A PROJECT REPORT On

SUBMITTED TO Ms. Saima Zaheer

SUBMITTED BY ZEESHAN KHAN Roll No. BBA/10/29 MBA-6TH Sem

AL FALAH SCHOOL OF ENGINEERING & TECHNOLOGY Faridabad

ACKNOWLEDGEMENT

I would like to express my gratitude to almighty God without whose blessing I wouldnt have been able to take initial step in this report. Words are insufficient to express my gratitude to Mr. my industry guide for his guidance and support in preparing this project. I would also like to thank my faculty guide whose support and suggestions has helped me to complete this project successfully. My sincere thanks to all those people who gave me their valuable time and input by filling my questionnaires. Finally I would like to thank my parents, family members, and friends for their support.

DECLARATION
I, roll no. hereby declare that the project report entitled A PROJECT REPORT ON STANDARD CHARTERED Submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration Al falah School of Engineering & Technology, Faridabad, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes. I would like to category mention that all the information that have been collected, analyzed and known for the project is entirely authentic possession of mine

Place: Date :

Signature of Student

Incharge Sign.

PREFACE
India is a developing country and we all know that banking sector plays a very important role. In development with the increasing use of banking and finance in every field, new trends in their technology and modern use are being evolved day to day to meet the requirements. Infact BANKING has become the need of today. The purpose of PROJECT REPORT is to expose the students in the market and in the field of banking, finance and investments and to develop the ability in the students to deal with all types of customers. Preparing project report in the summer vacations and under going the summer training is the indispensable part of the college period. It provides the opportunity to review what we have gained in the training period and also provides the way to convey the knowledge and ideas to others. The present project provides the information on the STANDARD CHARTERED BANK. Learning is not possible in solitude and has to have the support and able guidance of some people around us in various roles and capacities. The satisfaction and euphoria that accompanies the successful completion of any task would be incomplete without the mention of the people who made it possible because success is the epitome of hard work, undeterred missionary zeal, fast determination, and consideration. Therefore, we consider it a pleasant duty to express our heartiest appreciation, gratitude, and indebtedness to our project guide Mr. Dashrath for his keen interest, sincere extortion, invaluable and pain taking excellent guidance, continuous calm endurance, inspiration and encouragement during each phase of the present project.

EXECUTIVE SUMMARY

In this project, I have to study the most important products of banking industry i.e. Savings account, Insurance and Mutual Funds . After gaining appropriate knowledge of these products, I have to promote the products of Standard Chartered to the customers and try to convince them to buy the products via explaining them its benefits. I also have to prepare a questionnaire in order to understand the customer psychology of investments and also get relevant information required in the project.

INDEX TITLE CHAPTER1 INTRODUCTION

1.1 History of Banking Industry 1.2 History of Standard Chartered Bank 1.3 Introduction of the topic

PAGE NO.
7 8 15 29 33 35 36 36 40 47 50 76 78 80

CHAPTER-2 RESEARCH METHODOLOGY CHAPTER-3 DATA COLLECTION

3.1 Sources of data collection 3.2 Products of Standard Chartered -Savings Account - ULIP -Mutual Funds

CHAPTER- 4 ANALYSIS AND INTERPRETATION CHAPTER- 5 CONCLUSION CHAPTER- 5 APPENDIX REFERENCES

CHAPTER 1
INTRODUCTION

1.1 Overview of the Banking System

Until the 1950s, banking in India was carried on by a large number of banks, many of them quite small. India is still primarily an agricultural country, with an economic and social structure based largely on the village. The integration of banking has been impeded by poor communications, by illiteracy, and by the barriers of language and caste. Modern banking in India is said to be developed during the British era. In the first half of the 19th century, the British East India Company established three banks the Bank of Bengal in 1809, the Bank of Bombay in 1840 and the Bank of Madras in 1843. But in the course of time these three banks were amalgamated to a new bank called Imperial Bank and later it was taken over by the State Bank of India in 1955. Allahabad Bank was the first fully Indian owned bank. The Reserve Bank of India was established in 1935 followed by other banks like Punjab National Bank, Bank of India, Canara Bank and Indian Bank. In 1969, 14 major banks were nationalized and in 1980, 6 major private sector banks were taken over by the government. Today, commercial banking system in India is divided into following categories.

Central Bank The Reserve Bank of India is the central Bank that is fully owned by the Government. It is governed by a central board (headed by a Governor) appointed by the Central Government. It issues guidelines for the functioning of all banks operating within the country.
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Public Sector Banks a. State Bank of India and its associate banks called the State Bank Group b. 19 nationalized banks c. Regional rural banks mainly sponsored by public sector banks

Private Sector Banks a. Old generation private banks b. New generation private banks c. Foreign banks operating in India d. Scheduled co-operative banks e. Non-scheduled banks

Co-operative Sector The co-operative sector is very much useful for rural people. The cooperative banking sector is divided into the following categories. a. State co-operative Banks b. Central co-operative banks c. Primary Agriculture Credit Societies

Development Banks/Financial Institutions

IFCI IDBI ICICI IIBI NABARD Export-Import Bank of India National Housing Bank Small Industries Development Bank of India North Eastern Development Finance Corporation
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Banking in India is so convenient and hassle free that one (individual, groups or whatever the case may be) can easily process transactions as and when required. The most common services offered by banks in India are as follow: Bank accounts: It is the most common service of the banking sector. An individual can open a bank account which can be either savings, current or term deposits. Loans: You can approach all banks for different kinds of loans. It can be a home loan, car loan, personal loan, loan against shares and educational loans. Money Transfer: Banks can transfer money from one corner of the globe to the other by issuing demand drafts, money orders or cheques. Credit and debit cards : Most banks offer credit cards to their customers which can be used to purchase products and services, or borrow money. Lockers: Most banks have safe deposit lockers which can be used by the customers for storing valuables, like important documents or jewellery.

Banking service for NRIs: Non Resident Indians or NRIs can open accounts in almost all Indian banks. The three types of accounts that NRIs can open are: o Non-Resident (Ordinary) Account - NRO A/c o Non-Resident (External) Rupee Account - NRE A/c o Non-Resident (Foreign Currency) Account - FCNR A/c Reserve Bank of India (RBI) The central bank of the country is the Reserve Bank of India (RBI). Reserve Bank of India was nationalised in the year 1949. The body of
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the central bank consists of the Governor and four Deputy Governors, one Government official from the Ministry of Finance, ten nominated Directors by the Government to give representation to important elements in the economic life of the country, and four nominated Directors by the Central Government to represent the four local Boards with the headquarters at Mumbai, Kolkata, Chennai and New Delhi. Local Boards consist of five members each Central Government appointed for a term of four years to represent territorial and economic interests and the interests of co-operative and indigenous banks. The need for bank is:

To regulate the issue of banknotes To maintain reserves with a view to securing monetary stability and To operate the credit and currency system of the country to its advantage.

Functions of Reserve Bank of India The Reserve Bank of India performs all the important functions of a central bank. Bank of Issue The Bank has the sole right to issue bank notes of all denominations. The distribution of rupee notes and coins and small coins all over the country is undertaken by it as agent of the Government. The Reserve Bank has a separate Issue Department which is concerned with the issue of currency notes. The Reserve Bank of India is required to maintain gold and foreign exchange reserves of Ra. 200 crores, of which at least Rs. 115 crores should be in gold. The system as it
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exists today is known as the minimum reserve system. Banker to Government The second important function of the Reserve Bank of India is to act as Government banker, agent and adviser. The Reserve Bank is agent of Central Government and of all State Governments in India excepting that of Jammu and Kashmir on all monetary and banking matters. The Reserve Bank has the obligation to transact Government business, via. to keep the cash balances as deposits free of interest, to receive and to make payments on behalf of the Government and to carry out their exchange remittances and other banking operations. It makes loans and advances to the States and local authorities Bankers' Bank and Lender of the Last Resort The Reserve Bank of India acts as the bankers' bank. According to the provisions of the Banking Companies Act of 1949, every scheduled bank was required to maintain with the Reserve Bank a cash balance equivalent to 5% of its demand liabilites and 2 per cent of its time liabilities in India. By an amendment of 1962, the distinction between demand and time liabilities was abolished and banks have been asked to keep cash reserves equal to 8.25% per cent of their aggregate deposit liabilities. The minimum cash requirements can be changed by the Reserve Bank of India. The scheduled banks can borrow from the Reserve Bank of India on the basis of eligible securities or get financial accommodation in times of need or stringency by rediscounting bills of exchange. Since commercial banks can always expect the Reserve Bank of India to come to their help in times of banking crisis the Reserve Bank becomes not only the banker's bank but also the lender of the last resort.
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Controller of Credit The Reserve Bank of India is the controller of credit i.e. it has the power to influence the volume of credit created by banks in India. It can do so through changing the Bank rate or through open market operations. It can ask any particular bank or the whole banking system not to lend to particular groups or persons on the basis of certain types of securities. The Reserve Bank of India is armed with many more powers to control the Indian money market. Each scheduled bank must send a weekly return to the Reserve Bank showing, in detail, its assets and liabilities. This power of the Bank to call for information is also intended to give it effective control of the credit system. The Reserve Bank has also the power to inspect the accounts of any commercial bank.

The Reserve Bank of India, therefore, has the following powers: (a) It holds the cash reserves of all the scheduled banks. (b) It controls the credit operations of banks through quantitative and qualitative controls. (c) It controls the banking system through the system of licensing, inspection and calling for information. (d) It acts as the lender of the last resort by providing rediscount facilities to scheduled banks. Supervisory functions In addition to its traditional central banking functions, the Reserve bank has certain non-monetary functions of the nature of supervision
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of banks and promotion of sound banking in India. RBI has wide powers of supervision and control over commercial and co-operative banks, relating to licensing and establishments, branch expansion, liquidity of their assets, management and methods of working, amalgamation, reconstruction, and liquidation. The RBI is authorised to carry out periodical inspections of the banks and to call for returns and necessary information from them. The supervisory functions of the RBI have helped a great deal in improving the standard of banking in India to develop on sound lines and to improve the methods of their operation Promotional functions The Bank performs a variety of developmental and promotional functions, which, at one time, were regarded as outside the normal scope of central banking. The Reserve Bank was asked to promote banking habit, extend banking facilities to rural and semi-urban areas, and establish and promote new specialised financing agencies. Accordingly, the Reserve Bank has helped in the setting up of the IFCI and the SFC; it set up the Deposit Insurance Corporation in 1962, the Unit Trust of India in 1964, the Industrial Development Bank of India also in 1964, the Agricultural Refinance Corporation of India in 1963 and the Industrial Reconstruction Corporation of India in 1972. These institutions were set up directly or indirectly by the Reserve Bank to promote saving habit and to mobilise savings, and to provide industrial finance as well as agricultural finance. The RBI has set up the Agricultural Refinance and Development Corporation to provide long-term finance to farmers.

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1.2 History of Standard Chartered The Standard Chartered Group was formed in 1969 through a merger of two banks: The Standard Bank of British South Africa founded in 1863, and the Chartered Bank of India, Australia and China, founded in 1853. Both companies were keen to capitalize on the huge expansion of trade and to earn the handsome profits to be made from financing the movement of goods from Europe to the East and to Africa. The Chartered Bank Founded by James Wilson following the grant of a Royal Charter by Queen Victoria in 1853 Chartered opened its first branches in Mumbai (Bombay), Calcutta and Shanghai in 1858, followed by Hong Kong and Singapore in 1859 Traditional business was in cotton from Mumbai (Bombay), indigo and tea from Calcutta, rice in Burma, sugar from Java, tobacco from Sumatra, hemp in Manila and silk from Yokohama Played a major role in the development of trade with the East which followed the opening of the Suez Canal in 1869, and the extension of the telegraph to China in 1871 In 1957 Chartered Bank bought the Eastern Bank together with the Ionian Banks Cyprus Branches. This established a presence in the Gulf The Standard Bank

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 Founded in the Cape Province of South Africa in 1862 by John Paterson. Commenced business in Port Elizabeth, South Africa, in January 1863 Was prominent in financing the development of the diamond fields of Kimberley from 1867 and later extended its network further north to the new town of Johannesburg when gold was discovered there in 1885 Expanded in Southern, Central and Eastern Africa and by 1953 had 600 offices In 1965, it merged with the Bank of West Africa expanding its operations into Cameroon, Gambia, Ghana, Nigeria and Sierra Leone In 1969, the decision was made by Chartered and by Standard to undergo a friendly merger. All was going well until 1986, when a hostile takeover bid was made for the Group by Lloyds Bank of the United Kingdom. When the bid was defeated, Standard Chartered entered a period of change. Provisions had to be made against third world debt exposure and loans to corporations and entrepreneurs who could not meet their commitments. Standard Chartered began a series of divestments notably in the United States and South Africa, and also entered into a number of asset sales. From the early 90s, Standard Chartered has focused on developing its strong franchises in Asia, the Middle East and Africa using its operations in the United Kingdom and North America to provide customers with a bridge between these markets. Secondly, it would focus on consumer, corporate and institutional banking, and on the provision of treasury services areas in which the Group had particular strength and expertise. In the new millennium we acquired Grindlays Bank from the ANZ Group and the Chase Consumer Banking operations in Hong Kong in
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2000.

Establishment of Standard Chartered Bank around the world Country United Kingdom Year Established Country 1853 Australia Mexico, Oman Peru Jersey Brazil Venezuela Year Established 1964 1968 1973 1978 1979 1980

China, India, Sri 1858 Lanka Hong Kong, Singapore Indonesia, Pakistan Philippines Malaysia Japan Zimbabwe The Gambia, 1859 1863 1872 1875 1880 1892 1894

Falkland Islands, 1983 Macau Taiwan Cameroon 1985 1986

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Sierra Leone, Thailand Ghana Botswana USA Bangladesh Zambia Kenya Uganda Tanzania Bahrain Jordan Korea Qatar 1896 1897 1902 1905 1906 1911 1912 1917 1920 1925 1929 1950 Nepal Vietnam 1987 1990

Cambodia, South 1992 Africa Iran Colombia Laos, Argentina Nigeria Lebanon Cote dIvoire Mauritius Turkey Afghanistan 1993 1995 1996 1999 2000 2001 2002 2003 2004

Recent strategic alliances and acquisitions 2005 and 2006 were historic years for us as we achieved several milestones with a number of strategic alliances and acquisitions that will extend our customer or geographic reach and broaden our product range. We completed, rebranded and successfully integrated SC First Bank in Korea, which to date is the biggest acquisition in our history.

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We completed full integration between Standard Chartered Bank Thailand and Standard Chartered Nakornthon Bank in October. We formed strategic alliances with Fleming Family & Partners to expand private wealth management in Asia and the Middle East. We acquired stakes in ACB Vietnam and Travelex. We acquired the business operations of American Express Bank in Bangladesh. We acquired a stake in Bohai Bank in Tianjin, China, making us the first foreign bank to be allowed a stake in a local bank in China. We acquired a 25% stake in First Africa Group Holdings in June 2006. We acquired an additional 26% stake in Permata Bank through our consortium with PT Astra International, thus giving the consortium a total stake of 89%. We acquired Union Bank in Pakistan in September 2006 and we have successfully rebranded all branches. We launched a tender offer in the end of 2006 for 100% in Hsinchu International Bank, Taiwan.

PERSONAL BANKING
1. Savings Account Savings Account a) Exclusive Features Features Average Quarterly Balance Unlimited Rs. 10,000
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aXcess This

account i)Free

plus account

provides unparalleled access to your money through a variety of channels.

Visa ATM transactions. ii) FREE Doorstep Banking. iii) International Debit Card iv) Phone Banking

v) Online Banking b) No Frills It is designed to i)Free cheque Rs. 250 Account meet you basic deposit at ant banking SCB branch or requirements ATM ii)Access your account from any branch of SCB

iii)ATM card and Debit card iv)Phone banking v)Online banking i)Maintain Rs. 25,000 individual savings account with the benefit of clubbing balances in grouped accounts.
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c)Parivaar Account

It allows you to maintain your individual identity while allowing you to tap your familys financial strength.

ii)Option of SIP that allows you to invest a fixed amount of money every month in specific portfolio. iii)Globally valid ATM-cum-Debit card. iv)Phone Banking v)Online Banking It is a basic, no i)No minimum Rs. 0 maintenance and balance required. hassle free ii)Unlimited free savings account. access to SCB ATMs. iii)International Debit Card iv)Phone Banking v)Online Banking

d)Aasaan Account

2. CREDIT CARDS Standard Chartered Bank offers a wide range of credit cards, each tailored to satisfy an individual needs. 3. INSURANCE AND INVESTMENTS

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Standard Chartered Bank has a tie up with Bajaj Allianz Life Insurance Company and Royal Sundaram General Insurance to offer a variety of products in order to cover all insurance requirements. They offer: o One-stop shopping for both life and general insurance protection o Comprehensive range of products to suit every stage of your life... from childhood to retirement o Dedicated insurance Financial Services Consultants from Bajaj Allianz Life Insurance Company to provide FREE Consultations to create customized insurance plans for you

but support others, such as customers, to do the same. We also want to support the development and commercialization of technologies and schemes that tackle environmental threats like climate change Great place to work making sure that with our people, who represent over 100 nationalities from over 50 countries, feel valued, included and engaged. We're determined to attract, develop and retain the best people and to leverage the strength the diversity of our people brings, which is an incomparable advantage Community investment making sure we involve our employees and utilise our core expertise, networks and resources to help communities develop and economies to grow

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Research Methodology
OBJECTIVE To understand the basics of investment alternatives that are available with the investor. and various

Also to understand the customer psychology of investments and what are the various objectives behind the investment. TYPE OF RESEARCH Descriptive in nature- The descriptive research design is one that describes the things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. It includes questionnaire survey and fact finding inquiry. SAMPLE DESIGN SAMPLE UNIT: Delhi and NCR region SAMPLE SIZE: 50 SAMPLE SELECTION: Random, convenient
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DATA COLLECTION TOOLS 1. Primary data. The major source of primary data was the information and questionnaire collected from the investors and the customers. The information collected from the journals and the trainer can also be referred to as the primary data. 2. Secondary data. The major source of secondary data was the reference books and companys website. The companys articles and magazines were also referred to for the information.

CHAPTER-3
DATA COLLECTION

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3.1 Sources of Data Collection PRIMARY DATA COLLECTION Primary data was collected through questionnaires. Refer to the appendix for the data. SECONDARY DATA COLLECTION Secondary sources through Internet Articles papers and books

3.2 Products of Standard Chartered 1. SAVINGS ACCOUNT

a. AXcessPlus
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Get instant cash at over 20,000 ATMs across India and over 10,00,000 ATMs across the world through the Visa network. And get a globally valid Debit Card that lets you shop at over 3,26,000 outlets in India and at over 14 million outlets across the world. FREE Unlimited Visa ATM transactions* (Cash withdrawal and balance enquiry) FREE Standard Chartered Bank branch access across the county FREE Doorstep Banking* FREE Demand Drafts/Pay Orders* (drawn at SCB locations) FREE Payable at Par Chequebook

Other features available are; International Debit Card Phone Banking NetBanking and Extended Banking Hours

b. Parivaar Parivaar is much more than a regular Savings Account. It allows you maintain your individual identity while allowing you to tap your family's financial strength. It also offers attractive insurance options to protect against unforeseen events and the facility of Systematic Investment Plan (SIP), a unique long-term wealth building tool.

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 Your family can maintain individual savings accounts with the benefit of clubbing balances in grouped accounts. Anytime, anywhere access to accounts through ATMs, Phone Banking and InterNet banking. Option of Systematic Investment Plan (SIP), a well known long term wealth building tool that allows you to invest a fixed amount of money every month in specific mutual funds. This comes with a direct debit facility and avoids the need to remember dates and write cheques every month. Globally valid ATM-cum-debit card can be used at 55,000 merchant outlets in India and 12 million outlets worldwide.

c. No Frills Account You can now open an account with Standard Chartered Bank, with an average quarterly balance of as low as Rs. 250. Whats more you can avail of Anywhere Banking, by which you can access your account from any branch of Standard Chartered Bank in India. Quarterly Average Balance, as low as Rs. 250. ATM card & Debit Card available.. 4 free transactions per month at any Standard Chartered Bank channel (Internet banking, Phone Banking, ATM & Branch).. Anywhere banking Access your account from any branch of Standard Chartered Bank. Access to Phone Banking and Internet Banking Free Cheque deposit at any SCB Branch or ATM.
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Eligibility criteria This account is available to individual Resident Indian customers. Account may be opened after being properly introduced in a manner approved by the Bank. d. AaSaan No Minimum Balance requirement Free unlimited access to any SCB branch across the country for Customer-in-person Unlimited Free access to Standard Chartered Bank ATM's Upto 4 free cash withdrawal transactions per month at other domestic VISA ATMs* Nominal quarterly fee of Rs. 100 (reversed if the Average Balance in the quarter is Rs 10,000 or more)

Other Facilities International Debit Card Phone banking NetBanking Extended banking hours* Locker facility* Doorstep banking

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To open an aaSaan account, you have to initially fund the account with Rs. 10,000 (Rs. Ten Thousand)

CHAPTER-4
29

ANALYSIS & INTERPRETATION

Q2. What is your Occupation?

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The above graph shows the occupation of the sample respondents. 50% of the respondents belong to the category of salaried employees. 16% of the respondents are into Business. 14% of the responds are self employed and the rest 20% into other occupation.

Q3. Under which range your Household Income falls?

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The graph above depicts the household income range of the respondents. The income range of the maximum respondents lie in the 5-10 lakhs category whereas only 4% i.e. only 2 respondents income falls in the category of < 2 lakhs.

Q4. What is your objective behind Investments?

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According to the graph, the basic objective of most of the people behind investments in Tax benefits followed by good returns. It is really important for the investor to get good amount of profits on his investment. The next possible reason for investment is future plans for themselves and their family. Various other reasons for investments include safety and security of capital and managing uncertainties.

Q5. How do you take financial decisions?

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sources of decision

19% 9%

1%

22%

(a) Independently (b) Word of mouth (c) Broker (d) Advise from a CA (e) Advise from a Bank

8% 12%

29%

(f) Financial Advisors (g) Others (please specify)

According to the survey, 29% i.e. maximum no. of respondents take their financial decisions based on others opinion i.e. word of mouth. 22% of the total respondents take their financial decision independently. They take this decision based on their own interpretation and calculations. 19% of the respondents take their financial decisions with the help of financial advisors. 12% of the respondents take their financial decision based on the interpretation of the broker. Remaining respondents take their financial decisions either with the help of the bank or from the CA.

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i)

Risk

Distribution of Risk for the Age group 25-35 yrs

9% 9% High Low Moderate

82%

According to this graph, majority of the respondents take moderate risk in investments. And rest 9% of them can take high and low risk.

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Distribution of Occupation, Income and Risk level of respondents of age group 25-35 yrs
10 9 8 No. of respondents 6 4 3 2 0 1 2 1 0 2 2 1 3 4 1 0 6 4 4 Occupation Income Risk

Occupation, Income and Risk level

In the graph above, yellow line depicts risk, ping line depicts income and blue line depicts occupation. In the graph above, as the income increases, the risk taking ability also increases. All those whose occupation is of salaried employee take less risk as compared to those who are into business.

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C. Age Group 35-45 years i) Occupation

Occupation Business Salary Self employed Others

No.of Respondents 2 1 1 1

ii)

Income
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In this age group, there is no single respondent below the income level of 2 lakhs. 20% of the respondents lie in the income category of 2-5 lakhs. 40% of the respondents lie in the income category of 5-10 lakhs. Again 40% of the respondents lie in the income category of income above 10 lakhs. Hence, equal no. of respondents have an income ranging from 5-10 lakhs.

iii)

Risk
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According to the graph, 80% of the people invest in those instruments carrying moderate risk. Remaining 20% of the respondents invest in low risk instruments. No one in this age group invest in instruments carrying high risk.

D. Age Group >45 years 39

i)

Occupation

Distribution of Occupation for the age group >45 yrs

60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% a) Business b) Salaried 0.00% c) Self Employed d) Others 14.29% S1 28.57% 57.14%

In the graph above, maximum no. of people are salaried employees and minimum no. of people are into some other occupation. 28.57% of the respondents, are into business.

ii)

Income
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In this age group, 43% of the respondents have an income range between 5-10 lakhs. Majority of respondents i.e. 57% of the respondents have income above 10 lakhs.

iii)

Risk

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Distribution of Risk for the Age group >45 yrs

60.00% 50.00% 40.00% 28.57% 30.00% 20.00% 10.00% 0.00% High Low 14.29%

57.14%

Moderate

In the graph above, maximum no. of respondents i.e. 57.14% of people have an ability to take moderate risk and invest in all kind of instruments. 28.57% of the respondents invest in those instruments that carry low risk attached with it. Finally there are only 14.29% of the respondents who invest in those instruments carrying high risk with it.

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Distribution of Occupation, Income and Risk level for thw respondents of the age group >45 yrs
4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 1

No. of respondents

4 3

4 Occupation Income Risk 1

2 1 0 2

0 3

0 4

Level of Occupation, Income and Risk

In the graph above, as you can see, the age group above 45 years is not willing to take high risk if their income level is not above 5 lakhs per year. As the income level increases, the risk taking capability also increases. Those having income level above 5-10 lakhs can invest in those instruments that bear high risk. All those respondents who are into business can take moderate risk.

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CHAPTER 5
CONCLUSION

CONCLUSION

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The project Investment Strategies and Portfolio Management has helped me a lot to gain an insight about the various banking products. Standard Chartered Bank is one of the leading private banks which provide all the banking products and investment solutions to their customer. They have differentiated themselves in a very distinct way by providing the best of their services. This bank is listed on both London Stock Exchange and Hong Kong Stock Exchange. Standard Chartered has a history of over 150 years in banking and operates in many of the world's fastest-growing markets with an extensive global network of over 1,400 branches (including subsidiaries, associates and joint ventures) in over 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas. With strong organic growth supported by strategic alliances and acquisitions and driven by its strengths in the balance and diversity of its business, products, geography and people, Standard Chartered is well positioned in the emerging trade corridors of Asia, Africa and the Middle East. Standard Chartered derives over 90 per cent of profits from Asia, Africa and the Middle East. The products of Standard Chartered are very competitive and provide the best of their services to the customer. According to the survey, 99% of the respondents have their saving account which means that it is the hot selling cake in the banking industry. Around 30% of the people have invested in the plan ULIP and 30%40% of the respondents have invested in Mutual Funds.

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CHAPTER- 6
APPENDIX

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QUESTIONNAIRE
Dear respondent, This questionnaire is meant for the purpose of research on the topicINVESTMENT STRATEGIES AND PORTFOLIO MANAGEMENT for a continuous evaluation of summer internship as part of MBA 09-11 program in FMS MRIU FARIDABAD. It will be assured that the data collected will not be misused.

Name:

Contact No:

1) What is your age group? (a) 18-25 yrs (b) 25-35 yrs (d) > 45 yrs 2) What is your Occupation? (a) Business (b) Salaried

(c) 35-45 yrs

(c) Self Employed (d) Others

3) Under which range your Household Income falls? (a) < 2 lakhs (b) 2-5 lakhs (c) 5-10 lakhs (d) > 10lakhs 4) What is your objective behind Investments? (a) Safety & security of capital (b) Retirement (c) Tax benefits (d) Expecting good Returns (e) Future plans (f) Managing uncertainties (g) Others (please specify) 5) How do you take financial decisions? (a) Independently (b) Word of mouth / friends / relatives (c) Broker (d) Advise from a Chartered Accountant (e) Advise from a Bank (f) Financial Advisors (g) Others (please specify)
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6) How much Risk are you willing to take? (a) High (b) Low

(c) Moderate

7) What do you have presently in your portfolio in form of investment? (a) Fixed deposits (b) Real estate (c) Gold (d) Life insurance policies (e) Government bonds (f) Equity/Shares (g) Others (please specify) ________________________________ 8). How would you rate the satisfaction level with your current portfolio? (a) Excellent (b) Very Good (c) Good (d) Average (e) Poor (f) Very Poor

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REFERENCES
References
1. Website www.standardchartered.org 2. Books Money and Banking- ICFAI Indian Finanacial Management- M.Y. khan Finanacial Management- S.N. Maheshwari NCFM- Financial Beginners Module

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