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M.A. (MC and JR) DEGREE EXAMINATION, DECEMBER 2010. INTRODUCTION TO MASS COMMUNICATION (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions in 200 words each. All questions carry equal marks. 1. Define Communication. Communication Process? What are the elements of the

2. Explain the role of press in a Mass Communication Medium. 3. Discuss Mass Media and their comparative impact. 4. Write a note on Joshi Committee. 5. State the concept of Journalism. 6. Explain the Role of Doordarshan as a Media institution in India. 7. Discuss A code of ethics for the Indian press. 8. Give a brief note on Prasar Bharti Bill. PART B (4 15 = 60 marks) Answer any FOUR questions in 400 words each. All questions carry equal marks. 9. Explain the various forms of communication and write merits and demerits of all forms of communication. 10.Enumerate To what Extent in your opinion the press in India influence and Moulds Public Opinion?

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11.What is communication satellite and what functions does it perform? 12.Trace the evaluation Communication. and growth of Advertising as a form of

13.Discuss the significance of Indian News Agencies is Mass Media Communication. 14.Discuss the Reports of Chand Committee and Varghese Committee. 15. Write short notes on any THREE of the following : (a) (b) (c) (d) AINEC PRSI ILNA AAAI.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. REPORTING (Old and 2002 onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following. 1. Explain in detail the values of news. 2. What are the different kinds of leads? 3. What are the qualities required for a reporter? 4. What are the sources of gathering news? 5. What are the precautions and preparations needed for conducting interviews? 6. What is precision journalism? Explain its importance. 7. How will you write reviews? Explain. 2

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8. What are the problems faced by reporters in India? Explain. SECTION B (4 15 = 60 marks) Answer any FOUR of the following. 9. Explain in detail the different kinds of news. 10.Write short notes on (c) Foreign correspondents. : (a) Reporters (b) Columnist

11.Critically examine the different types of method adopted in gathering news in India. 12.How will you report speeches, press conferences and disasters? Explain. 13.Differentiate investigative reporting from interpretative reporting. 14.Do public service journalism is important in India? If so why? Explain. 15.Explain the recent trends in writing creative news.

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M.A (MC and JR) DEGREE EXAMINATION, DECEMBER 2010. EDITING (old and 2002 onwards) Time: Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Discuss the technology advancement in news paper industry. 2. Describe the functions of editor. 3. Outline the fundamentals of copy editing. 4. Write short note on Glossary. 5. Discuss the modern trends of headline writing. 3

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6. State the principles of page makeup and design. 7. What is typography? Explain type faces and sizes. 8. Give short note on editorial writing. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Write an essay on sources on news and news copy flow. 10.Explain rewriting and space saving techniques. 11.Create an attractive news with headline. 12.What is electronic news editing? Explain. 13.What Make-up. is page Make-up? Explain the trends in page

14.Discuss the types of editorials and analysis of editorials. 15.Write short note on (a) (b) Modern reproduction process. Classification and Measurements.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. MEDIA HISTORY AND LAWS IN INDIA (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What is the programme pattern of Doordarshan? 4

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2. Discuss mass media and their comparative impact. 3. Define Radio development. Broadcasting and discuss briefly its origin and

4. What are the salient features of the Indian Telagraph Act 1933? 5. Explain the importance for censorship for Television. 6. Write a brief note on the News paper (price and page) Act 1956. 7. Discuss the development of Television in India from its inception in 1956. 8. Briefly describe the Indecent Representation of Women Prohibition Act 1986. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss the merits and demerits of Print Media vis-a-vis Audio Visual Media. 10.Enumerate the functions of different types of Mass Media. 11.With Doordarshan reaching about 70 percent of Indian Population, Radio and press will play a minor role in publication Do you agree? Give reasons. 12.Write short notes on any THREE of the following : (a) (b) (c) (d) Press Council Act 1978. Radio Rural Farm forums TV commercials Indian cinema.

13.Explain the salient features of the civil law of Defamation and the Indian Post Office Act 1898. 14.Radio and TV advertising has vital role to play in the economy and society Discuss. 15.Critically examine the main features of the Prasar Bharati (Broad Casting Corporation of India) Bill 1989.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. WOMEN AND MEDIA (2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the advantages and disadvantages of print media? 2. Write short notes on consumerism. 3. Explain your views in commodisation of women in media. 4. What are the significance of audio medium of communication in India? 5. How will you break down barriers for women in getting jobs in media? Explain. 6. Write short notes on alternative media. 7. Explain in detail about training media. 8. What are the roles played by women in new media? Explain. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the role of women in print media. 10.Discuss in detail the portrayal of women in media. 11.Briefly explain the opportunities for women in performing jobs in different media. 12.Critically examine the role of media in social movements. 13.Explain in detail media policy. 14.What are the countering strategies you will adopt in media portrayal? Explain. 15.Bring out the significance of good training material for training media. 6

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. ADVERTISING (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Discuss the role of advertising in modern business world. 2. Discuss the importance of advertising. 3. Explain the various function of advertising. 4. What do you meant by media? Also explain it purpose. 5. Explain the various steps in the visualisation process. 6. What do you understand by campaign planning? Also discuss the elements of media mix. 7. Explain the rent trends in advertising in India. 8. What are the commercial advertising code for Doordarshan? PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the functions of advertising agencies. 10.Write a detail note on the historical development of advertisement in India.

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11.Discuss the various types of advertising in detail. 12.Discuss the various basic formats or elements of copywriting for print advertising in detail. 13.Describe how a proposed campaign is prepared for presentation to the client. 14.Explain the merits and demerits of advertising media. 15.Discuss about various professional organization involved in advertising in India.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. PUBLIC RELATIONS (Old and 2002 onwards) Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following. All questions carry equal marks. 1. Give a brief note on history and growth of PR. 2. Define House Journal. How would you plan it? 3. What is public opinion and how does it differ from image? 4. State the functions of PRO.

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5. When and how would organise a press conference? 6. What are the steps involved in measuring the effectiveness of a PR programme? 7. What are the essential elements of a good report writing. 8. What is the role of PR in business and government? SECTION B (4 15 = 60 marks) Answer any FOUR of the following. All questions carry equal marks. 9. What is the status of public relation in modern management? How does PR interact with other departments? 10.What is press conference? Indicate the steps a P.R.O. is expected to take in organising a press conference. 11.Discuss the scope of exhibitions in public relations and advertising. What are the norms that you observe in participating in an exhibitions? 12.What is the role of public opinion in a democracy? Explain the various columns of a daily newspaper which reflect public opinion. 13.What are the different tools and techniques which can be used for prohibitive campaign successfully? 14.Discuss the New Trends in public relation programme. 15.Write short notes on any THREE : (a) (b) (c) (d) News letters Media relations Exhibition and trade fairs PR counselling.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. DEVELOPMENT COMMUNICATION (Old and 2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain briefly the dysfunctions of development. 2. Discuss the communication perspective on development. 3. Explain the economic growth model as a paradigm of development. 4. Write a note on diffusion of innovations. 5. What are basic needs programme? And also explain its importance. 6. Briefly explain the significance of Gandhi Metha model for development of rural economy. 7. Explain the concept of development issues. 8. Discuss the criticisms of mass media in modernisation. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Describe the role of communication for development. 10.Explain briefly the development. different models as a dominant paradigm of

11.Critically evaluate the communication approaches of dominant paradigm. 12.Write short notes on : (a) (b) (c) Intermediate technology Self development and Self reliance.

13.Briefly explain the role of rural television and radio rural forum in development. 14.Highlight the significance of different indicators of development. 15.Explain the contributions communication. of traditional media in development

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. MASS COMMUNICATION RESEARCH (Old and 2002 Onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the need for mass communication. 2. Discuss the importance of descriptive research in mass communication. 3. What is historical research? Explain. 4. Evaluate the steps involved in research. 5. Briefly explain on Non-probability sampling. 6. Give short note on print media research. 7. Describe the difference between questionnaire and schedule. 8. Write a note on observation. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the status of mass media research in India. 10.Explain elaborately on various research methods. 11.Evaluate various methods of sampling. 12.Write short note on : (a) (b) Advertising research Media effects research.

13.Discuss in detail on data collection techniques. 14.Explain the principles of good report writing. 11

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15.Describe the usage of various statistical tools in mass communication research.

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M.A. (MC & JR) DEGREE EXAMINATION, DECEMBER 2010. WRITING AND REPORTING FOR NEW MEDIA (2002 onwards) Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What do you mean by operating system? 2. Discuss the growth of computer networks. 3. What are the tools used by new media? 4. Write the advantages of Email. 5. What do you mean by hyperlink? 6. Discuss the meaning of Public Relations Research. 7. Describe the functions of electronic media. 8. What is the importance of Adobe Photoshop? PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Elaborately discuss communication. the impact of information technology in

10.Briefly explain the growth of computer networks. 11.Elaborately discuss the different types of software used in the media. 12.Though Internet connectivity is an indicator of development by itself it will be misleading to conclude that India has developed because of that. Offer your views. 12

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13.Write short notes on : (a) (b) Teleconferencing Video conferencing. to original sources of news and

14.Elaborately discuss the linkage background information. 15.Write short notes on : (a) (b) Streaming audio and video Working with Graphics.

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