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A low EMI indicates___________ a) High loan burden b) long repayment period c) Cheap loans d) costly loans e) Very short repayment period 2. The target group for bulk deposits is _____________ a) Salaried persons b) Small traders c) Corporate MNCs d) Housewives e) Minor children 3. Customization result in ________________ a) Customer exodus b) Customer retention c) Customer complaints d) Training of staff e) Varying the interest rates 4. Leads for tractor loans can be availed from_______ a) Farm laborers b) Dealers of tractors and farm equipments c) Bullock cart owners d) Marginal land owners e)RTA Officers 5. SME Means____________ a) Selling and Marketing Establishment b) Selling and managing employees c) Sales and Marketing entity d) Small and medium enterprises e) Small and micro entities 6. The target group for SME Loan is _______________ a.All salaried persons b. government undertakings c. all entrepreneurs d. all students e. all housewives 7. Leads for home loans can be obtained from_________ a. cooperative societies b. Existing borrows c. Traders d. builders e .All of these 8.Leads for industrial loans can be obtained from ____ a. Reserve bank of India b. District industrial centers c. colleges d. Export houses e. Trade centers 9. Internet Banking helps in __________________ a. door-to-door canvasing b. Making more number of cold calls c. Easy access to customer transections d. Market Survey e.Market research 10. Bank ATMs are__________________ a. Delivery outlets b. market plans c. Personalized Products d. Tools for overcoming buyers resistance e. Motivating tools 11. Which is Plastic money? a. Credit b. Rupee c. Dollar d. Bank Draft e. Banker Note 12. Individualisation is process of? a. Customer relationship management b. Customerisation c. Customer Information d. Storage e. Transport 13. Which is modern means of quick response to customers problems? a. Toll Free Phone b. Consumer Protection laws c. Government of India d. Speed Post e. All of these 14. Marketing concept earns the Profit with? a. Customer satisfaction of Bank b. Staff c. Product d.Building

e. ATM 15. Which is the pillar of marketing concept? a. Financial planning and control b. Customer orientation c. Plant d. Fixed Cost e. Sales 16. Which is customer information? a. Purchasing Priority b. Like-dislike c. Customers Income d. Customers Age e. All of these 17. Which is/are causes (es) of increasing importance of marketing concept? a. Population b.Legal Protection to consumers c.Technological Change d. Credit and Loan facilities e. All of these 18. A campaign is a a. Specific message being sent to a specific group of recipients b. System c. Plan d. Market d. None of these 19. Which is the type of marketing concept? a. Production Concept b. Product Concept c. Sales Concept d.Marketing Concept e. All of these 20. Social Marketing Concept involves: a. Long run welfare of society b. Long run satisfaction of customer c. Research and development d. All of these e. None of these 21. Who is the customer of Bank? a. The person who hold a Fixed Term Deposit Certificate of the Bank b. Staff of Bank c. Manager of Bank d. MD of Bank d. All of these 22. Who is the Potential Customer of Bank? a. The Saving Account holder c. The person who want to borrow fund from the Bank Staff d. All of these e. None of these 23. Marketing concept includesa. A comprehensive philosophy b. Long run success c. Product planning and development d. All of these e. None of these 24. Which is Centre Point of marketing concept? a. Large Scale Organisation b. Production on Large Scale c. Customer d. Profit e. Programme 25. Marketing channels means a. outlets from where sales takes place b. channel financing c. focusing sales on one single group d. home delivery e. courier service 26. A Savings account with insurance benefit is a. long term loan account b. a running overdraft facility c. a non fund facility d. a type of remittance facility

e. value added deposit account 27. The leads for a car loan can be had from a. car manufacturing companies b. car dealers c. car owners d. car mechanics e. back office staff 28. Marketing is successful when __________? a)Demand exceeds supply b)Salesman are effectively trained c)Supply exceeds demand d)a company sell products at lower price e)none 29. In Double-win strategya) Customer gets an additional benefit b) Customer gets price debate. c) Both customs and the sales person come out with sense of satisfaction d) Both (a) and (b) e)none 30.Which of the following is most appropriate reason for Bank marketing? a)Globalization b)Variety of Banking products c) Mergers d) Recession e) None 31. Digital Marketing involves? a. Pull and Push b. Cost c. Green d. RAM e. None of these 32. In banking services, market can be segmented on the basis of _______? a) Density b) customers c) both a and b d) Neither a nor b e) none 33. In Marketing, Market Penetration means? a. Approaching houses of likely Purchasers b. Entering stores and shops c. Covering a wide area of the market d. All of these e. None of these 34. Innovation helps in? a. Designing new products b. Improving marketing Fluctuations c. Increasing sales d. New methods for increasing Prospects e. All of these 35. Promotion means? a. Additional responsibility b. Doing research in Marketing c. Advertisement and Publicity for Marketing d. Going up the ladder in Government establishments e. All of these 36. Motivation is very much required for effective marketing. What other qualities are requireda. Confidence b. Effective Communication Skills c. Team work d. Perseverance e. All of these 37. Digital marketing is the promoting of brands using thea. Interactive channels b. Newspaper c. Radio d. Magazines e. None of these 38. Which is the example of service quality in Bank? a. Non-performing assets of bank b. Merger c. ATM Facility d. Communication e. Bank rate 39. The ethical aspect of marketing involves?

a. Standard quality of advertisement b. Customer service c. Social values d. Ethical values e. All of these 40. Which is must for Cyber marketing? a. Customer Remuneration b. Retailer c. Website d. Cost e. Fine 41. Which is not a form of wireless marketing? a. Internet marketing b. On-line marketing c. Marketing by shop d. E-commerce e. All of these 42. Which is instrument of on-line marketing? a. ATM Card b. .Debit card c. Fixed term deposit d. Long term account e. Bank loan 43. Rural Marketing involves ________? a) Selling to farmers and agriculturalists b) Selling to rural households c) selling to rural industries d) All the above e) none 44. Marketing in Banks is required for _________? a) Getting new customers b) Retaining existing customers c) Lending d) Accepting of deposits e) All of these 45. Customer Retention means ___________? a) Retaining the customers at the Bank for the full day b) Quick disposal c) Customers dealing with the same bank for long time d) Better standards e) All the above 46. Telemarketing campaigns are resorted to ________? a) Avoid cold calls b) avoid buyer resistance c) Avoid seller inhibitions d) Reaching a wider audience e) All the above 47. Which one of the following factors can affect the attractiveness of a market segment? (a) The presence of many strong and aggressive competitors (b) the likelihood of government monitoring (c) actual or potential substitute products (d) the power of buyers in the segment (e) None of the above 48. Sources of Sales Leads are a. Data Mining b. Market Research c. Media Outlets d. Promotional Programs e. All of these 49. Market Expansion means________ a. Hiring more staff buffering more staff C.Buying more products d. Buying more companies e. None of these 50. If done through what, the rural marketing would be more effective. a. TV Adds b. village fairs c. door to door campaign d. All of these e. None of these