PERRI FEUER

Sherman Oaks, California 91403 818-789-5682 perrifeuer@sbcglobal.net

CREATIVE DIRECTOR / PRODUCER PROMOTION MANAGER SENIOR WRITER

Results-oriented creative executive with history of success for developing, building, and transforming brands into top players in widely diverse and highly aggressive industries including some of worlds most beloved products. Determines most powerful approach to attract target audiences in any demographic via innovative multimedia advertising, marketing, entertainment, and social media platforms. Amplifies exposure and market reach by forging win-win partnerships with entities spanning from key market influencers to international shoots. Crafts and/or seamlessly leads concepts through all phases of production to establish lasting impressions without breaking bank. Garnered 60 awards and a Cannes Lion for superior creative development which drove major sales. Concept Development Creative Direction Production Management Brand Identities & Development Multimedia Marketing Strategies Advertising Campaigns Scripting Competitive Positioning Presentations Team Building & Motivating Partnerships & Alliances Full Lifecycle Project Management Problem Solving CUISINART, Los Angeles, California 8/2000 Present Division of Conair world famous for innovative, small, home appliances . Creative Director / Writer Play active role in creative strategy to increase sales for new and existing company products. Craft and generate client consensus on competitive brand identity concepts after thorough market research. Partner with and support other departments in kitchen product line to create names and identities for products. Achievements: Generated significant sales for high-profile brand while maintaining cost-effective television commercials so successful many ran for several years, in line with brands preference. Wrote and produced lauded 30-minute documentary in Napa Valley defining companys brand credo Savor the Good of Life. Augmented high-end brand identity in documentary at minimal cost, while increasing exposure for company and top industry peers, by partnering with national and local gourmet chefs and restaurants. Earned reputation as go-to creative person for company, devising and developing, numerous television and print advertisements within strict budgets for groundbreaking multifunctional products. SPITFIRE, Los Angeles, California 10/2000 6/2005 Firm specializing in advertising, entertainment, and brand consulting for predominantly Fortune 500 accounts. Founder, Creative Marketing Director & Writer Provided clients with full range of creative services including pitches and presentations, scripts, branding strategies, advertising campaigns, creative team management, and production support. Researched and selected talent, locations, and music. Aided management of project editing and budgets. Identified ways to save or enhance project funds via partnerships with clients and/or industry contacts. Travelled onsite to meet clients and prospects. Achievements: Achieved 25% additional impact among target demographic than previous television advertising for Motorola/Boost Mobile, writing 60- and 120-second reality TV spots with novice, middle class, and low-income characters. Single-handedly obtained and wrote government-funded PSA TV spot on airline safety following 9-11 attacks including securing star of NYPD Blue and location from show creator for production without fees. Researched and wrote new Model Consumer Promotion video for Mercedes-Benz M-Class. th Actively contributed to revamping Coca-Colas electric sign in NYCs Times Square commemorating brands 100 year anniversary, providing creative consultation for Wow Factory on brand concept and extended content. Provided print advertisement copy for top-rated television shows such as The Apprentice, Martha Stewart, and 40Year Old Virgin, as well as creative consultation for numerous high-profile clients of Tschuda Kabat Entertainment including M&M Master Foods and Revlon.

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PERRI FEUER
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HAWTHORNE DIRECT, Los Angeles, California 2/1994 1/2000 Provider of high-end 30-minute television advertising spots. VP Creative Director & Writer Opened LA branch for Iowa-based company. Oversaw, led,. and continually enhanced all aspects of Hawthorne. Modernized marketing image, strategies and creative functions to generate Fortune 500 accounts. Identified and pitched new business opportunities. Forged creative partnerships. Hired, led, and motivated office staff, production directors, and project staff. Created promotions, creative briefs, scripts, and budgets. Developed and/or managed all phases of projects from concept to completion. Served as key interface between clients and advertising agencies. Achievements: Served as creator, executive producer, and writer for 30-minute cross-promotion documentary for Nikon shot in Italy and Spain, Nikons Grand Adventures. negotiated partnership between Grand Princess Cruise and Kodak, more than doubled budget from $200K to $450K, and completed post-production in 50% less than average time; subsequently repurposed film to run in retail environment. Transformed Nissans $4MM investment into $54MM in sales, creating and producing entertaining educational 30minute story-mercial, The Art of Buying a Car. in format of episodic TV for womens integrated marketing initiative; later repurposed for showing in dealerships. st Created 1 -of-its-kind cross-promotion for Paramount TV that garnered substantial attention from advertisers, persuading Time-Life to allow Duckman clips to invade Rolling Stones infomercial 3 times during show; boosted sales by 20%, while generating significant media buzz for Duckman. Instrumental in pilot of JAG achieving 2x average score on Neilson rating at 11 points, devising strategy for behind-the-scenes 30-minute piece to run 10 days prior to premier. Achieved #1 Navy recruitment effort to date, co-creating, writing, and co-producing 30-minute recruitment documentary Behind the Seas. An inside look at the Navy, aimed at teenage boys; included personally conducting on-camera interviews with Navy personnel and 7 SEALS on submarines, aircraft carriers, helicopters, and amphibious assault ships. FREELANCE ENTERTAINMENT EXPERIENCE Aspect Ratio: "Beverly Hillbillies" Print, "Look Who's Talking Now" Trailer, "P.C.U." Print Bloom Film: "Son of the Pink Panther" TV Bronco/Fox: "The Mommy Market" Trailer, New Film Titles Cimmaron/Bacon/O'Brien: Fox TV/Chevy Chase Print Promo Columbia: "Striking Distance" Print Dazu: "A Low Down Dirty Shame" Print, "Only the Strong" TV Inadaba Films: "Bogus" Trailer, "Boys on the Side" TV, "Losing Isaiah" TV Paramount: "Intersection" TV, "Milk Money" Print CAREER NOTE: Prior work history includes: VP Associate Creative Director, DOYLE DANE BERNBACH/DDB NEEDHAM, New York, New York, and SVP Creative Director, DMB&B, New York, New York. Details on request. EDUCATION Bachelor of Arts in Literature & Psychology George Washington University, Washington, DC CERTIFICATION Certified Practitioner in Neurolinguistic Programming (NLP) ***Watch Perri Feuers reel at: http://www.youtube.com/watch?v=mJqnVnvISLY***

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