**MEDIA ADVISORY**MEDIA ADVISORY** MEDIA ADVISORY

PANDORA RETURNS TO SXSW WITH THE PANDORA DISCOVERY DEN. MUSIC TO BE STREAMED LIVE NATIONWIDE, PERFORMANCES BY MACKLEMORE & RYAN LEWIS, MARCH 12TH 15TH, 2013
WHAT: Pandora announces its return to the South by Southwest Music Conference and Festival by hosting the second annual Pandora Discovery Den. The Pandora Discovery Den will hold over 40 performances at Austins legendary venue, Antones, over the course of the week. Each day will highlight a different genre of music and each performance will be broadcast live on Pandoras web and mobile sites. The weeklong event will feature performances by Macklemore and Ryan Lewis, Robert DeLong, Josh Ritter and more. Antones, 213 5th St. Austin, TX 78701 Tuesday, Mar. 12th- Friday, Mar. 15th Time: 1:00 p.m.- 6:00 p.m. CST Tuesday, Mar. 12th (Electronica) Akron/Family, TOKiMONSTA, St. Lucia, Robert,Delong, Guards, The Hood Internet Wednesday, Mar. 13th (R&B and Hip-Hop) Macklemore & Ryan Lewis, Dead Prez, Hopsin,Dizzy Wright, Chali 2NA (from Jurassic5), Allen Stone, Iamsu!, Josh Baze Thursday, Mar. 14th (Co-presented with American Music Association) Emmylou Harris & Rodney Crowell, Billy BraggJosh Ritter, Nicki Bluhm and the Gramblers, JC Brooks & the Uptown, Sound Field Report Friday, Mar. 15th (TBA) Diverse mix of acts to be announced soon Media check-in will take place between 12:00 p.m. and 1:00 p.m. at the front gate. ###

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About Pandora Media Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com. www.facebook.com/pandora www.twitter.com/pandora_radio www.pandora.com CONTACT: CASSIE ROSSEL (949) 510-3818, ROSSEL@USC.EDU