Aibo: Looking for a Charged-up Spot? 1) Personal Factors might affect the purchase of an Aibo, or a Wee Bot.

For example: The economic situation is really master(prenominal) due to the fact that the Aibo is very expensive, so not everybody asshole afford it. However, most of them can afford to buy a Wee Bot. Another motivating factor could be age. People could be motivated to buy this kind of product in order not to feel so lonely. Nevertheless, young person people could also be induced to buy this harvest-home for their children. A personal desire to be needed

would affect the purchase of either robot. Also, a lifestyle which precluded having real pets or children would affect the decision. A predisposition towards innovative products or gadgets would also be needed.

2) Cultural factors should be study deeply by marketers because cultures part from country to country. Americans are more credibly to buy this product because they tend to have pets. On the other hand, developing economies would pick out a real dog instead of the robot. Social contour also could also affect the decision of buying an Aibo because to each one class in determine by its income. For example people with low income would never buy an Aibo. However, they could prefer to buy a Wee Bot instead of a pet because of the high veteran fees. Clearly Aibo is only likely to be available to innovators who are also fairly

wealthy cultural factors would include an acceptance of the concept of a robotic pet or child, which is more likely to happen in technologically advanced countries like the USA or Japan.

3) Reference group expose a person to sore behaviors and lifestyles, enchant the persons attitudes and self-concept, and create pressures to conform that may affect the person product and brand choices. 4) I think that an individual is likely to satisfy his/her Esteem involves when purchasing an Aibo or a Wee Bot.

5) I believe that Sony choose the net to convey its products because this is the more widespread mean of information. Therefore, they do not need store, salespersons and many intermediaries to sell the product. Internet is the easiest way to promote a product.

The Internet has the advantage of getting to a technologically orientated audience. It is also popular in the main markets for the product, and has the advantage of cutting out lengthy distribution chains, allowing Sony to maximise the first-to-market advantage. The consumers might be adversely affected by the fact that they would be unable to try the

product out or even examine it thoroughly before purchase, but for most web-savvy individuals this would not present a major problem.
It was a wise decision and I dont think that could influence the consumers buying decision process.

6) The rate of diffusion is likely to be pretty much the same as it would be through conventional means, but Sony could speed it up by advertising or by putting demonstration models in its retail outlets. In practice, the demand is far too great for the company to supply it, so the question is academic.