"Tell Me About Yourself" General Question I think Each Interview Aspirant might have faced.

In this Post there are certain valuable suggestions which will be helpful for Getting through The Basic Question asked by the Interviewer. 1. 95% of the freshers talk about details like - place, father's name, father's job, college name, college location, university ( MBA, Degree & Inter) etc etc. If you analyse these responses then you will find that you are providing "FACTS OR "INFORMATION WHICH YOU HAVE ALREADY MENTIONED IN YOUR RESUME". Unfortunately, this is not a winning response. 2. Instead, use this opportunity to talk about YOUR-SELF. This means about your - "Attitude - Skills Knowledge" 3. Ideal Answer: a) Quickly tell him/her - I am XYZ and I am from XYZ location. I did my MBA from XYZ University with XYZ as specialization (You spend a maximum of 20 to 30 Seconds) b) Talk about your Summer Project/Training Programs/Workshop (Knowledge) (Take 60 to 90 Seconds) - Company name - Theme of your Summers - Your work ( Maximum 2 Points) - Your Learnings ( Maximum 2 Points) c) Talk about your Attitude: (60 to 90 Seconds) Please note that you should mention about your "WORK ATTITUDE". Few Important Attitudes at Work Place are - Optimism, Confidence, Creativity, Conflict Resolution, Motivation, Focus, Drive for Achievement" etc. Please note: Here you will have to assess yourself and pick-up ONE trait mentioned above. For ex: If you believe you have " Focus" then tell him/her that - I believe I have a strong Focus on Goals and focus on completing tasks. 90% of you stop here. But, Don't stop here. Go on and share your REAL experience which made you to believe that you have focus. Experiences for focus are like - Taking up a project or event or activity etc in your town or home or college and how you completed the task with focus. ( Please ensure that you keep well under 90 Seconds) d) Talk about your Skills (60 to 90 Seconds) Important Skills at work place are - Team Work, Communication Skills, Problem Solving Skills, Time Management, Planning Skills, Leadership Skills etc. As mentioned above - Please Select ONE important skill which you think you have to the core. DO NOT STOP HERE. Go ahead and explain why you think you have that skill. Ex: I am a good team player. Since school days, I did group studies or combined studies with my friends. We used to divide and share the syllabus among each other. Then we used explain to the group and listen from the group. This helped me to understand the concepts well. That I continued in graduation and in my MBA. And I play games like cricket, volleyball, basket ball where further improved on my team skills. e) Finally close your answer by telling him your Career Objective (45 Seconds) Most of the freshers copy Career Objectives from their senior resumes. But, Please spend 1 or 2 hours and define your career objective. You will have to have your objective clear for next 2 to 3 years. Ex: I would like to work for a growth oriented company where I will have opportunities to work in the area of Finance/Marketing/HR etc. For next 2 to 3 years, i would like learn as much as I can and contribute for the growth of my organization. In total, you will have to present your self for about 3 to 4 minutes. Your details ( 25 Secs) + Summer Project (60 Secs) + Attitude (60 Secs) + Skills (60 Secs) + Career Aspiration (45 Secs)

Why should I hire you?

I'm a fresher, having little experience in the corporate sector. I like learning new things and I believe that your reputed company will act as a ground basis for me to enhance my knowledge, improve my skills and will help me grow in the marketing sector. I'm a hardworking and determined person. It would be my pleasure to work for your reputed company and I assure you the best of my services. Thank you sir.

Why do you want to work at our company?

As being a fresher I am going to start my career, so I would like to work for a reputed firm like yours where I can prove my worth rather improve it. I will put in all my strengths for the growth of your company.

I want to start my carrier with reputed company like yours, where I can prove my self and utilize my knowledge and also hone my skills and carrier, this is the place where I can get it. And it is one of the fastest growing company in the world, And I m sure that my contribution will be a part of company growth and I also grow with the company.

Can you work under pressure?

Yes I like to work in pressure. As a very beautiful saying that "The greatness of a person is estimated when a person is able to handle the provoking situation.

Yes I can work under pressure. Pressure brings out the best from me. Pressure makes me more sincere n serious about my work and help to know about my capability and thus boost up my confidence too.

What are your goals?

My short term goal is to be placed in a reputed company like yours and to improve my skills and knowledge and my long term goal is to see me in a higher position in the same company which hired when I was a fresher that makes me happy that I am one of many responsible for the company's success.

What motivates you to do good job?

Self Satisfaction is the only reason I think, that motivates me to do a good job or I should say to work at my level best.

What makes you angry?

I usually get angry when I see persons who talk behind one's back. But there is no good in arguing with them about it. So I'll try to just ignore them and don't let them spoil my life by worrying about them.

As a human i do get angry when the people i trust, betray and cheat me. But the best part is that i control my anger and try to remain calm during those situations. It helps me to keep myself balanced in life...

Give me an example of your creativity.

Creativity means doing things differently but in a right way. I think we all are creative, as we all have gone through alot towards our carrier and finally choose a specific field. All this comes under creativity.

How long would you expect to work for us if hired?

As long as I and our company both gain something from my presence, I would like to work with this company. I always have a keen interest in gaining knowledge. So as far as I keep acquiring knowledge, I will work here. And I don't think there should be any reason for me to leave job here.

I will be working towards the organisation as long as the organisation requires me.

Are not you overqualified for this position?

I think I am nt over qualified for this post. Because I am a fresher and I want to prove myself. Your company provides a platform 2 prove it. Finally knowledge has no limit.

Describe your ideal company, location and job.

Sir my ideal job is where I like the people, working environment, and my work. My ideal company is which gives me more and more knowledge and enhance my skills and everyplace is ideal for me.

A job Where I Love The work, Like the people, can contribute and Can not wait to get the Work. Satisfaction of my team Members & customer. A Job Where I will Get New Ideas. A job challenge me to do something new. A job Helps to me to learn new things and grow my skilss and knowledge.

What are your career options right now?

My career objective is I to get placed in good reputed company and then I want to develop my skills and knowledge with the company growth.

Right now, I want to work for a reputed organisation like urs and become an integral part of ur company

Explain how would be an asset to this organization?

Sir, I am very optimistic, hard worker, extrovert, good learner. I can give 100% effort in my work for the betterment of my organization. Thus I will be an asset to my orgnization.

What are your outside interests?

My outside interests are I will play with children so that I will forget all my tensions and relax myself. One more thing I will show interest to learn new things which would be helpfull to me.

If you won $10 million lottery, would you still work?

Yes, I will work because if luck can bring me a lottery, then fate can make me lose it as well. Good times are always followed by bad ones. There are always ups and downs.

How much salary do you expect?

Salary of course, is the biggest factor that matters, but at this stage, I am a fresher so I just need a gateway to show my skills with my hard work and my knowledge. So, whatever be offered to me would be acceptable. But I know the offered salary will fulfill my all the requirements and will force me to put my best.

Where do you see yourself five years from now?

I would like to see myself in a responsible position and I want to be one the reason behind the success of the company that company proud of me.

Five year down the line I would like to see my self as an important part of organization. I would like to see myself as a more knowledgeable, well talented, experienced person. An efficient employee who will be more competent in skills and whom a company would not want to loose in any circumstances.

Do you have any questions for me?

Sir First of all thank for this wonderful opportunity to ask a question to you. I would just like to know is there anything about me or my CV that needs improvement<so that i can become better?

On a scale of one to ten, rate me as an interviewer.

Sir, Based upon the knowledge and experience that you have compared to mine I am in no position to rate you as an interviewer. Still as it is a part of my interview I would like to rate you 9 out of 10. I deducted 1 point because learning is a never ending process and there is always a room for improvement in any field.

Industry

Computer hardware Electronics

Predecessor(s) Multitech International

Founded

1976 (as Multitech)

Founder(s)

Stan Shih et al.

Headquarters

Xizhi, New Taipei, Taiwan

Area served

Worldwide

Key people

Zhentang Wang
(Chairman and CEO)

Products

Desktops, laptops, netbooks,servers, smartphones, tablet computers, storage, handhelds,monitors, televisions, video projectors, e-business

Revenue

US$16.18 billion (2011)[1]

Net income

US$-225.3 million (2011)[1]

Employees

7,757 (2011)[1]

Subsidiaries

Acer America Corporation Acer Computer Australia Acer India Gateway, Inc. Packard Bell eMachines

The term "payroll" encompasses every employee of a company who receives a regular wage or other compensation. Some employees may be paid a steady salary while others are paid for hours worked or the number of items produced. All of these different payment methods are calculated by a payroll specialist and the appropriate paychecks are issued. Companies often use objective measuring tools such as timecards or timesheets completed by supervisors to determine the total amount of compensation due each pay period.

On roll- On roll are those persons who are getting their salary, salary slip from the company directly and their salary details remain present with the company. Where as during off role The company hire some agaency to provode the Manpower and by doing this the employees dont get their salary direct, and even they dont comes under the general rules and gegulations.

Definition of 'Market Segmentation'

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segments:

1) Homogeneity (common needs within segment) 2) Distinction (unique from other groups) 3) Reaction (similar response to market)

Read more: http://www.investopedia.com/terms/m/marketsegmentation.asp#ixzz2B30OBhJK

What is sales and marketing?

Job Interviews Questions
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Sales and Marketing
These are terms mistakingly used interchangeably. To explain the difference, let us go through the different processes from starting the business to handling the products to the end user and identify which is marketing and whcih is selling. 1) Study the market needs. See what the consumer wants. Marketing 2) Study the market offers. what competitors are currently offering in terms of price, location, etc.Marketing 3) Brainstorm on the approaches and strategies to be used to satisfy the customers in terms of price, location, messages, tone of voice, and so on. Marketing 4) Tell and advice the people whom are going to meet the clients what to say and what not to say.Marketing

5) Convince the customer to buy. Sales 6) Get proper feedback from the customer about their experience. Marketing i believe you can get the sense of the difference between them. Sales and marketing are another set of business terms that are often used interchangeably. Selling and marketing, however, are not one and the same. In fact, marketing and sales are two completely different activities. Marketing encompasses a broad spectrum of activities. These are, primarily: promtion, distribution, pricing, and advertising. Selling is NOT marketing. Selling is the process by which I convince a prospective buyer to barter my services or products for money or other services or products. When you are one on one with a prospect, sales is the techniques and tools you use to get someone to sign a contract or make a purchase. Marketing activities support sales efforts. They are what you do to attract potential customers before a sale is ever made. For example, say you create a new kind of chewing gum. There are very few people that would buy it without some kind of packaging and labeling. This is an act of marketing. Without marketing, the sales process becomes an almost impossible feat. Marketing is the set of processes that include determining channels of distribution, pricing, and developing the "brand". A Layman's Answer Marketing is the umbrella of processes that allow a brand to communicate the advantages of the product or service they offer to a viable customer or set of customers through a series of coordinate and planned efforts that deteremine where the product is sold, at what price, when and how. Sales is the process by which a product or service is bartered against money or other goods

Prmption
t. There are a variety of approaches that a business can take to get their message across to customers, although advertising is certainly an important one. Promotion is all about communication. Why because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. In fact, promotion has many potential uses in business. It can be used to: Increase sales Attract new customers Encourage customer loyalty Encourage trial Create awareness Inform

Remind potential customers Reassure new customers Change attitudes Create an image Position a product Encourage brand switching To support a distribution channel The main methods of promotion are: Advertising Public relations & sponsorship Personal selling Direct marketing Sales promotion

Marketing mix
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation. See also marketing and mega marketing.

The BCG Matrix is a very useful and popular way of evaluating the portfolio of businesses or products in a business unit. The BCG matrix can be used to determine what priorities should be given to different products in a portfolio, and which strategies may be feasible to apply to given products or businesses. By maintaining a product portfolio that contain products with great future growth, and products that generate a lot of cash in more stagnating markets, companies can seek to balance the products in its portfolio, so that the company can secure long-term growth. Below, a short description of each quadrant in the matrix is presented Stars A star is a product or a business unit that has a high market share in a growing market. This product or business unit normally requires a lot of funding to maintain its market share, and profits may thus not be very high. Companies should however normally seek to

maintain a high rate of investment in this product or business unit, because this will turn the star into a cash cow, if the market share is kept during the consolidation of the market. Cash Cows A cash cow is a product or a business unit with a high market share in a mature market. Because the market is mature and market conditions are more stable, there is less need for heavy investments such as marketing, R&D etc. Companies should therefore try to exploit their cash cows to the maximum, because these normally serve as cash suppliers and as the financial fundament of the company. Question Marks A question mark is a product or a business unit in a growing market, but without a high market share. Question marks normally do not generate a lot of cash due to low profit margins and low market shares. Companies may choose to invest heavily in creating a greater market share, and thus strengthen cash flow. Otherwise, companies could seek to sell or divest the question marks, so that they will not drain the company's resources. If market share is not increased, question marks will potentially only absorb great amounts of funds, and lastly become dogs when growth stops. Dogs Dogs are products or business units with a low share in static markets. Therefore, dogs are the worst products or business units imaginable. Companies should therefore avoid having too many dogs in their portfolio, and perhaps try to liquidate these dogs if they are not contributing with any positive cash flows. A mentioned above, dogs are seen as the worst quadrant of the BCG Matrix. However, some dogs may be beneficial to a company. They may be necessary to complete a full portfolio of products in a product range or to keep a credible presence in the market. Likewise, dogs could be used defensively to keep new competitors from entering the market, or may be kept in the portfolio for later rejuvenation.

Market research is any organized effort to gather information about markets or customers. It is a very important [1] component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing [2] processes, while market research is concerned specifically with markets.

YNL TEAMJUNE 18, 2012

Marketing Interview Questions

Marketing and sales is one of the most important functions in any organization. They are those who bring-in revenues and help grow the company. There is an ever-growing demand

for good marketing professionals. This post will help you face marketing interview more confidently.

Popular Marketing Interview Questions and Answers

Q1: Why did you choose marketing? If you did MBA in marketing and simply try to get a job because you have to, then it might not be the best answer to give to your interviewer. As honest as you might want to be, if you really want that job, you need to polish up your answer. Interviewers are looking for people who are passionate about marketing- those who want to drive customer behavior and influence others purchasing decisions. You should also be self motivated and have the hunger to learn new marketing techniques. If you hate marketing, do not go for it. If you think you can develop a passion for it, by all means choose to start a career in it. Q2: Explain the terms: Total customer value and total customer cost. Total customer value: This term is used to refer to the total perceived value a customer gets when he buys your product or service. Usually, this perceived value should be higher than the purchase price for building a sustainable customer friendly business. Total customer cost: This term refers to the total cost a customer would bear to research, procure, use and then dispose of the product. It is to be noted that most consumers are not generally concerned with the long term costs o the product and tends to focus on the short term.

Q3: What is reactive and proactive marketing? Reactive marketing: In case of reactive marketing, businesses respond to visible reactions. If one company launches a marketing campaign and it works very well, others follow it by making small changes to the approach. It is a popular method of marketing due to the lower costs and risks associated. Proactive Marketing: in proactive marketing, marketers come up with creative and innovative marketing strategies that are either completely new or may have been adapted from another strategy in a different market. Q4: Can you tell me about marketing mix? Marketing mix is majorly a business tool. It kind of syncs with the 4Ps of marketing- Price, product, Promotion, Place. To learn more about the marketing mix, go here. Q5: Which is better- digital marketing or traditional marketing? There is no single best solution. For some companies, digital marketing which includes social media marketing, search engine optimization, content marketing, and so on are best. For others, traditional marketing works the best. For yet others, a hybrid solution is the best bet. The ideal solution is to either look at what your competitors are doing and try to follow a reactive marketing method or experiment with new marketing mediums and see which works the best. Q6: Is more choice good or bad? This is a trick question. Ideally more choice is good, right? Wrong! In a research by Sheena Iyengar with Jam bottles, it shows that more choice is not necessarily a good option. Look at apple macbook vs any other laptop manufacturers. Apple has very few models, is very highly priced, need to buy different apps, and does not support most commonly used software or games. Yet, it continues to be the most sought-after laptop. Q7: Differentiate between consumer market and business market.

Business market: A business market primarily means where a product or service is sold by one company to another. This type of business is also referred to as B2B. Consumer market: In a consumer market, the buyers are individuals and not businesses. This type of business is also referred to as B2C. Q8: Can you explain the difference between marketing and sales? Marketing and sales are completely two different functions. The people who build awareness of the product, do market research, get the customers to the door are marketers. The ones who close the sale are the sales people. Both teams are equally important for the success of a business. Now, sales and marketing is working more closely than ever since businesses have started to realize the benefits of both teams working closely together with each other. Q9: Can you explain PLC? PLC refers to Product Life Cycle. It covers everything from conceiving the idea to executing it. To read more about PLC, go here. Q10: Have you convinced someone to do something when they were confused/ indecisive? This question evaluates your convincing skills. As a marketer, youd need to be good at convincing others that whatever you are selling is worth buying. When answering this question, dont lie and be specific. Lies can be easily detected and when giving specifics, talk about the context, how you convinced the other person and what the outcome was.