Beruflich Dokumente
Kultur Dokumente
CONTACT
DETAILS Name: ISABEL DEL MORAL REXACH
Nationality: Spanish
e-mail: i.delmoral.r@gmail.com
ACADEMIC Master’s Degree in Marketing Management and Innovation, University Ramón Llull of Barcelona
EDUCATION & La Salle Business Engineering School, class 2009-2010.
COMPLEMENTARY
Course in "Social Networks and Blogs”: Introduction to the new Web 2.0, its social impact and its
EDUCATION
applications in Marketing. UOC University (Universidad Oberta de Catalunya), June 2009.
Course in " SEO/SEM": Create and design a Website and optimize its position in Google. Spanish
Trade Confederation (Confederación Española de Comercio) May-June 2009.
Course in "Design and Implementation of a Web Structute”:Create and design a Website with
Adobe Dreamweaver CS; IFO Foundation (Fundación IFO), June – July 2009.
COMPUTING High knowledge of Google’s Webmaster Tools (Adwords, Adsense, Trends, Google Analytics, etc).
SKILLS
High knowledge of Graphic Design Software (such as Photoshop CS, Illustrator CS, QuarkXpress,
PageMaker and Microsoft Publisher).
High knowledge of Web Design Software (such as DreamWeaver, Expresión Web or FrontPage)
and HTML programing language.
High knowledge of Animation and Multimedia Software (such as Adobe Flash CS, Image Ready
and Movie Maker).
High knowledge of Xprofiler Emailing Tool (Oline Marketing Emailing Platform to design, manage
and send advertising emailings and newsletters, and generate reactions/clicks reports).
Knowledge of SAP regarding Stock Management (ad new materials to the system, stock check,
manage rotations) and CRM (ad new customers, customer segmentations, etc.).
High knowledge of Microsoft Office (Word, Excel, Power Point, Outlook e Internet Explorer).
LANGUAGES
English: Very high level of spoken and written English due to continous trips to USA during the
summer, for 8 consecutive years: from Summer 93 to 2000.
Contribution to the definition of the online Marketing Campaigns, full implementation of Web Promotions and
coordination of the European Regional Marketing Departments. Analyze the results of these promotions
studying the behaviour of web users through Google Analytics. Leadership of internal trainings regarding
corporative e-services to the regional teams in Europe. Report and track possible failures and issues on the e-
services to the internal IT department..