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CHECK-IN RETARGETING

Available May

QUESTIONS WEVE BEEN HEARING


1) How Can We Access All The Data That You Have? 2) How Can I Advertise With Foursquare If I Dont Have A Physical or Retail Footprint? 3) How Can We Expand Our Reach With Foursquare? 4) How Do We Work With You Utilizing The Existing IAB Assets We Already Have ?

FOURSQUARE DATA & THE BROADER WEB


Check-In Retargeting Makes Foursquare Behavior Data Actionable

USER CHECK-IN DATA


Aggregate target data based on physically going to a place or event.

DSP PARTNER
Finding Foursquare users outside of the Foursquare app experience.

DIGITAL INVENTORY
Check-In Retargeting drives better digital ad performance (Display, Video, FBX)

A DIGITAL TAXONOMY OF THE WORLD


First-Party Places Data Become Markers for Digital Targeting

30MM USERS

3.5 BLN CHECK-INS

Category

Arts & Entertainment

Colleges & Universities

Food

Great Outdoors

Nightlife Spots

Professional & Other Places

Residences

Shops & Services

Travel Spots

Example Sub Category

Museums Music Venues Stadiums

Academic Buildings College Quad College Stadiums

Beaches Scenic Lookouts Ski Areas

Bars Beer Gardens Music Venues

Convention Centers Offices Libraries

Clothing Stores Food & Drink Shops Drugstores or Pharmacies Airports General Travel Hotels

Example Venue Type

Planetariums Jazz Clubs Soccer Stadiums

College History Buildings College Track

Snack Places Dumpling Restaurants BBQ Joints Surf Sports Apres Ski Bars Karaoke Bars Rock Clubs

Meetings Rooms

Homes Apartments / Condos

Shoe Stores Wine Shops

Airport Terminals Roof Decks

SAMPLE CHECK-IN RETARGETING PERSONAS


Combination of Our Data Set Expertise & Your Consumer Insight
MOBILE MASS MARKET MOM
Head of Household Procurement & Family CFO
DEMOGRAPHICS: Female, 25-54 CHECK-IN MARKERS:
Checked-in at a school, park or kids movie in the last 180 days Checked-in to a retail location in the last 30 days

BUSINESS TRAVELER
Mobility Is The Key to Their Professional & Personal Life
DEMOGRAPHICS: Male & Female, 25+ CHECK-IN MARKERS: Checked-in at airport, rental car location, or hotel twice in the last 90 days

LUXURY AFFINITY
They Like The Finer Things & Have The Money to Spend on Fun
DEMOGRAPHICS: Male & Female, 25-54 CHECK-IN MARKERS: Checked-in at high end retail or boutique shopping twice in the last month Checked-in at a resort once in the last year

TRACKING, METRICS AND REPORTING


Foursquare Will Map Offering to Wired Web Industry Standards

IAB STANDARD FORMATS (NO EXTRA WORK) THIRD PARTY PIXEL TRACKING VERIFIED BRAND SAFE PLACEMENT FULL PERFORMANCE REPORTING & ANALYTICS

WHAT WERE LOOKING FOR TODAY

1) Current Client With Identifiable Planning Target 2) Existing Creative & Brand Objective Goals Established 3) Budget of $50-75K 4) Mutually Share Campaign Learnings

POST CHECK-IN UNITS


Available June

NEW PRODUCT: POST CHECK-IN


TARGETING BASED ON CURRENT ACTIVITY (IN-APP)

POST CHECK-IN DETAILS


Beta will launch in late June / earlyJuly Pricing: CPC Units: IAB, Static Creative Requirement: Strong call to action will be required as the algorithm will monitor performance based on user interaction with ads (clicks) to ensure messaging is relevant