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There were cities I visited where I didnt know a single word of the language. Equipped with nothing but our pocket language guides, my friends and I had to nd the best way to ask for directions. We ended up nding some cool opportunities, all because we took the time to gure out how to communicate with people. Public relations is about knowing the best way to reach your target publics. Studying abroad can give you experience in learning to shape your messages and re ne your body language to e ectively communicate. Plus, language experience on your resume is a huge bonus!
Communicate E ectively-
Things in a foreign country will be di erent, thats half the fun of going abroad! Maybe the people are overly friendly, or you nd out it cost 15 euro to sit and drink your co ee like you do at home. At rst, these di erences may seem nerve wracking, but adapting to the new way of life is part of the process. Learning to gracefully deal with change and embrace new situations early in life will put you ahead of colleagues. It shows future employers that you are comfortable in new environments and can interact with a diverse set of people.
Leaving home to live in a foreign country is a huge chance. Its going to be scary, but its also going to be awesome. Sure, you may be terri ed of heights, but jumping o that cli and conquering your fear will be epic. Life is about choices. Learn to take a chance on yourself. Studying abroad can leave you with a condence in your abilities that will impress future employers.
Be Con dent-
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Brand You
At this years National Conference in San Francisco, I attended a presentation which resonated well with both myself and the other attending PRSSA members. "Brand You" was presented by Matt Prince, who acts as the Social Media Manager at Disneyland Resort. The main idea of his presentation was that you are the most important client you will ever have in your life. Individuals are becoming more like companies and companies are becoming more like individuals. Your personal brand is your name, image, online identity, reputation, and network.
Kathryn McTeague_COMMunicator
then make sure you are okay with that. Listen, reply, expand, leverage, and get out of the rst inner circle of your community. Be narrow-minded, and by that he did not mean close-minded. Being narrow-minded means to follow the plan, follow your gut and play games.
Prince used the metaphor of playing pool and chess. When you play pool, you plan ahead. Professionals do not take one shot without thinking of the next steps. When you play chess, sometimes the right move is to go forward, other times it is to go back or to the side. Be a content creator. By controlling your messages, Find Yourself. Create a road map with a mission state- you are creating that perfect vision of yourself. Content ment, objectives and goals and actually write it out. is only king when you do it correctly. Be a storyteller. Have a S.W.O.T. analysis and follow the map. Prince had earlier told us about a time that his orange juice cap combusted in his car, made a loud pop and Make an Impression. Live everyday like you are on a hit him in the head leading him to believe that he was rst date because on a rst date, you are always pre- shot. He then re ected back on that and explained that senting the best version of yourself to others. Have a we will always remember that because it is a story. branding tool kit consisting of an elevator pitch, personal website, blog, social media presence, a resume, Be remembered, keep it simple, and tell the truth business cards, and breath mints. Mirror your version of because without trust, your brand will fail. success. Live like you are a kid again and be that image of what you always envisioned. You are as good as the Take it o ine. Get out of the house and have converlast results of what Google brings up of your name. Be sations that last longer than 140 characters. Every great genuine and do not ever pressure yourself to do things. contact in the professional world was developed o ine. Even if they may have started online, they strengthen Do Social Right. Social media is not a brand strategy: the most with face-to-face interaction. Online is just It is a tool. It is only a small part of what you do. Four one- fth of our personal brand. aspects of your personality are exempli ed through di erent social media sites. On LinkedIn, you are "the Remember, social media is not a brand strategy, it is professional, on Facebook you are "the person, Twitter a tool. Repetition, repetition, repetition is key. It takes represents you as "the social networker," and your blog people seven times to hear something before they makes you "the expert. know what is going on. Be consistent with your brand. Prince shared his ife ife rule of posting information online, which states that if what you post is not at least two of the following, do not post it: Interesting, funny, educational, impressive, attering, embarrassing. Make sure you are always picture perfect. Only have photos posted of yourself that represent you in a positive light. If someone is to look at any one of your pictures and determine that that is your personal brand, Know your audience. Adapt without compromise: Who is your audience? No two resumes should be alike. You need to adapt your resume to the company you are looking at. Do not forget to update your tool bag. Most importantly, have fun and keep it up! The moment you stop having fun, you'll need a new job.
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2. Play on words. When I thought I wanted to intern abroad in Australia at Polka Dot PR, I used their name in the subject line.
3. Bring the news to the front line. Dont mention the fact that you believe what youre emailing is important, mention why what youre pitching is newsworthy.
Theresa Agonia_COMMunicator
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Alumna
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April 6, 2013 Hyatt Regency Newport Newport, R.I. Cocktails 5:30 p.m. Tickets on sale now! Program 6:00 p.m. $15 for PRSSA Members $20 for RWU students/alum $75 for parents $100 for outside guests
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Editor-in-Chief Sofia Giovannello COMMunicators Theresa Agonia Kinsey Janke Kathryn McTeague Elizabeth Monahan Kyrie Perry Kassandra Ricci Want to write for us? Contact: rwucomment@gmail.com