Bert Rankin

410-530-0630

bertrankin@gmail.com

www.linkedin.com/in/bertrankin

Professional Summary:
Entrepreneurial, resourceful, and relationship-focused Sales, Business Development and Marketing Management guru with diverse fundraising and advertising experience:
Extensive management experience as Director of Development at a PBS TV station, Vice President of Marketing for a regional magazine, and District Manager at an insurance company Founder and past publisher of two annual arts guides in Baltimore and Philadelphia selling sponsorships to over 160 luxury businesses Strong relationship building skills marked by superb ability to form long-term business partnerships targeting win-win outcomes Winner of 2011 Community Service Special Emmy Award, recognizing visionary leadership via Maryland Public Televisions Chesapeake Bay Volunteer -a-Thon Entrepreneurial spirit who continually seeks out-of-the-box solutions, driving revenue and minimizing expenses Experienced in website design management, best practices, and web-based marketing Highly organized, multi-tasking event manager with outstanding time management skills, creating and marketing successful fundraising and community events A highly-successful career based on mutual respect and integrity, problem identification and resolution, delivering goal exceeding results Honors graduate in Work & Organizational Psychology with thesis published in a research publication

Marketing Management Experience:

MARYLAND PUBLIC TELEVISION (MPT), Owings Mills, Maryland 2004 to Present
MPT is a non-profit, Public Broadcasting Service (PBS) affiliated, non-commercial educational public television network serving the residents of Maryland and the surrounding area.

Director of Development & Relationship Marketing Director of Development & Operations Account Executive, Large Accounts / Corporate Development

August 2007 to Present July 2005 to August 2007 October 2004 to July 2005

Report to the Vice President of Development; manage the day-to-day operations of a team of 15 fundraising professionals, who successfully raised $7.53 million in 2012. Exceed goals by leveraging symbiotic relationships, recruiting and motivating the best talent and applying best practices. Transform MPT into one of a handful of PBS stations which consistently increase member revenue, while growing membership. Design and implement best practices for web-based fundraising, email, and social media member engagements, raising more than $1.8 million. Negotiate, sell and manage $2.75 million in advertising trades with corporate donors and community partners, offsetting expenses for events, marketing, and operations. Personally design, market, and manage special fundraising events, including 13 online auctions, five online raffles, plus engaging donor and community events, raising more than $1 million. Awarded a Google non-profit grant for $10,000 per month in Google Ad Words campaigns to promote MPT Foundations fundraising events and concerts. Develop, execute and manage marketing plans, including print, TV, web, e-mail and social media to effectively promote programming and fundraising, while proving impact and value. Originally recruited to this position after forging a long-term media partner relationship between MPT and the Baltimore Annual Guides for the Arts. As Account Executive in corporate development, sold and planned marketing campaigns for $550,000 in sponsorships, including Mercedes Benz and The Ritz Carlton Residences.

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BALTIMORE & PHILADELPHIA GUIDES FOR THE ARTS Baltimore, Maryland President and Publisher 2000 to 2004 Successfully conceived, sold, published, and distributed two separate arts guides, the first in Baltimore and a second in Philadelphia, which reached 77,000 affluent art patron households and generated over $520,000 in sponsorship revenue from more than 160 local and national businesses. Developed relationships with more than 50 leading arts organizations, gaining their trust to share protected patron mailing lists, as well as their stories and season schedules. Established successful co-marketing and media partnerships with Infiniti Broadcasting and Maryland Public Television, the latter also resulting in recruitment to present employment. Planned and hosted major cultivation events for art groups, sponsors, and ad agencies that attracted extensive media coverage and engendered favorable publicity among advertisers. Consistently experienced an 85% sponsor renewal rate. HOME & DESIGN MAGAZINE Columbia, Maryland Vice President of Sales and Marketing 1998 to 2000 Managed, trained, and mentored a sales staff of five responsible for raising advertising revenue for the top interior design and luxury home products print resource in the Mid-Atlantic market. Developed print and web based sales and marketing collateral materials and closed large sales with regional and national clients. Created, managed, and marketed a major magazine Internet website (www.HomeandDesign.com). Developed a print, radio and internet marketing package with media partners, maximizing exposure for designers, realtors and builders which resulted in a 28% increase in sales revenue.

Insurance Management Experience:

WARD NORTH AMERICA Robbinsville, New Jersey Northeast District Claims Manager 1996 to 1998 Managed and motivated a staff of 21 for this nationwide, outsourced claims management firm that provided solutions to insurance and alternative risk markets. Led the only district in the U.S. to pass every claim audit with Coopers & Lybrand, as well as garnered praise for high quality detailed claims handling as, the best weve seen in 25 years reviewing files. Adjusted and investigated the most complex tort claims throughout the Northeast states. CNA INSURANCE / CONTINENTAL INSURANCE Cranbury, New Jersey Dedicated Senior Claims Analyst, Risk Management Group 1992 TO 1996 Received Continentals Outstanding Achievement Award for Extra Effort two years in a row. Directed trial defense counsel on six no-cause victories in a row, more than all other analysts combined. Served as Risk Manager and Litigation Manager for Waste Management from 1992 to 1994.

Education:
UNIVERSITY OF MARYLAND College Park, Maryland Bachelor of Science Degree Cum Laude, Work and Organizational Psychology Honors Program 1987 Received Undergraduates in Research and Scholarship and Excellence in Scholarship Awards Represented University of Maryland at six-month International Study Program, Copenhagen, Denmark

Community Involvement:
Advisory Board, Maryland Life Magazine, 2007 to Present Ski Instructor (with PSIA Level I Certifications), Ski Whitetail, Pennsylvania, 2010 to 2012 Founding Member, Rotary International Glyndon Reisterstown, MD, 2004-2008 President, Business Network International, Owings Mills, Maryland, 2002 to 2008 Member (and two-time Best Speaker Award Winner), Toastmasters International, 2003 to 2006