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  • Google Spam Team Weather Forecast 2013 Quarter 2-3

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    Jason Darrell
    480 Ansichten2 Seiten
    Matt Cutts has confirmed that May is the month when Penguin two-point-oh will be rolled out. Whilst anyone involved in Black-Hat SEO is standing by with a 12-pack of loo-roll in the fridge, Matt's promised those of us who've been good little SEOs that we've nothing to fear. The real problem is, the lines are that thinly drawn, white-becomes-grey-becomes-black-hat-seo very quickly. And often, without knowing it. This is the transcript of Matt's video, sort of, explaining what the Spam Team at Google have planned for Q2 & Q3 of Twenty-thirteen. If you view the transcript through the VideoNot.es app (for Drive) - it's freeware - you can click each line and it will take you to each place in the video. Please feel free to comment and provide feedback.

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    Matt Cutts has confirmed that May is the month when Penguin two-point-oh will be rolled out. Whilst anyone involved in Black-Hat SEO is standing by with a 12-pack of loo-roll in the fridge, Matt's promised those of us who've been good little SEOs that we've nothing to fear. The real problem is, the lines are that thinly drawn, white-becomes-grey-becomes-black-hat-seo very quickly. And often, without knowing it. This is the transcript of Matt's video, sort of, explaining what the Spam Team at Google have planned for Q2 & Q3 of Twenty-thirteen. If you view the transcript through the VideoNot.es app (for Drive) - it's freeware - you can click each line and it will take you to each place in the video. Please feel free to comment and provide feedback.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
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    480 Ansichten2 Seiten

    Google Spam Team Weather Forecast 2013 Quarter 2-3

    Hochgeladen von

    Jason Darrell
    Matt Cutts has confirmed that May is the month when Penguin two-point-oh will be rolled out. Whilst anyone involved in Black-Hat SEO is standing by with a 12-pack of loo-roll in the fridge, Matt's promised those of us who've been good little SEOs that we've nothing to fear. The real problem is, the lines are that thinly drawn, white-becomes-grey-becomes-black-hat-seo very quickly. And often, without knowing it. This is the transcript of Matt's video, sort of, explaining what the Spam Team at Google have planned for Q2 & Q3 of Twenty-thirteen. If you view the transcript through the VideoNot.es app (for Drive) - it's freeware - you can click each line and it will take you to each place in the video. Please feel free to comment and provide feedback.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 2

    What should we expect in terms of SEO from Google over the next few months?

    Whatwebmastersshouldbeworkingon:buildagreat site,thatshouldbeshared,bookmarkedandreturnedto Ifthoseareourgoalsaswebmasters,Googleisonour side Makeasitecompelling!


    1

    People do want to know what's in the pipeline for SEO


    Planscanchangenotaconspiracytheorylotsofdisclaimers Penguin2.0isawebspamchangethatisgoingtosearchblackhatspam MorecomprehensivethanPenguin1.0andmorepenetrative

    Advertorials that violate guidelines targeted in Penguin Two-Point-Oh


    Adsshouldnotflowpageranksitestakemoneyandpasspagerank Lookingateffortstobestrongeronenforcementofadsthatflowpagerankandunclearabout paidandorganicSERPs

    Google UK - Terms that encourage spam in the SERPs


    Newwaystotacklespammers,i.e.pornandkeywordsassociatedwithwebspam e.g.PaydayloansonGoogle.co.uk

    Upstream to deny the value to link spammers


    Niceideastomakelinkspamlesseffectiverollingoutovernextfewmonthsinthetank Workingondifferentsystemforsophisticatedlinkanalysis

    Working on hacked sites


    Detectingthembetter Communicatetowebmastersbetter Sitesthatservemalware: SitesthatgethackedgotoWebmastertoolstocleanupsiteinaonestopshopinpipeline
    Image:SearchEngineJournal

    ViewtheinteractivearticleinVideoNot.es2

    High quality content = no surprise for webmasters in Penguin 2.0


    Matt:Ifyou'rehangingoutonblackhatforumstradingspammingtips,it'sgoingtobeamore eventfulsummerforyou Beenworkingonwaystohelpwebmasters

    Is AuthorRank here? Who is an authority?


    AuthoritieswillrankhigherbasedonalgorithmsdeterminingGoogleauthorship (authorrankishere?)

    Panda revisited
    LookingatPandaforadditionalsignalsforsitesingreyarea,possiblyaffectedbyPandaalgo change Softeneffectforthosesites

    Feedback for clusters of several results, one domain.


    Pageonewilldiversifysites. LesslikelytoseeaclusterfurtherintoSERPS Hostclustering/crowdingsubjecttofeedback

    Wrap Up
    MoreinfotoWebmasters.Lookingforwaystoprovideconcretedetails/URLsfordiagnosis Snapshotcanchangemoveresources Thisiswhattoexpect,Summer2013 Excitedbyimprovements Blackhat/Linkspamgonebyendofsummer SMEstobehelpedaswellasregularwebmasters.

    Keywords:
    MattCutts,Penguin2.0,BlackHatSEO,WebmasterTools,HackedSites

    NotgotVideoNot.es?Getthefreewareandstarttakingvideonotesproperly

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