Susan M.

Fleming
2336 West Medill Avenue, Chicago, IL 60647 H: 773-661-6325 C: 262-374-3935 flemingsusan58@aol.com

SENIOR MARKETING AND COMMUNICATIONS MANAGER Strong background of planning and managing major initiatives in high growth and rapidly changing companies to achieve long-term revenue growth, market share and profitability. A creative marketer, communicator and relationship builder especially skillful at identifying clients needs and developing campaigns, products and services to meet those needs. An excellent developer of employee and managerial talent building sales, operations and marketing teams that achieve results beyond requirements and expectations. Extensive professional skills & experience, including:

Leading Product Launches & Implementations Conducting Market & Consumer Research Providing Insightful Financial Planning & Analysis Managing Multiple Brands, Products & Services Negotiating & Administering Contracts

Maximizing Customer Satisfaction & Retention Managing Complex Business Projects Improving Relationships with Major Accounts Creating Marketing/Communications Programs Fixing Dysfunctional Processes & Procedures

Professional Background
Catamaran (pharmacy benefits management) present -- Vice President, Marketing

Lisle, IL

2009

Established brand identity that is relevant for all nine customer markets. Since initial launch of new brand identity, annual revenues have increased from $1.4 billion to $10 billion. Re-branded the company post SXC and Catalyst merger. Led brand launch, including PR efforts, advertising, logo and color development, new websites, new collateral, value proposition and celebrations. Since brand launch in July 2012, proposal volume has increased and nearly $1 billion in sales has closed. Revamped the proposal process, content and design, increasing percent to finalist rate from single digits in year one to 37% in year three. Led redesign and content development for new internal website to include blogs, communities, team spaces and user-generated content. Led redesign and content development for two external sites. Leading cultural change alongside of CEO, evolving from an IT product company to a clientfocused service organization. Efforts thus far led to increased overall employee satisfaction of 11 percentage points and overall client satisfaction of 13 percentage points. In both 2011 and 2012 qualified for the Chicago Tribunes Best Places to Work Received 2011 Leadership Award and 2012 MVP Award (luxury interiors wholesaler) Chicago, IL 2006 Nov

Hunt Enterprises, Inc. 2008

-- Manager, Beyond Borders Business Unit

Planned and implemented a new product line/business unit. Managed expenses in a high cost start-up to break even by year two. Expanded distribution channels beyond planned network. Set up and trained the network, achieving 7.5% of overall revenue in a mature (12 year) business. Susan M. Fleming -- page 2

Full Time Student Harrington College of Design 2006 First Health Group Corp. (managed health care) 2005 -- Senior Vice President & Corporate Officer

Chicago, IL

2005

Downers Grove, IL

1986

Managed a $37 million budget with nine direct reports representing 600 employees. Successfully reduced expenses by 9%, while increasing new product sales and doubling client return on investment. Developed content for key client forums, bringing the companys largest clients together to address common issues related to their businesses. Implemented tangible changes such as new analytic reports, new system- generated member communications and changes in member services structure. Contributed to 0% turnover of key clients. Expanded the marketing function from a proposal factory and investor relations to a comprehensive marketing department: including advertising, public relations, member and client communications and web site development. Increased name recognition, national and trade media coverage, and ultimately delivered dramatic revenue gains. Developed unique package pricing to bundle stand-alone products, combined with a financial performance guarantee and 24/7 service. This product enabled quick deployment to compete with large, national branded products opening new revenue channels. Designed and conducted market research to develop brand identity for the Group Health product line. Identified a unique, saleable proposition and developed it into new messaging and advertising that contributed to revenue growth in excess of 10%.

Nursing Experience - hospital & home health care

Education & Training

Graduate Courses in Public Relations/Advertising, DePaul University, Chicago, IL. Associate of Applied Science in Interior Design , Harrington College of Design, Chicago, IL.

Graduate courses in Health Care Management, DePaul University, Chicago, IL. Bachelor of Health Arts, St. Francis University, Joliet, IL. Diploma in Nursing (Registered Nurse), Lutheran Hospital School for Nurses, Moline, IL. Additional training in leadership skills, negotiating techniques, sales & sales management, media relations, visual merchandising, computer skills and project management.