Professional Diploma in Marketing

Reading list 2011 2012

Professional Diploma in Marketing

The Marketing Planning Process

Recommended support materials

Core texts
Blythe, J. and Megicks, P. (2010) Marketing planning: strategy, environment and context. Harlow, FT/Prentice Hall. 37.99

Workbooks
Megicks, P. (ed), Donnelly, R. and Harrison, G. (2009) CIM coursebook: the marketing planning process. Oxford, Butterworth Heinemann. 24.99 CIM (2010) Listen and learn audio CD: the marketing planning process. Cookham, CIM. 14.99

Workbooks
BPP (2009) The marketing planning process: study text. London, BPP Publishing. 20.00 BPP (2010) CIM Professional diploma assessment workbook. London, BPP Publishing. 30.00

Supplementary reading
Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. 12.99 Dibb, S. and Simkin, L. (2008) Marketing planning. London, Cengage. 37.99 Drummond, G., Ensor, J. and Ashford, R. (2007) Strategic marketing: planning and control. 3rd edition. Oxford, Butterworth Heinemann. 20.99

McDonald, M. (2011) Marketing plans: how to prepare then, how to use them. 7th edition. Chichester, John Wiley & Sons. 34.99 Burk Wood, M. (2010) Essential guide to marketing planning. 2nd edition. Harlow, FT Prentice Hall. 18.99 Burk Wood, M. (2004) Marketing planning: principles into practice. Harlow, FT Prentice Hall. 47.10

Dibb, S. and Simkin, L. (2007) Market segmentation success: making it happen. Abingdon, Routledge. 38.99 Print on demand title McDonald, M. and Dunbar, I. (2010) Market segmentation: how to do it, how to profit from it. 4th edition. Oxford, Goodfellow Publisher. 34.99 Weinstein, A. (2004) Handbook of market segmentation. 3rd edition. USA, Routledge. 28.99

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See the CIM Direct order form for details Marketing planning: strategy, environment and context CIM coursebook: the marketing planning process Listen and learn audio CD: the marketing planning process

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The Marketing Planning Process

Professional Diploma in Marketing

CIM professional marketing qualifications

Professional Diploma in Marketing

Delivering Customer Value through Marketing

Recommended support materials

Core texts
Jobber, D. (2009) Principles and practice of marketing. 6th edition. Maidenhead, McGraw-Hill. 49.99

Workbooks
Linton, C. (ed) and Donnelly, R. (2009) CIM coursebook: delivering customer value through marketing. Oxford, Butterworth Heinemann. 24.99 CIM (2010) Listen and learn audio CD: delivering customer value through marketing. Cookham, CIM. 14.99

Workbooks
Donnelly, R. (2009) CIM revision cards: delivering customer value through marketing. Oxford, Butterworth-Heinemann. 8.99 BPP (2009) Delivering customer value through marketing: study text. London, BPP Publishing. 20.00

Workbooks
BPP (2010) CIM professional diploma assessment workbook. London, BPP Publishing. 30.00 BPP (2009) CIM professional diploma in marketing: passcards. London, BPP Publishing. 15.00

Supplementary reading
Baines, P., Fill, C. and Page, K. (2010) Marketing. 2nd edition. Oxford, Oxford University Press. 41.99 Cook, S. (2010) Customer care excellence: how to create and effective customer service focus. 6th edition. London, Kogan Page. 24.95 Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. 12.99

Kapferer, J. (2008) The new strategic brand management. 4th rev edition. London, Kogan Page. 35.00 McDonald, M. and Woodburn, D. (2011) Key account management. 3rd edition. Chichester, John Wiley & Sons. 34.99 Pickton, D and Broderick, A. (2004) Integrated marketing communications. 2nd edition. Harlow, Prentice Hall. 44.99.

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See the CIM Direct order form for details Principles and practice of marketing 6th Edition CIM coursebook: delivering customer value through marketing Listen and learn audio CD: delivering customer value through marketing CIM revision cards: delivering customer value through marketing

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Delivering Customer Value Through Marketing Study Pack 79.10

Delivering Customer Value Through Marketing

Professional Diploma in Marketing

CIM professional marketing qualifications

Professional Diploma in Marketing

Managing Marketing

Recommended support materials

Core texts
Palmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Oxford, Elsevier. 20.99

Core texts
Collier, P.M. (2009) Accounting for managers. 3rd edition. Chichester, John Wiley & Sons. 38.99

Core texts
Cole, G.A. and Kelly,P. (2011) Management: theory and practice. 7th edition. London, Cengage Learning. 44.99

Workbooks
Sherratt, A. (ed), Nicholson, F. and Meek, R. (2009) CIM Coursebook: Managing marketing. Oxford, Butterworth Heinemann. 24.99 CIM (2010) Listen and learn audio CD: managing marketing. Cookham, CIM. 14.99 BPP (2010) Managing marketing: study text. London, BPP Publishing. 20.00 BPP (2010) CIM Professional Diploma assessment workbook. London, BPP Publishing. 30.00

Supplementary reading
Adair, J. (2009) Effective leadership: how to be a successful leader. Revised edition. Pan Books. 8.99 Armstrong, M. (2009) Armstrongs handbook of human resource management practice. 11th edition. London, Kogan Page. 39.50 Belbin, R. (2010) Management teams: why they succeed or fail. 3rd edition, Oxford, Butterworth Heinemann. 21.99 Bourne, M. (2007) Balanced scorecard. London, Hodder Education. 8.99 Christopher, M., Payne, A. and Ballantyne, D. (2002) Relationship marketing: creating shareholder value. 3rd edition. Oxford, Butterworth Heinemann. 28.99

Davidson, H (2004) The committed enterprise: making vision, values and branding work. 2nd edition. Oxford, Butterworth Heinemann. 24.99 Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. 12.99 Dibb, S. et al (2005) Marketing concepts and strategies. 5th European edition. Boston, Houghton-Mifflin. 46.99 Dibb, S. and Simkin, L. (2009) Marketing essentials. London, Cengage. 36.99 Walsh, C. (2008) Key management ratios: The 100+ ratios every manager needs to know. 4th edition. Harlow, FT Prentice Hall. 26.99

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See the CIM Direct order form for details Managing Marketing: marketing success through good management practice CIM coursebook: managing marketing Listen and learn audio CD: managing marketing

Supplementary reading
Adair, J. (2002) Inspiring leadership: learning from great leaders. London, Thorogood. 19.99

AUDIO CD

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Managing Marketing Study Pack 48.75

Managing Marketing
Professional Diploma in Marketing

CIM professional marketing qualifications

Professional Diploma in Marketing

Project Management in Marketing

Recommended support materials

Core text
Martin,. P. and Tate, K. (2001) Getting started in project management. Chichester, John Wiley & Sons. 14.99

Workbooks
McKee, F.(ed) and Cox, E. et al (2009) CIM Cousebook: Project management in marketing. Oxford, Butterworth Heinemann. 24.99

Workbooks
CIM (2010) Listen and learn audio CD: project management in marketing. Cookham, CIM. 14.99 BPP (2010) Project management for marketing: study text. London, BPP Publishing. 20.00 BPP (2010) CIM Professional diploma assessment workbook. London, BPP Publishing. 30.00

Supplementary reading
Collier, P.M. (2009) Accounting for managers. 3rd edition. Chichester, John Wiley & Sons. 38.99 Cooper, R.G. (2011) Winning new products: accelerating the process from idea to launch. 4th edition. NY, Basic Books. 19.99 Creswell, J.W. (2008) Research design: qualitative, quantitative and mixed method approach. 3rd edition. Thousand Oaks, Sage. 33.99 Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. 12.99

Doyle, P. (2008) Value-based marketing: marketing strategies for corporate growth and shareholder value. 2nd edition. Chichester, John Wiley & Sons. 34.99 Easterby-Smith, M. et al (2008) Management research: theory and practice. 3rd edition. London, Sage. 30.99 Jankowicz, A.D. (2004) Business research projects. 4th edition. London, Thomson. 50.99 Jobber, D. (2009) Principles and practice of marketing. 6th edition. Maidenhead, McGraw-Hill. 49.99 Lewis, J.P. (2007) Mastering project management: applying advanced concepts to systems thinking, control and evaluation, resource allocation. 2nd edition. Maidenhead, McGraw-Hill. 41.99

Lock, D. (2007) Project management. 9th edition. Aldershot, Gower. 30.00 McDaniel, C. and Gates, R. (2010) Marketing research essentials. 7th edition. Chichester, John Wiley & Sons. 46.99 Peter, J. P and Olsen, J.C. (2010) Consumer behaviour and market strategy. 9th edition. Maidenhead, McGraw-Hill. 44.99 Ward, K. (2003) Marketing finance: turning marketing strategies into shareholder value. Oxford, Butterworth Heinemann. 24.99

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See the CIM Direct order form for details Getting Started in Project Management CIM coursebook: project management in marketing Listen and learn audio CD: project management in marketing

AUDIO CD

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Project Management in Marketing Study Pack 43.95

Project Management in Marketing

Professional Diploma in Marketing

CIM professional marketing qualifications

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The Chartered Institute of Marketing 2011. All rights reserved. Permission to reproduce or extract material from this publication must be sought from The Chartered Institute of Marketing.
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