Disclaimer: I understand that if I want a policy that reflects the latest legislation and is appropriate to my organisation, I will seek

specialist legal advice. Policies, job descriptions and person specifications are intended for guidance only and do not act as a substitute for professional advice. I understand that if my organisation decides to rely on a document obtained from the NCVO's HRBank, it does so at its own risk. XXX EXTERNAL RELATIONS MANAGER MAIN PURPOSE AND SCOPE OF THE JOB To plan and manage XXXs relationships with stakeholders, including government and the media, to raise the profile of XXX and XXX and ensure the public policy agenda relating to XXX reflects its needs. To lead the development of XXXs evidence base to inform its policy positions and services and measure XXXs impact. POSITION IN ORGANISATION Reports To: Responsible for: Director of Communications Research and Policy Officer Public Affairs and Policy Officer Press Officer Information Officer

DUTIES AND KEY RESPONSIBILITIES A Stakeholder engagement and policy To ensure XXX maintains an authoritative, respected and informed voice in relation to the national XXX policy agenda by leading the development of XXX policy positions, identifying and analysing relevant policy change and informing future work. With the Director of Communications, lead on the development, implementation and evaluation of public affairs strategies to influence policy makers, including Ministers and officials and MPs and other political and policy audiences to ensure home-based XXX is reflected in national XXX plans To ensure XXX undertakes appropriate research to gather an effective evidence base to inform its policy development, measure its effectiveness and support its planning and share this evidence appropriately. To manage an effective feedback procedure and ensure feedback is shared, understood and informs XXXs future planning. To ensure XXX is appropriately represented at stakeholder meetings and policy groups and to represent XXX at stakeholder meetings as agreed with the Director of Communications Profile raising To plan, deliver and evaluate XXXs agreed campaigns (both for policy change and awareness), in partnership with staff, volunteers and/or key external stakeholders. To lead on the development, implementation and evaluation of strategies to engage with and secure positive coverage in national, local and sector media To maintain an effective media function, including contributing to the delivery of XXXs out-of-hours press office service.

To lead on identifying and establishing strategic partnerships where appropriate to External Relations to support XXX to meet its objectives. People Management To lead and manage the performance of the External Relations team by example, communicating effectively, coaching and developing staff and providing regular feedback, to ensure high levels of performance and that agreed objectives and targets are met. Business planning and management

To contribute to the Communications Departments work planning, including budgeting, financial planning and reforecasting and inform wider organisational strategy. To be the budget manager for all External Relations Activity, monitoring the budget and ensuring variances are minimised and report on these to the Director of Communications. To support the Director of Communications with the development and delivery of a fundraising function to enable XXX to grow voluntary income from non statutory sources in support of its objectives. To ensure compliance with financial policies and procedures.

GENERAL RESPONSIBILITIES Contribute to team meetings and organisational priorities. To be flexible within the broad remit of the post To take direction on projects and priorities from your line manager which may vary from time to time To be self-servicing To abide by organisational policies, codes of conduct and practices.

Date Written:

June 2010

Signed: Print Name:

(Line Manager) (Line Manager) (Staff Member) (Staff Member)

Document Ref:

Signed: Print Name:

Grade:

XXX EXTERNAL RELATIONS MANAGER This person specification sets out the essential, minimum qualities we are seeking for this post. Please ensure that your application demonstrates how you meet the criteria. You may include voluntary, unpaid and paid work. CRITERIA EXPERIENCE Experience in a similar role at a senior level including: Successful track record of managing an diverse range of external stakeholders, including government and the media Working in an evidence based policy environment Collaborative working with external partners and agencies People management and development Budget management. Criteria Tested At Application Interview

Test

SKILLS AND ABILITIES

Project management skills with a proven capacity to organise human and financial resources within rigorous timeframes and budgets Intermediate ICT skills Financial and commercial acumen Lobbying and advocacy skills Strong interpersonal and communication skills Excellent oral, written and presentation skills Motivational and coaching skills Demonstrate anti-discriminatory practice in all areas of work

KNOWLEDGE

Knowledge of UK government system Print and broadcast media Evidence based policy making Knowledge and commitment to diversity and ability to apply awareness of diversity issues to all areas of work Current Children policy and delivery of childrens services, in particular XXX and early years services Educated to degree level or equivalent Evidence of CPD with demonstrable relevance to the services managed

EDUCATION/ TRAINING

OTHER REQUIREMENTS

Experience of developing fundraising initiatives and an understanding of the issues involved - desirable Able to deal with out of hours press calls evenings and weekends on a shared rota basis To be able to occasionally work at weekends and/or be away from home overnight Signed: Print Name: (Line Manager)

Date Written:

June 2010

(Line Manager) (Staff Member) (Staff Member)

Document Ref:

Signed: Print Name: