Director

of Online Organizing Obama for America

Betsy Hoover

@betsyhoover

What is organizing?
I will never forget that the only reason I'm standing here today is because somebody, somewhere stood up for me when it was risky And because that somebody stood up, a few more thousand stood up. And stood up. And then a few then a few million stood up. And standing up, with courage and clear purpose, they somehow m a n a g e d t o c h a n g e t h e w o r l d .

-Barack Obama

People are online

There is no online organizing or oine organizing anymore there is just organizing. - Jeremy Bird Field DIrector

In 2008, Facebook was 10% of its current size.

Twi8er was not even something we thought about.

BY THE END OF THE CAMPAIGN, 50% OF PEOPLE VISITED OUR SITE ON THEIR PHONES

So we meet people where they are

And organize online.

Ladder of Engagement

Sign up

Share

Donate

Advocate

AZend an event

Become a leader

Moving people online to oine ac@on is the hardest jump.

So where do we start?

Phases of your campaign

Build your organiza[on

Find and talk to your people

GOTV

Build your team!

Email List Facebook Likes
TwiZer Followers

Regular Donors

Then ask them to do what you want them to do

Find your people and talk to them

Barack Obama is friends with people who are friends with 98% of voting Americans on Facebook

Drive them to par@cipate.

Send messages they care about.

MAKE VOTING SIMPLE, APPEALING AND SOCIAL

Get Out The Vote

People want to be part of something

Your toolset maZers

Building tools is hard

So does this work?

Clara in Colorado Michael in Florida Mary in Ohio

Online organizing is a set of principles, not tac[cs.

1 Empowerment 2 Par[cipa[on 3 Force mul[plier 4 Rela[onship based organizing

Follow these and online organizing applies to you.