FDA GRAPHIC DESIGN 2011/12 Unit Assessment Brief Level College Course Unit Title Unit Briefing Date

Camberwell College of Arts Unit FDA GRAPHIC DESIGN Defining the Subject: Sustained Specialist Exploration 09/02/12 4 Credits 40 4 Stage 1

Context During this unit you will develop schemes of work that put into practice key concepts, methodologies and processes from unit 2 in order to generate communications strategies that utilise a range of different media platforms. You will be given the opportunity to capitalise on previous learning in a more sustained and detailed exploration. This process will be informed and supported by a series of practitioner led workshops, practical inductions and seminars. Brief Description/Specification of Task Unit 4 is supported by a series of workshops, tutorials and lectures (see timetable & handbook) and requires the completion of the following assignments Manhattan Mono, Credentials and Publication Design. For more detail please refer to the assignment briefing sheets. Manhattan Mono You are to create a marketing campaign for a silent film festival in New York using limited colour and simplified representation. Credentials You are to produce a strategy for promoting yourself as a creative practitioner. This will involve the utilisation of digital, print and online media Publication Design You are to package a large body of text into a multi page publication using advanced typographic skills working with layout, page formatting, hierarchy, pace and pagination.

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Indicative Content Examination of relationships between planning, research, and target audience in the creation of integrated communications strategies Exploration of specific methodologies for the creation of visual communication related to print, 3D, sequential or interactive media Practitioner led lectures & seminars Developing awareness of the design studio as the key working environment for graphic design Development of design expertise using type & image Communicating your ideas, verbally and through writing

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Unit 4 Learning Outcomes and (Marking Criteria) Knowledge of underlying concepts and key issues associated with the contemporary creative industries and an ability to evaluate and interpret these within the subject. (Subject Knowledge, Analysis) A developing approach to research in accordance with current industry practice. (Research) An ability to evaluate the appropriateness of processes and skills in order to realise, select and present your intentions. (Experimentation, Technical Competence) Developing transferable skills in communication, initiative and problem solving. (Communication and Presentation, Collaborative and/or Independent Professional Working)

Assessment Evidence and Submission Requirements Assessment Evidence Practical outcomes of 3 set assignments Specified outcomes from practitioner led workshops and practical inductions

Evaluative Report Word count N/A Written Assignment N/A Word Count Weighting (if appropriate) N/A Submission Deadline & Procedure Deadline date: 24/05/12 Procedure: hand in Study support contact: Christine Bowmaker c.bowmaker@arts.ac.uk written feedback provided on the 19/06/12

Feedback date

Supporting Information - Recommended Texts and Resources Please refer to individual assignment sheets for a more comprehensive list of texts and resources Essential Reading Rathgeb, M. (2006) Otl Aicher. London: Phaidon. Fletcher, A. (2001)The Art of Looking Sideways. London: Phaidon.
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Poynor, R. (2004) Communicate. Independent Graphic Design Since the Sixties. London: Laurence King. Museum Fur Gestaltung, Zurich. (2009) Corporate Diversity. Swiss Graphic Design and Advertising by Geigy. 1940-70. Lars Muller. Baden 2009 Muller-Brockmann, J. (1981) Grid Systems in Graphic Design. Switzerland: Verlag Niggli AG Berger, W. (2009) Advertising Today. London: Phaidon. Holt, M. & Muir,H. (2005) 8vo On the Outside. Baden: Lars Muller Baur, R. Area 2. 100 Graphic Designers, 10 Curators, 10 Design Classics. London: Phaidon. Olins. W. (2005) On Brand. London: Thames & Hudson http://www.underconsideration.com/brandnew/ http://www.septemberindustry.co.uk/ Journals/Magazines Eight: 48/ Eye/ Idea/ Creative Review/ Varoom/ Grafik/ Dot, Dot, Dot/ IDN

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