Marketing Strategy and Distribution of Channel of Britania

PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION IN APPLIED MANAGEMENT BY RADHESHYAM

Enrolment Number: 4740800608

N.I.S. ACADEMY PODDAR INSTITUE, VAISHALI NAGAR, JAIPUR

DIRECTORATE OF DISTANCE EDUCATION ANNAMALAI NAGAR 2008-10

ACKNOWLEDGEMENT OF THE STUDENT

It is real pleasure that, I record my indebtedness to my academic Guide, Mr. Rajiv Avasthi for his counsel and guidance during the preparation of this project. I am grateful to Mrs Kamla poddar chair person of Poddar Institute I wish to record my sincere and special thanks to my father Shri. Babu Lal Solanki

Signature of the student________________ Place: Jaipur Date: Name: RADHESHYAM Enrolment No:- 4740800608

DECLARATION

I hereby declare that the project entitled Marketing

Strategy and

Distribution of Channel of Britania submitted for the Degree of

Master of Business Administration in Applied Management is my original work and the project has not formed the basis for the award of any degree, diploma, associate ship, fellowship or similar other titles. It has not been submitted to any other university or Institution for the award of any degree or diploma.

SIGNATURE OF THE STUDENT_____________ Place: JAIPUR DATE: NAME: RADHESHYAM Enrolment No.: 4740800608

CERTIFICATE

Certified that the project Marketing

Strategy and Distribution

of Channel of Britania

is a work done by Mr. RADHESHYAM

during the period of his/her study under my guidance, and that the project has not previously formed the basis for the award of any degree, diploma, associate ship, fellowship or similar other titles and that it is an independent work done by his/her.

Signature of the Guide__________________ Place: Jaipur Date: Name: RADHESHYAM Official Address with Seal:

DIRECTORATE OF DISTANCE EDUCATION PROFORMA OF GUIDES CONSENT Name of the Student: RADHESHYAM 4740800608 Name of the Guide Designation Institution and Address Mobile No. E-Mail ID Academic qualification Experience Selected area of Specialization of the Student Topic chosen for the Project ( in CAPITAL Letters) : Enrolment No.

I__________________________________ (name of the Guide) do hereby accept to guide Mr. /Ms. _________________________Enrolment No.____________, Directorate of Distance Education, Annamalai University, Annamalai nagar. Signature of the Student Signature of the Guide With official seal

Approval by the Research Committee Wing Head Director Dean

Note :1.The Performa of Guides consent should be filled in ONLY BY THE GUIDE and not by the student.

2. The signature of the Guide WITH OFFICIAL SEAL ONLY will

considered.

FORM SUBMISSION OF PROJECT (To be submitted separately along with the project in duplicate) I. Name of the Student (in BLOCK letters) Enrolment No. Programme with subject Title of the Project Period of study Address of the candidate : : : : : Opp. Mahila Police Thana, Near Shiv Om Wari, Rajendra Nagar, Pali - 306401 (with phone number) II. Name of the Guide : : 9950096128 4740800608 M. B.A. in Applied Management Marketing Strategy and Distribution of Channel of Britania : RADHESHYAM

Designation with experience : Address of the guide (with phone number) : 1. Official : 2. Residential :

In case of late submission, furnish the payment particulars for late fee paid Date of submission of project :

Place : Date :

Signature of the Student____________ Signature of the Guide_____________

SYNOPSIS OF THE PROJECT ENROLMENT NO. - 4740800608

TITAL OF THE PROJECT

The title of project is Marketing

Strategy and Distribution of

Channel of Britania

STATEMENT OF PROBLEM

The efficient and effective utilization of working capital in bank. Financial conditions of bank are not strong. Sources are decreasing and Uses are increasing. Uncontroling of all activity in the bank. Customer relations are not good in the market. Lack of awareness, about transaction in customers.

OBJECTIVES OF THE STUDY

1.

Broad Objective: The main objective of Britannia is to find out the Whole sale market related problem and possible ways of sorting out these problems in quick time. To be known the whole sellers capacity of the selling power & contact detail and any issues related to service. To make a scheme for whole sale market and increase market share of the Britannia biscuit product.

2.

Personal Objectives:Learning about corporate sector. Understanding the distribution channel. Handling the market issues Getting knowledge about sales and marketing

RESEARCH METHODOLOGY

The methodology of this project involved actual market survey, identifying new shops, handling and getting purchase order with sales man. Survey of Jaipur whole sellers market and know the selling capacity of the Britannia product and other biscuit product and contact detail of all individual shop Prospecting the Rajasthans rural and urban market and identifying villages and tehsils regarding population through net so that company spread its business in new market.