Ammar Lateef

(Transferrable Visa Available) Regional Sales Engineer

Single Qatar: 00974 5593 2994

Pakistani Availability: Can Transfer Sponsorship and join immediately. Presently In Doha-Qatar 16-12-1985 Driving License: possesses Saudi, Qatari and Pakistani Driving License Prow_05@hotmail.com

Key Skills
A highly adaptable Electrical Sales Engineer with working experience in Multinational and Corporate Environment Caterpillar Inc Pakistan (AESL), Littelfuse Inc. with proven track record of achieving set targets. Currently looking for a Place In a Corporate culture; possesses below technical skills set. Technical Skill Set: Complete knowledge of Caterpillar Inc Power Generation (Diesel Generators, EMCP Control Panels) product line. Caterpillar Electric Power Spec-Sizer, CAT EMCP Modules. Electrical Load Calculations. Single Line Diagrams of Synchronization of Generators running in parallel with their-selves or with utility. Schneiders Low Voltage breakers ( MCBs, MCCBc, ACBs) Motor control panels for Applications in building services, like for booster Pumps with VFDs, for Submersible Pumps for any duty/standby operation. Synchronization Panels for paralleled running generators (or even Individual Synchronization Panels for Each DG) , for synchronization, Load Sharing and Load Management. SELCO Power Generation Protection, Control and Monitoring Controllers, Digital and Analogue Process Alarm Solutions, Arc fault Detection Controller. Generators Synchronization, Paralleling and Load Sharing and Load Management. Ground Fault Protection of any kind of Systme; specially of HRG Systems. Arc Flash Protection Of Electrical Systems. Commercial Skill Set: Business development PMP ( Continued) Six Sigma Green Belt ( Continued) International Sales Sales Management Channel Management Negotiating/Networking New Product Launching Team working/Leadership Presentation to Customers/Consultants After Sales Support Management

Maximizing profits Product Selection & Estimation

Qualification
BSc Electrical Engineering from AJK University with CGPA= 3.64/4.0 (80%)

Work Experience

1- AESL The CAT Dealer

Project Sales Engineer Key Responsibilities

(www.aesl.com.pk)
15-07-2008 to 01-06-2010.

Allied Engineering is the sole authorized distributor of Caterpillar S.A.R.L in Pakistan, I served there as a Project Sales Engineer, and my key responsibilities there were Business Development of Caterpillar Olympian/CAT diesel generator sets in telecom sector of Pakistan. Continuous round-ups with major Telecom Operators in Pakistan to assess the true potential in the market and devising a business oriented strategy to increase market share. Apart from Project Sales focusing on products sales to keep our presence in every segment of Generator market. CAT Product incorporation in all telecom companies of Pakistan. Coordination with logistics, procurement department for the timely delivery, Installation and commissioning of CAT Diesel Generator sets. Key Account Manager for all regions of AESL, like Karachi, Lahore, Multan the project Engineers were reporting me for their regional activities. Complete technical submittal preparation in coordination with application engineers, for mega projects. Coordination with ABB, Schneider and Siemens, for their Low voltage products used in our ATS panels and synchronization panels. Taking quotations from them and after meeting with our vendors assigning the job to most suitable as per our company policy. On site trouble shooting of Diesel generator sets in coordination with Services department.

KEY Achievement: Won a major deal from ZTE for PTCL project in Kohistan area of 60 Nos DGs GEP-13.5, with complete transportation installation and commissioning worth 60 million Pakistani Rupees.

2- Littelfuse Inc Saudi Arabia Sales Engineer 3- Littelfuse Inc Qatar

Sales Engineer

www.littelfuse.com
04-06-2010 to 15-09-2011

www.littelfuse.com
27-07-11 to Present

I joined a SELCO Denmark in 2010, which was later acquired by Littelfuse SELCO in 2011, and I was relocated to Qatar in September 2011, with larger territory. My key responsibilities Include;

Key Responsibilities
Identifying potential clients for our SELCO ( Power Generation Control, Protection & Monitoring ) and Startco (Ground Fault Protection, Motor and Pump Protection, Feeder Protection ) Making new Sales Calls, Cold Calls, and 2-3 Visits to Different Customers daily; 4-5 days a week. Working Closely with Design Engineers/Application Engineers of OEMs, Panel Builders, Power Generation Companies to incorporate our product line, convincing them by presenting our Solutions and Services. Working with local Utility and other power Generation companies for approval of our product line in different projects. Continuous Visits to Power Plants/Power Generation Sites looking for room for our products, mainly suggesting upgrading old protection Relays with our Retrofit solutions. Key Account Manager for All accounts Arranging Product Demos to win customers confidence from our product line. Arranging small workshops and Presentations in Customer premises Managing a team of service technicians Supervision of SELCO Controllers and protection relays installation and Commissioning. Incorporation of our product lines in new projects. Strategizing to achieve Quarterly and Annual targets. Suggestions to R&D teams in US/Canada/Denmark to develop or customize our product line to adapt to needs of markets; am assigned to. Working with top management to maximize company profits by gathering market information for achieving Sales, Orders and process Quality goals. Keeping an eye on Competitors activities and devising business oriented strategy.

Trainings
Siemens Step 200 S7-200 Basics-Lahore Pakistan Littelfuse Startco protection Relays Training for 7 Days Saskatoon-CANADA SELCO Sync Controller, Arc Flash Relay Training in Roskilde-Denmark! SELCO Products Training Dubai. SELCO Synchronization Controller On Site Training Abu-Dhabi Arranged and Managed Littelfuse SELCO/Startco Booth in Middle East Electrical Exhibition 2012 Dubai. Arranged and presented in Littelfuse SELCO/Starco Product Launch Seminar in Dubai.

References will be furnished upon request