Beruflich Dokumente
Kultur Dokumente
Spurred the white revolution of India, which has made India the
largest producer of milk and milk product in the world.
RODUCT
RICE
ROMOTION
LACE
2. Nut-o-Mania Range
(Kaju Draksh, Kesar Pista Royale, Fruit Bonanza, Roasted
Almond)
3. Nature's Treat
(Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh
Strawberry, Black Currant, Santra Mantra, Fresh
Pineapple)
LINE FILLING
Survival.
Amul cheese:
200gm – Rs.55
Competitor: Britannia cheese – 200gm –Rs.70
Penetration Pricing.
DIRECT MARKETING
RURAL
MARKETING
Coverage
Assortments
Locations
Inventory
Transport
Retailers:
Currently online are Chennai and Calcutta
Chennai, Kolkata, Nasik, Jalgaon, Aurangabad, Delhi, Raipur, Jodhpur,
Udaipur, Pune, Siliguri / Durg, Kota.
Wholesalers:
Producer Co-operatives: This type of distribution organization is formed
by agricultural producers for selling their produce in the local market.
India:
Covering 13,000 villages benefiting 2.7 million farmers
Collection 447,000 liters of milk/day from 2.12 million farmers .
Delivery of goods to over 500,000 retail outlets across the
country
Members: 13 district cooperative milk producers' Union
No. of Producer Members: 2.7 million
No. of Village Societies: 13,141
International Markets:
Available in over 40 countries.
Some Amul Parlours in the country run by the company or its wholesale
dealers:
Delhi Metro Rail Corporation
The Somnath Temple
National Institute of Design
Infosys Technologies in Bangalore, Mysore & Pune
Wipro campus in Bangalore
L.J. College, Ahmedabad
Ahmedabad Airport
Surat Municipal Corporation
Delhi Police
Gujarat State Raod Transport Corporation
Jubilee Mission Medical College, Trichur, Kerala
Sanjay Gandhi Hospital Parlour, Amethi
Indian Institute of Management, Kolkata
Cafe Amul, MDG, Gandhinagar
Inventory
Transport cans
Engages in route scheduling
has dedicated vehicle operations.
Assortment
Amul’s dominance: Products like cheese, butter, liquid milk
and yogurt sectors
Supply Chain
Collection Chain