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Imagine any color

and get it in 4 minutes!
Berger Color bank is a computerized color tinting system based on leading edge technology developed to help you select from thousands of colors and have them made instantly. Now you can unlock the power of your imagination by creating just the shade you want and transform your ideas into outstanding color schemes. All you do is imagine a color - any color - and it is made right before you. With the Berger Colorbank Preview facility, you can see the interior or exterior that you want to paint in advance on the digital display screen. You have the option of trying new shades before you decide. Whatever your mood, Berger Colorbank offers a vast color range.

BERGER
BERGER PAINTS PAKISTAN LIMITED
36 Industrial Estate, Kot Lakhpat, Lahore Pakistan. www.berger.com.pk UAN: 111-237-437
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Company Profile Berger was established two centuries ago and now it has grown to become one of the worlds largest paints manufacturer. In Pakistan, history of Berger is as old as history of Pakistan. Berger started its operations in Pakistan in 1950 and was the first organized Paint Company to offer premium products through import from the United Kingdom. BERGER PAINTS PAKISTAN LTD. became a public limited company in 1974, when 49.38% of its shares were acquired by Pakistani investors, while the remaining 50.62% were held by U.K. parent company, Jenson & Nicholson Limited. In 1991 Slotrapid Limited, a U.K. based company with diversified business interests, acquiring control of Berger Paints Pakistan Limited by gaining 50.62% shares of the company. Berger established its first local manufacturing facility in Karachi in 1955. As the countrys economic and industrial sector expanded the demand for quality paints also grew and Berger continued to make extensions in its product range to meet these requirements. In 2006, Berger established state of the art manufacturing facility in Lahore. This plant has provided Berger an edge over its competition through enhanced production. It has enabled Berger to meet the growing demands of its valued customers across Pakistan. Berger Paints Head office is located in Lahore. Consistent quality has always been Bergers trait. This has been the driving force in making it the leading brand name backed by premium quality across Pakistan. Berger has the most comprehensive product range for various paint market segments at different price points. Berger has earned the admiration and trust of customers by virtue of its superior technology, product quality and a very high level of customized services. Berger has entered into a number of technical collaboration arrangements with leading international manufacturers. These include Nippon Paints, Japan, the largest paint company in Japan, which enables Berger to develop Automotive, Vehicle Refinishes and Industrial Paints conforming to international standards; Nippon Bee Chemicals, Japan, for Bumper Paints; PCS Powders, UK for Powder Coatings; DPI Sendirian Berhad, Malaysia for Road & Runway Markings; Cerachem for Construction Chemicals and Asian Paints for Decorative Paints. Recently, Berger acquired distribution rights of DuPont for Pakistans vehicle refinish paint segment. Berger is also operating Resin manufacturing facility at its Lahore factory. The resin plant has high production capacity and has enabled Berger to meet its entire resin needs for the manufacturing of a wide range of quality paints. Berger was the first paint company in Pakistan to set up its own resin production facility. The company has regional offices in Karachi, Lahore, Islamabad and Territorial Offices in Gujranwala, Multan, Faisalabad, Peshawar and Hyderabad. A large team of sales

personnel and a wide network of dealers and distributors serve customers in all urban centers across the country The Mission Despite many challenges, Berger Paints has succeeded in staying at the forefront of Pakistans paint industry. Innovation and technological development has enabled the company to achieve corporate success through its commitment to provide products of the highest quality and ensuring the ultimate satisfaction of customers. The companys employees are constantly encouraged to pursue the Corporate Mission Statement: We will stay at the forefront of innovation and technological development in the paint industry. We will achieve corporate success through an unwavering commitment to provide our customers high quality products to their ultimate satisfaction. We will vigorously promote and safeguard the interests of our employees, our shareholders, our suppliers and all business associates. We will play our role as a good corporate citizen and serve community where we do business. A Commitment to Excellence Berger s the most trusted name in quality paints coatings and allied products for household, commercial and industrial sectors. The company has built this proud reputation by not compromising on quality standards. As an 130-9001-2000 certified company, Berger continues to upgrade and improve its range by introducing innovative products in line with consumer needs. All products are tested at the companys own facilities before leaving the factory so that the highest quality control standards are maintained at all times. The company also follows a continuous process of investment in new equipments, such as computerized color matching technology, to ensure fast and accurate testing results at all times. An on-going training system is also in place so that the most rigorous testing methods and procedures can be applied at the finished product stage. A high standard of paints manufacturing is further ensured by using resin produced at Bergers own plant.

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PEOPLE At Berger, we consider PEOPLE as our most precious resource. This belief is gaining importance, leading to a more structured and focused approach in developing Human Resource as a competitive strength. Our journey for excellence is amply supported by developing a learning organization with continuous capability building and skills enhancement. This is supplemented by wide range of employee engagement activities and programs which are in-place for morale boosting, motivation enhancement and inspiring commitment. Specific skills are being developed through training and coaching in required areas. Across all layers in the organization, Sager is promoting a culture of knowledge talent, nurturing potential and encouraging initiatives. We are maintaining an enabling environment with fairness and equal opportunity and freedom to perform and excel. Our ambition for sustainable growth is to be materialized with right kind of people processing best skills and unmatched competencies coupled with unflinching commitment. Our Business Lines Decorative Interiors Exteriors Wood Coatings Thinners Ancillary Products Vehicle Refinish 2K Paints Nitrocellulose Based Paints Alkyd based Paints Ancillary Products Powder Coatings Air-drying Paint Stoving Paint General Industries Stoving Paint Automotive Air-crying Paint Staving Paint

Construction Chemicals Epoxy Floorings Water Proofing Admixtures Protection Epoxies Boiler Coatings Enamels Heat Resistant Paints Camouflage Paints Chlorinated Rubber Finishes Polyurethane Paints Thinners Primers Road Markings Thermo Plastic Paint (TP) Chlorinated Rubber Paint (CR) Water based Runway Markings Glass Beads Thinners (T1) Printing Inks Flexo Ink Gravure Ink Offset Ink Adhesives Glue for Wood Furniture Sports Goods Industry

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DECORATIVE
Berger Decorative Paints caters to interior, exterior wall surfaces & wood surfaces of residential, offices, factories and commercial buildings with diverse range of colors in all product categories. Continuous endeavor is made to achieve and maintain the high product standards that Berger is renowned for. At the same time, innovative products that meet the needs of a demanding market are also launched on regular basis. Bergers decorative product portfolio consist of flagship products like, Elegance Mall emulsion, All Rounder Matt Enamel, Weather coat, SPD smooth emulsion and Economy emulsion.

Bergers Decorative business has achieved remarkable results in all product segments as it strives to keep in touch with new trends and aligns its product range accordingly. This is complemented by pioneering new marketing initiatives and strong focus on customer care.

Water Based Products

WEATHERCOAT ACRYLIC EXTERIOR FINISH WeatherCoat is a smooth water based masonry exterior paint. It contains tough flexible resin pigmented with titanium dioxide and light fast pigments. Its smooth finish has the highest degree of durability and is resistant to all type of weather conditions. ELEGANCE MATE EMULSION Berger Robbialac Elegance is a top quality acrylic based emulsion paint, ideal for interior surfaces. It dries out to a smooth finish, which is durable and easily washable. VIP PLASTIC EMULSION VIP Plastic Emulsion is a top quality plastic emulsion for walls, ceilings; old and new cement concrete plaster, chipboard and hardboard. EAZY CLEAN WASHABLE EMULSION Eazy Clean Emulsion is a good quality washable emulsion paint, which can be wiped clean by damp cloth. SPD SMOOTH EMULSION SPD is a top quality smooth emulsion. It can be used on wall and ceilings, old and new cement concrete plasters, chipboards and hardboards. ECONOMY EMULSION Berger Economy Emulsion is a top quality economy emulsion. It gives a smooth finish and covers more area than any other economy emulsion in its category.

PATTERN TEXTURE Berger Robbialac Pattern Texture is good quality water based paint or producing different kinds of eye-catching texture effects. Its recommended only for interiors. DBERGER WALL PUTTY Berger Wall Putty is a ready-to-use high quality wall puffy which forms a smooth finish. Wall Puffy should be used on interior walls only. It is designed for use on cement surface, chipboard, plywood, etc...

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OIL Based Products

ELEGANCE LONGLIFE ENAMEL Berger Elegance Long life Enamel is a high quality and extremely durable enamel for interior and exterior surfaces and provides excellent color and gloss retention. It is highly recommended for application in coastal areas, where it gives excellent protection to concrete and steel structures VIP SUPER GLOSS ENAMEL VIP Super Gloss Enamel is a special enamel coating prepared from high quality Resin. It gives maximum color retention and preserves the brilliant gloss even in the severest conditions. It is suitable for both interior and exterior surfaces and can be applied on prepared and primed surfaces such as wood, metal, cement plasters, cement sheets, hardboards and chipboards. UALLROUNDER MATT ENAMEL All Rounder is high quality matt finish enamel for walls, ceilings, old and new cement plaster, woodwork, metals, chipboard and hardboard. It is tough and long-lasting and is specially recommended for kitchens, bathrooms, corridors and staircase wall etc...Its flat finish base gives a hard-wearing and non-glaring effect. It has stain-resistant properties and is easily washable. SYNTHETIC ENAMEL Synthetic Enamel is good-quality enamel for interior and exterior use. It-provides protection and decoration to the surface under all conditions. It is a high-gloss, highly durable enamel with ease of application. It can be used on wood, metal, cement plaster, asbestos and hardboard, etc.

PLASTRON WALL PRIMER Plastron Wall Primer Sealer holds back alkali and moisture in now plaster. It is ready I or use. However, if required, mineral turpentine may be mixed with it but should not exceed I Liter (1000 c.c.) per 4 Liters RED OXIDE PRIMER Red Oxide Primer is an anti corrosive primer for prepared surfaces. Surface must be clean from scales, rust, oil and grease. SYNTHETIC CLEAR VARNISH Synthetic Clear Varnish is a top quality alkyd varnish. It has maximum spread and is excellent for making putty. SYNTHETIC UNDER COAT Synthetic Under Coat is a solvent based undercoating for interiors and exteriors (wood surfaces). DUXBAK Duxbak Water Repellent is a clear repellent for unpainted masonry surface. It penetrates deeply - but permits the surface to breath. Do not apply over glossy finish. It is impervious to moisture penetration.