IPO Pitchbook

Pitchbook
Pristine For [Insert Text Here] (Confidential)
Pristine www.edupristine.com
Key concept page

I. II. Pitchbook Parts of a pitchbook
III. Key sources of information IV. Best practices
1. Introduction to Pitchbooks
Pitchbook is a marketing tool used by investment bankers Contains detailed analysis of investment ideas for clients
The content varies with the purpose of meeting with the clients
Types of Pitch
Industry overview/Bank Introduction
Deal consideration
Management Presentation
Bank introduction Initial sales pitch Regular meeting
Buy- side M&A Sell-side M&A IPOs Debt issuance
After mandate pitches
There can be many other sub-types of these
2 Key parts of a Pitchbook

Bank credentials Market overview
Positioning/Equity story
Company profiles Valuation summary Potential targets/buyers
Summary/recommendation
Appendix
2.1 Bank Credentials

Bank credentials
Bank Organization
League Tables
Tombstone deal summary Deal team credentials
Market overview Positioning/Equity story
Company profiles
Valuation summary Potential targets/buyers Summary/recommendation
Apendix
[FOR REFERENCE ONLY]
UBSA Leading Global Financial Services Firm

Our strength is backed by industry accolades
Wall Street Powerhouse FORBES 2004
The UBS Way BLOOMBERG 2004
Worlds Best Investment Bank EUROMONEY 2004 Worlds Best Bank EUROMONEY 2003
Best Investment Bank THE ECONOMIST 2003
Worlds Best Investment Bank INVESTMENT DEALERS DIGEST 2002
UBS is a banking giant but, a Wall Street powerhouse? Oh Yes. This is a house thats grown out of its regional shell to assume premier proportions in world finance. But its the push into the rarified realm of Investment Banking that sets UBS apart.
UBS has achieved what once seemed impossible for any European investment bank: it has broken into the front rank in the US market, source of roughly half the global investment banking fee pool. In the 12 months ending in April 2004, it doubled its share in announced US M&A deals.
WORLDS BEST INVESTMENT BANK EUROMONEY 2004
BIG KID ON THE BLOCK FORBES
5 Pristine For [Insert Text Here] (Confidential)
UBSA Leading M&A Advisor with Rapid Improvement in[FOR REFERENCE ONLY] Market Share
20032004 # of Transactions / Market Share 1
14.8%
20032004 Market Share versus 20002002

+23% Lehman Bros Deutsche Bank Lazard Goldman Sachs Citigroup JP Morgan Morgan Stanley Merrill Lynch CSFB (38% ) (23% ) (1% ) (2% ) (5% ) (11% ) +9% +6% +3%
Goldman Sachs JP Morgan Citigroup Morgan Stanley CSFB 333 322 Deutsche Bank Merrill Lynch Lehman Bros Lazard 197 265 262 252 6.4% 8.6% 8.5% 8.1% 377
459
426 13.8% 403 13.0%
12.2%
10.8% 10.4%
Notes: Data represents all M&A deals worldwide greater than $100 million in transaction value. Full credit given to acquiror and target advisor(s). Excludes withdrawn deals, equity carveouts, exchange offers, and open market repurchases 1 Market share based on number of transactions. Market shares do not sum to 100% due to multiple advisors on each transaction (e.g., target advisor and acquiror advisor)
UBS has positioned itself as one of the leading M&A advisors worldwide and has unprecedented momentum, capturing more market share than any other bank since 2002
Overview of UBS Technology M&A Group

Technology M&A Expertise
Strong technology-focused M&A presence with deep industry knowledge and company relationships Experienced in a wide range of advisory assignments Buyer advisory Seller advisory Cross-border transactions Merger of equals Shareholder value protection Leveraged transactions
2004 Technology M&A Transactions Less Than $1 Billion

Financial Advisor Goldman Sachs & Co Morgan Stanley Credit Suisse First Boston UBS JP Morgan Banc of America Securities LLC Citigroup Jefferies & Co Lehman Brothers Rothschild
Source: SDC
Rank
Value ($mm)
No. of Deals
1 2 3 4 5 6 7 8 9 10
7,168.2 6,025.4 5,187.3 4,476.8 4,375.4 2,148.2 2,114.1 2,093.0 1,560.4 1,492.6
17 22 15 11 14 5 12 21 9 3
Selected Recent Transactions
League Table
November 2004 US$137million Sale to Cisco Systems July 2004 US$170 million Sale to FindWhat.com M ay 2004 US$663 million Acquisition of NPTest
February 2005 US$415 million Sale to eBay
February 2005 US$850 million Sale of Selected DynCorp Units to Veritas Capital
M ay 2004 US$380 million Sale to Serena Software
M arch 2004 US$463 million Sale to SafeNet
January 2004 US$601 million Sale to Manpower
January 2004 US$467 million Financial Restructuring
November 2003 US$295 million Sale to NetScreen
Overview of UBS Technology M&A Group

Technology M&A Expertise
Strong technology-focused M&A presence with deep industry knowledge and company relationships Experienced in a wide range of advisory assignments Buyer advisory Seller advisory Cross-border transactions Merger of equals Shareholder value protection Leveraged transactions
2004 Technology M&A Transactions Less Than $1 Billion

Financial Advisor Goldman Sachs & Co Morgan Stanley Credit Suisse First Boston UBS JP Morgan Banc of America Securities LLC Citigroup Jefferies & Co Lehman Brothers Rothschild
Source: SDC
Rank
Value ($mm)
No. of Deals
Tombstone of recent deals
1 2 3 4 5 6 7 8 9 10
7,168.2 6,025.4 5,187.3 4,476.8 4,375.4 2,148.2 2,114.1 2,093.0 1,560.4 1,492.6
17 22 15 11 14 5 12 21 9 3
Selected Recent Transactions
February 2005 US$415 million Sale to eBay
February 2005 US$850 million Sale of Selected DynCorp Units to Veritas Capital
November 2004 US$137million Sale to Cisco Systems
July 2004 US$170 million Sale to FindWhat.com
M ay 2004 US$663 million Acquisition of NPTest
M ay 2004 US$380 million Sale to Serena Software
M arch 2004 US$463 million Sale to SafeNet
January 2004 US$601 million Sale to Manpower
January 2004 US$467 million Financial Restructuring
November 2003 US$295 million Sale to NetScreen
2.2 Market/Industry Overview

Industry overview
Market growth Recent trends Key opportunities
Company profiles
Valuation summary Potential targets/buyers Summary/recommendation
Appendix
2.2 Market/Industry Overview

Gives an overview of the industry/sector Backed by numbers and charts Total addressable market size Market growth rate Growth drivers Key trends in the industry Major players in the industry Value chain of industry
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2.3 Positioning
Why is the company attractive? Companys strength/weakness Market share
Company profiles Valuation summary Potential targets/buyers Summary/recommendation Appendix
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2.4 Company profiles

Company profiles
What does the company do? Public market overview Business segments Geographical presence Key competitors/customers Recent News
Valuation summary
Potential targets/buyers
Summary/recommendation Appendix
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2.4 Company profiles

Profiles
Strip Profile
One-pager/Two Pager
Detailed
Company name/logo Summary financials Short business description Management
Detailed business description Recent news Key management Geographical presence Public market overview Share price performance Key customers Key competitors
Detailed business description Product overview Management overview Geographical presence Public market overview Share price performance Historical financial performance
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LinkedIn - overview
Business description Social networking website for people in professional occupations Operates a proprietary platform that allows members to create, manage, and share their professional identity online Also offers members with solutions to search, connect, and communicate with business contacts Provides hiring solutions comprising LinkedIn Corporate Solutions, LinkedIn Jobs and Subscriptions Used by 200mm members in 200 countries Available in nineteen languages Offices in 25 cities worldwide Founded in 2003 and headquartered in Mountain View, CA Recent news Jan 09, 2013: Announced that it has reached 200mm members Dec 4, 2012: Announced the launched of SUCEED: Small Business Group, an online forum for networking, advice and content for small business professionals in partnership with Staples Share Price Performance
$140 $125 $110 $95 $80 7/23/2012 LNKD
9/21/2012
11/20/2012
1/19/2013
Public market overview
As of 23/1/2013 Share Price Shares outstanding Market cap P/E Ratio Forward P/E(1y) Earnings Per Share (EPS)
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Key management
Name Jeffrey Weiner Steven Sordello David Henke Designation CEO and Director CFO SVP Operations Past Experience
LinkedIn - overview
Business description Social networking website for people in professional occupations Operates a proprietary platform that allows members to create, manage, and share their professional identity online Also offers members with solutions to search, connect, and communicate with business contacts Provides hiring solutions comprising LinkedIn Corporate Solutions, LinkedIn Jobs and Subscriptions Used by 200mm members in 200 countries Available in nineteen languages Offices in 25 cities worldwide Founded in 2003 and headquartered in Mountain View, CA Recent news Jan 09, 2013: Announced that it has reached 200mm members Dec 4, 2012: Announced the launched of SUCEED: Small Business Group, an online forum for networking, advice and content for small business professionals in partnership with Staples
What does the company do? LNKD What are its business segments? $125 What products/solutions does it provide? Where all does it operate? $110 What are its main sales channels? How many employees are there? $95 Any proprietary technologies? $80 When was it founded? 7/23/2012 9/21/2012 11/20/2012 1/19/2013 Where are its headquarters?
$140
Share Price Performance
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Key management
LinkedIn - overview
$140 $125 $110 $95 $80 7/23/2012 LNKD
9/21/2012
11/20/2012
1/19/2013
As of 23/1/2013 Key recent news and events Management changes Share Price New product launches Shares outstanding M&A activity Market cap P/E Ratio Forward P/E(1y) Earnings Per Share (EPS)
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Key management
LinkedIn - overview
$140 $125 $110 $95 $80 7/23/2012 LNKD
9/21/2012
11/20/2012
1/19/2013
As of 23/1/2013 Share Price Shares outstanding Market cap P/ERatio Key personnel ForwardP/E(1y) CEO, CFO, CTO, Chairman Earnings Per Share (EPS)
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Key management
Name Jeffrey Weiner Steven Sordello David Henke Designation CEO and Director CFO SVP Operations
LinkedIn - overview
Business description Social networking website for people in professional occupations Operates a proprietary platform that allows members to create, manage, and share their professional identity online Share chart Also offersprice members with solutions to search, connect, and communicate with business Mention units contacts and currency Provides hiring solutions comprising LinkedIn Corporate Footnote last closing price date Solutions, LinkedIn Jobs and Subscriptions Used by 200mm members in 200 countries Available in nineteen languages Offices in 25 cities worldwide Founded in 2003 and headquartered in Mountain View, CA Recent news Jan 9, 2013: Announced that it has reached 200mm members Dec 4, 2012: Announced the launched of SUCEED: Small Business Group, an online forum for networking, advice and content for small business professionals in partnership with Staples Share Price Performance
$140 $125 $110 $95 $80 7/23/2012 LNKD
9/21/2012
11/20/2012
1/19/2013
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Key management
Name Jeffrey Weiner Steven Sordello David Henke Designation CEO and Director CFO SVP Operations
LinkedIn - overview
Business description Social networking website for people in professional occupations Operates a proprietary platform that allows members to create, manage, and share their professional identity online Also offers members with solutions to search, connect, and communicate with business contacts Provides hiring solutions comprising LinkedIn Corporate Solutions, LinkedIn Jobs and Subscriptions Used by 200mm members in 200 countries Available in nineteen languages Offices in 25 cities worldwide Founded in 2003 and headquartered in Mountain View, CA Recent news Share Price Performance
$140 $125 $110 $95 $80 7/23/2012 LNKD
9/21/2012
11/20/2012
1/19/2013
Public Market overview Jan 9, 2013: Announced that it has reached 200mm members Share price Dec 4, 2012: Announced the launched of SUCEED: Small Group, Market Business an Cap online forum for networking, advice and content small business professionals in partnership with for EV Staples Debt Key management Historical and projected sales EBIT or EBITDA Designation Name EV/EBITDA (Forward) Jeffrey Weiner CEO and Director P/E Ratio Steven Sordello CFO EPS David Henke SVP Operations
$119.02 87.2mm 12.8bn 596.45x 795.27 $0.20

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Share Price Performance

Share price performance (Rebased to 100)
130 LNKD S&P 100
120
114.5%
110
108.3%
100
90
80 7/23/2012
8/22/2012
9/21/2012
10/21/2012
11/20/2012
12/20/2012
1/19/2013
Source: NASDAQ, as of Jan 22nd 2013
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Historical financial performance

Revenue by geography International
32% 68%
Revenue by segment
International
27%
32%
73%
27% 68% 73%
US 2011 Revenue growth (in $) Millions 600 500 400 300 200 100 0 2007
Source: Company filings 32.5 78.8 120.1 243.1
US 2010 2011 2010
EBITDA Growth (in $) Millions

522.2
120 100 80 60 40 14.7 98.7
48.0
20
0 2009 2010 2011
3.5 2007
5.5 2008
2008
2009
2010
2011
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Products and solutions - overview

Company Pages
Centralized location where LinkedIn members can stay in the loop on your company news, products & services
LinkedIn Mobile
LinkedIn app for mobiles Available for iPhone, iPad, Android, BlackBerry and Windows
LinkedIn Marketing Solutions

Target audiences in a business context, delivering high impact social media marketing solutions
LinkedIn Today
Enables members to be informed on the job every day by showing them relevant news
LinkedIn Job Seeker Platinum

Provides tools for members to land jobs faster
LinkedIn Groups
Provide a forum for its members to discuss topics of interest and meet and interact with other professionals
LinkedIn Talent Connect

Annual conference exclusively for corporate recruiting customers
Resume Builder
LinkedIn Jobs
Recruitment Advertising
LinkedIn Map
Recruiter Professional Services

Empowers recruiting agencies and executive search firms to find, contact and place the talent
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2.5 Valuation summary

Company profiles Valuation summary
Football Field analysis Financial Models DCF Model LBO Analysis Operating comparable Trading comparable
Potential targets/buyers Summary/recommendation Appendix
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2.5 Valuation Summary

Used in all types of pitches with deal consideration Show the a range of values for the asset using a football field Mean or median value shown to suggest possible valuation Supported by individual valuation models DCF valuation LBO model Trading comparable valuation Comparable transaction valuation
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Valuation summary
Football Field
Football Field
P/BV (x) Multiple
23.9
30.4
P/E (x) Multiple
30.4
67.6
EV/ EBITDA (x) Multiple
30.7
65.7
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
110.0
Share Price
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2.6 Potential targets/buyers

Summary page of targets/buyers
Company profiles of targets/buyers
Summary/recommendation Appendix
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2.7 Summary/Recommendation
Analysis of all possible actions that the client can take
Appendix
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2.8 Appendix
Appendix
Detailed models Backup data Detailed profile
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3. Key sources for information

Company website Investor Relations section, look for investor presentations, annual filings etc.
Recent news and press releases

Product brochures Company history SEC filings Information about key customers, employees, competitors, products, strategy can be found in 10K, Annual Report Call Transcript Current challenges facing the company
Newsrun
Recent developments Perspective on the company from outside
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4. Best practices
Text size and spacing Use same font size across tables and text boxes
Check for extra between words

Ensure line spacing consistency
Bullet points Keep bullets short and concise In case of a large amount of related information, create sub-bullets Dont have more than 2/3 sub bullets
Financials Check numbers such as Revenue, Market Cap to ensure consistency across slides Ensure that currency and units are mentioned. Exchange rate should be footnoted
Footnote Check that all relevant footnotes have been added. Sources should always be mentioned where numbers are used
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Thank you!
Pristine www.edupristine.com

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Pitchbook

Pristine For [Insert Text Here] (Confidential)

Key concept page

III. Key sources of information IV. Best practices

Pristine For [Insert Text Here] (Confidential)

Industry overview/Bank Introduction

Bank introduction Initial sales pitch Regular meeting

Buy- side M&A Sell-side M&A IPOs Debt issuance

After mandate pitches

There can be many other sub-types of these

Pristine For [Insert Text Here] (Confidential)

2 Key parts of a Pitchbook

Pristine For [Insert Text Here] (Confidential)

2.1 Bank Credentials

Market overview Positioning/Equity story

Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

UBSA Leading Global Financial Services Firm

Wall Street Powerhouse FORBES 2004

The UBS Way BLOOMBERG 2004

Best Investment Bank THE ECONOMIST 2003

Worlds Best Investment Bank INVESTMENT DEALERS DIGEST 2002

BIG KID ON THE BLOCK FORBES

5 Pristine For [Insert Text Here] (Confidential)

20032004 Market Share versus 20002002

426 13.8% 403 13.0%

[FOR REFERENCE ONLY]

Overview of UBS Technology M&A Group

2004 Technology M&A Transactions Less Than $1 Billion

Selected Recent Transactions

February 2005 US$415 million Sale to eBay

M ay 2004 US$380 million Sale to Serena Software

M arch 2004 US$463 million Sale to SafeNet

January 2004 US$601 million Sale to Manpower

January 2004 US$467 million Financial Restructuring

November 2003 US$295 million Sale to NetScreen

7 Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

Overview of UBS Technology M&A Group

2004 Technology M&A Transactions Less Than $1 Billion

Tombstone of recent deals

Selected Recent Transactions

February 2005 US$415 million Sale to eBay

November 2004 US$137million Sale to Cisco Systems

July 2004 US$170 million Sale to FindWhat.com

M ay 2004 US$663 million Acquisition of NPTest

M ay 2004 US$380 million Sale to Serena Software

M arch 2004 US$463 million Sale to SafeNet

January 2004 US$601 million Sale to Manpower

January 2004 US$467 million Financial Restructuring

November 2003 US$295 million Sale to NetScreen

8 Pristine For [Insert Text Here] (Confidential)

2.2 Market/Industry Overview

Pristine For [Insert Text Here] (Confidential)

2.2 Market/Industry Overview

Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

Pristine For [Insert Text Here] (Confidential)

[FOR REFERENCE ONLY]

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