National University of Ireland, Maynooth | identity guidelines

introducing
The new identity for NUI Maynooth has been especially developed to express all aspects of the University - past, present and future. It is essential that the identity be applied in a consistent manner to ensure maximum and coherent impact for both the internal and external audiences. It is therefore vital that the following guidelines are in place in order to maintain and manage the new identity.

The logo is based on classic heraldic imagery. The mark combines four images reflecting the

Universitys historical roots and its challenging future. The yew twig and castle refer to the medieval origins of Maynooth and the role played by the Fitzgerald family in the founding of Maynooth and the original college. The yew is also a symbol of regeneration and wisdom. The sundial, a feature at the front of Stoyte House, is a symbol of history, time and enlightenment. The symbol of the open book represents academic learning.

the logo
X X
The NUI Maynooth logo consists of the shield emblem with the logotype NUI Maynooth with its subtitle Ollscoil na hireann M Nuad. These should never be used separately or altered in any way.

X
The name of the University is NUI Maynooth or

2X X

Ollscoil na hireann M Nuad.

The logo should ideally be reproduced on a white background (see recommended design templates). 1. It is important never to crowd the logotype by placing text or other images so close that the branding impact of the NUI Maynooth name is lost. Always make sure there is enough clear space

N U I MAY N O O TH
Ollscoil na hireann M Nuad

around the logo (see diagram).

Depending on how the logo is to be reproduced, you

to be scaled no smaller than 60mm in width to be scaled no smaller than 30mm in width

will need to use one of the following versions of the NUI Logo (please note the logo is available at two

2.

sizes and should be used according to the dimensions specified).

1. Full colour logo

NU I MAY NOOTH
Ollscoil na hireann M Nuad

N U I MAY N O O TH
Ollscoil na hireann M Nuad

2. Black & white logo 3. Logo reversed out in white - only to be used when logo is placed on solid colour.

to be scaled no smaller than 60mm in width

to be scaled no smaller than 30mm in width

3.

NU I MAY NOOTH
Ollscoil na hireann M Nuad

to be scaled no smaller than 60mm in width

to be scaled no smaller than 30mm in width

colour scheme
The NUI Maynooth logo is to be reproduced in process colour as specified opposite.

These are the University colours which should never

C:100 M:65 Y:0 K:31 C:0 M:30 Y:100 K:6

be altered or adjusted. These colours make up the primary corporate colour scheme for NUI Maynooth and should be applied consistently throughout all University literature, signage and livery.

C:100 M:0 Y:30 K:31

C:0 M:79 Y:65 K:47

Pantone Colour Reference Pantone 281 - Blue Pantone 3155 - Green Pantone Spot Black Pantone 131 - Yellow Pantone 188 - Burgundy

typefaces
goudy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
goudy regular upper case

The logotype is set exclusively in Goudy - NUI Maynooth and in Trade Gothic - Ollscoil na hireann M Nuad, marrying the traditional with the modern. The University will adopt these two typefaces as the standard NUI Maynooth family of fonts. These should be used for all applications, externally and internally.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
goudy bold upper case

abcdeghijklmnopqrstuvwxyz
goudy regular lower case

abcdeghijklmnopqrstuvwxyz
goudy regular italic lower case

1234567890
trade gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ
trade gothic upper case

Trade Gothic should be used primarily for body text, headings and all main University information.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
trade gothic bold upper case

Goudy should be used for caption text, facts and figures and titles where deemed necessary.

abcdeghijklmnopqrstuvwxyz
trade gothic regular lower case

abcdeghijklmnopqrstuvwxyz
trade gothic regular italic lower case

1234567890

stationery
210mm

In order to successfully implement the Universitys

16mm
NATIONAL UNIVERSITY
OF IRELAND,

21mm
MAYNOOTH

new identity, a consistent approach must be taken in the production of all NUI Maynooth stationery

MAYNOOTH, CO. KILDARE, IRELAND

PRESIDENTS OFFICE
President: W.J. Smyth, B.A., Ph.D., LL.D.

N U I M AY N O O T H
Ollscoil na hireann M Nuad

20mm

and literature.

21mm

The NUI Maynooth stationery is set using the new University family of typefaces: Goudy and Trade Gothic. As with all University literature the logo is never to be used in the centre of a layout but
297mm

positioned either extreme left or right of the page. For stationery purposes the logo remains on the right hand side in the position specified.

20mm
Tel: +353 1 708 3895 Fax: +353 1 628 6583 Email: president.nuim@may.ie OLLSCOIL NA hIREANN, M NUAD

13.5mm

20mm

210mm

90mm

10mm
NATIONAL UNIVERSITY
OF IRELAND,

14.5mm
MAYNOOTH

6mm 32mm
N U I M AY N O O T H

MAYNOOTH, CO. KILDARE, IRELAND

10mm
PRESIDENTS OFFICE
President: W.J. Smyth, B.A., Ph.D., LL.D.

13mm
NUI MAYNOOTH
Ollscoil na hireann M Nuad

55mm
W. J. Smyth, B.A., Ph.D., LL.D. President
National University of Ireland, Maynooth, Maynooth, Co. Kildare, Ireland.
Tel: +353 1 708 3895 Fax: +353 1 628 6583

Ollscoil na hireann M Nuad

6mm 5.5mm

99mm
10mm
With compliments
Tel: +353 1 708 3895 Fax: +353 1 628 6583 Email: president.nuim@may.ie

Email: president.nuim@may.ie

OLLSCOIL NA hIREANN, M NUAD

9mm

14.5mm

N U I M AY N O O T H
Ollscoil na hireann M Nuad

N U I M AY N O O T H
Ollscoil na hireann M Nuad

N U I M AY N O O T H
Ollscoil na hireann M Nuad

Registrars Office

1998

Department of

English

Department of

Chemistry

Administration guidelines

First Arts English - course outline

M.A. in analytical chemistry

course literature
To ensure consistency across the range of NUI Maynooth print material, it is vitally important that what is produced by the University is visually consistent and coherent to both its internal and external audiences.

In order to achieve this unified look to the Universitys new identity we suggest introducing a flexible set style template for all printed material.

The overall look should be clean and crisp with the NUI Maynooth logo taking the focus supported by graphic colour blocks. The photography should be heavily people based with an emphasis on white space.

logotype checklist
Use correct artwork from an authorised source.

Specify clearly the version of the logo that you require - the right logo for the right job.

Always use correct typefaces - Trade Gothic and Goudy, the University typeface family.

The Logo should ideally be reproduced on white.

Always use the black & white symbol for black & white reproduction.

It is vitally important never to crowd the logo with images or text. This will reduce the impact and recognition of the NUI Maynooth name.

Never create home-made derivatives of the logo.

Never reproduce the logo in colours other than those specified.

NUI Maynooth Maynooth, Co Kildare, Ireland.

telephone: + 353 1 628 5222 fax: +353 1 628 9063 world wide web: http://www.may.ie