HARYANA SCHOOL OF BUSINESS

Invites

Research Papers/Articles
for

5th
THE UNIVERSITY

HSB

Annual National Conference on Business and Management

(February 7-8, 2013)

The Guru Jambheshwar University, Hisar, was established on October 20, 1995 by an Act of the Legislature of the State of Haryana and formally inaugurated on November 1, 1995. It is named after Guru Jambheshwar Ji Maharaj, a saint environmentalist of 15th century. Keeping in view the nature of courses offered at the University and the mandate for which it had been established the name of the University has been changed as Guru Jambheshwar University of Science & Technology. The University is situated at Hisar, a rapidly growing town situated at about 167 Km. from Delhi on Delhi-Rohtak- Hisar- Sirsa- Fazilka National Highway (NH-10) and at a distance of about 231 Km. from Chandigarh on NH-65. The University is situated over a sprawling area of about 372 acres. The campus is laid out with picturesque landscape, numerous buildings of various designs and wide road network. It presents a spectacle of harmony in architecture and natural beauty. The university, within a short span of just seventeen years, has earned recognition and respect for quality and relevance of research in different disciplines. Guru Jambheshwar University of Science & Technology, Hisar (A grade accredited by the NAAC) is determined to contribute its bit by introducing professional programmes tailored to the needs of job market.

HARYANA SCHOOL OF BUSINESS

Haryana School of Business (HSB) came into existence in the year 2007 by the conversion of erstwhile Department of Business Management and Department of Business Economics which started in the year 1995 and 1 9 9 4 r e s p e c t i v e l y. B o t h t h e Departments started under a tree and became a premier institution in management education within a short span of time. The school is being developed on the pattern of IIMs to provide world class management education. HSB is guided by industrialists, widely travelled academicians and other professionals whose expertise facilitate to achieve the vision and mission of HSB. School is enriched with qualified, experienced and diversified faculty and having state-of-art infrastructure. HSB is offering MBA, MBA (Finance), MBA (Marketing), MBA (IB) with a total intake of 180 through CAT Score. HSB is also offering M.Com., MBAPart Time (Evening) and Ph.D programes. HSB is on its continuous striving to introduce more specialized courses in the areas like Retailing, Entrepreneurship and MBA (5 Years) programmes. HSB has been pioneering in organizing annual national conferences on business and management, annual workshops on research methodology, publication of reputed journal HSB Research Review, and also hosting a lot of innovative programmes for the development of faculty, research scholars and budding managers.

CONFERENCE PATRON
Dr. M. L. Ranga
Vice Chancellor

CONFERENCE ADVISORY COMMITTEE

Prof. J.S. Chhokar, Former Director, IIM Ahmedabad Prof. B.K. Mohanty, IIM Lucknow Dr. Sachin S.Vernekar, Director, IME, BVU, Pune Sh. Milind Kamble, President, DICCI, Pune Sh. Suman Jolly, MD, Recorders & Medicare System (P) Ltd, CHD Sh. Randeep S. Jauhar, CEO, JAI Ltd., Yamuna Nagar Sh. Rakesh Goyal, Executive Director, D.C.M. Textiles, Hisar Dr. Anil Wali, M.D., FITT, IIT, Delhi Prof. N.P. Singh, MDI Gurgaon Prof. R.S. Jaglan, Registrar, GJUS&T, Hisar Prof. H.L. Verma, HSB, GJUS&T, Hisar Prof. M.S. Turan, HSB, GJUS&T, Hisar Prof. Harbhajan Bansal, HSB, GJUS&T, Hisar Prof. Usha Arora, HSB, GJUS&T, Hisar

CONFERENCE DIRECTOR
Prof. S. C. Kundu Director, Haryana School of Business, GJUS&T, Hisar Tel: +91 162-263111 (O), +91 98122 73156 (M)

CONFERENCE CHAIRMAN
Prof. B. K. Punia Dean, Haryana School of Business, GJUS&T, Hisar Tel: +91 162-263311 (O), +91 94161 73433 (M)

CONFERENCE CONVENER & ASSOCIATE CONVENER

Dr. Shabnam Saxena & Dr. Suresh Mittal Convener & Associate Convener Haryana School of Business, GJUS&T, Hisar Tel: +91 92155 58777, +91 94661 74056 Email : hsbconference@gmail.com

CONFERENCE SCHEDULE
February 7, 2013
H

Registration

H Inaugural Session H Lunch Break H Technical Session I & II

February 8, 2013
H Technical Session III & IV H Lunch Break H Technical Session V & VI H Valedictory Session

KEY DATES TO REMEMBER

Last Date of Submission of Paper Acceptance of Paper Last Date of Submission of Full/Final Paper (After Modifications, if any) Last Date of Registration Conference Dates : October 15, 2012 : November 2, 2012 : November 15, 2012 : December 15, 2012 : February 7-8, 2013

CONFERENCE PROCEEDINGS
Conference proceedings will be published in the form of a book having ISBN Number. Selected research papers received up to November 15, 2012 with requisite conference fees will be considered for publication in the book provided the researcher has to attend and present the paper in the conference. Papers received after November 15, 2012 will be considered for presentation only provided the same is accompanied by Registration Fee of the Conference.

OBJECTIVE OF THE CONFERENCE

The objective of the conference is to provide a platform to the academicians, researchers, industrialists, practitioners, and budding managers on the issues and problems of business and management, which will facilitate to build research based understanding of the contemporary issues and challenges of competitive business world.

AREAS OF INTEREST
The papers should address the conference theme and related issues. Academicians, researchers and students are encouraged to contribute new ideas, concepts and paradigm for discussion. Papers could be based on original empirical research or real life case studies related to the theme. The topics under different interest areas are as follow: STRATEGIC MANAGEMENT Entrepreneurial Activity and Economic Growth Challenge for Micro, Small and Medium Enterprises Strategic Issues for High Tech Entrepreneurial Ventures Knowledge Parks and Business Incubation Centers Globalization and Strategic Management Special Economic Zones HUMAN RESOURCE MANAGEMENT Human Resource Management in Competitive Environment Human Resource Planning Workforce Diversity Work Life Balance Strategic issues in HRM Innovative Practices in HR Technology and HR Employee Relations Stress Management Knowledge Management Global HRM Change Management Corporate Social Responsibility and HRM

FINANCIAL MANAGEMENT Emergence of International Financial Disclosures for Indian Corporate Insurance and Banking Financial Restructuring Corporate Governance Investment Options for Retail Investors Innovative Financing Options Role of FII's Financial Inclusion Behavioural Finance Capital Markets International Financial Reporting System Financial Engineering Micro Finance INTERNATIONAL BUSINESS AND TRADE PRACTICES Trade Strategies in New World Order Foreign Direct Investment and FII's Infrastructure Financing India's Foreign Trade and Policy W.T.O- Issues and Challenges Micro Structure of Foreign Exchange Markets Forex Risks International Advertising Multi Modal Transportation MARKETING MANAGEMENT Green Marketing Marketing Ethics Customer Relationship Management Customer Retention Strategies Global Logistics and Distribution Management Cross Cultural Marketing Issues in Retailing Trends in Service Marketing Legal, Social and Ethical Issues in Advertising Online Marketing, Direct Marketing, Social Marketing Rural and Agricultural Marketing Integrated Marketing Communication Global Branding Corporate Social Responsibility and Marketing Cause Related Marketing Virtual Marketing Event Marketing Current issues in Marketing Research Marketing of Innovation ECONOMIC TRENDS Macroeconomic Environment and Policy Competitive Policy and Regulatory Issues Regional Economic Developments/Urban Economics/Infrastructures/ Public Private Partnership Fiscal Policy at Central, State, and Municipal Level Note: The above list of areas is indicative. Papers from other relevant fields of management will also be considered for this conference.

GUIDELINES FOR SUBMISSION OF RESEARCH PAPERS

One hard copy and one soft copy of the research paper in Microsoft Word will have to be submitted to the Conference Convener by October 15, 2012. The electronic version of the paper should be e-mailed to: hsbconference@gmail.com and the authors of the selected papers shall be intimated in due course by e-mail only. The acceptance of the paper implies that at least one of the authors will attend the conference and present the paper. Papers must include a clear indication of the purpose of the research, methodology, major results, implications and key references. They should adhere the following:

PAPER SPECIFICATIONS
Maximum Length Margins 6000 words including title/cover page and references 1 inch all sides

Font

Times New Roman, 12 points Justified

Line Spacing

1.5 Title, author(s), affiliations(s), contact details, e-mail addresses Not more than 200 words and a maximum of five key words

Title Page Abstract of full Paper

Tables, illustrations, charts, figures, formulae etc. should be placed within the text at appropriate places. Referencing should be in the APA style. For details of APA citation style you may look into the following URL http://www.library. cornell.edu/newhelp/res_strategy/citing/apa.html. Paper without soft copy will not be entertained. Note: The authors must send the declaration that the paper is original and has not been sent elsewhere for publication and not been presented in any conference/Seminar.

Registration Fee
The registration fee for the Conference is as follows: For Teachers/Professionals: ` 600/- (Six Hundreds Only) For Research Scholars/Students: ` 300/- (Three Hundreds Only)

Note: The last date of registration for outside delegates/participants is December 15, 2012. All outside participants shall be required to pay registration fee only through Demand Draft, drawn in favour of Registrar, GJUS&T, Hisar payable at Hisar.

Contact Persons

Dr. Shabnam Saxena

Professor Conference Convener: HSB Conference-2013 Haryana School of Business Guru Jambheshwar University of Science & Technology, Hisar-125001, Haryana, INDIA Tel: +91-1662-263372(O), +91-9215558777(M) e-mail: hsbconference@gmail.com

Dr. Suresh Mittal

Assistant Professor Associate Convener: HSB Conference-2013 Haryana School of Business Guru Jambheshwar University of Science & Technology, Hisar-125001, Haryana, INDIA Tel: +91-1662-263532(O), +91-9466174056(M) e-mail: hsbconference@gmail.com Dear Contributors, You are requested to forward your paper in the format given below: Format of Research Paper Title of the Paper (Bold) Name of the Contributor(s) with designation and complete address of affiliating institution. Abstract (Around 200 words) Keywords Introduction Objectives and Importance of the Study Literature Review and Hypothesis Formulation Research Methodology The Instrument The Sample Statistical Tools Used Reliability of Data Results and Discussions Managerial Implications Limitations and Future Research Directions References (APA Citation Style) Format of Review Paper Title of the Paper (Bold) Name of the Contributor(s) with designation and complete address of affiliating institution. Abstract (Around 200 words) Keywords Introduction i) Brief Introduction of the topic ii) Objectives and Importance Literature Review and Proposition Formulation Discussion including Managerial Implications Limitations and Future Research Directions Conclusions References (APA Citation Style)