CONTENTS 1. Acknowledgement 2. Preface 3.

Introduction (a) History of Coca-Cola (b) Around the world (c) Various brands of Coca-Cola Company (d) Products and packaging MYTHS and RUMORS (e) Mission Coca Cola India (f) Faboulas facts about Coca-Cola (g) Slogan (h) Going Global Coca-Cola dominated, 5 6 7

4. A Brief profile of Flavoured & Pack. 5. Objective 6. Research Methodology (a) Method of marking research (b) Research decision (c) Method of data collection (d) Sampling plan 7. Limitations 8. Analysis & Design 9. Finding 10. Conclusion 11. Bibliography

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PREFACE
The present is an era of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enters in India. As a result today every business hold a view of globalization.

The new products are launching and the old and absolute product are being obliterating from the market every second.

There is no monopoly played by an enterprise in every one.

There is an existence of rival enterprise the rivals are strong enough to vanguisth each other sort of dard erstine struggle has taken its break though in the corporate and business world.

The same is befalling between Coca-Cola and Pepsi. Some times one Coca Cola over powered the Pepsi and some time vice versa has taken place regarding the market share and scaled volume though the rivalry contrive rood the year but it is at zenith in summer.

INTRODUCTION
HISTORY OF COCA-COLA
BIRTH OF A REFRESHING IDEA John Stryth pemberton first introduced the refreshing coke taste of Coca cola in Atlanta Georgia. It way may of 1886 when the pharmacist concocted a caramel colored syrup in a three legged brass kettle in this backyard. The first distribute the new product by carrying Coca Cola in a Jud down the sstrect to Jacobs Pharmacy for five cenls consumers could enjoy & glass of Coca Cola at the soda function whether we design or accident carbonated water way termed with new syrup, producing a drink, that was proclaimed Delicious and refreshing. Dr. pembertons partner and bookkeeper frank M. Robinson, Suggested the name and penned Coca Cola in unique following script that is famous worldwide today. Mr. Robinsan thought the two Cs would look well in advertising.

By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kgs .red has been a distinctive color associated with the No.1 soft drink brand ever since. For this effort, Dr. Pemberton grossed $50 and spent $73.96 on advertising.

In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship of the Coca cola business within for his merchandising flair helped expand consumption of Coca cola to every state and territory. In 1919, the coca cola way sold to a group investors for $25million, Robert W.Woodrup become president of the Coca cola Company in 1923, and his more than six decades of leadership took the business to unrivaled height of commercial success making coca Cola in institution the world over.

COCA-COLA FIRST BOTTLED Coca Cola began as a ferntevin product but candy merchant jusepth A. Biedentrnn of Mississippi was looking for a way to serve this resrashing beverage at picnics. Tiebegan offering bottled Coca Cola, using syrup shipped from Atlanta, during an especially, busy summer in 1894.

In 1899, large scale bottling become possible when as concluder granted exclusive bottling rights to Joseph B. whiter head and Benjamin F. Thomas of Chattanooga, Jenacessec. The contract market the beginning of the Coca cola Companys unique intendment bottling system that remains the formdation of the company soft drink operations.

Back then, sods a bottle were all very similar and Coca-Cola has many imitators, which consumers would be unable to identify until they took a sip.

The answer way to create a distinct bottle for Coca Cola. As a result the genuine Coca Cola bottle with the contour shape now known the world way developed in 1915 by the red Glass Company.

THE BOTTLING SYSTEM The day Coca Cola reach consumers and customer around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent business. Using concentrates and beverages bases produced by the Coca Cola company, our bottling partners package and market products, distribute them to more than & million customer and more than 2 million vending machines around the world.

The Coca Cola Company is committed to assisting its bottlers with the function of an efficient bottling operation. Quality contract, ministered constantly by the company is necessary to produce high quality soft drinks.

TRADE MARKS. A trademark or trade mark or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. Our trademarks are our most valuable assets. The trademark Coca-Cola was registered with the U.S. patent and trademark office in 1893, followed by Coke in 1945 the unique contour bottle, familiar to consumers every when, way granted registration is a trademark by the U.S. patent and trademark office in 1977, in honor a warded to few other packages. In 1982, the Coca Cola

company introduced diet Coke is U.S. consumer marking the first extension of me companys most precious trademark to another produc t later years saw the introduction DP additional products bearing the Coca Cola name which now emcon passes a powerful line of six Coal products. Today, the worlds favorite soft drink Coca Cola the world best known and most admired trademark; recognized by more than 90 percent of the world population.

PRODUCT ADVANCEMENT In 1985, a new Cola emerged from laboratory research. Through internal evaluation and thousand by blind taste tests, consumer said they preferred it over both Coca Cola and its primary competition. As a result. In April 1985, the company proudly introduced the new taster of coke the first change in the secrete formula since my product way created in 1886.

The launch of Coke with the new taste took place in the United State and Canada.

Consumer respected with an unprecedented and new famous out pouring of loyalty and offering for me original formula of Coca-cola returned & Coca-Cola classic. In 1986, Coca-Cola classic became and still remains, the nations topselling soft drink.

AROUND THE WORLD

Although Coca-Cola was first created in the United States; it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, we produce more than 300 brands in over 200 countries. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere

OUR PARTNERS The Coca-Cola Company works with a wide variety of organizations to support health, fitness and good nutrition. Visit these sites for more information about positions, programs and activities. The Coalition for a Healthy and Active America (CHAA) CHAA was formed in 2003 by concerned organizations and national leaders to educate parents, children, schools, and communities about the critical roles physical activity and nutrition education play in reversing the alarming trends of childhood obesity. As a non-profit national grassroots coalition, CHAA is a vigorous advocate for developing healthy and active lifestyles for America's youth. CHAA is committed to working with schools to rededicate time for physical fitness; giving parents the freedom to help their children make their own nutritional choices; building school-business model relationships that benefit our families by supporting healthy and active lifestyles; and finding solutions to childhood obesity that are both responsible and realistic 6

American Council for Fitness and Nutrition The American Council for Fitness and Nutrition (ACFN) is a group of food, beverage and consumer products companies, not-for-profit organizations and trade associations working together to improve the health of all Americans, particularly youth, by encouraging a healthy balance between fitness and nutrition. The cornerstone of all ACFN initiatives is the idea that lasting solutions to the nation's obesity problem must be based on sound science and behavioural research. Such policies are likely to help parents and their children develop eating and exercise habits that lead to a healthier life. Grocery Manufacturers of America the Grocery Manufacturers of America (GMA) represents the food, beverage and consumer products industry on key issues that affect the ability of brand manufacturers to market their products profitably and deliver superior value to the consumer. International Food Information Council (IFIC) Foundation the IFIC Foundation is a public education foundation disseminating sound, sciencebased information on food safety, nutrition and health. International Life Sciences Institute Founded in 1978, the

International Life Sciences Institute (ILSI) is a nonprofit, worldwide foundation that seeks to improve the well-being of the general public through the pursuit of balanced science. Its goal is to further the understanding of scientific issues relating to nutrition, food safety, toxicology, risk assessment, and the environment by bringing together scientists from academia, government, and industry.

Kidnetic.com Kidnetic.com is a fun, interactive Web site that emphasizes healthy living achieved through a balance of physical activity and responsible eating habits. The Web site gives young people and their parents the tools and ideas to help change habits and plant the seeds for healthier families tomorrow. 7

Kidnetic.com is a program of the International Food Information Council (IFIC) Foundation. National Association for Sport and Physical Education association for Sport and Physical Education seek to enhance knowledge and professional practice in sport and physical activity through scientific study and dissemination of researchbased and experiential knowledge to members and the public. National Soft Drink Association the National Soft Drink Association (NSDA) is the trade association for America's soft drink industry, serving the pub.

VARIOUS BRANDS OF COCA-COLA COMPANY

A A&W * Ambasa Aqua Aqvaris B Bacardi Mixers Beverly Bistrone Bonaqua/Qa Buzz C caffeine free Coca- caffeine free Coke Cola Canada Dry * Carvers Cheers Chippewa Coke II Cristal light/diet Coke Canning's Chafresco Cherry Coke Chivalry Coca-Cola Crush * Cal King Cappy Chaho Chinotto Ciel Cocoteen Crystal Calypso Caprice Charrua Chinotto Light Citra Cresta * Cumberland Gap Barq's Bibo Bjare BPM Beat Bimbo BlackFire Bright And Early Belte Bimbo Break Bom Bit Maesil Burn Ades American Aquactive Arwa Alive Andifrut Aquana Aybal Almdudler Andina Nectar Aquarius

D Dannon * Dasani Water Delaware Punch Diet diet A&W * diet Almdudler Nectar/Andina Nectarlt diet Canada Dry * Diet Coke/Cocadiet Charrua diet Cherry Coke dietCoke/CocaCola light diet Fanta diet Lift diet Mr Pibb Andina diet Barq's DESCA

Cola light with lemon diet Inca Kola diet Lilt

diet Crush * diet Kia Ora * diet Mello Yello diet

diet Dr Pepper * diet Krest diet Minute Maid Soft Drink

diet Nestea Cool

Nestea/Nestea Light

diet Oasis *

diet Schweppes *

diet Light Disney

Sprite/Sprite

diet Squirt * Extreme

diet Tai

diet Vanilla Coke

Hundred Disney Coolers

Acre Wood Drim E Eight Oclock Eva

Dorna

Dr Pepper *

Eight Fountain Evian *

Oclock Eight Pack

Oclock

Litro

Emblem

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F Fanta Fontana Frescolita Frugos Fruitopia Frutonic G Georgia Gira Guarana Jesus H H2OK Hi-C I Ice Cold Mix Itu J Jaz Cola Joy Jet Tonic Jurassic Well Jinmeile Jolly Juice Ice Dew Izvorul Alb Ice Mountain Inca Kola Hanul Yeon Cha Hit Hawai Horizon Hi Spot * Huang Georgia Club Gold Spot Georgia Gold Grand Blue Gini * Grapette Finley Fraser & Neave Freskyta Fruit Labo Fruitopia Tea Funchum Fioravanti Freezits Frestea Fruit Tree Fruktime Five Alive Fresca Frisco Fruitia Frutina

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K Kapo Axion Kilimanjaro KMX Kuat L Leafs Limonade M Maaza Magnolia Zip Master Pour Mello Yello Mickey Mouse Minute Maid Mr Pibb N Nagomi Nectarin Nestle Nordic Mist O Oasis * P Paani Planet Java Poms Parle Play Ponkana Pepe Rico Pocket Dr Ponkana Pilskalna Poiana Negri Litro Pop Odwalla OK Old Colony * Nalu Nescafe Nevada Northern Neck Namthip Water Nestea New Vegitabeta Nusta Natua Nestea Cool Nihon Alps Mori No Mizudayori Mad River Manzana Mia Mazoe Mer Migoro-Nomigoro Magnolia Marocha Meijin Mezzo Milo Magnolia Funchum Master Chill Mello Miami Minaqua Mireille Lift Linnuse Lilt Love Body Limca Kapo Kin Kochakaden Kuat Light Kapo Power Kin Light Koumi Soukai Kuli Super Kia Ora * Kinley Krest

Minute Maid Juice Minute Maid Soft To Go Drink

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Pack Portello Pulp Q Qoo R Ramblin' Beer Refresh Tea Risco S Samantha Sarsi Seasons Sensun Simply Apple Sokenbicha Sparkle Sport * Squirt * Sunkist * T Tab Tai Thums Up Toppur Tutti * U Urge Tab Clear Tasters Choice Tian Yu Di Tropical Tab X-Tra Tavern Tiky * Tuborg Tahitian Treat * Tea World Collection Top Turkuaz Samurai Saryusaisai Seiryusabo Senzao Simply Orange Solo * Sparletta Sports Plus Santiba Schweppes * Seltz Shock Slap Sonfil Sparletta Brew Sprite Iron Santolin Seagrams * Sensation Simba Smart Soonsoo Splash Spur * Sunfill Surge Root Real Gold Rimzim Riwa Red Flash Rio Roses * Red Lion Ripe N Ready Royal Tru Quatro POWERade Pump POWERade Light Private Label

Stoney Ginger Beer Sun Valley Supa Superkools

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V Vanilla Coke Vital W Wannabe Y Yangguang Z Zip Youki Yumi Water Salad Wink * Winnie the Pooh Vegitabeta Vital O VICA Vitingo Vita

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PRODUCTS AND PACKAGING MYTHS & RUMORS INGREDIENTS MYTHS & RUMORS All our soft drinks are wholesome beverages manufactured in compliance with the U.S. Federal Food Laws, the laws of all U.S. states, and the laws of nearly 200 countries throughout the world where our product share marketed. Unfortunately, the incredible power of the Internet is sometimes used to spread false information about the ingredients in our products. There are several baseless rumours circulating on the Internet claiming that ingredients in our products can cause health problems. We've gathered some of those rumours here so that you can easily get the facts about these false claims.

Here are some rumours you may have seen or heard

The acidity of cola drinks is strong enough to dissolve teeth and bones. Phosphoric acid in Coca-Cola leads to osteoporosis. Aspartame, a sweetener in low calorie beverages, causes headaches, brain tumours and other diseases. Caffeine in soft drinks is addictive. Saccharin causes cancer. Sugar in soft drinks makes people hyperactive. Caramel colouring produces genetic effects and causes cancer. The polyethylene glycol in soft drinks is also used as anti-freeze in automobiles and as an oil solvent. Some products of The Coca-Cola Company contain alcohol.

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YOUR HEALTH AND OUR BEVERAGES There is growing confusion about what constitutes a healthy diet. With so much conflicting information available about health and nutrition, it can be very difficult to determine what is accurate and what is not. The truth is that soft drinks and other beverages have a place in a healthy lifestyle. A healthy diet incorporates the basic principles of variety, balance and moderation without sacrificing enjoyment.

HEALTH AND OUR BEVERAGES -- THE FACTS

Facts on Diabetes and Soft Drinks

Soft drinks do not contribute to diabetes. Children who are obese have a greater risk of type 2 diabetes but this is not related to the sugar content in soda

Facts on Aspartame and Soft Drinks Key Fact

Aspartame is a safe low-calorie sweetener, approved by more than 90 nations and scores of health organizations, that has never been linked to any health risks. Facts on Healthy Bones and Soft Drinks Key Fact

The caffeine and phosphoric acid in soft drinks does not affect bone health. 18

Facts on Hyperactivity and Soft Drinks Key Fact

The sugar in soft drinks does not cause children to be hyperactive.

Facts on Milk Consumption and Soft Drinks Key Fact

The consumption of soft drinks has not affected calcium consumption.

Facts on Sedentary Lifestyle and Obesity Key Facts

Rising obesity rates are due in large part to sedentary lifestyles and lack of physical activity.

Soft drinks can be part of an active lifestyle

Facts on Sugar and Soft Drinks Key Facts

Sugar consumption has not been shown to cause obesity. There are no nutritional differences between sugars and the body uses them all the same way.

The amount of sugar and calories in soft drinks is about the same as many fruit juices

Facts on Caffeine and Soft Drinks Key Facts

Soft drinks containing caffeine are not addictive. Caffeine has no negative impact on hydration or bone health. There is no connection between cardiovascular disease and caffeine 19

HISTORY OF BOTTLING Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was Impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. 1894 A modest start for a bold idea In a candy store in Vicks burg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales 1899 The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States -- for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. 1900-1909 Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned 20

businesses. Some were open only during hot-weather months when demand was high 1916 Birth of the Contour Bottle

Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval. The Contour Bottle became one of the few packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most recognized icons in the world - even in the dark! 1920s Bottling overtakes fountain sales As the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit starting in 1923. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales 1920s and '30s International expansion

Led by Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries

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1940s Post-war growth

During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business. 1950s Packaging innovations

For the first time, consumers had choices of Coca-Cola package size and typethe traditional 6.5 ounce Contour Bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960. 1960s New brands introduced

Sprite, Fanta, Fresca and TAB joined brand Coca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by PowerAde and Fruitopia in the 1990s. Today scores of other brands are offered to meet consumer preferences in local markets around the world 1970s and '80s Consolidation to serve customers

As technology led to a global economy, retail customers of The Coca-Cola Company merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers 22

consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers 1990s New and growing markets

Political and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. As the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century Think local, act local

The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as consumers seek brands that honour local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows

BOTTLING TODAY Think local, act local From the world's largest cities to its most remote villages, our bottling system is made up of locally rooted enterprises committed to quality. The Coca-Cola Company bottling partners are always local businesses, exerting a strong influence on economic development and actively participating in community life through local events and philanthropic activities.

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Bottlers and Customers

Bottlers are a critical local link. They sell our brands to businesses and institutions, retail chains, supermarkets, restaurants, small neighbourhood grocers, sports and entertainment venues, schools and colleges, among others. These customers, in turn, are where you go when you want a Coke or one of our other brands.

For each of our customers, providing the right mix of Company products and packages at the right price is the foundation of mutual success. Local consumer tastes determine the brands and package types a particular customer wants us to supply. Bottlers in many countries offer tours of their facilities to schoolchildren and adult groups. Contact the local bottler in your region for more information on tours and other activities that our bottlers sponsor. A Revolution in Plastics Recycling If you ask Peter Anderson, project director of the Plastic Redesign Project (PRP), The Coca-Cola Company has spurred a revolution in the economics of plastics recycling, with its decision three years ago to establish a public goal for using recycled content in PET (Polyethylene Terephthalate) bottles. The company made the ground-breaking commitment in 2000 to use 10% recycled content in its plastic bottles by 2005, culminating its years-long work to help commercialize recycling PET bottles from curb side programs into new bottles.

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In February 2003, The Coca-Cola Company received an award from the PRP, as it reached a milestone in that commitment, with 10% recycled content in 80% of its bottles. During the ceremony, Anderson expressed the industry's gratitude to the company's commitment, "We cannot begin to tell you how much we appreciate your bold decision to step up to the plate, following on your decadelong dedication to technology development with a public commitment." The PRP is a coalition of local and state recycling officials. It works constructively with packagers to improve the economics of plastics recycling by designing plastic bottles for recyclability and by increasing the use of recycled content in plastic bottles. According to Anderson, the PET recycling system had struggled financially for years. Because of the size and influence of The Coca-Cola Company, their 2000 commitment jolted the market and initiated an overall improvement to the industry. He revealed that the company can claim responsibility for increasing the demand for recycled PET, expanding the size of the RPET (recycled PET) bottle market, creating a standard for other beverage companies to follow that should eventually double the impact, and helping to develop technological innovation that is anticipated to bring down the cost of upgrading technologies, making it less expensive to use recycled PET. The PRP and The Coca-Cola Company also plan to work together to encourage bottle designs that consider their impacts on recycling, in an effort to protect the valuable new end markets for recycled PET that the company's commitment has created. Receiving the award for outstanding corporate responsibility on behalf of The Coca-Cola Company were Scott Vitters, Environmental Manager, and Jeffrey Hansen, Packaging Recycling System Manager. Vitters explained that the Coca-Cola system has worked diligently over the past decade to develop sustainable recycling technologies. "We appreciate the 25

recognition for these efforts and look forward to continuing to drive new innovation. The company continues ahead of schedule to meeting its 2005 goal.

WORKPLACE CULTURE

With the same spirited investment as the world's premier marketer and beverage industry leader for more than 116 years, we are focused on strategic workplace programs that help assure the success of our commitment to embracing the similarities and differences of people, cultures and ideas.

Cultural Sensations - This employee awareness program takes diversity beyond representation and provides employees an opportunity to learn about

different cultures and regions of the world in which we do business. Our Cultural Sensations program is designed to foster dialogue about the similarities and differences of people, cultures and ideas through the use of art, music, dance, food and special events. Diversity Advisory Council - The Companys corporate Diversity Advisory Council consists of a representative group of employees from all levels, functions and business units of the organization. The Council develops recommendations 26

for senior management on advancing the company's efforts towards achieving our diversity objectives.

Employee Forums - We believe that a sense of community enhances our ability to attract, retain, and develop diverse talent and ideas as a source of competitive business advantage. In the United States, through employee forums, employees can connect with colleagues who share similar interests and backgrounds. In those forums and elsewhere, employees support each other's personal and professional growth and enhance their individual and collective ability to contribute to the company. Forums that are currently active include: WORKPLACE POLICIES

Within every large organization, there are always governing rules, and our company is no exception. The Coca-Cola Company and its subsidiaries maintain a long-standing commitment to equal opportunity, affirmative action and valuing the diversity of our employees. In order to foster an environment that is productive, healthy, safe, and successful for all of our employees, our company has policies to help guide the behaviour that shape our work environment.

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Code of Business Conduct Our Code of Business Conduct (English Translation) serves to guide the actions of our employees, officers and directors in ways that are consistent with our core values: honesty; integrity; diversity; quality; respect; responsibility; and, accountability. The Code helps our people play by the rules wherever we operate around the world. And, we have well-defined procedures for times when concerns arise, in The Code of Business Conduct Procedural Guidelines (English Translation).

Equal Opportunity

The Coca-Cola Company values all employees and the contributions they make. Consistent with this value, the company reaffirms its long-standing commitment to equal opportunity and affirmative action in employment, which are integral parts of our corporate environment. The company strives to create a work environment free of discrimination and physical or verbal harassment with respect to race, gender, colour, national origin, religion, age, disability, sexual orientation, or veteran status. We will make reasonable accommodations in the employment of qualified individuals with disabilities, for religious beliefs, and whenever else appropriate

The company maintains equal employment opportunity functions to ensure adherence to all laws and regulations, and to company policy in the areas of equal employment opportunity and affirmative action. All managers are expected to implement and enforce the company policy of non-discrimination, equal employment opportunity, and affirmative action, as well as to prevent acts of harassment within their assigned area of responsibility. Further, it is a part of every individual's responsibility to maintain a work environment that reflects the spirit of equal opportunity and prohibits harassment.

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Individuals with Disabilities, Disabled Veterans and Veterans of the Vietnam Era The Coca-Cola Company has a long-standing commitment to take affirmative action to employ and advance the employment of qualified individuals with disabilities, disabled veterans, and veterans of the Vietnam Era. As part of these efforts, we periodically invite disabled individuals, disabled veterans, veterans of the Vietnam Era, and other covered veterans to identify themselves as such, if they have not already done so, by advising their Human Resources representatives.

The information provided by an employee is voluntary, and will be handled confidentially. However, if it's necessary to assist an employee in performing job responsibilities, appropriate managers may be informed regarding any restrictions on work, necessary accommodations, or conditions that might require emergency treatment

THE COCA-COLA PROMISE The Coca-Cola Company exists to benefit and refresh every one it touches. The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owner so four business.

MARKETPLACE

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More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. They deserve the highest qualityevery time. Our promise to deliver that quality is the most important promise we make. And it involves a worldwide, yet distinctively local, network of bottling partners, suppliers, distributors and retailers whose success is paramount to our own. Our investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, and marketing, the purchase of local goods and services, and local business partnerships. Always and everywhere, we pursue continuous innovation in the products we offer, the processes we use to make them, the packages we develop and the ways we bring them to market.

WORKPLACE

The Coca-Cola system is one of the most diverse organizations on earth, with a rich mosaic of talented colleagues who bring a variety of intellectual,

professional, ethnic and cultural perspectives to our enterprise. They reflect the nations, cultures and languages of the world. 30

Our policy is to foster an inclusive environment to develop and perform to their fullest potential.

that encourages all employees

Our workplace must be a place where everyone's ideas and contributions are valued. Our employees deserve equal treatment under our policies governing compensation, advancement, health, safety and other aspects of workplace life. We understand that fairness in the workplace, coupled with the opportunity to develop individual capabilities, fosters our collective success.

ENVIRONMENT

Responsible stewardship of the environment is a top priority for The Coca-Cola Company. By preserving and enhancing our natural world, we brighten the future for our planet and for each other. We put this principle into practice through The Coca-Cola Environmental Management System, known as ecosystem. We operate our business as stewards of the environment, with a commitment to continually move our business toward sustainability: striving to consume fewer natural resources, and to recover and reuse resources more extensively. Our commitment to protect the environment extends throughout our organization, 31

involving officers, managers and employees at all levels. We are accountable for our actions, conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do.

COMMUNITY

Society advances on the strength of community: people sharing their ideas and resources to reach common goals. We seek to strengthen local communities worldwide through our support for education, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola.

We support education because of its power to expand opportunities for individuals and increase understanding between cultures. We partner with national and international organizations to alleviate economic disadvantage and help improve the quality of life in local communities. Together with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life.

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DIVERSITY AT WORK Our people to develop to their fullest potential.

The heart and soul of our enterprise has always been our people. Over the past century, Coca-Cola people have led our successes by living and working with a consistent set of values. While the world and our business will continue to change rapidly, respecting these values will continue to be essential to our longterm success.

As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. Much of our future success will depend on our ability to develop a worldwide team that is rich in its diversity of people, cultures and ideas.

We are determined to have a diverse culture, from top to bottom, that benefit from the perspectives of each individual.

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COMMUNITY SUPPORT

Success alone isn't what makes us a trusted neighbor and a welcomed friend in communities where we sell our products. We earn that place only by being involved, concerned and committed citizens."

Douglas N. Daft, Chairman, Board of Directors and Chief Executive Officer

At The Coca-Cola Company, we constantly strive to be the best neighbor possible by strengthening our communitiesthose places our employees, customers and consumers call home.

In the nearly 200 countries where we do business, The Coca-Cola system celebrates a tradition of giving back to the community. And we do it in many different ways. Whether providing financial contributions, awarding scholarships or supporting our employee volunteer efforts, we are able to reach out to a diverse range of families and communities across the globe.

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SUPPLIER DIVERSITY

Our approach to Supplier Diversity is simple ... it's inclusive! Minorities are the fastest-growing segment of the U.S. population, and women make most purchasing decisions involving consumer goods, including our products. Including minorities and women as our partners is a business imperative at The Coca-Cola Company

Our supplier diversity mission is to provide equal access to procurement opportunities for minority- and women-owned enterprises (MWBEs). We have made a commitment to proactively building relationships with and purchasing goods and services from MWBEs to the maximum extent possible. This mission underscores our long-standing commitment to being a leader in supplier diversity and a model corporate citizen in the communities we serve. In addition, it is in keeping with the Coca-Cola Promise "...to benefit and refresh everyone who is touched by our business."

As a part of our commitment to supplier diversity and in collaboration with Clark Atlanta University, we have established a MWBE Supplier Mentoring program to assist minority- and women-owned firms to enhance their capability and capacity.

We believe second-tier engagement with minority- and women-owned firms is a critical component to the success of supplier diversity. It helps us to reach and include more MWBE suppliers in our procurement process. We also require our primary suppliers to proactively engage minority and women firms on

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all company projects and contracts. In fact, our major suppliers have embraced this second-tier program and have become our partners in supplier diversity.

WASTE MANAGEMENT Every year, the world produces billions of tons of waste. Recycling and reusing waste materials is absolutely crucial if we are to maintain the health and beauty of the earth. The Coca-Cola Companys working constantly toward coming up with smart, creative ways to reuse waste. Here's a glance at what we're doing. To introduce innovative and environmentally friendly packaging, we opened a breakthrough facility in Sydney, Australia for the world's first PET bottles to be produced from recycled PET bottles. Today, one in four PET containers sold by our company in North America contains recycled content. At Peru's famous Machu Picchu archaeological site, we organized an aggressive clean-up campaign, Campaa de Limpieza de Machu-Picchu, with the Machu Picchu Sanctuary Authority. The program systematically removes trash that constantly threatens the site - including PET bottles discarded by tourists, which are then recycled. The effort has collected more than 20 tons of garbage and has been highly praised by local authorities. More than 120 students have taken part.

36

The serving tray the art work of popular magazine illustrator Hamilton king in 1913. This tray valued at over $1000.

The famous Sprite Boy was created by noted artist Haddon Sundblom and was used for the first time in 1942 advertising to introduce the name Coke.

37

MISSION OF THE COCA-COLA COMPANY The mission of the Coca-Cola Company is to increase share-owner value over time. The company accomplished the mission by working with its business partners to deliver satisfaction and value to customers and consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis.

GUIDING PRINCIPLES OF COCA-COLA INDIA We will conduct ourselves and our business activities with the highest standards of honesty integrity and professionalism. We will recognize the positive contributions that we make as individuals and team members to produce our business success. We will encourage a learning environment where people can constantly grow, develop and contribute. We will strive for excellence and seek continuous improvement in everything we do. We will respect all stakeholders, including employees, partners and suppliers and instill them with a passion to deliver the highest quality goods and service. We will foster initiative and creativity by empowering individual to attain well-defined objectives.

38

VISION OF COCA-COLA INDIA Provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer and customer preference and loyalty, through Coca-Colas commitment to them, and in a highly profitable Coca-Cola Corporation branded beverages system.

MISSION OF COCA-COLA INDIA Create consumer products, services and communication customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superiors value to: Consumer as a superior beverage experience. Consumers as an opportunity to grow profit through the use of finished drinks. Bottlers as an opportunity to grow profits and volume. TCCC as trademark enhancement and positive economic value-added. Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system wide teamwork, flexible business system and continuous improvement. CCI Associates as superior career opportunity. Indian society in the form of a contribution to economic and socio development.

39

FABOULAS FACTS ABOUT COCA-COLA

The world has changed in many ways since pharmacist; John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same Coca-Cola the name and the product mean so many good things to hundred of millions of consumers around the globe. Coca-Cola products are served more than 7 05 million times long way to come after such a modest beginning.

May 1986 Pemberton concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. He first distribute the new product by carrying Coca -Cola in jug down the street to Jacobas Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed Delicious and Refreshing. Dr. Pembertons partner and bookkeeper, Frank M. Robinson, suggested the name and penned, in the unique flowing script that is famous worldwide today.

1885 Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since. For this efforts, Dr. Pemberton grossed #59 and spent $73.96 on advertising.

1891 Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, Candlers merchandising flair helped consumption of Coca-Cola to every state and territory.

40

1893 In January Coca-Cola was registered in the U.S. Patent office. 1894 The first syrup plant outside of Atlanta was opened in Dallas.

1906 The first two countries outside the United States to bottle Coca-Cola were cuba and Panama.

1915 The Root Glass company created the Coca-Cola contour glass bottle.

1917 3 Milloin Cokes sold per day. Coca-Cola is the worlds most recognized trademark.

1919 The Coca-Cola company was sold to a group of investors for $25 million.

1923 Robert W. Woodruff became president of the Coca-Cola Company. His more than six decades of leadership took the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over.

1925 6 Million Cokes sold per day.

1927 The first Coca-Cola radio advertisement.

1928 Sales of bottled Coca-Cola surpassed fountain sales for the first time. 41

1929 Advertising slogan

1940 Coke is bottled in over 40 countries.

1956 Advertising slogan Coca-Cola, making good things taste better.

1961 Sprite was introduced.

1970 Advertising slogan Its the Real Thing.

1971 The song Id like to Buy the World a Coke was released.

1979 Advertising slogan Have a Coke and a Smile.

1982 Diet Coke was introduced in July.

1988 Coca-Cola was the first independent operator in the Soviet Union.

1989 Advertising slogan-Cant Beat the Feeling.

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1993 Coca-Cola exceeds 10 billion bases sold worldwide.

1993 Advertising slogan-Always Coca-Cola.

1907 In Hawaii.

1912 IN the Philippines.

1920 In France.

1927 In Belgium, Bermuda, Colombia, Honduras, Italy, Mexico, Haiti and Burma.

1928 In Antigua, China, Guatemala, Holland, Spain, Venezuela, and the Dominican Republic.

1929 In Germany and Spanish Morocco. 1938 Australia, Austria, Gutana, Surinam, Jamaica, Curacao, Luzemboug, Norway, Scotland, South Africa, the Virgin Islands, and Trinidad. 1940 In Ecuador, and EI Salvador.

43

1942 In Nicaragua, Argentina, Brazil, Costa Rica, Iceland, and Uruguay. 1945 In Egypt. And Martinique 1946 In Barbados, Japan, and Okinawa 1947 In Morocco and Tangier 1948 In Liberia, Rhodesi, and Guadeloupe. More fund facts and trivia. Mexico and Iceland have the highest per capita consumption of Coca-Cola Coca-Cola translated to Chinese means, To make mouth happy. Every second over 7,000 Coca-Cola products are consumed. If all the Coca-Cola every produced were in 61/2 oz. Bottles and paled end to end they would wrap around the earth more than 11,863 times. The tallest Coca-Cola bottling plants are in Hong Kong. The plant in Quarry Bay is 17 floors, and the plant in Shatin is 25 floors. The bottling plant at the highest elevation in the world is located in Bolivai, at 12,000 feet. The worlds longest Coca-Cola truck is in Sweden. It is 7 0 feet long with a four-azle trailer. The best selling non-carbonated soft drink in Japan is a product of the Coca-Cola Company named Georgia, a coffee flavored beverage. Coca-Cola first crossed the Atlantic on borad the Graf Zeppelin, the Geman dirigible. The Varsity Restaurant in Atlanta, Georgia, bas earned the distinction of serving the highest volume of Coca-Cola anywhere. It dispenses nearly 3 million servings of Coca-Cola annually. If all the Coca-Cola vending machines in the U.S. were stacked one on top of each other, the pile would be over 450 miles high 44

What in a Coke
Carbonated Water

Caramel Color

High Fructose Corn Syrup

Phosphoric Acid

Natural Flavors

Caffeine

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SLOGANS FORM THE 1900S

1904- Delicious and Refreshing 1905- Wherever you go. You will find Coca-Cola 1905- Coca-Cola Revives and Sustains 1906- The drink of quality. The Great National Temperance 1907-Coca-Cola is full of vim, vigor and go 1908- Get the genuine 1909- Whenever our see an arrow, think of Coca-Cola 1911- Enjoy a glass of liquid laughter 1917- Three Million a Day.

SLOGANS FROM THE 1920S 1920- Drink Coca-Cola with soda, the hit that saves the day 1922- Thirst knows no season 1923- Refresh yourself, Theres nothing like it when youre thirsty. 1924- Pause and refresh yourself 1925- Six Million a Day 1926- Stop at the red sign 1927- Around the corner anywhere, at the little red sign 1928- A pure drink of natural flavors 1929- The pause that refreshes

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SLOGANS FROM THE 1930S 1930- Meet me at the soda fountain 1932- The drink that makes the pause refreshing 1933- Dont wear a tired, thirsty face 1934- When its hard to get started, start with a Coca-Cola 1935- All trails lead to ice-cold Coca-Cola 1936- Get the feel of wholesome refreshment 1937- Stop for a pause go refreshed 1938- Anytime is the right time to pause and refresh, Pure as sunlight 1939- Thirst stops here. Makes travel more pleasant

SLOGANS FORM THE 1940S 1940- The packages that gets a welcome at hoem 1941- A stop that belongs on your daily timetable 1942- the only thing like Coca-Cola is Coca-Cola itself 1943- A taste all its own 1944- Coke means Coca-Cola 1947- Relax with the pause that refreshes 1948- Where theres Coca-Cola theres Hospitality 1949- Along the highway to anywhere

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SLOGANS FROM THE 1950S 1950- Help yourself to refreshment 1951- Good of food and Coca-Cola just naturally go together 1952- Coke follows thirst everywhere 1953- Dependable as sunrise 1954- For people on the go 1955- Americas preferred taste 1956- Feel the difference, Makes good things taste better 1957- Sign of good taste 1958- Refreshment the whole world prefers 1959- Make it a real meal

SLOGANS FROM THE 1960S 1960- Relax with a Coke, Revive with a Coke 1961- Coke and food 1962- Enjoy that refreshing new feeling 1963- Things go better with Coke 1964- Youll go better refreshed 1965- Something more than a soft drink 1966- Coke after Coke after Coke 1970- Its the real thing 1971- Id like to buy the world a Coke 1972- Coke goes with the good times 1975- Look up America, see what weve got 1976- Coke adds life

SLOGANS FROM THE 1970S

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SLOGANS FROM THE 1980S 1980- Have a Coke and a smile 1982- Coke is it 1985- Weve got a taste for you. Amercias real choice Coca-Cola Classic! 1986- Catch the Wave, Red, White and you! 1988- Cant beat the feeling 1989- Cant beat the real thing

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A BRIEF PROFILE OF FLAVOUR AND PACK Flavour Cola Ingredients Pack Product Coke, Thums up Company Coca-Coal

Cola Flavour 200Ml. carbonated water 300Ml. sugar 500Ml. 1 Litre 1.5 Litre 2 Litre Orange Flavour + 200Ml. Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre 2 Litre Mango Treated sugar Pulp+ 250 ML water+

Pepsi Fanta

Pepsi Coca-Cola

Orange

Mirinda Maaza Slice Limca

Pepsi Coca-Cola Pepsi Coca-Cola

Fruit Juice

Cloudy Lemon

Lemon Flavour + 200Ml. Carbonated Water+ 300Ml. Sugar 500Ml. 1 Litre 1.5 Litre 2 Litre Lemon Flavour+ 200Ml. Carbonated Water 300Ml. + Sugar 500Ml. 1 Litre 1.5 Litre 2 Litre

Mirinda Lemon Sprite

Pepsi Coca-Cola

Clear Lemon

7Up Dew

Pepsi

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51

52

GOING GLOBAL: COCA-COLA DOMINATES COCA-COLA is certainly no stranger to global marketing. Long the worlds leading soft drink marker, the company now sells its brands in more than 200 countries. In fact, in recent years, as its domestic markets have lost their fizz. Coca-Cola has revved up every aspect of its global marketing. The result; near world dominance of the soft drink market. The great global Cola wars between Coca-Cola and rival Pepsi have become decidedly one-sided. In the 1990s, while Pepsis sales volume rose just 2 percent, Coke Classic consumption increased by more than 30 percent.

Since the early 1980s, soft drink consumption has grown at a rate of 3 percent annually both domestically and internationally; during that same period, Cokes volume has grown 5 percent and 7 percent, respectively. Coca-Cola international prowess has played a major role in its dominance. In fact, Coca-Cola earns over 70 percent of its profits aboard. Whereas in the United States Coca-Cola captures a 44 percent market share versus Pepsis 31 percent, it outsells Pepsi 3 to 1 overseas and boasts 4 of the worlds 5 leading soft drink brands: Coca Cola, diet Coke, Sprite, and Fanta. Coca-Cola has handed Pepsi a number of crushing international setbacks. As a result, Pepsi has recently experience flat or declining international soda sales. During the same period, Coca-Cola has reported strong growth in Latin America and grew a stunning 20 percent in China, 17 percent in India, and 16 percent in the Philippines. Pepsi is new retrenching its efforts aboard by focusing on emerging markets-China, India, and Indonesia-where Coke is growing but does not yet dominate. Together, these three emerging markets boast 2.4 billion people, nearly half the worlds total population. With their young populations, exploding incomes, and

underdeveloped soft drink demand, they represent prime potential for Coca-Cola and Pepsi. For example, Chinas 1.2 billion consumers-drinks and average of only 5 servings of soda per year, compared with 343 in the United States, crating heady opportunity for growth. Indonesia, with 200 million people, nearly all of 53

whom are Muslims for-bidden to consume alcohol, is what one top Coca-Cola executive calls a soft drink paradise.

But even in these emerging markets, Pepsi will find the going rough in the face of Coca-Colas international marketing savvy and heavy investment. For instance, by the turn of the century, Coca-Cola will have spent almost $2 billion building state-of-the-art Asian bottling plants and distribution systems. And Coca-Cola possesses proven marketing prowess. It carefully tailors its ads and other marketing efforts for each local market. For example, its Chinese New Year television ad featured a dragon in a holiday parade, adorned form head to tail with red Coke cans. The spot concluded, For many centuries, the color red has been the color for good luck and prosperity. Who are we to argue with ancient wisdom? In India, Coca-Cola aggressively cultivates a local image. It claimed official sponsorship for World Cup Cricket, a favorite national sport, and used Indian cricket fans rather than actors to promote Coke products. Coca-Cola markets effectively to both retailers and imbibers. Observes one Coke watcher, the company hosts massive gatherings of up to 15,000 retailers to showcase everything from the latest coolers and refrigerators, which Coke has for loan, to advertising displays. And its salespeople go house-to-house in their quest for new customers. In New Delhi alone, workers handed out more than 100,000 free bottles of Coke and Fanta last year. Nothing better illustrates Coca-Colas surging global power than the explosive growth of Sprite. Sprites advertising uniformly targets the worlds young people with the tag line image is nothing thirst is everything. Obey your thirst. The campaign taps into the rebellious side of teenagers and into their need to form individual identities. According to Sprites director of brand marketing the meaning of [Sprite] and hat we stand for is exactly the same globally. Teens te ll us its incredibly relevant in

54

nearly every market we go into. However, as always, Coca -Cola tailors its message to local consumers. Coca-Colas success as a global power has made it one of the most enduringly profitable companies in history. As one observes states, Coke will remain the 800 pound gorilla in the soft drink business for the foreseeable future. How profitable ahs Coca-Cola been over the decades? Incredibly, a single share of Coca-Cola stock purchased for $40 in 1919 would be worth $4,847,000 today.

55

OBJECTIVE

Objective is a very important in every filed of life. Every work is done according to a predetermined objective.

objectives of my study
What is the retailers problem. What is the distribution system of Coca-Cola India? What is the share of Coca-Cola India in market? To know the retailers response towards the company. To know retailers suggestions and recommendation about the CocaCola India.

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RESEARCH METHODOLOGY The research study is descriptive in nature, statistical techniques are used to study the number respondents. The comprehensive of S.G.A. and future prospect of S.G.A. in Shashadra reason the data is collected so as to determine the effect an S.G.A. on the sale & volume customer attitude and expectation.

There are three of methods for marketing Research. These are as follows:The observation Method The experimental Method The Survey Method

i)

THE OBSERVATION METHOD: Under the observation method, the information is sought by way of Investigator s own direct observation with out asking for the respondent hence data are collected on the banks of observation no talk take place.

ii)

THE EXPERIMENTAL METHOD: Experimentation is not easy to define. It will refer to that Research Process in which one or more variables are manipulated under candidacies that permits the collection of data that show the effects if any of such variable in confused fashion. Such a definite indicates that the distinction between experimental and non experimental research may some times be a matter of degree rather is based on the concept that small scale experimental is useful to indicate the expectations of large scale experiment. Never their a well designed experiment even through it can not replicate total market. Candidates can provide guidance and information for decision making.

iii)

THE SURVEY METHOD: The information gathered directly from individuals is cooled survey method.

57

a) Personal Interview b) Mail Survey c) Telephonic Survey

For me above survey method I have followed the following two types of method for my project:d) Observation Method :- I went to route ride with sales men and observed various routes of dilshad Garden, Nand Nagri, Bhajanpura, Gokalpuri, Moti Nagar, Man Sarover Park, Mojpur, Karaval Nagar,Babarpur Area, Seelampur, and Sewadhman Road and various out lets of those routes. e) Firstly, we have to 0 serve the market condition of the routed. f) These route rides helped me to new various routes and identify the outlets. ii) Survey Through Personal Interview: In this method the in formation gathered directly sami individuals & home I prepared questionnaire and take direct personal interview of retailers. Advantages: I) Direct Interaction with the retailers. II) It helped me to collect reliable data.

58

RESEARCH DESIGN

A Research project conducted scientifically has a specific frame work of research from the problem & this frame work is condition research is known as the research design. A research design is simply the frame work or plan for a study that is used as a guide in collecting and analyzing the data. It is blue print that is followed in completing a study.

The research process design way conclusive and statistical in nature which would enable the company to take rational design. This is because the sample size taken way large and techniques adopted were for mass data. The data observation tabled and the results were in form of percentage.

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METHOD OF DATA COLLECTION

a. PRIMARY DATA COLLECTION: Primary data are those which are collected from the original source of event these are two types:-

i. OBSERVATION: In this method, I went to route ride with the salesman and observed various routes, outlets and the entire supply system of Coca-Cola.

ii. SURVEY: Personal Interview: In survey method I prepared a questionnaire and take direct personal interview of retailers.

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QUESTIONNAIRE

Topic : Analysis of market position of Coke and Pepsi in India

Student Name : Md Faisal Date :

1. a) Name of the outlet b) Address c) Contact Person with Phone Number d) Type of outlet: Glossary Kiosk Provision Store Eatery Other

2. Present share of your outlet: Coke 3. Customer Demand of Flavour-wise:

Pepsi

Flavour Cola Orange Cloudly Lemon Clear Lemon Mango Soda Water

Coca-Cola Thums Up Fanta Limca Sprite Maaza Kinley Kinley

Pepsi Pepsi Mirinda Lemon Mirinda 7-Up Slice Everress Aquafina M.Dew

4. What are the demands of various packs of Coca Cola? PACK 200ml. 250/300ml. 500ml. 1000ml. 1500ml. 61 DEMANDS IN %

2000ml. 5. Demand of different customer group: Group Male Female Children Coke Pepsi

6. a) You are interested to sell : REASON: 7. Satisfaction about Supply: 8. Salesmans behavior:

COKE

PEPSI

COKE

PEPSI

COKE

PEPSI

9. If you are interested to scale monopoly basis coca cola then what is your demand? 10. Your recommendation about coca-cola company?

-----------------------xxxxxxxxxxx-----------------------

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Numbers of retailers covered

50 Retailers

Company Name: Network Distribution MARKET AREA OF PATNA Market Area: Paschim Darwaza, Patna City Ashok Raj Path, Near P.M.C.H. Patthar Ki Masjid Patna city chowk Kankarbagh Rajendra Nagar jhauganj Boring Road Exhibition road Frazer road Dakbangla Road Budh Marg Nala road Bhikna Pahari Maurya Complex Nala Road

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LIST OF OUTLETS = 50 Yo spice hub City Sweets Salimar Sweets National Store Soda Fountain Bansi Vihar Restaurant Janta Hotel Palji restaurant Rajdhani Sweets Dosa caf Shubham Restaurant Soda fountain Ravi General Store Daisy Basant Vihar Restaurant Rosy Sweets Payal Restaurant Snacks Point Hina panchwati Kalewa Nidhi General Stores Center Point Nand Hotel Amit Sweets King Kong hotel Kozi sweets Royal Biryani House Janta stores 64

Gokul Anaekali Resturant Joy & Joy Restaurant Kumar General Store Cathy Confectionaries Rajprabha Sweets & Sweets Oxygen Hotel Coffee House Velocity Restaurant Rama Stores Rupali Restaurant Gopalganj Sweets Food & Fun Sujata Restaurant New Palson Restaurant Rimjhim Hotel Rajasthan Restaurant Jagdhamba Sweets Ashok Hotel Madhuban Restaurant Vikas Restaurant

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SAMPLING PLAN

a. The universe studied is the sum total of the retailers in the Patna area. b. Sampling unit is a single retailers outlet which may be provision store; stationery shop, grocery shop, eating and kisok. c. Elementary retailers. d. The geographical limit is the area of Patna. e. Keeping in Mind the number of major market area of Patna the sample size arrived it was

66

LIMITATIONS

The company did not provide any financial support for the project. I had lack of deep knowledge about the product of the local market. The time allowed for the project was very short ( 6 weeks). It was impossible to study deeply in that short period. There was the staying place hearer to local market.

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ANALYSIS

The soft drink market of India are by and large controlled and governed by the soft drink giant company, COCA-COLA and PEPSI. Except these two, there is a very weak and limited participation is felt by the CADBURY SCHWEEP. The only presence of the two giant company doesnt mean absence of competition rather a neck to neck competition, a dual of strategy and counter strategy is all time present to capture a greater market share. For extracting the total strength, two companies have a wide variety of soft drink.

Different flavour and different packs are available from both the companies. Let us take a glimpse of the different flavour available for both the company.

Flavour Cola Clear Lemon Cloudy Lemon Orange Fruit Juice Soda Water

Coca-cola Thums-Up, Coke Sprite Limca Fanta Maaza Kinley Kinley

Pepsi Pepsi Mountain Dew, 7-Up Lemon Mirinda Mirinda Slice Everess Aquafina

By the survey of retailers out lets, we have got the relative demand of each different flavour both the companies

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Flavour Cola

Coca-cola Thums-Up 35 Coke 25 60 Mirinda Pepsi

Pepsi 40

Orange Cloucly Lemon Clear Lemon

Fanta Limca 80 Sprite

40 20 35

Lemon Mirinda 45 Mountain Dew 7 UP 20

Fruit Juice Soda Water TOTAL

Maaza Kinley Kinley

80 45 40 410

Slice Evress Aquafina

20 55 60 290

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DEMAND OF COLA FLAVOUR For cola flavour coca-cola has two products coke and Thums-UP and Pepsi percentage in shown below.

Flavour Cola

Company Coca-Cola

Product Thums-UP Coke

Demand in % 35 25 40

Pepsi

Pepsi

It is represented by the following pie chart.

100 80 60 40 20 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East West North

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DEMAND OF ORANGE FLAVOUR

For orange flavour coca-cola has the product name is Fanta and Pepsi has the product range is Mirinda.

Flavour Orange

Company Coca-Cola Pepsi

Product Fanta Mirinda

Demand in % 60 40

It is represented by the following:

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DEMAND OF CLOUDY LEMON FLAVOUR

Coca-cola has the most popular product limca in cloudy lemon flavour and Pepsi has Lemon Miranda.

The relative demand is shown in the following table. Flavour Cloudy Lemon Company Coca-Cola Pepsi Product Limca Lemon Mirinda Demand in % 80 20

It is represented by the following chart.

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DEMAND OF CLEAR LEMON FLAVOUR

IN clear lemon coca cola has sprite, Pepsi has two products. Products in this are 7-up and Mountain Dew.

The relative demand is shown in the following table. Flavour Clear Lemon Company Coca-Cola Pepsi Product Sprite Mountain Dew 7-Up Demand in % 45 35 20

It is represented by the following pie chart.

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DEMAND OF FRUIT JUICE

In fruit juice Coca-Cola product is Maaza and Pepsi product is Slice. The demand of percentage is shown below :-

The relative demand is shown in the following table. Flavour Fruit _Juice Company Coca-Cola Pepsi Product Maaza Slice Demand in % 80 20

It is represented by the following pie chart.

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DEMAND OF SODA

Coca-Cola has the product Kinley in Soda and Pepsi has Evress. The demand of % is shown below :-

Flavour Soda

Company Coca-Cola Pepsi

Product Kinley Evress

Demand in % 45 55

It is represented by the following pie chart.

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DEMAND OF WATER

And the final and lost product from Coca-Cola is water KINLEY and the PEPSI is Aquafina. The demand of percentage is shown below:-

Flavour Water

Company Coca-Cola Pepsi

Product KINLEY AQUAFINA

Demand in % 40 60

It is represented by the following pie chart.

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DEMAND OF COCA-COLA AND PEPSI

OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI Over all demand of Coca-Cola and Pepsi in Patna area is 58% coca-cola and 42% of PEPSI.

Pepsi 42% Coca-Cola 58%

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DEMAND OF COCA-COLA AND PEPSI IN VARIOUS CUSTOMER GROUP

On the basis of survey and with the help of questionnaire. The demand of cocacola and Pepsi in various customer groups is presented in the following table:Customer MALE FEMALE CHILDREN Company COCA-COLA PEPSI COCA-COLA PEPSI COCA-COLA PEPSI Demand of % 65 35 55 45 70 30

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DEMAND OF FEMALE CUSTOMER GROUP

The demand of Female customer group is represented by the following chart:-

Pepsi 30% Coca-Cola 70%

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DEMAND OF VARIOUS PACKS OF COCA-COLA

PACK

DEMAND IN %

200 ML 250/300ML 500 ML 1 Litre 1.5 Litre 2 Litre

40% 30% 12% 3% 5% 10%

2 Litre 10% 1 Litre 3% 1.5 Litre 5%

500 ML 12%

200 ML 40%

250/300ML 30%

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DEMAND OF CHIILDREN CUSTOMER GROUP

The demand of children customer group is represented by the following Pie Chart:

Pepsi 30%

Coca-Cola 70%

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FINDINGS

With the predetermined objective for finding the customer demand and retailers respondent for Coca-Cola product is Patna area. A detail survey of the retailer and proper analysis of the available data has been done.

Coca-Cola is having a greater customer demand for its product. But PEPSI is no longer for behind. They are also coming up with their full strength and have started to capture the market with & customasssers.

The total marked of Patna can be grouped in to main areas, Gandhi Maidan, Ashok Raj Path (Near P.M.C.H), Kankarbagh, Patna City, Pathar Ki Mashjid, Boring Road, Macha toil, Bhikana Pahadi, exhibition Road, Dakbangala Road, Maurya Complex, Nala Road, Frazer Road, etc. All there are quite vast and possess a fish customer demand.

Coke has made an impact in all over India .most of the people they are going to prefer coke brand. Coke has built a brand image about itself due to good positioning of its product and quality. Only coke provides new scheme and offer. The route agent and sales representative gives the information about new scheme and offer to the dealers and retailers. Most of the dealers or retailers were demand visicooler to keep only coca cola products. There are lack of display material like board,banners, glow sign etc.in most of the area of patna. Coca cola is one of the companies that give the highest trade margin. There is a number of exclusive counter of coke is less than their competitor. The demand of 200ml bottle of coke is more. 2 litter bottles of coke are sold more than 1.5 litter of bottle.

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CONCLUSION

From the analysis of the data, it can be concluded that the market share of Coca-Cola is more than the market share of Pepsi. The demand of CocaColas product is more with the comparison of Pepsi product. Supply of various flavours is not adequate. Flavor likes Limca and Maaza have a high customer demand, but their supply is irregular. Competitors are taking advantage of this. Replacement procedure of faulty bottles is very low. It promotes retairs dissatisfaction. It can be noticed that the company has spent a lot on its advertising and sales promotion, its sales are better. The only thing that is lacking to some extent is service. So by enhancing the quality of service and also by modifying some of the routes of distribution, the company can gain more turnovers from the market what the company just doing is just concentrating on increasing the sales without bothering the relationship with the retailers. So, instead of relying on volume of sales, the company should try to build a long-lasting relationship with the retailers. It has observed that coca cola flavouer leads the other entire flavouer with a margin in the market. The demand of coke exceeds the demand of pepsi.

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BIBLIOGRAPHY

Internet site www.cocacola.com www.pepsico.com Record of M.N. Softdrinks, Patna.

NEWS ITEMS OF ENGLISH DAILIES, PUBLISHED FROM PATNA

The Times of India The Telegraph The Economic Times Advertisement on coke products. Advertisement on Pepsi product. Consulted Libraries American Library British Library Consulted Books Research for marketing Decision by P. Green, D.S. Tull, G. Albaum Marketing Management -Phillip Kotler.

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