Mobile Monday

Italy
www.mobilemonday.it

Mobile Monday Italy

Mobile User Experience:
enabling people to focus on what they want to do,

rather than on how they do it

Tim Haysom
Chief Marketing Officer – OMTP

Mobile Monday Italy event - Milan, November 24 2008

Mobile Monday Italy

© OMTP All rights reserved Slide 1
OMTP – who are we?

Sponsor members

Operator members

Advisor members
Mobile Monday Italy
© OMTP All rights reserved Slide 2
OMTP Mission

Increasing use of mobile applications

and data services

Championing consistency to simplify

cross platform application development

Making life easier, less complicated

and less confusing for customers
Mobile Monday Italy
© OMTP All rights reserved Slide 3
OMTP Focus

Device
Hardware
Device
Mobile Web
Management

Device
Enablers

Mobile Monday Italy

© OMTP All rights reserved Slide 4
Active projects
• BONDI
– Enabling a consistent and secure mobile web
• Hardware Trusted Environment
– Hardware security on the device
• Green Devices
– Making devices and accessories more environmentally friendly
• HSPA+ Terminal Requirements
– Defragmenting 3GPP optional features
• IMS v2 Functional Requirements
– Implementation issues for 3GPP release 7 IMS
• Mobile Terminal Testing
– Generic Interfaces for external device testing
• Visual Voicemail
– Terminal requirements to enable visual voicemail services
• UICC phase 3
Mobile Monday Italy
– Requirements for the©interface between handset and UICC
OMTP All rights reserved Slide 5
Mobile Monday Italy
consistency

Mobile Monday Italy

 choice

Mobile Monday Italy

Web services on the mobile

• The simple browser is the most consistent cross

platform environment
– but to date has had limited impact

• Rich web 2.0 technology is in the mobile space

– but on limited devices

• Fragmentation is a serious risk if “mobile web

2.0 just happens”

Mobile Monday Italy

© OMTP All rights reserved Slide 9
 Fragmentation

Complete User base

Operator 1
Applications O/S 1
Browser1
O/S 2
Operator 2

Browser2 O/S 3

O/S 4 Operator 3

Browser3 O/S 5
Operator 4

Each web environment targets different user base

Mobile Monday Italy
© OMTP All rights reserved Slide 10
 Defragmentation
common
mobile
web
environment

Complete User base

Operator 1
Applications O/S 1
Browser1
O/S 2
Operator 2

Browser2 O/S 3

O/S 4 Operator 3

Browser3 O/S 5
Operator 4

Each application can target whole user base

Mobile Monday Italy
© OMTP All rights reserved Slide 11
The scenario
Phone Phone Phone Phone Phone
1 2 3 4 5

Service 1   
Service 2  
Service 3    
Service 4 
Service 5   

Mobile Monday Italy

© OMTP All rights reserved Slide 12
To consistently and securely open up
access from
web applications
to device and
network resident capabilities

Mobile Monday Italy

© OMTP All rights reserved Slide 13
sco scope
Web Widget
Package Package

Browser Web runtime

Web engine Jscript

Events JavaScript Extension Errors

Policy
Secure Access Policy Management

Dynamic
Application Invoke
Application Settings

User Interaction

Comms History

System Events
API
Phone Status

Persistence

Messaging
Location

Camera
Gallery

API
PIM

Management

New API

Mobile Monday Italy Operating Systems

© OMTP All rights reserved
RTOSs
Slide 14
Mobile Monday Italy
My widget

Time of next train

Local station
Milan Centrale

Destination
Turino Porto Nuova Darling, I’m
on the 17:47
17:47 on-time train. See
18:19 delayed 18:26 you later xxx

Live information

Mobile Monday Italy

© OMTP All rights reserved Slide 16
 services

Mobile Monday Italy

© OMTP All rights reserved Slide 17