13/03/2013

IDG Connect Dan Swinhoe (Global) - Shared Value in Emerging Markets

The Global Business Library

Start Searching
All White Papers Video Case Studies

Go
Join

White Papers Full Library

Case Studies About us

Video Blog

Home > Blog Ab stract

Connect with us:

More

Dan Swinhoe (Global) - Shared Value in Emerging Markets

Posted b y Dan Swinhoe Company IDG Connect 03/14/2013

Search blog

Editorial Calendar
March 2013
Mon Tue Wed Thu Fri 1 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 Sat 2 9 16 23 30 Sun 3 10 17 24 31

What you're Saying Ayesha Salim (US) - HereTalk to Robodoc

If used correctly, Watson will b e a valuab le physician's assistant, providing a resource and a way for physicians to cope with the data deluge that is... Image credit: NASA Goddard Photo and Video Coyt Watters
0 Send

03-13-2013

Tw eet

Share

StumbleUpon

Like

Alice Ting (Asia) - How Digitization Changed the World

Even as we b egin to see the spread of connectivity across the glob e, the new digital divide emerges. Too many populations are struggling with less-than-b roadb and... Adrian Schofield 03-11-2013

The world is in a b it of a stink. People are poor and hungry, cities are full to the b rink of b ursting, companies are seen as evil money grab b ers, while at the same time having no money. Wouldn't it b e nice if there was a way to address these prob lems all in one go? Turns out there might b e - Shared Value. First seen a couple of years ago under the title, "How to fix capitalism", the concept is fairly simple. Instead of simply giving money away to charity to improve your image, it's ab out identifying a social need, and supplying a solution that helps the people/environment and creates profit for the company. It's a fairly new idea, not too dissimilar from Blended Value, and has b een talked ab out it b y b oth Forb es and the Economist. There have b een supporters and naysayers, b ut in theory it's a perfectly good approach; improving people's lives in a sustainab le way that the b usiness can profit from. CSR vs. CSV Though similar to corporate social responsib ility, there are sub tle b ut important differences. Where CSR is often ab out donating to charity seemingly at random, meeting social ob ligations and improving the b rand image, "creating shared value is ab out driving profitab ility and competitive advantage b y finding sustainab le b usiness models to address social prob lems." In essence, a b usiness strategy for philanthropy. How you create shared value is entirely down to your company: Work in industry? Go green. Retail? Be fairtrade. FSG, the company b ehind the concept, see Shared Value as a way of changing emerging markets. As well as a report on Shared Value in the BRICS, they recently pub lished a paper on how CSV can b e applied specifically in India, especially in areas such as Healthcare & Sanitation, Agriculture and Financial Services. In many ways, the emerging markets are providing more markets with a model they can follow. CSV-LatAm FSG's director wrote in the Guardian that Latin America is leading the charge. From b illion dollar Mexican housing companies b uilding houses specifically with low income families in mind, to agriculture companies refining

View all comments

IDG Connect Soundbite

Infographic: Glob al Developer Survey http://t.co/kekj2y8yx2 Glob al: Why Lenovo might b uy BlackBerry http://t.co/6HKQO1kQDd Whitepaper: The 7 Myths of IP Risk- The Real Exposure Issues with Open Source Software ] [Gated] http://t.co/WLQFhww0SS Glob al: BYOD Training: Content vs. Consumption http://t.co/trV98AFTwz Follow idgconnect on Twitter

Partners www.idgconnect.com/blog-abstract/762?preview=true&region=idgconnect

Contributors 1/2

13/03/2013

IDG Connect Dan Swinhoe (Global) - Shared Value in Emerging Markets

training programs and natural pesticides companies have emb racing ways to b eat social ills. Brazilian industry is often describ ed as the "Third Sector," complementing government and NGOs to address social ills. Grupo Martins, Brazil's largest wholesaler, created a b ank to help finance the many small b usinesses it supplies. As well as local companies, large multinationals have started emb racing the concept in the region. Nestle have b een firm supporters of the cause. By improving their direct relationships with the coffee b ean farmers, they were ab le to ensure a b etter supply chain; higher quality produce for Nestle, more money for the farmers themselves. Small b usinesses such as farmers make up some 97% of the b usiness population, responsib le for around 70% of formal employment and contrib ute a huge amount the region's GDP, so the importance of pairing up with larger companies cannot b e understated. IT can b e a b ig part of shared value. Whether it's aiming to help create Latin Silicon Valleys' that help educate the locals, improve working conditions and b reed innovation; providing cheap laptops; or government efforts to b ridge the digital divide though One Laptop Per Child programmes; the modern ages relies on technology, so it only makes sense that IT companies get involved. CSV-IT Several tech companies are already getting in on the shared valuation action. Verizon have got on b oard with commitments to reducing carb on and improving healthcare - linking doctors and patients remotely through telehealth services. Likewise Intel have emb raced education; b enefitting the children with b etter equipment and standards, b enefitting the company with sales and a b etter workforce. IBM's Smarter Cities scheme can b e seen as a good example of shared value. In Rio for example, a massive datacenter was b uilt to help aide the city's responsiveness to accidents and emergencies. While simply emb racing a new concept won't fix all the ills of the world and b usiness, it might help a little, at least on a small scale. The emerging markets have got in on the action, and IT is waking up the potential. Shouldn't you too? By Dan Swinhoe, Editorial Assistant, IDG Connect Seoul Space IDG Connect Marketers ILX Group Gerdau SA Afrinnovator South African Local Government Association idgconnectlaw Popular Tags idgconnect Technology Cloud Computing (ISC)2 Monster Reksoft CSC Netmagic Solutions Smart Sky Electronics We45 Solutions Business Daily Web sense Afrinnovator Business TechNode Mob ility

Categories

ecs Mob ility Management Cib Security IT Infrastructure Mob ile Phones Data Management Data Security Glob al trends Regional Content Social Media Venafi Cloud Computing ILX Group IT Skills CAMM Internet ISACA Data Brocade Social Media Epicor Software Trends Gerdau OtherSA CIO East Africa

PREVIOUS POST >

Martin Veitch (Global) - You want Curly Fries with that Story? Thoughts on Bad Data and Dumb

Viral 'News'

eDevelopment Resource Centre

White Papers Copyright 2013, IDG Connect, All rights reserved. Designated trademark s and brands are the property of their respective owners. Use of this web site constitutes acceptance of the IDG Connect Terms and Conditions and Privacy Policy.
CIO Computerworld CSO GamePro Games.net World Expo Infoworld PC World

Case Studies About us

More

Video Blog

Full Library Connect with us:

ITworld JavaWorld

Linuxworld

MacUser

Macworld

Network World

www.idgconnect.com/blog-abstract/762?preview=true&region=idgconnect

2/2