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Claudia Griffin
Visual Genius
Claudia Griffin
Visual Genius Claudia Griffin 2013 www.claudiagriffin.com hello@claudiagriffin.com Typeface: Geosans Light Written and designed by Claudia Griffin All material is credited to the original owner. No part of this publication may be reproduced.
Contents
Introduction About the author Branding Illustration Packaging Paper Print Publication Type as Image Web Design Image Credits Acknowledgements 04 05 08 12 22 28 34 46 52 62 70 73
Visual Genius
Introduction
Visual Genius - A collection of inspiring Graphic Design ideas explores work across a variety of areas, for both print and screen. Clever concepts that solve problems are as important as exciting visuals which capture the audiences attention. Containing interviews and information from talks and events, Visual Genius offers influential advice and creative enthusiasm. Displayed in this book are examples of both print that makes you have to pick it up, feel the texture and smell the paper, as well as design for screen that you want to share and re-visit. This book contains a range of designs, organised in to categories. Graphic Design is everywhere, and is often unappreciated or not understood, but this book shows the many things it can be, from Graphic Design has the ability to persuade, to teach, to encourage, to sell, to make you think or feel a certain way. Designs can not only look amazing, but fulfil their purpose. image to typography, from print to screen, with different purposes and target audiences.
Visual Genius
Visual Genius
Visual Genius
Claudia Griffin
www.claudiagriffin.com hello@claudiagriffin.com
Visual Genius
Branding
Pentagram
Philbrook Museum of Art Its really clever how the shape used in the logo is also used with images in it for other pieces of design for the museum, such as the maps, linking all the pieces of design together to work as a set.
www.pentagram.com
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Hat-Trick Design
Natural History Museum branding
The logo is extremely versatile, because it can work with any image behind it, and can be applied to so many different items. The design is so simple but one of my favourite museum logo designs because of all the different examples of the N and how it can be used. www.hat-trickdesign.co.uk The brand identity is fun and playful, appealing to both adults and children alike, just as these interactive prints info@hat-trickdesign.co.uk Hat-Trick have worked on many other branding projects, focusing on clever concepts. show. The clever positioning of finger holes allow the children to bring the prints to life, creating a memorable advert for the museum.
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Illustration
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Is it best to have a fixed design style? Depends what you are wanting for a
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Which is the most fun stage of designing? I really enjoy the research and getting inspired, but I also love finalising a piece of artwork, when it all starts to come together at the end.
Do you prefer type or image? Hmmm... thats a hard one, Ive been doing a lot of hand lettering recently and I really enjoy it, but I definitely prefer illustrating.
gives you great commercial experience and will definitely help if later on you want to set up your own studio or work freelance.
How important is it that a design has a purpose, or can design be just for fun? I think design should be fun, and it doesnt hurt if it has a purpose too!
It doesnt matter if you havent got a concrete style when you leave Uni, you have plenty of time to develop it! Also getting a job with a large company is a great place to start, it
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Lisa Martin
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Ecojot
Ecojot create a wide range of ecofriendly stationery designs featuring fun and colourful imagery and hand drawn type. Their love of papers and materials is clear throughout their designs, which usually feature on a textured background, a style loved by many. www.ecojot.com The imagery includes whimsical characters, detailed florals and other decorative ornaments. The purposes of the applied designs are just to The products created, such as gift wrap ranges and notebooks, are available in ranges for children and adults. make people smile, showing that design can be just for fun.
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The ornate designs often contain a mix of typography and imagery. They achieve the look of both sophistication and fun, standing out in a busy industry full of competitors.
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Packaging
Packaging
Packaging, especially for the beauty industry has always attracted me. These are tactile items that make you want to pick them up to get a closer look, items that make you want to keep them, or maybe even persuade you to buy the product more than the actual contents. These are examples of 17 & Benefit perfume and make-up packaging.
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Benefit Packaging
Benefit Cosmetics are known for their packaging. These are just a few examples created by creative director, Hannah Marlott. and the fact that every product is different keeps the viewers interest. This is the type of packaging people would love to collect, even after the product ran out. Some packaging Products with exciting, colourful packaging are more eye-catching and memorable, helping to convince the shopper to buy the product. www.beautylish.com/a/vcswv/ Clever copy, containing humour and fun, mixed with vintage style designs make these packaging examples fun, www.benefitcosmetics.co.uk hannah-malott-benefit-cosmetics even contains a subtle print finish, such as the perfume boxes, which open in an unusual way.
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Pearlfisher
These packaging examples from Pearlfisher include a consistent but differentiated contemporary identity for Crabtree & Evelyn. The packaging expresses the unique and beautifully enriching experiences of each range. Pearlfisher have lots of other packaging examples, which aim to capture the essence of the brand. These mainly include food, drink and Also included is a beauty range for luxury hotel Cowley Mano, featuring type and coloured bird imagery. www.pearlfisher.com chloe@pearlfisher.com These ranges look sophisticated beauty packaging. and exciting, with the different styles keeping the packaging interesting for the shopper.
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Paper
The First Cut: Paper at the cutting edge I visited this exhibition at Manchester gallery, and was amazed by the delicate paper sculptures made with intricate cuts and folds. Paper plays a huge part in Graphic Design for print and so it is interesting to explore the possibilities of paper.
www.manchestergalleries.org/whatson/exhibitions/index.php?itemID=92
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Rob Ryan
The hugely successful paper cutting designer visited Leeds College of Art in February 201 1, where I attended the hugely anticipated talk. I admire how influential he has been for bringing about an interest in paper cutting for designers. www.misterrob.co.uk info@misterrob.co.uk As well as characters, and detailed decorations, such as flowers, birds, and trees, Robs work often contains quotes, or longer paragraphs. The designs have been used to accompany stories in books, as well as across a variety of other products - pretty much every product imaginable, leading Rob to worldwide recognition.
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GF Smith
GF Smith have a range of papers available, which are: colorplans, smooth, texture, specials (paper that looks like leather, woods etc) Advice - Consider the paper you will use before you start designing. These examples of GF Smith - How can you be different and and shape can make an impact.
publications include a range of these design without ink? Try die cutting papers, interesting shapes, folds, cut outs and print finishes. and overlapping, or thread colours to work with paper.
These publications show how there is more to a design than type and image, as the use of stock and colour
www.gfsmith.com info@gfsmith.com
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Design for print is especially important in the fashion industry, with luxury deliverables helping to make a brand stand out. An example of this is the design of invitations for fashion shows, which often follow trends, as reported on WGSN. The invites include print finishes, unusual shapes and folds and different stocks. They look sophisticated, expensive, and of course, fashionable.
www.wgsn.com
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of design is more valid? You can design for designs sake, becoming a graphic artist rather than a designer.
fame game have a fixed style. Some will change their style as they need the work. Just do it and find out, you will learn what is best.
All Sorts contains faces made out of type. Play around to make an image
Advice?
Do what you want to do. Push new ideas. Dont follow trends.
I have tried new things to find out what would happen such as printing
www.theprintproject.co.uk info@theprintproject.co.uk
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Benwells
Benwells are specialists in print finishes as you can see from these beautiful examples. designs means that they still look sophisticated. The stocks are luxurious and great quality.
These examples are from a print sample pack, with the box even containing foiling, capturing my attention from the start. The examples include embossing, textured surfaces, flocking and foiling, spot varnish, duplexing and die cutting. Often a few of these finishes are combined, but the simplicity of the
The prints include business stationery, invitations as well as packaging for clients including high end fashion brands.
www.benwells.co.uk info@benwells.co.uk
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Publication
Publication
The next few pages of publication designs are all quite different, showcasing a variety of interests, for different purposes and target audiences.
The examples on this page are printed by Team Impression, with an example considering the packaging of a publication, and a newspaper design with a difference.
www.team-impression.com
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Fashion Catalogues
www.whitestuff.com
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Joe Gilmore
Joe Gilmore (Qubik) visited Leeds College of Art in November 2012, inspiring an interest in publication design. Joe designs both for print and for web, creating a range of work for different clients. The publications often interact with the viewer, such as with fold out pages, or by containing a selection of stocks, making the viewer enjoy The final presentation of his work, including use of stock, choice of binding and print finishes, really makes these publication designs stand out. Designs can be simple and effective, when the finishing touches www.qubik.com studio@qubik.com both the design and feel of the publication. are considered, to create high quality publications.
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Type as Image
Type as Image
www.emmabridgewater.co.uk
www.stephsayshello.co.uk
www.reallyfabcards.com/brightside.php
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Emily McDowell
Emilys illustrative typography quotes often contain humorous copy written by Emily, an ex-advertising creative, or inspirational, famous quotes. These are uplifting and memorable quotes that make the viewer feel happy. The designs feature type, decorative elements, and sometimes illustration. www.emilymcdowell.com www.emilymcdowell.com/contact Emily is inspired by letters, nature, folk art, geometry, psychology, cultural quirks, and the crazy urban landscape of Southern California.
Emilys designs feature on greetings cards, stationery products, as well as fashion scarves.
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Si Scott
Si Scott gave a talk at Leeds College of Art in April 2013, inspiring me with his detailed and neat drawings. Si has an extensive portfolio, having worked for some really interesting clients, and featuring on well-known advertisements. www.siscottstudio.com Si draws by hand, creating beautiful type, so delicate and intricate that it amazes the viewer. As well as type, Si creates imagery including beautiful animals. si@siscottstudio.com Sis designs have been used for a variety of purposes, including logo design and branding, advertisements, CD covers, decorative products and design for charitable causes.
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Steph Baxter
Steph Baxters playful designs feature both type and imagery. She works both digitally and by hand, using pen, paper and ink, even sometimes creating designs with more unusual choices such as food. These designs are certainly memorable. Her distinct style of imagery has been applied to products such as stationery and greetings cards, as Her use of type becomes the image in these examples, but Steph also has a collection of character designs and surface pattern designs in her www.stephsayshello.co.uk mail@stephsayshello.co.uk well as being displayed on screen. portfolio. Some designs are for fun, and some have a purpose, such as to advertise, to persuade, or to help describe a situation, when working alongside an editorial piece.
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Niamh Smith
In Niamh Smiths detailed type drawings, the patterns feature around the letterforms instead of inside them, an idea which is so simple, but looks so good and really stands out. As well as creating type, Niamh uses her distinct style to create patterns The designs, appealing to a wide range of audiences, and applied to a variety of products, make you want to look closer at them, and admire the detail that has gone in to their creation. www.littleredtreacle.com www.littleredtreacle.com/contact which are applied to homeware products. The typography is legible, with the use of colour against a contrasting background helping the letters to stand out.
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Website Design
www.facesofnyfw.com
Awwwards
The website design awards website, Awwwards, contains many examples of interesting and unique websites. These websites are more memorable than a standard template website, because of the way they interact with the viewer. These are just two examples I have looked at, showing adaptability and easy to use navigation alongside well positioned imagery.
www.awwwards.com
www.the-studio.co.il Visual Genius 63
www.cottonlove.co.uk
www.benefitcosmetics.co.uk
www.urbanoutfitters.co.uk
www.missguided.co.uk
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24:7 Theatre
Sportswear International
Ratio Law
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Pentagram {Page 9}
www.pentagram.com
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Acknowledgements
Thank you to all the designers who have work featured in this book - for inspiring me and many others to continue to develop as a designer. Thank you in particular to the designers who have visited BAGD at Leeds College of Art, showing their work and sharing advice, as well as the designers I have interviewed for this book.