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Carl J.

Kosnar
The Kosnar Group
2306 Wales Drive
Cardiff by the Sea, CA 92007
Phone: (760) 632-8402
Mobile: 619-994-2258
Fax: (760) 632-0772

MEMORANDUM

To:

From: Carl J. Kosnar

In Re: Background on Franchise Disclosure Requirements/Questionnaire to Assist in


Drafting the Franchise Disclosure Document (FDD)

Date:

_________________________________________________________________________

The FTC Franchise Rule requires you to disclose in a basic disclosure document certain
background information about the franchising company, you and the other principals, financial condi-
tion, existing franchisees and most provisions of the franchise agreement. The basic disclosure docu-
ment, including a franchise agreement and all other agreements that the franchisee will be required to
sign, must be given to a prospective franchisee at least 14 days before signing a binding agreement
or paying any fee. The franchisee must also receive completed copies of all contracts at least five
days before signing them. This basic franchise disclosure document can be in one of two formats:
(i) the FTC Disclosure Document; or (ii) the state Franchise Disclosure Document ("FDD") format.
The FDD format is more comprehensive.

An overwhelming majority of experienced franchise lawyers will usually recommend the


FDD format. The reason for this is that the FDD format generally will be accepted with limited
changes in the states requiring franchise registration, whereas the FTC format usually will not be
accepted, or will often require substantial modification for acceptance. While you can use the FTC
format in 39 states including Florida, Puerto Rico and the U.S. Virgin Islands, if you intend to
develop a national franchise program and intend to sell franchises in California, Hawaii, Maryland,
Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and
Wisconsin, the FTC format will usually not be accepted in these states without substantial
modification. There may be limited circumstances when you want to use the FTC format, but then
you may be precluded from selling franchises in, and perhaps to, residents of these states without
incurring substantial time and expense to revise the FTC format. We assume, and this Questionnaire
is based on the assumption, that you desire a franchise disclosure document in an FDD format.
Please let us know if this is not the case or if you would like to discuss this issue further before
completing this Questionnaire.

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The franchise laws provide that no person may offer or sell a franchise by means of any
written or oral communication that includes an untrue statement of a material fact or omits to state a
material fact necessary in order to make the statements, in light of the circumstances under which
they were made, not misleading. A violation of these laws may result in administrative, civil and/or
criminal sanctions, for the corporation and its principals. Responding completely to the information
required to be disclosed in a FDD is considered the “minimum” level of disclosure. The greater the
disclosure, the lower the exposure to claims of fraud and misrepresentation. Err on over disclosure
rather than basic disclosure.

This Questionnaire FDD uses on information you are required to disclose in your FDD.
Please try to answer the questions as fully as possible. If you are unable to answer any questions
completely, respond as best you can.

We have tried to eliminate redundant questions already asked and answered in completing the
Franchise Agreement Questionnaire.

In supplying information, always go by the rule that it is better to "over-disclose" than


to "under-disclose." Also include all material facts necessary to make the disclosed
information not misleading. Put yourself in the shoes of a prospective franchisee trying to
make an informed investment decision. Disclose all material information, even if beyond the
literal interpretation of the disclosure requirements, if you would think that, but for that
information, you might or might not make the investment decision.

If any question is inapplicable to your franchise program, respond with "N/A." We have tried
to explain the reasons for many of the questions and have given you a choice of several possible
answers based on our franchising experience, where appropriate. These proposed answers are only
possibilities, not required responses. If you have a different answer, let us know. When responding
to questions about your franchise program, be reasonable and base your responses on any experience
you may have had to make your own business successful. We will review your responses to the
questions and schedule a time to discuss them with you.

This Questionnaire will be used to prepare an FDD for a prospective franchisee purchasing
one single-unit franchise. More complex franchise arrangements such as area development (multiple-
unit) agreement, subfranchising (master franchising) and area representative (development agents)
require additional documents and disclosures. Most start-up franchisors concentrate on single-unit
sales initially.

Responses consistent with the AAFD Fair Franchising Standards are highlighted in
bold.

ALL RESPONSES SHOULD BE TYPEWRITTEN OR


NEATLY PRINTED
- Attach separate sheets as necessary –
-

2
-
- ITEM 1 - THE FRANCHISOR, ITS PREDECESSORS AND AFFILIATES.

The Franchisor and Any Parents, Predecessors, and Affiliates

000000001. Does the franchisor maintain a principal business address outside of the United
States?

 Yes  No

If yes, identify: ___________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

2. Most franchise registration states require the franchisor to appoint a designated government
official within that state as the franchisor's agent for service of process within that state.
However, in non-registration states, the franchisor will be required to designate an agent for
service of process. This agent is generally the individual identified on the franchisor's
corporate formation documents.

Identify the franchisor's agent for service of process in non-registration states:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

3. Describe all aspects of each segment of the franchisor's business:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

3
4. Describe the business to be operated by a franchisee:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

5. Does the franchisor operate businesses of the type being franchised?

 Yes  No

If yes, state how many and the states where they are located:

State Number

______________________________ ____________

______________________________ ____________

______________________________ ____________

______________________________ ____________

______________________________ ____________

______________________________ ____________

6. Describe the market for the goods or services offered by the franchisor (for example, general
public, limited market segment, target age group, target professions, etc.):

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

7. Are there any laws or regulations that are applicable specifically to the industry in which the
franchisees will be operating?

 Yes  No

If yes, explain: ___________________________________________________________

4
________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

8. Describe the businesses the franchisees have to compete with (for example, independent retail
outlets, national or regional department stores, etc.):

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

9. Describe the franchisor's prior business experience, including:

a. The length of time the franchisor has conducted a business of the type to be operated
by the franchisees:

__________________________________________________________________

b. When did the franchisor begin selling franchises?

_____________________________, 20___

c. Has the franchisor offered franchises in other lines of business?

 Yes  No

If yes, describe each other line: _______________________________________

__________________________________________________________________

__________________________________________________________________

d. Identify the number of franchises sold in each other line of business:

__________________________________________________________________

e. Identify the length of time the franchisor has offered each other franchise:

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__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

Predecessors

Under the FDD Guidelines, the franchisor must also disclose required information about each
of its predecessors. For purposes of the FDD, a predecessor is defined as "a person from
whom the franchisor acquired directly or indirectly the major portion of the franchisor's
assets." You need only provide information on any entity that qualifies as a predecessor
within the last 10-year period.

10.0 Does the franchisor have any predecessors?

 Yes  No

If yes, identify: ___________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

11. Identify each predecessor's principal address:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

12. Describe each predecessor's business experience, including:

a. The length of time each predecessor has conducted a business of the type to be
operated by the franchisees:

__________________________________________________________________

b. When did each predecessor begin selling franchises?

6
_____________________________, 20___

_____________________________, 20___

c. Has any predecessor offered franchises in other lines of business?

 Yes  No

If yes, describe each other line: _______________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

d. Identify the number of franchises each predecessor sold in each other line of business:

__________________________________________________________________

e. Identify the length of time each predecessor has offered each other franchise:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

7
Affiliates

Also required under the FDD Guidelines is the same information regarding each affiliate of
the franchisor. For purposes of the FDD, an affiliate is defined as "a person (other than a
natural person) controlled by, controlling or under common control with the franchisor,
which is offering franchises in any line of business or is providing products or services to the
franchisees of the franchisor."

13.0 Does the franchisor have any affiliates?

 Yes  No

If yes, identify: ___________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

14. Identify each affiliate's principal address:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

15. Describe each affiliate's business experience, including:


(If more than one affiliate, please indicate the respective affiliate when answering the
following questions.)

a. The length of time each affiliate has conducted a business of the type to be operated
by the franchisees:

__________________________________________________________________

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b. When did each affiliate begin selling franchises?

_____________________________, 20___

_____________________________, 20___

c. Has any affiliate offered franchises in other lines of business?

 Yes  No

If yes, describe each other line:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

d. Identify the number of franchises each affiliate sold in each other line of business:

__________________________________________________________________

e. Identify the length of time each affiliate has offered each other franchise:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

ITEM 2 - BUSINESS EXPERIENCE.

List by name and position held (title) the directors, trustees and/or general partners, as the
case may be, the principal officers (including the chief executive officer and chief operating
officer, president, financial, franchise marketing, training and operations officers) and other
executives and subfranchisors who will have management responsibility in the operation of
the franchisor and all franchise brokers. If the franchise broker is a company, the principals
will need to be disclosed in the same manner as the franchisor's principals.

16.0 For each disclosable person, provide the following information:

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a. Name: ____________________________________________________________

Position Held: _____________________________________________________

Occupations during the previous 5 years:

Name of Location of Dates of


Employer Employment Employment

_______________________ ___________________________/20__to____/20___

_______________________ ____________________ __/20__ to____/20___


_______________________ _______________________ __/20__ to____/20___

_______________________ _______________________ __/20__ to____/20___

b. Name: ____________________________________________________________

Position Held: _____________________________________________________

Occupations during the previous 5 years:

Name of Location of Dates of


Employer Employment Employment

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

c. Name: ____________________________________________________________

Position Held: _____________________________________________________

Occupations during the previous 5 years:

Name of Location of Dates of


Employer Employment Employment

_______________________ _______________________ ____/20__


to____/20___

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_______________________ _______________________ ____/20__
to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

d. Name: ____________________________________________________________

Position Held: _____________________________________________________

Occupations during the previous 5 years:

Name of Location of Dates of


Employer Employment Employment

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

e. Name: ____________________________________________________________

Position Held: _____________________________________________________

Occupations during the previous 5 years:

Name of Location of Dates of


Employer Employment Employment

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__


to____/20___

_______________________ _______________________ ____/20__

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to____/20___

_______________________ _______________________ ____/20__


to____/20___

[Add additional people/companies on a separate sheet]

17.0 Referral Program. Some franchisors will pay a referral fee, in cash or merchandise credits,
to an existing franchisee who refers a prospective franchisee to the franchisor who actually
buys a new franchise. They are technically not franchise brokers, but any referral program
should be disclosed.

Will the franchisor have a referral fee program?

 Yes  No

If yes, what will the referral fee be? __________________________________________

ITEM 3 - LITIGATION.

The franchising company and every predecessor, affiliate, affiliated person and franchise
broker listed in the sections addressing ITEMS 1 and 2 above must disclose certain litigation
in which he, she or it has been a party during the last 10 years consisting of:

18. Pending Actions.

a. Are there any administrative, criminal or material civil actions (including arbitration
proceedings) pending against any person identified in this Questionnaire that involved
an allegation of a violation of a franchise, antitrust or securities law, fraud, unfair or
deceptive practices or comparable allegations?

 Yes  No

If yes, provide the following:

Name of action (including citation):_____________________________________

Court or other forum:________________________________________________

Date of filing:_______________________________________________________

Name of all parties:__________________________________________________

Relationship of parties to the franchisor:________________________________

The legal nature of each claim:________________________________________

Factual nature of each claim:__________________________________________

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Relief sought:_______________________________________________________

Conclusions of law:__________________________________________________

Conclusions of fact:__________________________________________________

Current status:______________________________________________________

b. Are there any other actions pending (including arbitration proceedings), not involving
the specified allegations, that are significant in the context of the number of
franchisees and in the size, nature or financial condition of the franchise system or its
business operations?

 Yes  No

If yes, provide the following:

Name of action (including citation):_____________________________________

Court or other forum:________________________________________________

Date of filing:_______________________________________________________

Name of all parties:__________________________________________________

Relationship of parties to the franchisor:________________________________

The legal nature of each claim:________________________________________

Factual nature of each claim:__________________________________________

Relief sought:_______________________________________________________

Conclusions of law:__________________________________________________

Conclusions of fact:__________________________________________________

Current status:______________________________________________________

20.0 Concluded Actions. Are there any actions (including arbitration proceedings) concluded
within the previous 10-year period in which any person identified in this Questionnaire was
convicted of a felony or pleaded nolo contendere to a felony charge, or was held liable in a
civil action by final judgment or was the subject of a material action involving a violation of a
franchise, antitrust or securities law, fraud, unfair or deceptive practices, or comparable
allegation?

 Yes  No

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If yes, provide the following:

Name of action (including citations):__________________________________________

Court or other forum:______________________________________________________

Date of filing:_____________________________________________________________

Names of parties:__________________________________________________________

Relationship of parties:_____________________________________________________

Legal nature of each claim:__________________________________________________

Factual nature of each claim:________________________________________________

Relief obtained:___________________________________________________________

Conclusions of law:________________________________________________________

Conclusions of fact:________________________________________________________

Date of conviction or judgment:______________________________________________

Penalty or damages assessed:________________________________________________

Terms of settlement:_______________________________________________________

20. Injunctions and Restrictive Orders. Is any person previously identified in this
Questionnaire subject to a currently effective injunctive or restrictive order or decree relating
to the franchise being offered or under a federal, state or Canadian franchise, securities,
antitrust, trade regulation or trade practice law resulting from a concluded or pending action
or proceeding brought by a public agency?

 Yes  No

If yes, provide the following:

Name of action (including citations):__________________________________________

Court or other forum:______________________________________________________

Date of filing:_____________________________________________________________

Names of parties:__________________________________________________________

Legal nature of each claim:__________________________________________________

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Factual nature of each claim:________________________________________________

Relief sought or obtained:___________________________________________________

Conclusions of law:________________________________________________________

Conclusions of fact:________________________________________________________

Date of order or decree:____________________________________________________

Nature of order or decree:__________________________________________________

Terms of order or decree:___________________________________________________

Conditions of order or decree:_______________________________________________

15
ITEM 4 - BANKRUPTCY.

The franchisor, and any affiliate, predecessor, officer or general partner of the franchisor must
disclose any bankruptcy proceedings during the past 10 years, including if that person was a
principal officer of any company or a general partner in any partnership that was adjudged
bankrupt or reorganized due to insolvency during or within one year after the period that the
officer or general partner of the franchisor held a position in the other company or
partnership.

21. Is there any involvement in any bankruptcy proceedings?

 Yes  No

If yes, provide the following:

a. Name of person(s) that was the debtor: _________________________________

________________________________________________________________

b. Debtor's address: _____________________________________________________

__________________________________________________________________

_____________________________________________________________________

c. Debtor's principal business: ____________________________________________

__________________________________________________________________

_____________________________________________________________________

d. Debtor's relationship to the franchisor: _________________________________

____________________________________________________________________

e. Date of the original bankruptcy filing: __________________________________

f. Court where the bankruptcy was filed: __________________________________

g. Case name: ________________________________________________________

__________________________________________________________________

h. Docket number: ____________________________________________________

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i. Date of confirmation of a plan of reorganization (Chapter 11 or 13) or the date of
discharge (Chapter 7):

__________________________________________________________________

j. All other material facts or circumstances: _______________________________

__________________________________________________________________

__________________________________________________________________

To protect you and us, all persons listed in this Questionnaire will be required to sign sworn
affidavits relating to their employment, litigation and bankruptcy history.

ITEM 5 - INITIAL FEES.

22.0 The Franchise Agreement Questionnaire that you have already completed has provided us
with the information on the franchisor's initial franchise fee. We also need to know whether
the franchise fee is identical for all franchisees. For example, if the franchisor will negotiate a
lower franchise fee for certain franchisees, this fact must be disclosed. In addition, if the
franchisor offers a discount for additional units purchased by the same franchisee, this must
also be disclosed.

Is the initial franchise fee identical or uniform for all franchisees?

 Yes  No

If no, provide the following:

a. Identify the range of the amounts of the initial franchise fees or the method or
formula by which the initial franchise fee is determined:

__________________________________________________________________

b. Identify the factors affecting the amount of the initial franchise fee:

__________________________________________________________________

ITEM 6 - OTHER FEES.

23.0 The bulk of information that will be included in ITEM 6 of the FDD has been described in the
Franchise Agreement Questionnaire that you have already completed. In addition to this
information, the franchisor must also disclose information about the voting arrangements for
cooperatives that collect fees from franchisees.

Are there any cooperatives that collect fees from franchisees?

17
 Yes  No

If yes, provide the following:

a. The voting power of company units in the cooperative:

__________________________________________________________________

b. If company units have controlling power, state the range for the fee that may be
imposed by the cooperative:

__________________________________________________________________

ITEM 7 – FRANCHISEE ESTIMATED INITIAL INVESTMENT.

24.0 Describe in detail the type of expenditure (by category), the exact or estimated cost (high-
low range), method of payment (for example, lump sum, installments, etc.), due date (for
example, on signing franchise agreement, upon obtaining site, before opening, etc.), to whom
payment is made (for example, franchisor, landlord, contractors, government authorities,
suppliers, third parties, etc.) and whether refundable and under what conditions. Footnotes
may provide explanatory details, if necessary to understand the disclosures (for example,
inventory and lease costs are based on a 3,000 sq. ft. building). Categories listed below are
possibilities and are not necessarily applicable to all franchise systems. Add any relevant
categories that are not included but are applicable to your operation.

Type of Expense Amount Method of When Due To Whom


Payment Payment is to be
Made
Land and
Building
Business
Car/Truck
Materials
And Supplies
Opening
Inventory
Insurance
Printing and
Signage
Office
Equipment
P.O.S. System
Initial Lease
Payments and
Deposits
Leasehold

18
Improvements
Utilities
Deposits
Licenses and
Permits
Initial
Promotional
Advertising
Expenses
Professional
Fees
Travel, Lodging,
Meals, Etc. for
Initial Training
Additional Funds
Finance Costs
Miscellaneous
Start-Up Costs
Working Capital
to Break-Even
( months)
Other
Other
Other
Other

19
Attach additional pages for any explanatory details. Historical numbers from existing
operations should be reviewed. You may want to have your accountant help you on this.

25. Describe the types of premises that are required for operation of the franchise:

________________________________________________________________________

26. Additional funds are described as those required by the franchisee before operations begin
and during the initial phase of franchise operations. A reasonable time for the initial phase of
the business is at least 3 months or a reasonable period for the franchisor's particular industry.
What time period has been used for the franchisor's initial phase in calculating the "Additional
Funds" section of the previous chart?

________________________________________________________________________

27. Describe the factors, basis and experience used by the franchisor to determine the amount of
time necessary for the initial phase:

________________________________________________________________________

________________________________________________________________________

28. May any part of the franchisee's initial investment be financed by the franchisor or an affiliate?

 Yes  No

If yes, provide the following:

a. Type of expenditures that may be financed: ________________________

b. Down payment required: _______________________________________

c. Estimated effective annual interest rate: ___________________________

d. Rate factors: _________________________________________________

e. Estimated loan repayments, including interest: _____________________

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ITEM 8 - RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES.

29.0 Is the franchisee required to purchase or lease any goods, real estate or services from the
franchisor or the franchisor's designees (meaning any affiliates of the franchisor, or a single
unaffiliated source) relating to the establishment or operation of the franchise?

 Yes  No

If yes, provide the following:

a. The items required to be purchased or leased from the franchisor or its designees:

__________________________________________________________________

___________________________________________________________________

___________________________________________________________________

b. From whom each item must be purchased:


__________________________________________________________________

__________________________________________________________________

c. The relationship between the supplier and the franchisor:

_____________________________________________________________________

_____________________________________________________________________

30.0 Describe how the franchisor formulates and modifies specifications and standards:

________________________________________________________________________

_________________________________________________________________________

31. Describe how the franchisor issues specifications:

_________________________________________________________________________

_________________________________________________________________________

32. Are the specifications and standards issued to franchisees, subfranchisors or approved
suppliers?

 Yes  No

21
33. Describe how suppliers are evaluated, approved or disapproved:

________________________________________________________________________

________________________________________________________________________

34. Describe how the franchisor issues approval for suppliers:

________________________________________________________________________

________________________________________________________________________

35. Are the franchisor's criteria for supplier approval available to franchisees?

 Yes  No

36. Describe the procedure to be followed by a franchisee when attempting to secure approval of
a new supplier:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

37. Is the franchisee required to pay any fee in order to secure approval of a new supplier?

 Yes  No

If yes, state how the amount of the fee is determined:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

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38. State the manner in which approval previously given by the franchisor is revoked:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

39. Does the franchisor or an affiliate derive income as a result of any required purchases (either
from the franchisee, an affiliate or a third party supplier)?

 Yes  No

If yes, provide the following:

a. The basis in which revenues will be derived:

__________________________________________________________________

__________________________________________________________________

b. The franchisor's total revenues:

__________________________________________________________________

__________________________________________________________________

c. The franchisor's total revenues from all required purchases and leases:

__________________________________________________________________

__________________________________________________________________

d. Percentage of the franchisor's total revenues represented by the required purchases:

__________________________________________________________________

__________________________________________________________________

e. The source of the franchisor's data on revenues:

__________________________________________________________________

__________________________________________________________________

f. The affiliate's total revenues from required purchases and leases:

23
__________________________________________________________________

g. The percentage of the affiliate's total revenues represented by the required purchases:

__________________________________________________________________

h. The source of the affiliate's data:

__________________________________________________________________

__________________________________________________________________

i. The basis of any supplier's payment to the franchisor or affiliate:

__________________________________________________________________

__________________________________________________________________

j. The percentage or flat amount of any supplier's payments to the franchisor or affiliate:

__________________________________________________________________

40.0 State to the extent known or estimable by the franchisor the magnitude of these required
purchases and leases in relation to all purchases and leases by the franchisee of goods, real
estate and services that the franchisee will make or enter into in the establishment and
operation of the franchised business:

a. Approximately _____% to _____% of the cost to establish a franchise.

b. Approximately _____% to _____% of the total annual operating revenues after


establishment of the franchise.

41.0 Are there any purchasing or distributing cooperatives?

 Yes  No

If yes, does the franchisor negotiate the terms of the purchases?

 Yes  No

42. Does the franchisor provide any material benefits (renewal or granting of additional
franchises) based on a franchisee's use of approved suppliers?

 Yes  No

24
If yes, describe the benefits: _______________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

ITEM 9 - FRANCHISEE'S OBLIGATIONS.

43. The bulk of a franchisee's obligations are contained in the franchise agreement and other
contracts to be signed by a franchisee. In certain cases, however, a franchisor will impose
obligations upon a franchisee that are not contained in the franchise agreement.
Does the franchisor impose any obligations on the franchisee that are not identified in the
franchise agreement or related contracts?

 Yes  No

If yes, describe each obligation: _____________________________________________

________________________________________________________________________

________________________________________________________________________

ITEM 10 - FINANCING.

44. Does the franchisor or any affiliate, directly or indirectly, offer financing to a franchisee?
Indirect includes referring a prospective franchisee over to a third party lender. Financing
does not include payments due within 90 days on open account financing.

 Yes  No

If yes, describe the following:

a. Costs for which financing is available:

__________________________________________________________________

__________________________________________________________________

25
b. Terms of any financing:

__________________________________________________________________

__________________________________________________________________

c. Identification of the lender:

__________________________________________________________________

__________________________________________________________________

d. Relationship of the lender to the franchisor or affiliate:

__________________________________________________________________

__________________________________________________________________

e. The amount of financing available (flat amount or percentage of purchase):

__________________________________________________________________

__________________________________________________________________

f. Annual interest rate charged (include a recent rate if the rate is variable):

__________________________________________________________________

__________________________________________________________________

g. The number of payments or period of repayment:

__________________________________________________________________

__________________________________________________________________

h. The nature of any security interests granted:

__________________________________________________________________

__________________________________________________________________

i. Must financing be personally guaranteed?

 Yes  No

j. Can the debt be prepaid?

26
 Yes  No

If yes, is there a prepayment penalty?

 Yes  No

k. Potential liabilities on default (for example, acceleration clause, court costs and
attorneys' fees for collection, termination of franchise, or other potential liabilities):

__________________________________________________________________

__________________________________________________________________

l. Any other material financing terms:

__________________________________________________________________

__________________________________________________________________

m. Terms of any waiver of rights (for example, confession of judgment):

__________________________________________________________________

__________________________________________________________________

n. Are there any provisions that require the franchisee to waive asserting any defenses?

 Yes  No

If yes, describe:

__________________________________________________________________

45.0 Does the franchisor have any past or present practice or intent to sell, assign or discount any
note or other instrument executed by the franchisee?

 Yes  No

If yes, provide the following:

a. Terms of assignment by the franchisor:

__________________________________________________________________

__________________________________________________________________

27
b. Will the franchisor remain primarily liable to furnish the goods or services?

 Yes  No

46.0 Does the franchisor receive payments from any person for placement of financing?

 Yes  No

If yes, describe the following:

a. Type of payment:

__________________________________________________________________

__________________________________________________________________

b. Identify of the person making the payment:

__________________________________________________________________

c. Relationship of the person making the payments to the franchisor:

__________________________________________________________________

d. The amount or method by which payments are determined:

__________________________________________________________________

__________________________________________________________________

28
ITEM 11 - FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS,
AND TRAINING.

The Franchise Agreement Questionnaire that you have already completed has provided us
with most of the information we need about the franchisor's obligations under the franchise
agreement. The following questions request information in addition to those already given.

47.0 The franchise agreement describes the marketing fund administered by the franchisor. For this
marketing fund, provide the following information:

a. The media in which the advertising may be placed:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

b. Type of coverage of the media (local, regional or national):

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

c. Who prepares the advertising (in-house, national or regional advertising agency)?


__________________________________________________________________

d. Under what conditions will the franchisor permit the franchisees to use their own
advertising materials?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

e. If all advertising fees are not spent in the year they accrue, how does the franchisor
use the remaining amount?

__________________________________________________________________

__________________________________________________________________

f. Will franchisees receive a periodic accounting of how advertising fees are spent?

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 Yes  No

If yes, how does a franchisee obtain an accounting of how advertising fees are spent?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

g. What percentage of advertising funds is used for the solicitation of new franchisees:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

48.0 Is there any franchisee advertising council?

 Yes  No

If yes, provide the following information:

a. How are members of the council selected?

__________________________________________________________________

b. Is the council advisory only or does it have operational or decision making power?

__________________________________________________________________

__________________________________________________________________

c. Does the franchisor have the power to form, change or dissolve the advertising
council?

__________________________________________________________________

__________________________________________________________________

49.0 Is the franchisee required to participate in a local or regional advertising cooperative?

 Yes  No

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If yes, provide the following information:

a. How is area of the membership defined?

_________________________________________________________________

__________________________________________________________________

___________________________________________________________________

b. How are franchisees' contributions to the cooperative calculated?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

c. Who is responsible for administering the cooperative?

__________________________________________________________________

d. Must the cooperative operate from written governing documents?

 Yes  No

e. Are the governing documents available for review by a franchisee?

 Yes  No

f. Are cooperatives required to prepare annual or periodic financial statements?

 Yes  No
If yes, how often:

__________________________________________________________________

g. Are these financial statements available for review by a franchisee?

 Yes  No

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h. Does the franchisor have the power to require the cooperative to be formed,
changed, dissolved or merged?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

50.0 Are there any other advertising funds?

 Yes  No

If yes, provide the following information:

a. Who contributes to each fund?

__________________________________________________________________

__________________________________________________________________

b. Are company units required to contribute to each fund?

 Yes  No

c. Are company units required to contribute on the same basis as franchisees?

 Yes  No

d. How are franchisees required to contribute to the advertising fund?

_________________________________________________________________

__________________________________________________________________

___________________________________________________________________

e. Who administers the advertising funds?

__________________________________________________________________

__________________________________________________________________

f. Are the advertising funds' financial statements audited?

 Yes  No

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g. Are financial statements of the advertising funds available for review by franchises?

 Yes  No

h. Describe the use of each advertising fund in the most recent fiscal year, including:

(i) Percentages spent on production: _________________________________

(ii) Percentages spent on media placement: ____________________________

(iii) Percentages spent on administrative expenses: _______________________

(iv) Percentages spent on other expenses, including a description of the other


expenses: ___________________________________________________

____________________________________________________________

51.00000 Does the franchisor or an affiliate receive payment for providing goods or services to
any advertising fund?

 Yes  No

If yes, describe:

________________________________________________________________________

________________________________________________________________________

_______________________________________________________________________

52. Does the franchisor require franchisees to buy or use electronic cash registers or computer
systems?

 Yes  No

If yes, provide the following:

a. General description of each system in non-technical language:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

33
b. Identify each hardware component and software by brand, type and principal
function:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

c. Who has the contractual right or obligation to provide ongoing maintenance, repairs,
upgrades or updates (franchisor, affiliate, third party):

__________________________________________________________________

d. What is current annual cost of any optional or required maintenance and support
contracts, upgrades and updates:

__________________________________________________________________

__________________________________________________________________

e. Is only one third-party supplier available?

 Yes  No

If yes, provide the following:

i. The third party:

____________________________________________________________

ii. The third party's business address:

____________________________________________________________

____________________________________________________________

____________________________________________________________

iii. The third party's telephone number:

____________________________________________________________

____________________________________________________________

34
f.0 The length of time the component or program has been in continuous use by the
franchisor:

__________________________________________________________________

53.0 Identify all compatible equivalent components or programs that perform the same function:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

54. Have compatible equivalent components been approved by the franchisor?

 Yes  No

55. Do the franchisees have any contractual obligation to upgrade or update any hardware
component or software program?

 Yes  No

If yes, are there contractual limitations on the frequency and cost of this obligation?

Yes  No
If yes, describe:

________________________________________________________________________

________________________________________________________________________

56. How is each system or program used in the franchised businesses:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

57. What type of business information or data will be collected or generated by the system or
program:

________________________________________________________________________

35
58. Will the franchisor have independent access to this information and data?

 Yes  No

If yes, are there any contractual limitations on the franchisor's right to access the information
and data?

 Yes  No

59. Is the franchisor obligated to provide or assist the franchisee in obtaining the required
electronic cash registers or computer systems?

 Yes  No

60. You will be required under the FDD Guidelines to either: (a) disclose the table of contents of
the operating manual as of the franchisor's last fiscal year end or any more recent date; or (b)
show the franchisee the complete operating manual before purchasing a franchise only after
signing a confidentiality agreement. Which option do you elect?

 Table of Contents  Complete Manual

61.0000 What factors does the franchisor consider in selecting or approving sites for
franchised businesses?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

62. What is the typical length of time that passes between signing the franchise agreement and the
actual opening of the franchise?

________________________________________________________________________

63. What factors affect this length of time?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

64. ITEM 11 of the FDD must describe the franchisor's initial training program. Describe the
following aspects of the franchisor's initial training program:

a. Identify all subjects taught:

36
__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

b. Identify the instructional material used for each subject:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

c. How many hours of classroom training are devoted to each subject?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

d. How many hours of on-the-job training are provided for each subject?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

e. Identify all instructors used in the initial training program:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

f. What is the minimum experience of these instructors in teaching the subjects taught
and in the franchisor's operations?

__________________________________________________________________

37
__________________________________________________________________

__________________________________________________________________

g. How often does the franchisor conduct initial training programs?

__________________________________________________________________

__________________________________________________________________

h. If the initial training program is not mandatory, what percentage of new franchisees
have enrolled in the training program during the previous 12-month period?

__________________________________________________________________

ITEM 12 - TERRITORY.

65.0 You have already identified whether an exclusive or protected territory will be granted to a
franchisee in the Franchise Agreement Questionnaire that you have already completed. What
is the minimum area that will be granted to a franchisee?

________________________________________________________________________

66. If no exclusive or protected territory is granted to a franchisee, describe the conditions under
which the franchisor will approve the establishment of additional franchise units in the vicinity
of existing units:

________________________________________________________________________

________________________________________________________________________

67. Has the franchisor established or does the franchisor intend to establish alternative channels
of distribution for the trademarked products?

 Yes  No

If yes, describe the alternative channels of distribution: _________________________

________________________________________________________________________

68. Has the franchisor established franchised or company-owned units or dissimilar channels of
distribution for selling or leasing a product or service similar to that being granted in the
franchise?

 Yes  No

If yes, provide the following:

38
a. Describe the similar goods or services: _________________________________

__________________________________________________________________

b. Identify the other trade names and trademarks: ___________________________

__________________________________________________________________

c. Are the other outlets franchisee-owned or company-owned: _________________

__________________________________________________________________

d. Will the other units or channels of distribution solicit or accept orders within a
franchisee's protected or exclusive territory: _____________________________

__________________________________________________________________

69.0 Does the franchisor or its affiliates have plans to establish other franchises or company-
owned units or alternative channels of distribution selling or leasing similar products or
services under a different trademark than that franchised under this system?

 Yes  No

If yes, provide the following:

a. Describe how the franchisor will resolve conflicts between the franchisor and the
franchisees and between franchisees of each system regarding territory, customers
and franchisor support:

__________________________________________________________________

__________________________________________________________________

b. Identify the principal business address of the franchisor's similar operating business:

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

c. Does the franchisor maintain or plan to maintain physically separate offices and
training facilities for similar competing businesses?

 Yes  No

39
ITEM 13 - TRADEMARKS.

70.0 Please identify below all the trademarks, service marks, copyrighted materials, patents, and
other proprietary property rights that will be used by your franchisees in the operation of the
franchise. Also, provide us with copies of all registrations, if any.

Name, address and telephone number of trademark, patent and copyright counsel.

Name Address Telephone No.

__________________________ ________________________ _____________


________________________
________________________

Type of registration,
if any (identify by
Owner:federal or state):

Trademarks and ________________ __________ ________________________


service marks:
________________ __________ ________________________

________________ __________ ________________________

Type of registration,
if any (identify by
Owner:federal or state):

Copyrighted
materials: ________________ __________ ________________________

________________ __________ ________________________

________________ __________ ________________________

Patents: ________________ __________ ________________________

________________ __________ ________________________

________________ __________ ________________________

Other (for example,

40
secret recipe products,
trade secrets, etc.): ________________ __________ ________________________

_________________ __________ ________________________

_________________ __________ ________________________

We would like to receive some small camera-ready copies of the franchisor's logo for
inclusion in the upper left-hand corner of the cover page of the FDD. We will also use the
logo on the cover pages of some of the other franchise-related documents.

71. Will a predecessor or a company other than the franchisor own the trademarks, patents,
copyrights and other information?

 Yes  No

If yes, does a license agreement exist between the two companies?

 Yes  No

If yes, please supply us a copy. If no, we will prepare the license agreement at your
request.

41
ITEM 14 - PATENTS AND COPYRIGHTS AND PROPRIETARY INFORMATION.

72. Does the franchisor own any patents or copyrights that are material to the franchise?

 Yes  No

73. Is there any other confidential information or trade secrets that are material to the franchise?

 Yes  No

If yes, describe the general subject matter of the confidential information or trade secrets:
________________________________________________________________________

________________________________________________________________________

74. Describe the terms for use by a franchisee of the confidential information or trade secrets:

________________________________________________________________________

________________________________________________________________________

ITEM 15 - OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE


FRANCHISE BUSINESS.

75. A vast majority of information we need to prepare ITEM 15 is included the Franchise
Agreement Questionnaire that you have already completed. If the franchise agreement does
not require personal participation of the franchise owner, does the franchisor recommend
participation by the franchise owner in the direct operation of the franchised business?

 Yes  No

76. Other than as contained in the franchise agreement and related contracts, are there any
limitations that the franchisee must place on his or her managers (for example, whether the
manager must complete the franchisor's training program, the amount of any equity interest
that the manager must have in the franchise, etc.)?

 Yes  No

If yes, describe: __________________________________________________________

________________________________________________________________________

ITEM 16 - RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL.

42
77. All the information we need to complete ITEM 16 of the FDD has been provided to us in the
Franchise Agreement Questionnaire that you have already completed.

ITEM 17 - RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION.

78. All information that we need to complete ITEM 17 of the FDD has been provided to us in
the Franchise Agreement Questionnaire that you have already completed.

ITEM 18 - PUBLIC FIGURES.

79. Are there any public figures used in the name or symbol of the franchise or used for the
endorsement or recommendation of the franchise in advertisements?

 Yes  No

If yes, provide the following:

a. Describe the compensation or other benefit given or promised to the public figure:

___________________________________________________________________

__________________________________________________________________

b. Is the public figure involved in the management or control of the franchisor?

 Yes  No

If yes, describe the position and duties of the public figure in the franchisor's business
structure:
__________________________________________________________________

__________________________________________________________________

c. Does the public figure have an investment in the franchisor?

 Yes  No

If yes, provide the following:

(i) Describe the type of investment:

____________________________________________________________

____________________________________________________________

____________________________________________________________

43
(ii) Describe the extent to which the investment is for services performed or to be
performed by the public figure:

____________________________________________________________

____________________________________________________________

ITEM 19 – FINANCIAL PERFORMANCE REPRESENTATIONS.

80.00000 A vast majority of franchisors do not make representations on how much a franchisee
can earn. We recognize that this makes it more difficult to sell a franchise. If a representation
is made it must be in the form of an earnings claim. An "earnings claim" generally is defined
as information given to a prospective franchisee by, on behalf of or at the direction of
franchisor or its agent, from which a specific level or range of potential or actual sales, costs,
income or profits from franchised or nonfranchised units may be easily ascertained. Included
would be projections, pro formas, statements of actual or average historical performance,
cash flows and comprehensive cost estimates that enable a prospective franchisee to compile
profits by inserting any sales figure (for example, cost of goods sold).

An earnings claim made in connection with an offer of a franchise must be included in full in
the disclosure statement and must have a reasonable basis at the time it is made. An earnings
claim must include a description of its factual basis and the material assumptions underlying
its preparation and presentation. If no earnings claim is to be made, the disclosure statement
must contain a negative disclosure to that effect.

We can discuss the advantages and disadvantages of making an earnings claim. If the
franchisor wants to make an earnings claim, we will need to work closely with your
accountant. The Fair Franchising Standards requires a franchisor to make an earnings
claim.

Does the franchisor want to use an earnings claim?

 Yes  No

44
ITEM 20 - LIST OF OUTLETS.

81. If the franchisor is in a start-up mode, it will have nothing to disclose initially concerning
existing franchisees. Are there any existing franchisees?

 Yes  No

If yes, please provide the following information for the previous 3 fiscal years:

2000

Number
That Number
Left of
Number Number the Franchises
Canceled Number Reacquire System Operating
State Number Number Number Or Not d by the For at Year-
Located Sold Opened Transferred Terminated Renewed Franchisor Other end
Reasons

45
2099

Number
That Left Number
the of
Number Number System Franchises
Canceled Number Reacquire For Operating
State Number Number Number Or Not d by the Other at Year-
Sold Opened Transferred Terminated Renewed Franchisor Reasons end
Locate
d

2098

Number
That Left Number
the of
Number Number System Franchises
Canceled Number Reacquire For Operating
State Number Number Number Or Not d by the Other at Year-
Sold Opened Transferred Terminated Renewed Franchisor Reasons end
Locate
d

82. The franchisor will be required to provide a list of names, addresses and telephone numbers
of all existing franchises. Attach a list to this Questionnaire.

46
83. The franchisor must also include the name and last known home address and home telephone
number of every franchisee under a franchise agreement with the franchisor whose franchise
has, within the previous 12-month period, been terminated, canceled, not renewed or has,
during the same time period, otherwise voluntarily or involuntarily ceased to do business
under a franchise agreement or who has not communicated with the franchisor within the
past 10 weeks. Are there any franchisees that meet this description?

 Yes  No

If yes, attach a list to this Questionnaire.

84. The franchisor must also disclose the number of company-owned units. For company-owned
units, provide the following information as of the franchisor's last fiscal year end:

Units
Units Closed Units Opened Operating
State Where Located During Year During Year at Year-End

85. Are there any franchises for which a franchise agreement has been signed, but the unit has not
yet begun operation?

 Yes  No

If yes, how many units: ___________________________________________________

47
86. The franchisor must identify, by state, the number of expected company-owned units to be
opened within the current fiscal year. Provide this estimate below.

State Number Anticipated


to be Opened

__________________________________ ____________________________________

__________________________________ ____________________________________

State Number Anticipated


to be Opened
___________________________________ ____________________________________

___________________________________ ____________________________________

___________________________________ ____________________________________

___________________________________ ____________________________________

87. The franchisor must identify, by state, the number of expected franchised units to be opened
within the current fiscal year. Please provide this estimate below.

State Number Anticipated


to be Opened

___________________________________ ____________________________________

___________________________________ ____________________________________

___________________________________ ____________________________________

___________________________________ ____________________________________

ITEM 21 - FINANCIAL STATEMENTS.

88. The financial statements will need to be audited by an independent certified public accountant
("CPA"), ideally one who knows franchising. If you need a recommendation in this regard,
we can recommend one.

48
If the franchising company has been in business for 3 or more years, the last 3 years of
financial statements must have been audited and must be included in the disclosure document
in a comparative format. If the franchising company has been in business for less that 3
years, all prior years' financial statements must have been audited and must be included in the
disclosure document in a comparative format. If we are in the process of incorporating the
franchising company, the opening balance sheet and income statement must be audited by an
independent CPA.

The accountant must sign a CPA consent form for certain states (which we will send to him
or her) consenting to the inclusion of the franchisor's financial statements in the disclosure
document.

Please supply us with the name, address and telephone number of the franchisor's accountant:

__________________________________________

__________________________________________

__________________________________________

__________________________________________

_(_____)__________________________________

ITEM 22 - CONTRACTS.

89. The franchisor is required to attach as an exhibit to its FDD a copy of all documents that a
franchisee might be required to sign during the course of purchasing a franchise, including the
franchise agreement, any personal guarantees, security agreements, financing documents
(including third party financing documents if the franchisor will be directly or indirectly
arranging the financing) and all other agreements that the franchisee must sign. Please
identify all documents that the franchisee will be required to sign.

Franchise Agreement

________________________________________________

________________________________________________

________________________________________________

________________________________________________

ITEM 22 - RECEIPT.

ACKNOWLEDGMENT OF RECEIPT

49
This Franchise Disclosure Document summarizes certain provisions of the
Nutrition Zone Franchise Agreement and other information in plain language. Read
this Franchise Disclosure Document and all agreements carefully.

If we offer you a Nutrition Zone Franchise, we must provide this Franchise


Disclosure Document to you at the earliest of:

(1) The first personal meeting to discuss our franchise; or


(2) 14 business days before the signing of a binding agreement; or
(3) 14 business days before a payment to us.

You must also receive a Nutrition Zone Franchise Agreement containing all
material terms at least 5 business days before you sign a Nutrition Zone Franchise
Agreement.

If we do not deliver this Franchise Disclosure Document on time or if it


contains a false or misleading statement, or a material omission, a violation of
federal and state law may have occurred and should be reported to the Federal Trade
Commission, Washington, D.C. 20580 and to the applicable state agency listed in
Exhibit A.

There are no subfranchisors or franchise brokers offering this Nutrition Zone Franchise for
us.

The effective date of this Franchise Disclosure Document is _______, 2008.

The undersigned, personally and/or as a duly authorized officer or a partner of the


prospective Franchisee, does acknowledge receipt from Nutrition Zone of this Franchise
Disclosure Document for prospective franchisees dated ________, 2008 (to which this Receipt is
attached), including the following Exhibits:

A - List of State Administrators and Agents for Service of Process


B - State Addenda to FDD
C - Nutrition Zone Franchise Agreement
D - List of Nutrition Zone Franchisees
E - Nutrition Zone Financial Statements
F -Acknowledgement of Receipt
Dated: ____________________, 2008

________________________________________________
individually

________________________________________________
as an officer or partner of

________________________________________________
name of entity
_____________________ state corporation or partnership (circle one)

(Copy # 2 - to be retained for your records)

This Questionnaire may not have included all your ideas or concepts. If we have not addressed
something please let us know.

We hope that this Questionnaire has been helpful in the formulation and initial fine-tuning of your

50
franchise program. We look forward to going over this Questionnaire and any other questions or
comments you may have and then to drafting your FDD.

Sincerely,

Carl J. Kosnar

San Diego Office:


Carl J. Kosnar
Managing Partner
2306 Wales Drive
Cardiff by the Sea, CA 92007
Tel: 760 632-8402
Fax: 760 632-0772
Mobile: 619-994-2258
Web: www.kosnar.com
Email: carl@kosnar.com

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