Rafael Aleman MKTG 353 02 October 16, 2012 Notes Group Project: You need to be able to find the

e companies you will discuss on MRI. It is due on the 10th of November Go over Product Camp and see how many extra credit reports you have submitted. You will receive credit one week after Product Camp. The difference between Recommendations and Endorsements in LinkedIn for the LinkedIn assignment.(Pg 7) Recommendation should include: Capacity of relationship Work experience that created the relationship Would you like to work with them again Resume is 5%, the rest is social media profile. Linkedin - Profile will be scrutinized to see if there are Facebook improper behavior. 2nd Exam is focused on Sales Forecasting of existing product. Regression Product Life Cycle See what stage you are in. Take it in consideration. Line Chart Seasonal pattern Line chart Review discussion about the Orange.xls data. Sales management Analysis Page 3 Print and know since it will be on midterm!!!! What product and new market we will manage. Demographics: Age 50+ Income: Medium to High Retails sales: Drugstores What is sales potential in Orange County? For example, Orange Countys share of the nations market is 1.1881%. It is computed as follows: BPI = 0.2 * % of U.S. population+ 0.5 * % of U.S. effective buying income+ 0.3 * % of U.S. retail sales Part 1: Column B, Column H and Column O.

Delete Columns that you will not use.

Dana Point is not in list which means we are only selling to those on list. We come up with our own target market. Insert Columns EBI (Effective Buying Income) Calculate the % by dividing the Aliso Viejo cell by the Total population

Use 4 decimal places when you get Regional BPI Check results to see if you get 100% Essay question Answer: The meaning of reg BPI is for ex Anaheim has a BPI if we are selling a product to a target area, all people regarding of income level and through all retail stores we should expect 10.7 of all sales to come from the city of Anaheim.

Be able to explain correctly and professionally. People will ask you and you will have you to answer correctly, in order to do that you must practice several times, people will make mistakes because they do not understand or know incorrect. Does standard BPI correctly take in consideration our target customers? No, too general Custom BPI on page 4 Only count HH With 50+ Medium High Drugstores Part 2 Percentage of households making the correct Column S is the percentage of HH from column G In Midterm you will have to select relevant numbers, she has highlighted on Part 2 tab.

Add titles and get percentages Geographic Division 50 + % of Total Population Drug store % of Total Drugstore Sales Households Target Household % of Total Households

$50,000 & Over