INTRODUCTION

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance Anil Dhirubhai Ambani Group. Reliance Capital is one of Indias leading private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital has interests in asset management and mutual funds, stock broking, life and general insurance, proprietary investments, private equity and other activities in financial services. Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of India Act, 1934. Reliance Capital sees immense potential in the rapidly growing financial services sector in India and aims to become a dominant player in this industry and offer fully integrated financial services. Insurance Insurers call this general insurance to differentiate it from life assurance. It is natural to think of insurers of physical assets such as motor car insurance of fire insurance but often we forget that creator of all these assets is human being whose efforts have gone a long way in building up the assets. In that sense, human life is a unique income generating assets. Unlike the physical assets, which decrease in value with the passage of time, the individual becomes more experienced and more matured as he advanced in age. This raise his earning capacity and the purpose of life insurance is to protect the income of individual and provide financial security to his family, which is dependent on his income in the event of his premature death. The individual himself also needs financial security for the old age or on his becoming permanently disabled when his income will stop. Insurance also has an element of saving in certain cases.

Classification of Insurance Uncertainty in life is certain, filled with trials and tribulations in every aspect of life. Prediction or estimation of what the future has in store for him is not possible. Insurance is expected to aid in partially overcoming these vagaries of life. Insurance can never replace or repair a loss. But the monetary value offered by insurance helps in adjusting to the new circumstances. Despite offering innumerable options and immense scope, insurance can be classified into four main categories. Insurance of Person Insurance of Property Insurance of Interest Insurance of Liability Insurance of Person: The risk associated with human life and health, resulting from unplanned contingencies could be covered under insurance up to the limit specified. In the event of his death, his dependants will be reimbursed to the full amount that he was insured for. Or if the insured person meets with an accident or suffers from an illness that cripples him forever, he will be compensated with the complete sum assured anyway since he may not be able to lead a normal life again. In case, the accident is not that severe, he should be able to recover after medical treatment and rehabilitation. If he has opted for medical cover, then his medical expenses, treatment and medication will be paid for by his insurance policy. Insurance of Property: Every individual would be an owner of tangible assets in the form of land, Estate, vehicles, share holdings or plain paper money. The tangible assets are associated with risk of fire, theft, robbery etc. The life times achievements marked by these assets could be washes off without a trace within fraction of a second. But if a person judiciously invests in insurance for his property prior to any unexpected contingency

then he will be suitably compensated for his loss as soon as the extent of damage is ascertained. Insurance of Interest: Every individual is bound to discharge certain duties, maintain a certain standard of conduct. But then, it is an intrinsic part of human nature to err. No one is infallible and no one will ever be. This trait may lead us to commission of occasional error or omission, leading to a loss for our clients or customers. As a result, we might have to pay them damages or compensation out of our own personal resources. But, if our chosen profession qualifies for insurance of interest, then our insurance policy will more than suffice in arranging for the funds and court formalities that might ensue in the aftermath of legal libel. Insurance of Liability: Every person has to regulate his actions and behaviour so as not to cause injury or damage to other people and their property. Everyone is personally responsible and liable for his actions. If due to lack of control over his actions or prejudiced behaviour, a person incurs any liability then he has to provide compensation out of his personal resources. Liabilities: legal, civil or criminal can have severe repercussions on social standing and prestige besides the financial status. By investing in liability insurance, an individual can ward off any liabilities he might incur due to his actions and behaviour. Besides, the premiums payable on liability insurance are fairly minimal when compared to the damages that have to be compensated in the long run. The main of the present study of is accomplish the following objective. Proper understanding and analysis of life insurance industry. To know about brand awareness of Kotak Life Insurance and customers preference about Kotak Life Insurance. According the market survey come know about how much potential of insurance market in our city.

 And base on analysis of the result thus obtained make a report on that research. Training aims at recruiting maximum number of Life Advisors and to Sell the maximum policies for the company and bring the business for the company which ever is going at the particular point of time. As the Kotak Life Insurance well reputed company in India its great chance for me to observed different products launch by other competitor companies like ICICI prudential, Bajaj alliance ,LIC, Max New York life etc. In all, it is to understand the overall working of the Life insurance sector. The objective behind the project is as follows: To find the right candidate. To about their family background, occupation, social relation, Qualification, Age. NEED OF THE STUDY Today, there is no shortage of investment options for a person to choose from. Modern day investments include gold, property, fixed income instruments, mutual funds and of course, life insurance. Given the plethora of choices, it becomes imperative to make the right choice when investing the hard-earned money. Life insurance is a unique investment that helps to meet dual needs - saving for life's important goals, and protecting your assets. So, it is important in this present scenario of the market to study about the performance of Reliance Life Insurance company. OBJECTIVES OF THE STUDY 1. To understand the concept relating to life insurance. 2. To know the profile of Reliance life insurance. 3. To analyse the financial performance of the company.

4. To study regarding the risk and return analysis of the company selected. 5. To make conclusions based on the study. SCOPE OF THE STUDY A big boom has been witnessed in Insurance Industry in recent times. A large number of new players have entered the market and are vying to gain market share in this rapidly improving market. The study deals with Reliance in focus and the financial performance of the company.

RESEARCH METHODOLOGY:
The data used for analysis and interpretation from annul reports of the company that is secondary forms of data. The project is presented by using tables, graphs and with their interpretation. SOURCES OF DATA: Primary data: Primary source include the respondents from whom the required information was collected directly and their personal opinion was regarded. Secondary Data: The data gathering method is adopted purely from secondary sources. The theoretical content is gathered from eminent texts books, annual reports and manuals of Reliance life insurance and various websites. Interpretation, Conclusions and Suggestions are purely base on my opinion and suggestions provided by the project guide.

LIMITATIONS OF THE STUDY The time period taken for doing the analysis has been taken from January 2012 to December 2012 only. The performance of life insurance cannot be judged with one year data. The mathematic errors may arise due to round off calculation. There is no overall performance of all life insurance companies.