257 clinics in 64 districts gave free dental check-up to 12,500 people. Unilever setup temporary dental facilities in districts where there were no clinics available.The Day provided people with an opportunity to be aware of the

condition of their teeth and also promoted general awareness of oral hygiene. Dentist on wheels Pepsodent Dentibus a mobile dental care unit complete with basic dental treatments and specialised dentists are going around the country with free checkups and advice. The Dentibus travels to 2 schools a day to create dental health awareness along with providing free checkups to students. More than 1000 children per day thus come to know about better dental hygiene through this program. Besides this, the bus also visits various neighborhoods where a lot of excitement is created around the free checkups. Creating a better life Together, Lifebouy and Pepsodent have been instrumental in bringing the message of a better lifestyle, free from germs and associated trauma, to millions of people across Bangladesh. Unilever Bangladesh at a Glance: We aim to give everybody a little something to celebrate about themselves everyday. Unilever Bangladesh Over the the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of

life. Over 90% of the countrys households use one or more of our products. Type of business Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results. Operations Home and Personal Care, Foods Constitution Unilever - 60.75% shares, Government of Bangladesh 39.25% Product categories Household Care, Fabric Cleaning, Skin Cleansing, Skin Care, Oral Care, Hair Care, Personal Grooming, Tea based Beverages. Our brands Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza, Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme. Manufacturing facilities The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and

three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh. Employees Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates.

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