HCL TECHNOLOGIES

CASE ANALYSIS
Submitted to : Prof. Vivek Bajpai Mr. Mayank Dhaundiyal Submitted by : Pragati Saxena ( Ft 12 163)

Introduction :

HCL is a 3 decades old enterprise founded in 1976, its one of Indias garage start up. Its Indias information enabling and integration company. The range of offerings of HCL is R&D and technology Services, enterprise and applications consulting, remote infrastructure management, BPO, IT Hardware, systems integration etc. It comprises of 62000 professional across 26 countries. Companies Vision Statementit is the most preferred employer and principle taking leading edge IT products and services to the masses through sustained excellence. Mission StatementWe shall increase the share holders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage. Quality Policy statement we will deliver defect free products, services and solutions to meet the requirement of the external and internal customer the first time , every time.

Turning point : 1991, it formed two companies HCLT : leading provider of business , enterprise and custom applications

HCL
HCL infosystems HCL technologies

HCLI : Computer hard ware and soft ware manufacturer in Asia pacific region .

ABOUT HCLT

In the new century of 2000 a beginning of a new trend came in the IT market: outsourcing of engineering services. A majority of manufacturing services, such as research and development (R&D), was being outsourced and could be delivered to an original equipment manufacturer from any part of the world. By 2000 HCL Had become a leading provider of business transformation, enterprise and infrastructure and BPO. Marking HCLS growth rate around 29% in 2011. The all total HCLT ERS market was around $ 1100 million in 2009. It was said to be a cost effective way of procuring engineering services. The Indian ERS off shoring was fast growing and a $40 billion growth is expected in 2020. HCLT was embedding themselves deeper into the value chain of their global customers through such innovative tools as EOOTB. New trends such as outsourcing of engineering services became a prominent player in the market. A majority of manufacturing services, such as research and development (R&D), were outsourced and could be delivered to an original equipment manufacturer from any part of the world. The profile of the ERS market was also changing. The complexity of the services being outsourced was going up. Services such as prototyping, tooling, manufacturing support, program management and supplier management was going up. HCL focused on transformational outsourcing functioned for value creation and innovation. Hence, the division was prepared to deliver a concept like EOOTB. Reasons for EBOOTS launch. Over a decade, HCL ERS had been doing core product development work for customers and providing total product development and life cycle services. It had a very strong domainbased, product engineering background. This gave them edge to give something more prominent in and innovative to their clients.

EOOTB ( ENGINEERING OUT OF THE BOX) HCL was able to understand the importance of solutions models for expanding innovation and differentiating from competitors. The company has developed a novel approach for helping companies innovate called Engineering Out of the Box (EOOTB). HCL now able to offer solutions in all sphere: the core product, its surrounding ecosystem, user experience.

The comprehensive approach is important for companies invested in developing solutions for their clients. The size of services that EOOTB gives also allowed HCL to become a full R&D partner, and not merely an outsourcing vendor for companies. EOOTB was made by selecting a team of 500 from among its engineers and managers to create EOOTB as the process by which HCLT would transform itself from a product services company to a solutions and services company . The new EOOTB model was coiled on a process where the templates, business stacks and customer-unique ideas were formed into 16 standardized products and then released to different industries as needed. Team Of EOOTB : Global team of 15,000 of the best managers and engineers from across the company. Partnerships with Fortune 1,000 companies across key industries and was increasing its investments in generating intellectual property.

HCLs unique EOOTB approach became significant because it: Expands a products ecosystem by focusing on solutions, Minimizes a companys time to market, and Increases the products adoption by focusing on user need and experience

VALUES TO CLIENTS :

1. Core Products

Core Product Ecosystem Innovation User Experienc e

A. HCL enables customers to develop cutting-edge, next-generation products by adding value in five areas: innovation, completeness,

criticality, complexity and cost of ownership.

B. Trying to develop 20 of the major mission-critical and most complex avionics systems of one of the largest aerospace companies in the world. C. owns complete product management, design, development, testing, and support functions for the security software of a Fortune 500 software company. 2. Ecosystem Innovation A. HCL has invested in creating more than 20 productized solutions that can be used by the clients to extend their products across an ecosystem and help customers get their products to market earlier. These solutions are focused on a variety of areas, including: mobility, cloud, collaboration, online, convergence, smart devices, and green. B. HCL has developed three productized solutions to cater to these needs: Cirrus the Windows Azure enablement and management software, Nimbo the HCL framework to jumpstart private/hybrid cloud service for customers Agora to enable the quick conversion of existing applications to a SaaS model. 3. User Experience HCL has created a smart home automation solution, Aegis, that is a multi-platform gateway that allows users to control multimedia, energy monitoring, HVAC, security and more using Android, iOS and Symbian devices. The solution can also operate on multiple wireless standards. In the development of Aegis, HCL paid special attention to making it intuitive and simple to use to ensure that users had a good experience, which would support market adoption. With the EOOTB approach, HCL is able to serve as a complete innovation partner to clients.

Customer experiences : Etoob brought in user experiences to a business to business environment with the integeration of its present and potential customers It saw its growth in terms of : Cross selling Up selling New propositions

It may include: Business aligned IT Cloud computing Platform based bpo Green IT HCLT envisoned creating user experiences with a twist ,that made their products and services very unique . Issues with their solutions : 1. Potential new markets : It saw its growth in terms of : Cross selling Up selling New propositions

It may include: Business aligned IT Cloud computing Platform based bpo Green IT

2. New thought leadership positioning have targeted : HCLs unique EOOTB approach became significant because it: Expands a products ecosystem by focusing on solutions, Minimizes a companys time to market, and Increases the products adoption by focusing on user need and experience 3. Delivery systems and their Usage : HCL has invested in creating more than 20 productized solutions that can be used by the clients to extend their products across an ecosystem and help customers get their products to market earlier. These solutions are focused on a variety of areas, including: mobility, cloud, collaboration, online, convergence, smart devices, and green. Productized solutions include : Cirrus the Windows Azure enablement and management software, Nimbo the HCL framework to jumpstart private/hybrid cloud service for customers. Agora to enable the quick conversion of existing applications to a SaaS model