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19/04/13 09:17 PM
By
Phil Green (z3331757), Anouk Aleva (z 3432069), Michael Berger (z3258469) and Jamie Dracup (z3218566)
Cecilia Robinson (
z3393600),
Introduction
The use of social media is growing each month (Online Marketing Agency, 2011). There are already 175 million tweets on Twitter a day, 2.7 billion likes on Facebook and 15 photos get uploaded onto Instagram per second (Infographic Labs, 2012). Recently scientists have begun to investigate the fascinating topic of why social media is so incredibly popular. Recent internet surveys indicate that 80% of posts to social media sites consist simply of self-disclosure, specifically announcements about ones own immediate experiences (Tamir & Mitchell, 2012). The article Facebook, Twitter, other social media are brain candy, study says was published on the Los Angeles Times website on 18th May 2012 and reports on a study published in Proceedings of the National Academy of Sciences in May 2012. The study was carried out by Diana Tamir and Jason Mitchell and titled ' Disclosing Information About the Self is Intrinsically Rewarding'. The research investigated why so many people share their everyday thoughts, movements and opinions through social media (Netburn, 2012). According to the authors, the act of disclosing information about oneself activates a reward system in the brain. This results in a pleasurable experience, similar to that which we receive from natural rewards such as food or sex. Considering social media's popularity and wide impact on society, this topic is of immense importance (Online Marketing Agency, 2011). The activation of
Table of Contents
Introduction Neuroscientific Context Reward System in the Brain Study linking self-disclosure to the reward system Self-disclosure and Social media Addiction to Social Media
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the aforementioned neural reward system could explain the increasing usage trend, which has been witnessed in recent years. There have also been reported instances of the use of social media becoming an addiction (Kuss & Griffiths, 2011), prompting the development of a Facebook Addiction Scale (Andreassen, Torshem, Brunborg & Pallesen, 2012). This shows that excessive posting to social media can become a serious problem. It is possible that the activation of the reward pathways in the brain, by self disclosing on social media, can be linked to the development of this addiction, similar to drug addictions (Grilly & Salamone, 2012).
Neuroscientific Context
The study by Tamir and Mitchell (2012) experimentally examines the connection between self-disclosure and reward within an online social media framework, seeking to explain the prolific rise in the usage of social media sites such as Facebook and Twitter. According to the article, approximately 80% of posts to social media consist of announcements about ones own immediate experiences. The authors explain that at nine months of age, human infants will try and draw others' attention to parts of the environment they think are important; this can be seen as an early form of self-disclosure. In addition, adults in all cultures attempt to pass on their knowledge to others. Based on this, the authors argue that human's may have an intrinsic motivation to self-disclose and that it may be possible that the reward systems of the brain are recruited in order to reinforce this behaviour (Tamir & Mitchell, 2012).
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Figure 1: Results of study 1a & 1b - Bilateral NAcc activation Previous results indicate that self-disclosure activates the NAcc and VTA, the reward system, more than judgements of others do. However, the authors stated that these brain areas have also been shown to respond to non-rewarding stimuli. Therefore study 2 was designed to behaviourally examine whether selfdisclosure is experienced as being more rewarding than evaluating non-rewarding stimuli, namely the responses of others. In study 2 participants were given the choice to self-disclose, answer questions about another persons opinion or answer a factual question. Randomised pay-off rewards were allocated to each choice and it was found that participants overall were willing to give up some amount of these pay-off rewards (~$0.63 per trial) in order to have the ability to answer the self questions and self-disclose. Additionally, when pay-off amounts were equal, participants chose to answer question about themselves rather than questions about others 69% of the time. Despite the aforementioned results, the activation of the reward pathways can also be due to merely thinking about the self; i.e. thinking about oneself (presumably in a positive light) is experienced as rewarding (Tamir & Mitchell, 2012). If true, this would mean that self-disclosing is not necessary for reward system activation (Tamir & Mitchell, 2012). In this way, the results of studies 1 and 2 may have simply been a result of participants having the opportunity to self-reflect, and not a direct result of self-disclosure. Study 3 was designed to examine this by adding another factor to the previous design; that being shared vs. private conditions; participants responded to either self-private, self-shared, other-private or other-shared questions. The self trials were found to elicit greater activation in the NAcc and VTA compared to the other trials (averaging across shared and private), while the shared trials also elicited greater activation in the NAcc and VTA compared to the private trials (averaging across self and other). This provides evidence for two separate mechanisms by which self-disclosure is rewarding the act of self-introspection as well as the act of disclosing information to others. In this way the effects are compounding; self-reflection is experienced as rewarding, but even more so when these introspections are communicated to others (Tamir & Mitchell, 2012). The results are shown in Figure 2.
Figure 2: Results of study 3 Finally, study 4 examined the possibility that participants simply choose the self option more often because it was easier to answer. Assumedly because participants have more information to draw on, and these questions would require less cognitive effort than answering questions about another. However, when participants were given the option to answer a self question, other question or rest passively, participants still chose to answer a self-shared (69%) other shared (67%) or self-private (62%) over resting passively. A summary of the different study methods and their results can be found in Table 1.
Study Method 1a 1b 2 Participants disclosed their own opinions or judged the opinions of other Participants disclosed their own perceived personality traits or judged the traits of others Participants answered questions about themselves,
Results Self-disclosure increased activation in NAcc Self-disclosure increased activation in NAcc & VTA Participants willing to give up on average
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others, or a factual question. Random ~0.63c per monetary pay-offs assigned to each choice on each trial. trial in order to answer questions about the self, and when pay-offs were equal chose to answer self questions 69% of the time. 3 Participants answered questions about the self or other, Increased activation in the NAcc and VTA and their responses were either when shared or private. answering questions about the self, as well as when responses were shared. Participants given the choice to answer questions about the self or other, with responses private or shared, or rest passively. Participants chose to answer a self-shared (69%) other shared (67%) or self-private (62%) question over resting passively.
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Analysis
This article was published in the Los Angeles Times, a daily newspaper published in Los Angeles, which between it's printed editions and it's website ( www.latimes.com ) reaches almost five million people per week. As such its target audience is very broad, including multiple racial groups, a wide range of ages, both genders and a wide variety of socioeconomic backgrounds. The Los Angeles Times is targeted
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primarily towards residents of the west-coast of the United States, however its internet edition is far more widespread both within and outside of the United States. As social media is so widespread, with an extensive range of implications including financial, societal or health concerns, it can be assumed that this specific article is also pitched at a broad audience. This broad audience has several important implications for how the scientific information is presented. Perhaps the most significant implication is that highly technical information, which will likely only be understood by those with specific tertiary level education, should be limited. The article does an excellent job of pitching information appropriately. It includes enough technical information to represent the study well and educate the audience, without including so much that the audience will either not understand or will simply lose interest. Examples of this include correctly identifying specific brain regions associated with reward, including the nucleus accumbens and the ventral tegmental area. It also correctly mentions intrinsic rewards such as the sensation of pleasure in the brain that we receive from food or sex. One drawback is that it does not contrast this type of reward with instrumental rewards as Tamir and Mitchell (2012) do, which has important theoretical implications. Overall, the article gives a good summary of how the research was carried out, the most important neural areas involved and the technology used in the study, without being overly confusing for a broad audience. This information is also articulated in a fairly unbiased manner, which is often a serious issue with the medias reporting on scientific studies.
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Appendix
All research was conducted using the PsycINFO database through the UNSW library to search for journal articles related to self-disclosure and social media. Examples of keywords used include 'Facebook', 'social media', 'self-disclosure' and various combinations of these. Appropriate articles from peer-reviewed journals were then downloaded and briefly read, and any relevant to the wiki were used and referenced appropriately. Some articles were also sourced from the reference lists of other articles that were used. Based on feedback regarding the clarity of the description of the article and the lack of figures, we added a summary table of the experiment as well as some result graphs from the paper. This was done in order to make this section easier to read and understand, as well as more visually engaging. Feedback regarding subheadings was also acted on, with the neuroscientific context section in particular featuring multiple subheadings to break up the content and make it easier to navigate. In this section we also edited the sentence lengts which we were given feedback on. Issues regarding in-text references were also addressed. Unfortunately some feedback, especially those regarding further description and explanation, as well as suggestions for related areas of research that could be discussed were unable to be addressed given the word limit. However we have tried to discuss more information related to social media usage and possible addiction elements as we believe these are the most important and closely related areas to the topic of interest.
References
Amichai-Hamburger, Y. & Vinitzky, G. (2010). Social network use and personality. Behaviour, 26, 1289-1295. Computers in Human
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Andreassen,C. S., Torsheim, T., Brunborg, G. S. & Pallesen S. (2012). Development of a facebook addiction scale, Psychological Reports, 110 (2), 501-517 Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C. & Egloff, B. (2010). Facebook profiles reflect actual personality, not self-idealization. Psychological Science, 21, 372-374. Forest, A. L. & Wood, J. V. (2019). When Social Networking Is Not Working: Individuals With Low SelfEsteem Recognize but Do Not Reap the Benefits of Self-Disclosure on Facebook. Psychological Science, 23 (3), 295-302. Grilly, D. M. & Salamone, J. D. (2012). Drugs, Brain and Behavior (6th) , New York: Pearson
Hernandez, L. & Hoebel, B.G. (1988). Food reward and cocaine increase extracellular dopamine in the nucleus accumbens as measured by microdialysis, Life Sciences , 42, 1705-1712. Infographic Labs (2012). Twitter 2012, retrieved 28th August 2012, http://infographiclabs.com/news/twitter-2012/ Infographic Labs (2012), Facebook 2012, retrieved 28th August 2012, http://infographiclabs.com/infographic/facebook-2012/ Infographic Labs (2012). Rise of Instagram, retrieved 28th August 2012, http://infographiclabs.com/infographic/here-comes-instagram/ Kuss, D. J. & Griffiths, M. D. (2011). Addiction to social networks on the Internet: a literature review of empirical research, International Journal of Environmental and Public Health, 8, 3528-3552 Nadkarni, A. & Hofmann, S. G. (2012). Why do people use Facebook? Differences, 52, 243-249. Personality and Individual
Netburn, D. (2012). Facebook, Twitter, other social media are brain candy, study says, Los Angeles Times , retrieved 28th August 2012, http://articles.latimes.com/2012/may/08/business/la-fi-tn-selfdisclosure-study-20120508 Nguyen, M., Bin, Y.S., Campbell, A. (2012). Comparing online and offline self-disclosure: A systematic review, Cyberpsychology, Behaviour and Social Networking, 15, 103-111. Online Marketing Agency (2011). 2011 social media statistics show huge growth,retrieved 28th August 2012, http://www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show-huge-growth/ Schultz, W. (2002). Getting formal with dopamine and reward, Neuron, 36, 241-263.
Tamir, D. I. & Mitchell, J. P. (2012). Disclosing information about the self is intrinsically rewarding, Proceedings of the National Academy of Sciences, 109 (21), 8038-8043 Weisbuch, M., Ivcevic, Z. & Ambady, N. (2009). On being liked on the web and in the real world: Consistency in first impressions across personal webpages and spontaneous behaviour. Journal of Experimental Social Psychology, 45, 573-576. Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behaviour, 24, 1816-1836.
Group Details
Jobs: Research: All Introduction: Anouk Context: Phil and Cecilia Analysis: Michael and Jamie Appendix: All Deadlines: Research: 14th August Key points/outlines: 31st August Rough draft: Early - Mid September Meetings:
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1. Minutes from first meeting: Present: Everyone Planned: 17/08/12 after class Meeting 1.docx (03/08/12)
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2. Meeting 29/08/2012 We had a group meeting in the library at 4PM to discuss our overall thoughts on the project, since we had all had a chance to think about it. We finalized who was doing what and decided on deadlines. Overall it was an insightful and productive meeting. Present: All members except Michael (extenuating circumstances) All subsequent meetings (3 - 4 separate meetings) occurred as brief meetings in or immediately following classes, or through other forms of communication such as online. We heavily employed facebook as a means of communication for several of these meetings!
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