SUE RAHN Art Director / Designer

Email: sue1027studio@gmail.com Linked-In: www.linkedin.com/SueRahn

Portfolio: www.coroflot.com/SueRahn AREAS OF EXPERTISE Web Art Direction Print Art Direction Digital Design Graphic Design Management Direct Marketing Design New Product Introductions Vendor Relations ______________________________________________________________________________________________________ Professional Experience SKR DESIGN Art Director

2009-Present

Built team of freelance web, design and writing partners to offer project-specific talents, delivering the right creative design on time and on budget for B2B and B2C clients. Selected to remotely manage brochures, and collateral materials for Towers Watsons key Ohio clients (Bayer, Nestle, Goodyear and The Cleveland Clinic). Awarded Web Art Director role for four B2B company websites in Ohio, New York, and Florida. Revised and enhanced SEO for Hosted PACS Solutions homepage, and added new product page section to navigation bar, which resulted in a 100% increase in unique clicks in 15 days. Won MarCom Platinum Award based on design project for Automated Packaging Systems; APS has renewed contracts with SKR for the past four years. Retrieved graphic design support projects from three previous clients with long-standing relations. Created new corporate identity package for Swageloks regional distributor merger resulting in creative seamless branding for the newly formed company and setting the standard for future mergers. Changed brand image format from corporate in-house stock photography to custom illustrations for major client; new branding style was adopted going forward for national distributors to use. Charged by Tecquiti to create literature with new brand messaging to attract investors and spur customer development; client roster has grown to 50 in two years. Successfully re-branded Sun Center Federal Credit Union with corporate ad, new tagline and brand messaging that easily translated to custom product ad system, website and quarterly newsletter. Acted as onsite Art Director managing department of three designers for international home goods manufacturer, and contacting package printing partners in China.

GOLDSTEIN GROUP COMMUNICATIONS Art Director 2001-2008

Grew graphics design accounts from 5 to 21 clients within seven years through brand awareness, campaign management and production planning - winning five industry awards. Developed pre-show die-cut mailer and two-sided tip-in trade ad printed on gloss heavy cardstock to work in concert with a new product launch for Danaher Industrial Controls. Campaign resulted in increased tradeshow traffic and won gold in B2B design competition. Created award-winning tradeshow mailer with landing page for E-T-A Circuit Protection that generated 883 sales leads (4x higher response vs. previous show mailers). Trippled Franklin and Seidelmann (subspecialty teleradiology company, now Radisphere) brand awareness within 2-year timeframe. Created corporate brochures, product sell sheets, direct mailers, trade publication ads and tradeshow booth design for Data I/O; company went from a small client to a major client in a 2-year timeframe.

SKR DESIGN Art Director

1997-2001

Designed and executed creative ad campaigns, direct mail, annual reports, posters and logos for a high-end lampshade manufacturer and for two non-profit organizations. Doubled customer traffic for A Shade Better lampshade store with one unique close-out summer tent sale ad that led to SKR Design creating all advertising for the next four years. Designed and executed sophisticated brand awareness that started with two stores and grew to five within three years in the greater Cleveland area. Designed and reinvented store lamp sale tags with die-cut system allowing sales personnel to change promotions using one master tag, saving time and reducing costs. Produced high-end monthly Plain Dealer Sunday Magazine ads with creative headlines, beautiful custom photography and unique ad border treatment (still used today).

Previous Experience INTERNATIONAL THOMPSON PUBLISHING Art Director

Acted as the in-house advertising department; charged by editors to create five magazine covers.

MELDRUM AND FEWSMITH ADVERTISING Art Director

Graphic Designer on award-winning Stanley Steemer campaign.

Awards
Platinum, Employee Publication, MarCom Awards Automated Packaging Systems Silver, Campaign, 24th Annual Healthcare Advertising Awards Franklin & Seidelmann Subspecialty Radiology Bronze, Ad, 24th Annual Healthcare Advertising Awards Franklin & Seidelmann Subspecialty Radiology Bronze, Website, 24th Annual Healthcare Advertising Awards Franklin & Seidelmann Subspecialty Radiology Gold, Cleveland Rock Awards Danaher Industrial Controls Silver, Cleveland Rock Awards E-T-A Circuit Protection Gold, Fundraising, Women in Communications Two consecutive years The Sisters Of The Humility Of Mary.

Education
Art Institute of Pittsburgh, Pittsburgh, PA- AA, Communicating Arts