Beruflich Dokumente
Kultur Dokumente
TARGET MARKET
Women Age: 26-35 Income: $75,000+ Single BA or Masters Degree
CUSTOMER PROFILE
Audrey
Lives in a big city Loves fashion, art, and design Enjoys reading and walking through the park and city Loves quality girl-time and shopping She dates around but is still a romantic Works as a writer for a fashion magazine
COMPETITION
COLOR STORY
Primary
Accent
POSITIONING STATEMENT
Aspiring to make every woman feel sophisticated, beautiful, and romantic.
LINE DEVELOPMENT
LINE SHEET
Tara Ruched Dress AD37607 Audrey Corset Dress AD34002 Adrienne Chiffon Maxi Dress AD35304 Mesh 100% Nylon Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $160 Tulle & Lining 100% Polyester Fiber Content XS, S, M, L WS: $210 Silk Chiffon 100% Silk Double Knit 100% Polyester XS, S, M, L WS: $369
LINE SHEET
Tiered Lace Blouse AB17620 Carrie Asymmetrical Maxi Skirt AS29362 Scarlett Sweetheart Top AB15218 Maddie Skirt AS25765
Tulle 100% Polyester Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS:$169
Mesh 100% Nylon Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $76
Silk Chiffon 100% Silk Lining: Jersey 60% Cotton 40% Lycra XS, S, M, L WS: $200
PHOTO SAMPLE
WINDOW DISPLAY
WINDOW DISPLAY
FLOOR PLAN
FIXTURES
FIXTURES
FABRIC SWATCHES
Nylon Mesh Jersey Silk Chiffon Content: 100% Nylon Content: 60% Cotton, 40% Content: 100% Silk Vendor: Discount Fabrics, Lycra Vendor: Discount Fabrics, (415) (415) 495-4201 Vendor: Discount Fabrics 495-4201 Price: $2.98/yd (415) 495-4201 Price: $16.98/yd Fabric width: 58 Price: $6.50/yd Fabric width: 45 Lead time: 2 weeks Fabric width: 58 Lead time: 2 weeks Fabric care: Hand wash, Lead time: 2 weeks Fabric care: Hand wash cold, hang hang dry Care: Machine wash cold, hang dry dry
COST SHEET
Scarlett Sweetheart Top AB15218
Jersey: $6.50/yd Mesh: $2.98/yd Total Fabric: $3.25 + $1.49 = $4.74 3 Labels: $.024 Cutting and Sewing: $1.20 + $1.20 = $2.40 Other Costs: $12.00 Packaging: $1.00 First Cost: $20.38 Wholesale Cost: $40.76 Suggested Retail: $82
COST SHEET
Tiered Lace Blouse AB17620
Lace: $2.98/yd Total Fabric: $2.98 5 Buttons: $1.00 Elastic: $0.25 3 Labels: $.024 Cutting and Sewing: $0.40 + $0.40 = $0.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $18.27 Wholesale Cost: $36.54 Suggested Retail: $76
COST SHEET
Carrie Asymmetrical Maxi Skirt AS29362
Tulle: $2.99/yd Jersey Lining: $6.50/yd Total Fabric: $11.96 + $13 = $24.96 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $1.00 + $1.00 = $2.00 Other Costs: $12.00 Packaging: $1.00 First Cost: $40.70 Wholesale Cost: $81.40 Suggested Retail: $169
COST SHEET
Maddie Skirt AS25765
Silk Chiffon: $16.98/yd Jersey Lining: $6.50/yd Total Fabric: $25.47 + $9.75 = $35.22 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $0.40 + $0.40 = $0.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $49.76 Wholesale Cost: $99.52 Suggested Retail: $200
COST SHEET
Tara Ruched Dress AD37607
Tulle: $2.99/yd Jersey Lining: $6.50/yd Total Fabric: $14.95 + $19.50 = $34.45 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $2.00 + $2.00 = $4.00 Other Costs: $12.00 Packaging: $1.00 First Cost: $52.19 Wholesale Cost: $104.38 Suggested Retail: $210
COST SHEET
Audrey Corset Dress AD34002
Silk Chiffon: $16.98/yd Double Knit: $5.50/yd Total Fabric: $50.94 + $21.75 = $72.69 1 Zipper: $0.50 3 Labels: $.024 Cutting and Sewing: $1.40 + $1.40 = $2.80 Other Costs: $12.00 Packaging: $1.00 First Cost: $90.23 Wholesale Cost: $180.46 Suggested Retail: $369
COST SHEET
Adrienne Chiffon Maxi Dress AD35304
Nylon Mesh: $2.98/yd Jersey Lining: $6.50/yd Total Fabric: $11.92 + $13.00 = $24.92 1 Button: $0.20 3 Labels: $.024 Cutting and Sewing: $0.80 + $0.80 = $1.60 Other Costs: $12.00 Packaging: $1.00 First Cost: $39.96 Wholesale Cost: $79.92 Suggested Retail: $160
SALES PLAN