LESSON #2

Instantly Spy On Your Competitors & Reveal Exactly Which Keywords Are Most Profitable Right Now
How to quickly find the most profitable keywords in 15 minutes or less(Even if youve never researched this market before and are completely clueless about where to start!) (Starts on page 4 inside) Exactly where to look to find out which ads are making the most money for your competitors (Hint: This comes straight from the Internets smartest and biggest advertisers. ) (Answer on page 8) 2 secret icons: Discover where they send their traffic and which keywords are really making them money now (See pages 11-12)

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Keyword Spy Free Trial Lesson #2 Distributed & Published by Keyword Spy, Inc. www.KeywordSpy.com

Copyright 2011 by Keyword Spy. All Rights Reserved.

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The information contained in this material (including, but not limited to any manuals, CDs, recordings, MP3s or other content in any format) is based on sources and information reasonably believed to be accurate as of the time it was recorded or created. However, this material deals with topics that are constantly changing and are subject to ongoing changes RELATED TO TECHNOLOGY AND THE MARKETPLACE AS WELL AS LEGAL AND RELATED COMPLIANCE ISSUES. Therefore, the completeness and current accuracy of the materials cannot be guaranteed. These materials do not constitute legal, compliance, financial, tax, accounting, or related advice. The end user of this information should therefore use the contents of this program and the materials as a general guideline and not as the ultimate source of current information and when appropriate the user should consult their own legal, accounting or other advisors. Any case studies, examples, illustrations are not intended to guarantee, or to imply that the user will achieve similar results. In fact, your results may vary significantly and factors such as your market, personal effort and many other circumstances may and will cause results to vary. THE INFORMATION PROVIDED IN THIS PRODUCT IS SOLD AND PROVIDED ON AN AS IS BASIS WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, OF ANY KIND WHETHER WARRANTIES FOR A PARTICULAR PURPOSE OR OTHER WARRANTY except as may be specifically set forth in the materials or in the site. IN PARTICULAR, THE SELLER OF THE PRODUCT AND MATERIALS DOES NOT WARRANT THAT ANY OF THE INFORMATION WILL PRODUCE A PARTICULAR ECONOMIC RESULT OR THAT IT WILL BE SUCCESSFUL IN CREATING PARTICULAR MARKETING OR SALES RESULTS. THOSE RESULTS ARE YOUR RESPONSIBILITY AS THE END USER OF THE PRODUCT. IN PARTICULAR, SELLER SHALL NOT BE LIABLE TO USER OR ANY OTHER PARTY FOR ANY DAMAGES, OR COSTS, OF ANY CHARACTER INCLUDING BUT NOT LIMITED TO DIRECT OR INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL, OR OTHER COSTS OR DAMAGES, IN EXCESS OF THE PURCHASE PRICE OF THE PRODUCT OR SERVICES. THESE LIMITATIONS MAY BE AFFECTED BY THE LAWS OF PARTICULAR STATES AND JURISDICTIONS AND AS SUCH MAY BE APPLIED IN A DIFFERENT MANNER TO A PARTICULAR USER.

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FINDING BUYER KEYWORDS

Welcome back! You should have already received Lesson 1 Competion Spy, which showed you how to reveal your top competitors, and discover what theyre doing profitably right now. In your guide, we also showed you step-by-step methods for finding the most profitable competitors in your market. (Did you miss it? You can download it here.) As we mentioned earlier, these methods work for ANY business that is marketing online! (Brick-and-mortar, ecommerce, online retail, affiliate marketing, etc.) And we also mentioned why this process is so powerful and efficient: Youre using OPM (Other Peoples Money) to perform complex market research to find the buyers in your market. Today, were going to focus directly on those 125,000,000 keywords that KeywordSpy tracks for you on a daily basis. So lets get started

Revealing your competitors most profitable keywords

First of all, were going to assume in this lesson that youve already gone through Lesson #1 and have a list of your top competitors. If you havent done that yet, youll w ant to do that quickly, so that you can work directly with that list in this lesson. Youll be using your competitor list to find the most profitable keywords keywords that your competitors have invested time and money with, in order to determine their profitability! Heres a simple, step-by-step process to actually use your KeywordSpy Free Trial Membership to uncover the most profitable keywords that your competiors are bidding on. (Note: For this step-by-step walkthrough, well just continue working with the same sample competitor URL that we worked with in Lesson #1)
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Just follow these simple steps: Step 1: Login to your Keyword Spy Free Trial Account.

Step 2: Type in the Competitor URL and select the Domain radio button and relevant Geo Targeting from the drop down menu.

Step 3: Click on the PPC Keywords tab.

You have instantly revealed the Top 15 keywords (based on ROI value) of your competitor!
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See how easy that was? Lets take a quick look at what we can learn from this information

Analyzing your competitors most profitable keywords

To make this really easy to understand, lets just walk through the information step -by-step so that everything is crystal clear First of all, we can see the actual keyword they are bidding on in the first column:

Next, we can see the ROI value of this keyword:

Youll remember that we discussed ROI value in the orginal Fast Start Guide. Specifically, we talked about how to adjust the ROI Settings in the Account Tab. On the Account Tab in your KeywordSpy Membership, there is also a good description of how the ROI value is calculated. One important thing to remember: The ROI value for a keyword can be different than the ROI value for an ad. Dont worry about this too much right nowwell discuss this more in a minute. But for now, just make a note of the highest ROI value keywords. Next, we can see the Google Monthly Search Volume (Broad Match):

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Next to the Volume column, you have an Estimate Cost Per Click (CPC) amount:

Think about this for just a moment. The ROI value gives us a good idea of how long our competitor has been continuously bidding on a keyword. The Volume value gives us a good idea of how many times the competitors ad is displayed each month. The CPC value gives us a good idea of how much our competitor pays for each click. Putting those three metrics together gives us great idea of whether or not this keyword is generating profits for our competitor. Well talk about this a little bit more in a minute. Lets move on for now. The next two columns tell us how many other ads are profitable (High ROI) and also how many ads are for Affiliates.

Finally, we have the raw data that reveals why the ROI value is High or Low:

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In this example, the competitor has been displaying ads for this keyword for nearly 2 years, continuously! Out of 746 days, they have presented their ad for the keyword picture t shirts on 67 7 days. Their ad was first seen on Aug. 11, 2009, and was most recently seen (at the time of this search) on Aug. 26, 2011! Let me ask you three questions Do you think theyve spent money on the ads for this keyword? Do you think they would continously bid on this keyword (677+ days!) if it wasnt profitable? Do you think this keyword is making them money? And my final question: Do you see how easy it was to use KeywordSpy to find their profitable keywords? (Keep in mind that in order to have 2+ years of daily keyword data, youd have to go back in time to get itunless you tap directly into Keyword Spys massive database (51+ Terabytes) , which is why its called, The Marketing Time Machine) But were not done yetnot even close

Revealing their Keyword/Ad/Position/Page Secrets

At this point, weve certainly uncovered some incredible information. But its still not 100% complete. Remember that I mentioned earlier that keywords and ad copy often have a different ROI value. Thats because keywords are only the first piece of the puzzle. In PPC, keywords are matched with ads in an ad positionwhich determines how many times they get clicked.
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And ads that are clicked are ads that money is being spent on. So its also important to know what ad copy is being triggered when a specific keyword is being searched, and also what position that ad normally shows up in. Ill bet youre thinking: But can you really get their ad and position data specifically for their best keywords? Yes, you sure can! Just follow these simple steps: Step 1: Click on the specific keyword you are interested in.

After you click that link, youll notice that you have instantly performed a Keyword search on the desired keyword:

Step 2: Click on the Ads tab.

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Step 3: Find the Competitor URL in the Ad Copy column.

(In this example, youll remember that this is the competitor we were performing research on. Their ad happens to be the #1 ad listed, but it could have been in any position on this page.) Thats it. While you may not realize it just yet, weve got the final pieces of the puzzle that will reveal the exact Profit Formula for this (and any other) keyword! Heres how to put it all together First, youll want to take a look at the ad theyre currently running:

Remember, keywords and ads go together in PPC, but a keyword can have many different (tested) ads, which is why a specific ad can have a different ROI value than the keyword that triggers the ad. In this lesson, we wont go into too much discussion on the ads themselves, but it is important to analyze these ads to determine why theyre working well for your competitors. Next, we can finally see the Ad ROI value:

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Important!: Since the Ad ROI value is calculated using the same formula as the Keyword ROI value, you should assume that any difference between these two values reveals that the competitor has tested multiple ad combinations! Thats another very important benefit of KeywordSpys massive 51+ terabyte database with over 2 years of keyword and ad tracking data. It instantly alerts you to your most agressive competitors so you know exactly who you should be paying attention to. Next, you can see if the ad has triggered the Affiliate flag:

We cover this metric extensively in Affiliate Boot Camp, so we wont spend time here to discuss it in depth. However, one important thing to remember is that most affiliates have lower profit margins because they only receive a small commission of the sale, which makes this an important metric to track for profitable keywords. The next column we see, Ad Position, is quite important:

Remember that the first search result page has between 8-10 ads being displayed. Also, ad positions 1-3 have the highest CTR%, in most cases. When an advertiser has consistently (See Avg. Postion) advertised in positions 1-3, you can be sure that these ads are being clicked consistenly. Tests have shown that even a mediocre ad in positions 1-3 can achieve a 1.5% - 2.5% clickthrough rate.
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And, if you know that an advertiser has tested their ads (see previous ROI value difference), and you know the monthly search volume of the keyword, then you can be sure that these ads displayed consistently in ad positions 1-3 are being clicked on. Next, we have the raw Ad Duration metrics that directly relate to the Ad ROI value:

In this example, this Ad copy was first seen on May 5, 2011 and has been seen 111 days out of 114 days. It was last seen on Aug. 26, 2011 (at the time of this search). Finally, we need to know where the visitor landed AFTER the clickafter all, only the search engines are making money from the clickthe advertiser still has some selling to do. Surprisingly, you can get this info very easily in KeywordSpy as well. Just click the info icon:

Youll notice all of the specific ad details, as well as the Landing Page URL as well:

You can visit that Landing Page URL directly, to determine exactly WHAT and HOW the advertiser is making money on these clicks! And those are the final puzzle pieces we needed.
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Hot Tip: You can also click the List of Keywords icon in order to see any Keyword/Ad/Landing Page ClustersCombinations of key words that are also profitable with the same ad copy and landing page Example:

Putting It All Together For Faster Profits

Amazing, isnt it? Lets do quick recap on what we have discovered so far: In Lesson #1, we quickly determined who our biggest competitors are, and what overall strategy they are using to make money. Once we know who they are, its just a matter of figuring out what theyre doing well.
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In this lesson, you learned how easy it was to use Keyword Spy to reveal your competitors top performing keywords. Once you knew what those keywords were, it was just a matter of putting together the rest of the puzzle pieces to determine exactly how these keywords are profitable. By revealing the Ad Copy, Ad Position, and Landing Page values, you discovered valuable information that reveals the HOW behind the most profitable keywords. (Quick Note: It is important to realize that the entire sales funnel of your competitor ultimately determines how profitable they will bewhich we talk about at l ength in Affiliate BootCamp. Its always a good idea to actually participate in the sales process when possible, to reveal each and every step in the sales funnel.) With help from the KeywordSpy database, do you see how easy that was? You were able to discover exactly who you should be watching closely, which keywords they have spent money testing, and how they have made them profitable! And in the next lesson, were going to talk about how to find the hottest ads and headlines to begin testing in your own marketing campaigns Lesson #3 is called Revealing The Most Profitable Ads How to quickly find the most profitable ads in 15 minutes or less(Even if your competitors are trying to HIDE their ads using sneaky tracking links and redirect URLs) (Starts on page 4 inside) The best way to find profitable ad copy if youre selling information. (And alsothe best way to find profitable ads if youre selling a service or a physical product ) (Begins on page 6) A little-talked about way of finding the most profitable advertisements from companies you never knew existed (See page 7)

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Until then, The KeywordSpy Team P.S. Ready to go Pro? One of the instant advantages of upgrading your KeywordSpy Free Trial account to a Pro Membership is the ability to Filter and Export 1,000s of profitable keywords quickly . In our example case study, you would be able to Filter by ROI values (<,>,=, etc.) and Export up to 14,357 keywords just for this one competitor!:

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