Roundabout™ is a free fundraising

technology for online, European retailers

(such as Amazon.co.uk or Tescos.com) to
enable “small-change” donations at point
of sale to consumers’ (aka donors’) charity
of choice.

The installation of Roundabout™ on a site will cause the efficient aggregation of millions of
small-change donations (at no cost to the retailer or charity), and will affect an instant and
ongoing cash injection to the top-line of charities we partner with. The donation process is
done in a single-click, intimidation-free manner. Deployed in this spirit, Roundabout serves as an
effective electronic fundraiser to encourage “frequent,
small change” donations, rather than “infrequent, larger”
DILLEMMA OF THE 3 C’s donations, and to convert consumers’ willingness to
give into actual giving. Roundabout solves some of the
CONSUMERS most pressing issues as it pertains to the online
“I really want to
distribution of wealth and giving to worthy causes.
give, and do so Three broad constituencies will benefit:
regularly, but the
current channels
Online retailers wishing to:
present too much
• Position themselves as socially responsible
of a hassle.”
corporations in the eyes of consumers and regulators,
• Demonstrate their understanding of the “real”
COMPANIES
consumption needs of modern consumers who
“We don’t know increasingly demonstrate a desire to “give back”.
how to keep
consumers’ ‘social
Charities wishing to:
attention span’
• Bolster their top-line donor volumes without having
and what to make
of CSR!” to compete head-on with likes of Amazon for
consumers’ time and attention,
CHARITIES • Widen their donor profile, and
• Amplify their visibility.
“We can’t
compete against
Most importantly, online consumers wishing to:
Tesco for online
consumer money,
• Give regularly at their whim to their favorite charity
so why bother.” in a single-click, hassle-free, secure manner through
a trusted brand

How does it work? Roundabout™ installs seamlessly onto retailers’ systems. Roundabout
automatically rounds up a purchase to the nearest pound, and offers the consumer the choice to
donate or not (the default position is “decline”, and a donation will only be made if the consumers
chooses to). The donation process does not intrude on selling – essentially, Roundabout blurs the
line between buying and giving to emerge as an effective impulse fundraiser. Consider the
graphic depicting a purchase of £9.24 being rounded to £10.00. Donors also have the option to
add in extra pound amounts. At
month-end, Roundabout invoices the
retailer with an itemized bill for all
donations that have been collected
over the month. Upon receipt of these
donations, Roundabout sorts and
distributes the donations to the
selected charities. A similar concept
has already been shown to be
successful by IDEO-designed “Keep
the Change” campaign for Bank of
America to improve savings.
Where does the profit UK donations from small Economic Philosophy:
come from? The revenue (<£10) donations: 27% SMALL CHANGE ADDS UP!
model relies on high volumes
of low value transactions – a Total number of Roundabout donations
feasible approach given the
boom in online retail and the
Number of online
volumes of transactions that 2,580,000 transactions in 2006:
2,376,000
leading retailers are 1,176,000
1,740,000
10,5mn. Revenues in
696,000
experiencing (see Tesco.com). excess of £1bn.
The administration fee 2008 2009 2010 2011 2012
structure is set in such a
FEE STRUCTURE
manner that the maximum
• Average donation size: £0.50
amount of money can be
• For donations ≤ £0.10 – Free! and for donations > £0.10 – 10%
transferred the charities we
• As revenues increase, expenses stay relatively fixed
partner with.

Development costs are minimal, and a prototype is currently being developed. Marketing to large
online retailers will commence soon. The business model relies on partnering with only a few big-
ticket online retailers with high-volume online presences. Given the high probability of signing at
least a few of these retailers, Roundabout can reasonable expect to break even within an 18-
month period, and within a short space can see dramatic trading volumes.

I ncome Statement Break-Even Analysis

Year ended 31 December (£000s )
2008 2009 2010 2011 2012 £500,000
Turnover 220 716 1,327 2,258 3,519 £400,000
G&A Expenses 239 641 697 747 807 £300,000
Break-Even Point
Operating Costs 22 22 22 22 23 £200,000 BREAKEVEN
MarketingBREAKEVEN:
BREAKEVEN:
Expense 18MONTHS
3118 MONTHS
27 24 21 19 £100,000
(18 months)

PBIT (72) 25 584 1,468 2,671 £-

Interest 6 6 5 5 4
Jan-08
May-08

Jan-09
May-09

Jan-10
May-10

Jan-11
May-11

Jan-12
May-12
Sep-08

Sep-09

Sep-10

Sep-11

Sep-12
Taxation 0 7 164 411 748
Net Profit (78) 12 415 1,052 1,919
Profit Margin -35% 2% 31% 47% 55% Revenue Expenses

Management team: The original business plan was developed by 5 Oxford MBA’s – 3 of which
are carrying this forward and championing the incorporation and rollout. The management team’s
combined experiences cover a wide range of domains, including online startup experience and
work in the social sector. The team consists of:

Mr. Christopher North (CEO) – South African national working fulltime in UK private equity
sector as a renewable energy investor. Experience with Accenture and a niche actuarial
consultancy in South Africa advising widely on financial services issues. Founder of 2 South
African SME’s. Completed internships in venture capital and the social sector (Rwanda).
Responsibilities: Building an A-list of charity partnerships, constructing a world-class Board of
Directors, and raising (social) venture capital to achieve large-scale rollout.

Mr. Daniel Adams (Director of Business Development) – British national working fulltime as
an entrepreneur and Director of Business Development for Tribe Partners, an internet startup
and consultancy. Former senior counsel for AOL with significant experience negotiating
contracts on behalf of multinational corporations and their online operations. Responsibilities:
Heading all business development activities, promoting Roundabout widely to the online
retailing community, establishing a large base of retailing clients.

Mr. Shreekant Vattikuti (Director of Strategy / Legal) – US national with substantial legal,
financial, and operational experience. Working fulltime in boutique US investment bank,
promoting entrepreneurial deals mostly in the technology sector with significant exposure to
key players in global banking and venture capital sectors. Responsibilities: Evaluating and
monitoring Roundabout’s proposition to all stakeholders, and proactively identifying growth
opportunities. Responsible for incorporation and ongoing legal matters.