1.

0 INTRODUCTION OF COMPANAY

1.1 ABOUT COMPANAY

HCL Enterprise is a leading global technology and IT enterprise that comprise two companies listed in India1. HCL Technologies 2. HCL Info system The 3-decade-old enterprise founded in 1976 is one of the Indias original IT garage starts-up. It organization provides Product Engineering, Technology and Application services, BPO, Infrastructure service, IT Hardware, System Integration and Distribution of ICT products. The HCL team comprises approximately 55,000 professionals of diverse nationalities, who operate from 18 countries including 360 point of presence in India.HCL has global partnership with several leading fortune 1000 firms, including leading IT and technology firms. HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deep- rooted commitment to innovate makes it a true technology giant. As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit industry ready IT. 1. It Industry is booming at fast rate every year. 2. Increasing consumer awareness about it education. 3. Tremendous demand of it professional in India. 4. Tie ups with various companies enable to extract their core competencies.

1.2JOURNEY OF HCL

1976:- Hindustan Computer Limited was born. 1977:-Distribution alliance with Toshiba for copier and notebook. 1978:-Hindustan successfully ships indigenously designed micro-computer at the same time as apple setting the pace for the computer industry. 1983:-indigenously develops an RDBMS a networking OS client server architecture at the same time as global IT industry. 1986:- HCL becomes the largest IT company in India. 1994:-Forges distribution alliance with Ericsson switches and Nokia cell phones. 2001:-Jv with D5eutsche Bank, Acquires British Telecoms Appollo contact centre in Belfast, northem island. 2003:-HCL becomes the first Company to cross the 100,000 unit milestones in the Indian pc Desktop market. 2005:- Joint venture with NEC, JAPAN. 2006:- HCL career Development is launched. 2007:- HCL as enterprise crosses in 4$ billion marks and it become first BPO Company to get PCMM Certified. 2008:--HCL CDC is ISO9001:2000 certified. 2009:-100th HCL centre signed up.

2.0 COMPANY PROFILE

2.1COMPANYPROFILE
As the training arm of HCL Info systems, HCL Career Development Centre (CDC) carries forth a legacy of excellence spanning across more than three decades. HCL CDC is an initiative that enables individuals and organisations to benefit from HCL's deep expertise in the IT space. Among the fastest growing IT education brands in India, HCL CDC offers a complete spectrum of quality training programs on software, hardware, networking as well as global certifications in association with leading IT organisations worldwide.

OUR OBJECTIVES
1. To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives." 2. "To help people in HCL Infosystems Ltd. share in the company's successes, which they make possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction and accomplishment from their work."

FACLITIES
HCL CDC offers the most modern computing facilities loaded with the latest operating systems and software packages. The classrooms are equipped with complete audio-visual tools and accessories. We have highly qualified, professional experienced faculty giving personal attention to students. The courses are highly customised and industry specific .

INFRASTRUCTURES
HCL CDC offers a bustling, vibrant and convenient environment to the student community of the institute. The infrastructure we provide is truly world class. So come join the HCL CDC and be a part of the most happening industry.

TOP MANAGEMENT
1. Mr. Shiv Nadar 2. Chairman and founder of HCL 3. Mr. Ajay Chowdhary 4. Chairman, HCL Info systems ltd 5. 3 .Mr. J V Ramamurthy 6. President and Chief Operating Officer , HCL Info 7. 4 Mr. Vineet Nadar 8. Chairman, HCL Technologies ltd

KEY PARTNER

1 .Toshiba (1977) 2. Intel (1981) 3. Microsoft (1985) 4. H P (1991-1996) 5. Nokia (1996) 6. CISCO (1996) 7 .AMD (2004) 8. Boeing (2005) 9. IBM (2006)
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AWARDS
HCL info system ranked #1 for it service in DQ CMR CSA2012. HCL dig school win ICT enables for k12 education(National education Awards presented by star NEWS) HCL institute system awards the best education system at the B- SCHOOL awards 2012. HCL learning win the 7th E- INDIA jury award for the best open and distance and best leraning centre

COMPONENT HCL CDC

1. Corporate training in India 2. Industrial training in India 3. Career development program 4. Red hat Certification 5. Cisco Certification 6. Microsoft Certification 7. Course provided by HCL CDC 8. MCSE Microsoft certified software engineer 9. CCNA Cisco certified network associate 10. RHCE Red hat certified Engineer 11. HCE + (HCL Certified Engineer)

EDUCATION PARTNER
1. Microsoft 2. Cisco 3. Thompson parametric 4. Oracle 5. Redhat 6. Career Launcher 7. I B M 8. Competitor of HCL CDC 9. JET KING 10. APTECH 11. NIIT 12. IIHT 13. IIJT 14. Many other small institutes

HCL CDC Advantage

1. HCL Heritage 2. ISO 9001:2000 Certification 3. Cutting-Edge Courseware 4. Global Alliances 5. International Recognition 6. Hands-on Training 7. Widespread Network

ALLIANCE & PARTNERSHIP

To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, CA, RedHat, Infocus, Duplo, Samsung and Novell. These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers.

CORE VALUES
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Nothing transforms life like education. I shall honour all commitments I shall be committed to Quality, Innovation and growth. I shall be responsible corporate citizens

2.2SWOT ANALYSIS STRENGTHS

1. As a Part Of HCL an industry in itself , its easy to provide placements to students 2. The trainees are HCL certified and employees of HCL 3. Has good infrastructure and facilities and work environment 4. Arranges seminars with Top professionals to enhance knowledge of students

WEAKNESS
1. Lack of advertising for their New launched courses. 2. Mismanagement in launch of new batches for various programs.

OPPORTUNITIES
1. Growing market of IT in India has made the demand for latest IT training Programs, so HCL CDC can cater to this growing demand. 2. Growing demand for Corporate trainees will set the way for growth of corporate trainings in HCL CDCs 3. There is a big opportunity for HCL CDC to tap rural market.

THREATS

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1. There is steep competition from Aptech, NIIT, JETKING etc which makes HCL CDC to innovate its offerings on a continuous basis. 2. Apart from this bigger institution, there is also competition from small institutions prevailing in the rural market.

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3.0RESEARCH METHODOLOGY

3.1RESEARCH METHOLOGY:

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Research Methodology1 is a way to solve the research problem systematically. It involves the various steps to find out the solution of an identified problem. It also clarifies the logic behind the study of the problem. When we talk about research methodology we not only talk of the research method but also consider the logic behind the method we use in the context of our research study and explain why we are using a particular method or techniques and why we are not using other so the result are capable of being evaluated.

3.2OBJECTIVES OF PROJECT
The Main objective of customer perception towards HCL CDC is to know the future prospective for HCL programme. 1) To study the awareness level of people regarding HCL CDC Programmed. 2) To study applicability of HCL programmed 3) Encourage the customers to use the product or service and make them brand loyal. 4) Counter a competitors promotional activities. 5) TO know about the future prospective for HCL Programmed 6) To improve the public image of the firm and the product. 7) To provide the knowledge about product

3.3Research Design
The research was designed in such a way that the probable customers and the potential buyers could be covered respondents. to get the accurate information and feedback from the

The research was divided in the following phases:1) The respondents were segmented.
1

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2) The target customers were identified and approached. 3) Questionnaires were filled by the respondents.

4) Information analyzed and decoded. 5) Conclusion Drawn

3.4SCOPE OF STUDY
The scope is very wide .we should make good promotional efforts to create awareness regarding the New Courses i.e. HCEA, HCE, HCE+ introduced by the company. As a part of a big brand HCL, HCL CDC make efforts to provide good job opportunities in HCL CDC .it help to know the future perception about the HCL CDC. The project studies were conducted at Different IT institute of RANCHI. I was working in the Marketing Department of HCL CDC. Schedule Visiting all the IT institutes and studying about their opinion view regarding to company .this research help to make marketing policy which make beneficial for company

3.5DATA COLLECTION METHOD

Primary: Questionnaires Secondary: Magazines, Journals, Internet Sample size: -- 100 Area of Research- Ranchi Check list:-from the Interview of selected consumers

MS Word: for documentation and final report MS Excel: To perform one-to-one analysis of consumers and magazines

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4.0

DATAANALYSIS & INTERPRETATION

DATA ANALYSIS& INTERPRETATION

Q) 1.Which IT institute do you prefer?
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(a) NIIT (b) HCL CDC (c) IIHT (d) IIJT NO.OF RESPONDENTS 100

Ans:NIIT HCL CDC IIHT IIJT

TABLE-1 20% 49% 21% 10%

CHART-1

10% 21%

20%

NIIT HCLCDC IIHT IIJT

49%

Interpretation: In my survey, When I asked to the respondents, which institute do you prefer they Said HCL CDC49% , NIIT 20%,IIHT,21%and least prefer IIJT 10%. Q.2 which course do you prefer of HCL CDC? a) MCSE Microsoft certified Software engineer b) CCNA Cisco certified network Associate.

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c) RHCE Red hat certified Engineered. d) Other Combined course

Ans:MCSE CCNA RHCE

TABLE-2 25% 28% 35% 12%

OTHER COMBINED COURSE

CHART-2

12% 25% MC S E C C NA R HC E 35% OTH E RC OMB INE D C OUR S E

28%

Interpretation: In my survey, When I asked to the respondents, which course do you prefer they said MCSE 25%, CCNA 28%, RHCE 35%,and 12% other combined course Q.3 How did you know about HCL CDC? a). News paper b). Friends c). Banner

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d). Internet

Ans:News paper Friends Banner Internet

CHART-3

TABLE-3 20% 25% 32% 23%

23%

20% News paper Friends Banner Internet 25%

32%

Interpretation: In my survey, when I asked to the respondents, how do you know about institute? They said 20% News paper, 25% Friends, 32% Banner and 23% from Internet. Q.4. According to you which offer is useful for you? a) Instalment (without discount) b) Discount on Cash payment Ans:-

TABLE-4 Instalment(without discount)

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49%

Discount on cash payment

51%

CHART-4

installm ent (without discount) 49% 51% cash payment(with discount

Interpretation: In my survey, When I asked to the respondents, which offer do you like they said 49% instalment (without discount)and 51% cash payment(with discount).

Q. 5. How do you grade them according to their quality of HCL CDC? a) Poor b) Fair c) Average d) Very poor Ans:-

TABLE-5
20

Poor Fair Average Very poor

CHART-5

20% 60% 15% 5%

5% 15% 20% poor fair average verypoor

60%

Interpretation: In my survey, When I asked to the respondents, how do you grade them HCL CDC they said 20% poor,60% fair, 15% average and 5% very poor. Q.6. why had you specifically chosen HCL CDC only? a) Quality b) Price c) Brand d) Good infrastructure

Ans:Quality

TABLE-6 32%
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Price Brand Good infrastructure

38% 20% 10%

CHART-6

10% 20%

32% Quality Price Brand

38%

Good infrasturucture

Interpretation: In my survey, When I asked to the respondents, why you chosen HCL CDC they said 32% Quality,38% Price,20% Brand and 10% Good infrastructure. Q.7. which medium do you like the most in which company contact to you? a) Hand billing b) Road show c) Seminar d) Area campaigning

Ans:Hand billing Road show

TABLE-7 23% 12%

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Seminar Area campaigning

CHART-7

35% 30%

Interpretation: In my survey, When I asked to the respondents, which medium like to contact company they 23% said hand billing, 12%, road show 35% , seminar and 30% area campaigning. Q.8. what do you think about study in HCL programs in future? a) Eligibility of MNC b) Good job c) Personal business d) Dont know

Ans:Eligibility of MNC

TABLE-8 29%

23

Good job Personal Business Dont know

42% 23% 6%
CHART-8

6% 29% 23% Eligbility of MNC Good job Personal Business Don,t know

42%

Interpretation : In my survey, When I asked to the respondents, what do you think about HCL CDC in future they said 29% Eligibility of MNC, 42% good job, 23% Personal business and 6% Dont know. Q.9. which timing would you prefer for courses? a) Morning b) Evening c) Noon d) Night

Ans:Morning

TABLE-9 35%

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Evening Noon Night

47% 17% 1%
CHART-9

1% 17% 35%

Morning Evening Noon Night

47%

Interpretation: In my survey, When I asked to the respondents, which time do you prefer they said 35% morning,47% said evening,17% said noon,1% said night Q.10. what is future perspectives for HCL CDC? a )Reduce price b) Provided loan at cheaper rate c) Give more practical knowledge d) To introduce new course

TABLE-10 Reduce price

25

33%

Provided loan at cheaper rate Give more practical knowledge To introduce new course
CHART-10

24% 17% 26%

Reduce Price 26% 33% Provided loan at cheaper rate Give m ore practical knowledge 17% 24% To introduce new course

Interpretation: In my survey, When I asked to the respondents, what are future perspectives for HCL CDC they said 33% reduce price, 24% provide loan at cheaper rate, 17%% said give more practical knowledge and26% to introduce new course.

Q.11.how many percentage of student who would like to join HCL CDC? a) Yes b) No c) Already joined

Ans:Yes No Already joined

TABLE-11 38% 40% 22%

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CHART-11

22% 38% Yes No Already

40%

Interpretation: In my survey, When I asked to the respondents, how many student would like to join HCL CDC 38% said YES, 40% said NO,22%,alredy.

Q.12. which course do you like to preference of HCL CDC? a) Software b) Hardware c) Networking

Ans:Software Hardware Networking

TABLE-12 32% 38% 30%

CHART-12
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30%

32% Software Hardware Networking

38%

Interpretation: In my survey, When I asked to the respondents, which course do you like to join they said32% said software,38% said Hardware, and 30% said networking.

Q.13.what is perception about training and placement of HCL C D C? a). Very good b). Good c). Average d) Very bad

Ans:Very good Good Average Very bad

TABLE-13 33% 40% 17% 10%

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CHART-13

10% 33% Verygood Good Average Very bad 40%

17%

Interpretation: In my survey, When I asked to the respondents, what is perception about Training and placement they said 33% very good, 40% good, 17% average ,and 10% very bad. Q.14 why requirement of training for customer? a). For job b). Knowledge c). Personal business

Ans:For job Knowledge Personal business

TABLE-14 65% 20% 15%

CHART-14

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15%

For job 20% Knowledge Personal business 65%

Interpretation : In my survey, When I asked to the respondents, why requirement for training they said65% for job, 20% said Knowledge and 15% Personal business. Q 15. After training programs, placement and services provided by HCL CDC effects your registration decision? a) Strongly agree b) Agree c) Neutral d) Disagree
e) Strongly disagree

Ans:Strongly agree Agree Neutral

TABLE-15 28% 32% 12%

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Disagree Strongly
CHART-15

18% 10%

E F F E C TO FS T UD E NT
10% 28% 18% S trong disagree Ag ree Neutral Disag ree 12% 32% S trong ly disag ree

Interpretation : In my survey, When I asked to the respondents, what do you think placement and services provided by HCL CDC effects your registration decision.28%said strongly agree, 32% said agree,12% said neutral,18% said agree disagree and 10% strongly disagree. 16. Are you feel comfortable and satisfy with the training programs provided by HCL CDC? a) Yes b) No c) Dont know

ans:Yes No Dont know

TABLE-16 76% 23% 2%

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CHART-16
2%

23% Yes NO c) Dont know:-2% 76%

Interpretation: In my survey, When I asked to the respondents, are you comfortable HCL Programme they said76% Yes, 23% No, 2% said dont know.

Q 17.Whatdo you think about training and placement programs provided by the HCL CDC? a) Very good b) Good c) Average d) Bad e) Very bad

Ans: Very good Good

TABLE-17 24% 46%

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Average Bad Very bad

15% 12% 3%
CHART-17

3% 12% Very good 24% good Average 15% 16% Bad Very bad

Interpretation : In my survey, what do you think about training and placement provided by HCLCDC.24% said very good,16% good,15%said average 12% said bad,3% very bad.

5.0 FINDINGS

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5.1 FINDINGS

1. HCLCDC provide new course according to demand. 2. Prices of some of the coursers are match with that of the courses of competitors but prices some of courses are priced higher. So price of some courses are to be reduced to increase number of registrations. 3. It provide good environment to student. 4. Regular touch with mass is maintained in form of journals and publishing in daily News papers and magazines. These will put an impact on consumers mind. 5. Promote its educational products under the brand name of HCL
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6. It provide better training and placement 7. It give good offer. 8. It provide more practical knowledge.

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6.0 CONCLUSIONS

36

6.1CONCLUSION

The analysis shows that people are aware of HCL and of the respondents are aware of HCL CDC. It was amazing to note that respondents were eager to be IT professionals. Furthermore 49% respondents were interested in joining the HCL CDC while 51% did not want to join. It is clear that there is a brand image of HCL as around 49% people wanted to join HCL CDC because of its brand name only The analysis also shows that HCL CDC has emerged as No 1 in IT training with 49% followed by NIIT with 20 %. The respondents who knew HCL would like to be trained with CDC. Graduates are the front-runner in becoming the IT professionals.

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7.0 SUGGESTION

38

7.1 SUGGESTIONS:
This research show HCL CDC have good brand image. Due to globalization, it should be introduce new course and attract the more student for it education and give better placement in leading companies. Being an industry it knows the requirements of the same and can try to impart skill building training programs to the students accordingly. It should make good promotional efforts to create awareness regarding the New Courses i.e HCEA, HCE, HCE+ introduced by the company As a part of a big brand HCL , HCL CDC should make efforts to provide good job opportunities in HCL itself . It should give a more stress on practical knowledge HCL CDC should reduce the prices of the courses so that it can attract more no of students

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8.0 BIBLIOGRAPHY

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BIBLIOGRAPHY & REFERENCES

1. http://www.hclinfosystems.com/news69.htm 2. http://www.hclinfosystems.com/news70.htm 3. http://news.moneycontrol.com/india/news/pressnews/indian-it-training-mkt-

grows-46yoy-at-rs-2135cr-06-07/04/15/297508
4. http://www.equitymaster.com/detail.asp?date=2/7/2006&story=2

5.

http://www.expresscomputeronline.com/20020325/training1.shtml http://www.expressindia.com/news/fullstory.php?newsid=91412

6. http://www.cse.iitk.ac.in/~dheeraj/ideas/industry.html 7. http://www.thehindubusinessline.com/manager/2006/10/09/stories/200610090077

1000.htm
8. http://www.hclcdc.in/

9. Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age International Publisher, New Delhi, Page no. 5, 8, 37, 39

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9.0ANNEXURE I

42

Annexure I Questionnaire

HCL Info system Ltd. Career Development Centre CIRCULAR ROAD RANCHI (JHARKHAND)

Name:-

RUPESH KUMAR SINGH HCLCDC

Q)

1.Which do

IT

institute prefer?

you NIIT IIHT IIJT

Q.2 which course do MCSE you prefer of HCL CDC? CCNA RHCE OTHERS NEWSPAPER

Q.3. how did you know CDC? about

HCL FRIEND INTERNET BANNER

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Q.4.

According

to

INSTALMENT(WITHOUT DISCOUNT)

you which offer is CASH PAYMENT (WITH DISCOUNT). useful for you?

POOR Q. 5. How do you grade them according FAIR to their quality of AVERAGE HCL CDC? VERY POOR

QUALITY Q.6. Why had you specifically HCL CDC only? PRICE

chosen BRAND GOOD INFRASTRUCTURE

Q.7. which medium HAND BILLING do you like the most in which company contact to you? ROAD SHOW SEMINAR AREA CAMPAIGING

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Q.8. what do you think about study in ELIGIBILITY OF MNC HCL future? PERSONAL BUSINESS Dont know programs in GOOD JOB

Q.9. which courses?

timing

MORNING

would you prefer for NOON EVENING NIGHT

Q.10. what is future CDC?

REDUCE PRICE

perspectives for HCL PROVIED LOAN AT CHEAPER GIVE MORE PRACTICAL KNOWLEDGE TO INTRODUCE NEW COURSE Q.11.how many YES NO ALREADY JOINED

percentage of student who would like to join HCL CDC?

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Q.12. which course SOFTWARE do you like to preference of HCL CDC? HARDWARE NETWORKING

Q.13.what perception training DC?

is VERY GOOD about and GOOD

placement of HCL C AVERAGE VERY BAD

Q.14 requirement training customer?

why of for FOR JOB KNOWLEDGE PERSONAL BUSINESS

15.

After

training

Strongly agree

programs, placement Agree and services provided by HCL CDC effects your decision? Neutral

registration Disagree Strongly disagree

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Yes 16. Are you with by feel No and the Dont know HCL Specify the reason------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Very good Good 17. What do you Average think about training Bad and placement programs provided Very bad by the HCL CDC? Any suggestions----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

comfortable satisfy training provided CDC?

programs

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