STEVEN A.

TOBIAS
Telephone 516-679-6803 Email: stevetee@optonline.net

DIRECTOR / SR. MANAGER MARKETING, PRODUCT MANAGEMENT, PRODUCT DEVELOPMENT

Growth Strategies / Business Development / Sales Support / Product Development / Market Analysis Commercialization / International / High-Tech Medical / Compliance / Distributors / Channels / Budgets
Blending technical savvy, business acumen and market understanding to create innovative product solutions and the marketing campaigns supporting them, I have consistently exceeded goals with record-setting revenues. Primarily engaged in the highly technical medical device and equipment arena, I have developed and executed winning marketing plans and go-to-market strategies. Converting vision to reality, I can contribute immediately by:

Leveraging customer and market needs to identify business opportunities Managing product lifecycle from definition through launch Building, leading and motivating strong, results-oriented teams Communicating effectively with internal and external stakeholders

The key to my success is my ability to see the big picture while still focusing on driving results. My achievements are supported by a BBA in Marketing and Management from Hofstra University.

SELECTED ACCOMPLISHMENTS
Created a national sales force and market plan for startup. Needed to build independent rep network to distribute Vycor neurosurgery device. Found and qualified distributors. Created marketing materials. Conducted training. Set realistic quotas. Formed 19-firm national distributor network. Achieved 100% retention and grew customer base 20%. Medical Action couldnt effectively compete in pricesensitive OR towel market. Researched legal and environmental impact of medical waste disposal. Devised innovative product recycling program. Found factory that could use waste towels and negotiated price they would pay. Had sales reps present rebate program to customers. Retained and added new customers. Led two commercialization initiatives. Misonix needed to expand therapeutic ultrasound technology to new medical device markets. Initiated two different clinical products. Researched clinical markets. Drafted business and sales plans. Responsible for domestic and international clinical usage/trials. Helped to create consumables to be used exclusively with devices. Made presentations and formal proposals to potential national distributors. Coordinated product reengineering, adding $5.3M in sales. Steris submersible sterilizer had limited hospital use. Realized potential expansion to high-volume-use heat sensitive surgical products not currently submersible. Created two types of custom trays and adapters. Oversaw sterility and product compatibility, leading to endorsements from surgical product producers. Exceeded sales quota by 36% and 23% respectively. Opened $4.5M first-year market. Olympus didnt offer disposable biopsy forceps for flexible endoscope instrument market. Drafted business plan. Created awareness of why disposable biopsy forceps are required in North America. Developed competitive analysis, time line/Gantt chart of events, economic model of manufacturing costs, and path to production model, potential sales, ROI and gross profit. Successfully launched new product.

CAREER HISTORY
Marketing Manager, Vasomedical, Inc. April 2011 to March 2013. Created and managed all marketing programs, clinical marketing materials and public relations. Product Manager and trainer for ECG Holter product line. Director of Marketing, Vycor Medical Inc., 20082009. Recruited by start up company to form 70-member independent sales rep group for sales to neurosurgical market. Created marketing and sampling programs, SOP for training domestic/international distributors, company website, PR, product sheets and industry advertising. Marketing Manager, Medical Action Industries Inc., 2006-2008. Supported 60-member direct sales force. Integrated new products (branded and private label). Created all pricing, new product development and forecasting. Group Product Manager, Medical Division, Misonix Inc., 2004-2006. Managed $7M product lines of specialized medical equipment. Led product development, clinical applications/trials, competitive market analysis. Exceeded yearly sales goals of all three product categories. Earlier Career: Sales Consultant at Sammons Preston Rolyan; Account Sales Representative, Datex-Ohmeda, Inc.; Capital Sales Representative and Marketing Manager, Steris Corporation; Marketing Manager, Olympus America, Inc. and Oxford Labware Inc.