Quizlet ______ information sources are product information sourees that originate with marketers promoting the product. ___oceur when a well-known, and respected brand name from one product category is extended to other product categories. is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior. segmentation is based on personality, motives, and lifestyles. Segmentation, segments markets by region ofthe country or world. Abuyer's is theset of alternatives from which a buyer ean choose; also called consideration set Agroup of brands, resulting from an information search, from which a buyer can choose is referred to as the buyer's: Agroup of middle school students stop bya bicycle store. The store has just received a new shipment of high-end racing bieyeles. The bieycles rangein price from §1,200 to $3,000. Allof the students want one of these new bikes, but none has the means to buy one. Is this group of consumers a potential market for the expensive bikes? Ahealth club has a new fitness program for expectant mothers. After flyers were placed at the offices of area obstetricians, classes filled up within two days. Which segmentation success criterion was most influential in the success of this promotion? Aproduct information source that originates with marketers promoting the produetis referred toas a: A@) isa subgroup of individuals or organizations sharing ‘one or more characteristics that cause them to have similar product needs. marketing- test two ‘Study online at quizlet.con/_a7u2r marketing controlled. brand extensions Involvement Psyehographie Geographic ‘evoked set ‘evoked set No, they do not have the ability to purehaseat this time Responsiveness marketing controlled. information| market segment After a need or wantis recognized, a consumer may search for information about the various alternatives available to satisfy it. This oceurs during which partof the consumer decision-making process? Alanna is lookinginto purchasing scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involv Almost all cell phones sold in the United States are black or gray. Almost all cell phones sold in Europe are colorful, and very few black phones are sold. A cell phone manufacturer knowing this information could use segmentation when selling its phones internationally Altria Group, Ine.'s Phillip Morris, failed at another attempt to target Americans looking for a potentially safer cigarette. This market exhibits a lack of: Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary. Andrea is anxious about the trip, afraid Bill will not like her choice of location and worried she spent too much money. Andrea is experiencing: Arm & Hammer is a well-known and respected brand of baking soda. The company has putits brand nameon several products, such as laundry detergent, toothpaste, kitty litter, and many more. These are examples of: Common bases of ___ segmentation areage, gender, income, ethnie background, and family life eyele. Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of: Information search extensive decision geographic responsiveness cognitive dissonance brand extensions demographic routine response behaviorH&M plans to open a new store in Saudi Arabia, Itwill be staffed completely by women. Saudi Arabia has strict laws about women interacting with men other than their husbands, so only ‘women will be permitted to shop there. Which type of demographic segmentation is H&M using? Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred tas Marketers use to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior Only the toilet paper is an example of response behavior, as itis a frequently purchased, low-cost good and requires little search and decision time. ‘The marketing manager of Gevalia gourmet coffees wants to target the gay male consumer because he thinks this Segment of consumers appreciates and consumes gourmet coffee. Even though Bay lifestyles are becoming more accepted socially, the manager is finding it difficult to determine the market potential for this segment because many gay consumers are not willing to admit their lifestyle publicly. Which criterion of a useful segment does this illustrate? ‘Tobe useful, a segmentation scheme must produce segments that meet four basic eriteria. The criteria are: sub___,id__,mea_, ae and resp, Warren loves to goto the beach on his vacation but hates to have to worry about the possibility of hurricanes. As Warren looked for where he should go on vacation this summer, he consulted a publication called Smart Money and learned the islands of Aruba, Bonaire, and Curacao are notin the hurricane belt. Now he will only consider these island resorts as possible vacation destinations. This group of resort islands is ealled Warren's: Gender cognitive dissonance demographies routine Identifiability and measurability substantality, identifiability and ‘measurabiliy, accessibility and responsiveness evoked set ‘When consumers change or distort information that conflicts with their feelings or beliefs, itis called: Which step in the consumer decision- making process is a result of an imbalance between actual and desired states? While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades-old brand real and vital for Gen Yers. Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks, which operate in malls around the country; the wildly suecessful Vans Warped Tour for alternative music; and the Vans Triple Crown, the brand's answer to the X Games. ‘The segmentation plan used by Vans relies heavily on Segmentation. ‘While Robinson was looking at the CDs at ‘Walmart, he was trying to remember the name of the group that sang the songhe liked on last night's episode of his favorite television show so he could buy it. Since recording companies pay to have their CDs promoted on television, thesource of information Robinson is trying to recall is: selective distortion Need recognition age marketing controlled