Concept Evaluation Marketing Segmentation

Moriarity, Mark Journal of Marketing (pre-1986); Jul 1978; 42, 000003; ABI/INFORM Global pg. 82

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.